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<strong>Media</strong> <strong>Report</strong><br />

Issues in Establishing The Refractory Out‐Of‐Hospital Cardiac Arrest<br />

Treated With Mechanical CPR, Hypothermia, ECMO And Early<br />

Reperfusion<br />

(CHEER) study<br />

Prepared by, Alfred Health<br />

Public Affairs<br />

May 2013


Issues in Establishing The Refractory Out-Of-Hospital Cardiac Arrest Treated With<br />

Mechanical CPR, Hypothermia, ECMO And Early Reperfusion<br />

(CHEER) study<br />

D Stub 1,2,3 , S Bernard 1,2,4 , V Pellegrino 1 , K Smith 2,4 , Tony Walker 4 , M Stephenson 4 , J<br />

Shendylake 1 , L Hockings 1 , S Duffy 1,2,3 , J Shaw 1,2,3 , P Cameron 1,2 , D Smit 1 , D Kaye 1,2,3<br />

1 Alfred Hospital, 2 Monash University, 3 Baker IDI Heart and Diabetes Research Institute,<br />

4 Ambulance Victoria<br />

Background: Survival after out-of-hospital cardiac arrest (OHCA) remains poor. There is<br />

growing international interest in utilizing extracorporeal membrane oxygenation assisted<br />

CPR (ECPR) to improve management of cardiac arrest. We seek to describe our<br />

experiences in establishing Australia’s first pilot trial into ECPR and refractory VF OHCA.<br />

Methods: The Refractory Out-Of-Hospital Cardiac Arrest Treated With Mechanical CPR,<br />

Hypothermia, ECMO And Early Reperfusion (CHEER study) is collaboration between the<br />

Alfred Hospital and Ambulance Victoria. In the pre-hospital phase patients with refractory VF<br />

arrest within study recruitment hours are placed on the Zoll Auto Pulse, administered 2L of<br />

ice-cold saline and transported code-1 to the Alfred Hospital together with standard<br />

resuscitation measures. The ECPR team is mobilised to the emergency department,<br />

whereby, the femoral artery and vein are percutaneously cannulated for VA-ECMO, and the<br />

patient cooled to 33 0 . A coronary angiogram+/-intervention is then performed followed by 24<br />

hours of cooling, ventilation and hemodynamic support.<br />

Results: Three MICA units have been trained on the trial protocol and use of the Autopulse<br />

since September 2011. Issues of percutaneous insertion of ECMO during active CPR have<br />

been significantly assisted by real time vascular ultrasound. Five patients have experienced<br />

refractory OHCA (VF>60minutes). In 4 patients return of spontaneous circulation was<br />

achieved, with 3 patients (60%) making a complete neurological recovery with hospital<br />

discharge on Day 7, 8 and 9 respectively.<br />

Conclusions: Establishing an ECPR program with cooperation from local ambulance crews<br />

is feasible. Further research into the efficacy and resource implications of ECPR is needed.


ECMO AutoPulse <strong>Media</strong> <strong>Report</strong><br />

Data Summary<br />

Total media types<br />

4<br />

Total items<br />

30<br />

Total audience<br />

3,841,870<br />

Total ASR (in AUD)<br />

$662,121<br />

Analysis Commentary<br />

Public Affairs generated a number of positive media mentions on the release of Professor Stephan Bernard’s research, the CHEER<br />

study.<br />

An Analysis of coverage produced in the 14 days between 08 May 2013 and 21 May 2013 found 30 media items. This media<br />

coverage reached a cumulative audience of 3,841,870 and when compared to equivalent advertising space achieved advertising<br />

space rate of AUD $662,121.<br />

* TV had the highest volume of coverage (15 items or 50% of the total volume of coverage)<br />

* TV reached the highest cumulative audience (2,921,000 items or 76% of the cumulative audience)<br />

* TV had the highest advertising space rate (AUD $523,503 or 79% of the total advertising space rate)<br />

<strong>Media</strong> Type Volume Audience ASR (in AUD)<br />

TV<br />

AM Radio<br />

FM Radio<br />

Press<br />

15 2,921,000 $523,503<br />

8 311,200 $102,510<br />

2 29,000 $1,457<br />

5 580,670 $34,651<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.


Channel 9 (Sydney)<br />

Today On Sunday - 19/05/2013 7:49 AM<br />

Leila McKinnon and Cameron Williams<br />

Colin Fiedler, patient, tells of being revived after an episode of cardiac arrest<br />

at the Alfred Hospital. Dr Dion Stub, Alfred Hospital, explains the working of a<br />

new CPR and extracorporeal membrane oxygenation machine, set up with<br />

Ambulance Vic.<br />

Audience<br />

Male 16+: 149,000<br />

Female 16+: 167,000<br />

All People: 349,000<br />

Advertising Space Rate<br />

AUD: 136,610<br />

Interviewees: Colin Fiedler, Patient; Dr Dion Stub, Alfred Hospital<br />

Vision: MICA<br />

Duration: 4.50<br />

Summary ID: M00053243804<br />

This program or part thereof is syndicated to the following 29 station(s):-<br />

Channel 9 (Melbourne), Channel 9 (Adelaide), Channel 9 (Brisbane),<br />

Channel 9 (Perth), NBN Central Coast (Gosford), NBN Coffs Harbour (Coffs<br />

Harbour), NBN Gold Coast (Gold Coast), NBN Lismore (Lismore), NBN<br />

Newcastle Hunter (Newcastle), NBN Tamworth (Tamworth), NBN Taree<br />

(Taree), WIN Albury (Albury), WIN Ballarat (Ballarat), WIN Bendigo<br />

(Bendigo), WIN Cairns (Cairns), WIN Canberra (Canberra), WIN Dubbo<br />

(Dubbo), WIN Gippsland (Sale), WIN Griffith (Griffith), WIN Hobart (Hobart),<br />

WIN Mackay (Mackay), WIN Mildura (Mildura), WIN Rockhampton<br />

(Rockhampton), WIN Shepparton (Shepparton), WIN Sunshine Coast<br />

(Sunshine Coast), WIN Toowoomba (Toowoomba), WIN Townsville<br />

(Townsville), WIN Wide Bay (Bundaberg), WIN Wollongong (Wollongong)<br />

© iSentia<br />

Triple M (Melbourne)<br />

06:30 News - 15/05/2013 6:36 AM<br />

Newsreader<br />

The Alfred Hospital is working on a system that will double the amount of<br />

time doctors can keep heart attack patients alive before they suffer brain<br />

damage.<br />

Audience<br />

Male 16+: 13,000<br />

Female 16+: 5,000<br />

All People: 19,000<br />

Advertising Space Rate<br />

AUD: 87<br />

Duration: 0.10<br />

Summary ID: W00053199512<br />

© iSentia<br />

Channel 9 (Melbourne)<br />

National Nine News - 14/05/2013 6:11 PM<br />

Peter Hitchener<br />

A Craigieburn family's pet cat was doused in petrol and set alight, in an<br />

attack hours after they received a suspicious phone call. Meanwhile Vic<br />

Police are seeking information over a shooting of a boxer dog at a<br />

Keysborough factory last month, and have asked anybody with information<br />

about the attacks to contact Crimestoppers.<br />

Audience<br />

Male 16+: 149,000<br />

Female 16+: 203,000<br />

All People: 375,000<br />

Advertising Space Rate<br />

AUD: 31,483<br />

Interviewees: Colin Hubbard, Factory Worker; Danielle La Rose, Cat Owner;<br />

Dr Michael Bell, Veterinary Surgeon; Jaimie MacGregor, Dog Owner; Marina<br />

La Rose, Daughter<br />

Duration: 1.39<br />

Summary ID: M00053195503<br />

This program or part thereof is syndicated to the following 6 station(s):-<br />

WIN Albury (Albury), WIN Ballarat (Ballarat), WIN Bendigo (Bendigo), WIN<br />

Gippsland (Sale), WIN Mildura (Mildura), WIN Shepparton (Shepparton)<br />

© iSentia<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.


H i-tech heart starter<br />

Geelong Advertiser, 15/05/13, General News, Page 21<br />

By: None<br />

WIN Hobart (Hobart)<br />

WIN News - 14/05/2013 6:16 PM<br />

Colin McNiff<br />

Cardiac specialists say they have found the key to reviving heart attack<br />

patients who have been clinically dead for up to an hour. Colin Fiedler, heart<br />

attack victim, chose the Alfred Hospital, the only hospital in Australia using a<br />

particular CPR technique which has successfully revived three patients.<br />

Specialists want the machine in every Vic ambulance in the fleet.<br />

Article Information<br />

Item ID: 00194089053<br />

Circulation: 22,491<br />

Number of<br />

words:<br />

170<br />

Advertising Space Rate<br />

AUD: 212<br />

Audience<br />

Male 16+: 14,000<br />

Female 16+: 20,000<br />

All People: 35,000<br />

Advertising Space Rate<br />

AUD: 1,975<br />

Interviewees: Colin Fiedler, heart attack victim; Professor Stephen Barnard,<br />

Intensive Care Specialist<br />

Duration: 1.33<br />

Summary ID: M00053196937<br />

© iSentia<br />

2CC (Canberra)<br />

05:30 News - 15/05/2013 5:33 AM<br />

Compere<br />

Doctors at The Alfred Hospital in Melbourne are trialling a machine that could<br />

double the time heart attack victims are kept alive before brain damage<br />

occurs.<br />

Audience<br />

Male 16+: 3,300<br />

Female 16+: 2,600<br />

All People: 6,200<br />

Advertising Space Rate<br />

AUD: 60<br />

Duration: 0.22<br />

Summary ID: W00053198149<br />

This program or part thereof is syndicated to the following 1 station(s):-<br />

2CA (Canberra)<br />

© iSentia<br />

NBN Gold Coast (Gold Coast)<br />

NBN News Gold Coast - 13/05/2013 6:28 PM<br />

Natasha Beyersdorf and Paul Lobb<br />

Cardiac specialists at Melbourne's Alfred Hospital say they've found the key<br />

to reviving heart attack patients who've been clinically dead for as long as an<br />

hour. Doctors want Ambulance Victoria to be supplied with this piece of life<br />

saving equipment.<br />

Audience<br />

Male 16+:<br />

N/A<br />

Female 16+: N/A<br />

All People:<br />

N/A<br />

Advertising Space Rate<br />

AUD: 5,580<br />

Interviewees: Colin Fiedler, Patient; Professor Stephen Bernard, Intensive<br />

Care Specialist<br />

Vision: The Alfred<br />

Duration: 1.33<br />

Summary ID: M00053183869<br />

© iSentia<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.


Radio National (Canberra)<br />

Breakfast (Early) - 14/05/2013 6:50 AM<br />

Fran Kelly<br />

Interview with Professor Steven Bernard, Alfred Hospital, about a new<br />

portable CPR machine being trialled at the hospital. Bernard said two of the<br />

people they have treated successfully have appeared in the Herald Sun to<br />

talk about their story of having a heart attack and making a full recovery<br />

thanks to this machine. He says this mechanical CPR machine will allow<br />

ambulances to use the machine before reaching the emergency department.<br />

Audience<br />

Male 16+: 34,700<br />

Female 16+: 43,300<br />

All People: 77,100<br />

Advertising Space Rate<br />

AUD: 90,005<br />

Interviewees: Professor Steven Bernard, Alfred Hospital<br />

Duration: 7.26<br />

Summary ID: W00053187146<br />

This program or part thereof is syndicated to the following 8 station(s):-<br />

Radio National (Sydney), Radio National (Melbourne), Radio National<br />

(Brisbane), Radio National (Perth), Radio National (Hobart), Radio National<br />

(Adelaide), Radio National (Darwin), Radio National (Newcastle)<br />

© iSentia<br />

774 ABC Melbourne (Melbourne)<br />

09:00 News - 14/05/2013 9:01 AM<br />

Newsreader<br />

A Melbourne Hospital says it's developed a procedure that can save the lives<br />

of heart attack victims who've been clinically dead for up to an hour. The<br />

Alfred Hospital has been trialling the combination of portable CPR and Heart<br />

Lung machines to continue chest compressions while rapidly cooling the<br />

patient's body to prevent brain damage.<br />

Audience<br />

Male 16+: 7,000<br />

Female 16+: 12,000<br />

All People: 19,000<br />

Advertising Space Rate<br />

AUD: 1,272<br />

Interviewees: Prof Stephen Bernard, Alfred Hospital<br />

Duration: 0.47<br />

Summary ID: W00053187358<br />

This program or part thereof is syndicated to the following 9 station(s):-<br />

ABC Ballarat (Ballarat), ABC Central Victoria (Bendigo), ABC Gippsland<br />

(Sale), ABC Goulburn Murray (Wodonga), ABC Mildura - Swan Hill (Mildura),<br />

ABC Shepparton (Shepparton), ABC South Western Victoria (Warrnambool),<br />

ABC Western Victoria (Horsham), Radio National (Melbourne)<br />

© iSentia<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.


702 ABC Sydney (Sydney)<br />

09:00 News - 14/05/2013 9:03 AM<br />

Newsreader<br />

The Alfred Hospital in Melbourne is trialling a new procedure that can save<br />

the lives of heart attack victims who have been clinically dead for up to an<br />

hour.<br />

Audience<br />

Male 16+: 45,400<br />

Female 16+: 72,500<br />

All People: 117,900<br />

Advertising Space Rate<br />

AUD: 4,340<br />

Interviewees: Prof Stephen Bernard, Alfred Hospital<br />

Duration: 0.48<br />

Summary ID: W00053187470<br />

This program or part thereof is syndicated to the following 12 station(s):-<br />

ABC Central Coast (Erina), ABC Central West NSW (Orange), ABC Coffs<br />

Coast (Coffs Harbour), ABC Illawarra (Wollongong), ABC New England<br />

North West (Tamworth), ABC North Coast NSW (Lismore), ABC Riverina<br />

(Wagga Wagga), ABC South East NSW (Bega), ABC Upper Hunter<br />

(Muswellbrook), ABC Western Plains NSW (Dubbo), Radio National<br />

(Sydney), Radio National (Newcastle)<br />

© iSentia<br />

NBN Central Coast (Gosford)<br />

NBN News - 13/05/2013 6:28 PM<br />

Natasha Beyersdorf and Paul Lobb<br />

Cardiac specialists at the Alfred Hospital say they have found the key to<br />

reviving heart attack patients. Colin Fielder was clinically dead for 40 minutes<br />

before being brought back to life at the Alfred Hospital. The Alfred is the only<br />

hospital in Australia using an auto pulse machine to revive cardiac patients.<br />

Doctors at the Alfred Hospital want the equipment to be supplied to every<br />

ambulance in Victoria.<br />

Audience<br />

Male 16+:<br />

N/A<br />

Female 16+: N/A<br />

All People:<br />

N/A<br />

Advertising Space Rate<br />

AUD: 5,520<br />

Interviewees: Colin Fielder, Heart Attack Victim ; Stephen Bernard,<br />

Intensive Care Specialist<br />

Duration: 1.32<br />

Summary ID: M00053188017<br />

© iSentia<br />

720 ABC Perth (Perth)<br />

07:45 News - 14/05/2013 7:55 AM<br />

Newsreader<br />

Melbourne's Alfred Hospital is trialling a new technique it says can save the<br />

lives of heart attack victims who have been clinically dead for up to an hour.<br />

Interviewees: Prof Stephen Bernard, intensive care physician, Alfred<br />

Hospital<br />

Duration: 0.48<br />

Summary ID: W00053188453<br />

© iSentia<br />

Audience<br />

Male 16+: 3,000<br />

Female 16+: 3,000<br />

All People: 6,000<br />

Advertising Space Rate<br />

AUD: 118<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.


702 ABC Sydney (Sydney)<br />

10:00 News - 14/05/2013 10:03 AM<br />

Newsreader<br />

The Alfred Hospital in Melbourne says several emergency procedures can be<br />

combined to save the lives of heart attack victims who have been clinically<br />

dead for up to an hour.<br />

Audience<br />

Male 16+: 25,000<br />

Female 16+: 52,000<br />

All People: 77,000<br />

Advertising Space Rate<br />

AUD: 3,425<br />

Interviewees: Professor Stephen Bernard, Alfred Hospital<br />

Duration: 0.52<br />

Summary ID: W00053188675<br />

This program or part thereof is syndicated to the following 12 station(s):-<br />

ABC Central Coast (Erina), ABC Central West NSW (Orange), ABC Coffs<br />

Coast (Coffs Harbour), ABC Illawarra (Wollongong), ABC New England<br />

North West (Tamworth), ABC North Coast NSW (Lismore), ABC Riverina<br />

(Wagga Wagga), ABC South East NSW (Bega), ABC Upper Hunter<br />

(Muswellbrook), ABC Western Plains NSW (Dubbo), Radio National<br />

(Sydney), Radio National (Newcastle)<br />

© iSentia<br />

Channel 10 (Melbourne)<br />

TEN News at 5pm - 14/05/2013 5:08 PM<br />

Mal Walden<br />

A pet dog has survived a drive by shooting in Keysborough. Jamie<br />

Macgregor, Maxie's owner, says he believes the attack is personal and his<br />

pets have been targeted before. Police are searching for those responsible.<br />

Audience<br />

Male 16+: 66,000<br />

Female 16+: 122,000<br />

All People: 196,000<br />

Advertising Space Rate<br />

AUD: 19,996<br />

Interviewees: Colin Hubbard, friend of Maxie's owner; Jamie Macgregor,<br />

Maxie's owner<br />

Duration: 1.27<br />

Summary ID: M00053194643<br />

This program or part thereof is syndicated to the following 9 station(s):-<br />

Southern Cross Ten - Shepparton (Shepparton), Tasmania Digital Television<br />

(Hobart), Ten Albury (Albury), Ten Darwin (Darwin), Ten Victoria Ballarat<br />

(Ballarat), Ten Victoria Bendigo (Bendigo), Ten Victoria Gippsland<br />

(Bairnsdale), Ten Victoria Swan Hill (Swan Hill), Ten Victoria Warrnambool<br />

(Warrnambool)<br />

© iSentia<br />

ALL ABOUT ECMO<br />

Geelong Advertiser, 11/05/13, General News, Page 9<br />

By: None<br />

Back from the dead<br />

Herald Sun, 13/05/13, General News, Page 5<br />

By: Christian Dougherty<br />

Article Information<br />

Item ID: 00193632091<br />

Circulation: 39,389<br />

Number of<br />

words:<br />

223<br />

Advertising Space Rate<br />

AUD: 402<br />

Article Information<br />

Item ID: 00193766211<br />

Circulation: 460,370<br />

Number of<br />

words:<br />

443<br />

Advertising Space Rate<br />

AUD: 29,958<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.


Colin dies but lives to speak about it<br />

Northern Territory News, 13/05/13, General News, Page 11<br />

By: Christian Dougherty<br />

Patients back from the dead<br />

Hobart Mercury, 13/05/13, General News, Page 2<br />

By: Christian Dougherty<br />

Triple M (Melbourne)<br />

Hot Breakfast - 13/05/2013 8:20 AM<br />

Eddie McGuire, Luke Darcy and Mick Molloy<br />

Interview with Professor Stephen Bernard, Alfred Hospital, to discuss an<br />

Australian first resuscitation technique that has brought three cardiac arrest<br />

patients back to life from between 40 and 60 minutes. Bernard explains that<br />

even young people can suffer cardiac arrests and refers to the program to<br />

put defibrillators on sporting fields. He says this treatment allows his<br />

colleagues to re-open a blocked artery into the heart. Molloy describes the<br />

Alfred Hospital as a truly great hospital. Bernard says Ambulance Vic has<br />

also assisted with the program.<br />

Article Information<br />

Item ID: 00193770794<br />

Circulation: 17,782<br />

Number of<br />

words:<br />

241<br />

Advertising Space Rate<br />

AUD: 2,250<br />

Article Information<br />

Item ID: 00193774289<br />

Circulation: 40,638<br />

Number of<br />

words:<br />

344<br />

Advertising Space Rate<br />

AUD: 1,829<br />

Audience<br />

Male 16+: 9,000<br />

Female 16+: 1,000<br />

All People: 10,000<br />

Advertising Space Rate<br />

AUD: 1,370<br />

Interviewees: Professor Stephen Bernard, Alfred Hospital<br />

Duration: 5.00<br />

Summary ID: M00053173981<br />

© iSentia<br />

My MP - 1377 (Melbourne)<br />

My Melbourne - 13/05/2013 9:10 AM<br />

Glenn Ridge<br />

Interview with Colin Fiedler, Patient, to discuss being brought back to life by<br />

equipment at the Alfred Hospital after being clinically dead for more than 40<br />

minutes. Fiedler says he is 39-years-old and called the ambulance after<br />

suffering from chest pains last June. He says he was given a choice of<br />

attending the Monash Medical Centre or the Alfred Hospital. Ridge explains<br />

that Alfred Hospital staff used a portable heart lung machine to pump blood<br />

around Fiedler's body until they could start his heart again. Fiedler<br />

encourages listeners to give up cigarettes and to do some exercise.<br />

Audience<br />

Male 16+:<br />

N/A<br />

Female 16+: N/A<br />

All People:<br />

N/A<br />

Advertising Space Rate<br />

AUD: 0<br />

Interviewees: Colin Fiedler, Patient<br />

Duration: 7.57<br />

Summary ID: M00053174454<br />

© iSentia<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.


Channel 9 (Sydney)<br />

Nine News Now - 13/05/2013 3:34 PM<br />

Wendy Kingston<br />

A Victorian man has been given a second chance at life after suffering a<br />

heart attack and dying. He was pronounced dead for 40 minutes and then<br />

revived using an Australian first resuscitation technique. Colin Fiedler chose<br />

to go to the Alfred Hospital. Fiedler says Monash doesn't have that same<br />

facility.<br />

Audience<br />

Male 16+: 89,000<br />

Female 16+: 152,000<br />

All People: 258,000<br />

Advertising Space Rate<br />

AUD: 55,280<br />

Interviewees: Colin Fiedler, Patient; Prof Stephen Bernard, The Alfred<br />

Hospital<br />

Vision: LifeBand; The Alfred<br />

Duration: 2.02<br />

Summary ID: M00053179034<br />

This program or part thereof is syndicated to the following 37 station(s):-<br />

Channel 9 (Melbourne), Channel 9 (Adelaide), Channel 9 (Brisbane),<br />

Channel 9 (Perth), Channel 9 Darwin (Darwin), Channel 9 Gold Coast (Gold<br />

Coast North), NBN Central Coast (Gosford), NBN Coffs Harbour (Coffs<br />

Harbour), NBN Gold Coast (Gold Coast), NBN Lismore (Lismore), NBN<br />

Moree (Upper Namoi), NBN Newcastle Hunter (Newcastle), NBN Tamworth<br />

(Tamworth), NBN Taree (Taree), WIN Albury (Albury), WIN Ballarat<br />

(Ballarat), WIN Bendigo (Bendigo), WIN Cairns (Cairns), WIN Canberra<br />

(Canberra), WIN Dubbo (Dubbo), WIN Gippsland (Sale), WIN Griffith<br />

(Griffith), WIN Hobart (Hobart), WIN Mackay (Mackay), WIN Mildura<br />

(Mildura), WIN Nine Mt Gambier (Mt Gambier), WIN Orange (Orange), WIN<br />

Riverland (Berri), WIN Rockhampton (Rockhampton), WIN Shepparton<br />

(Shepparton), WIN Sunshine Coast (Sunshine Coast), WIN Toowoomba<br />

(Toowoomba), WIN Townsville (Townsville), WIN Wagga (Wagga Wagga),<br />

WIN Western Australia (Perth), WIN Wide Bay (Bundaberg), WIN<br />

Wollongong (Wollongong)<br />

© iSentia<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.


Channel 9 (Melbourne)<br />

Nine News 4:30 Edition - 13/05/2013 4:51 PM<br />

Amelia Adams<br />

39 yo Colin Fidler, Victorian man was revived 40 minutes after dying from a<br />

heart attack. Fidler was lucky enough to receive the lifesaving treatment. It<br />

has been almost 12 months since Fidler had his heart attack. Fiedler sat<br />

down once he finished work when he started getting chest pains and his wife<br />

called an ambulance, and chose the Alfred Hospital. Fidler was clinically for<br />

40 minutes and during that time doctors at the hospital used some amazing<br />

technology and involved bringing Fidler back to life. Prof Stephen Bernard,<br />

The Alfred Hospital says this machine brings the patient to the Alfred with<br />

CPR in progress and that will supply a little bit of blood to the brain but not<br />

enough to go on for many hours. If a artificial heart/lung machine is<br />

connected they can keep the patient alive while the cardiologist tries to fix the<br />

heart. Seven cardiac arrest patients have been treated with the auto pulse<br />

machine and three have been successfully revived. Doctors are hoping to<br />

expand the life saving system to other hospital.<br />

Audience<br />

Male 16+: 200,000<br />

Female 16+: 244,000<br />

All People: 475,000<br />

Advertising Space Rate<br />

AUD: 75,874<br />

Interviewees: Colin Fiedler, Patient; Prof Stephen Bernard, The Alfred<br />

Hospital<br />

Duration: 1.55<br />

Summary ID: M00053180037<br />

This program or part thereof is syndicated to the following 36 station(s):-<br />

Channel 9 (Adelaide), Channel 9 (Brisbane), Channel 9 (Perth), Channel 9<br />

(Sydney), Channel 9 Darwin (Darwin), Channel 9 Gold Coast (Gold Coast<br />

North), Imparja Alice Springs (Alice Springs), Imparja Longreach<br />

(Longreach), Imparja Mt Isa (Mt Isa), NBN Central Coast (Gosford), NBN<br />

Coffs Harbour (Coffs Harbour), NBN Gold Coast (Gold Coast), NBN Lismore<br />

(Lismore), NBN Moree (Upper Namoi), NBN Newcastle Hunter (Newcastle),<br />

NBN Tamworth (Tamworth), NBN Taree (Taree), WIN Albury (Albury), WIN<br />

Ballarat (Ballarat), WIN Bendigo (Bendigo), WIN Cairns (Cairns), WIN<br />

Canberra (Canberra), WIN Dubbo (Dubbo), WIN Gippsland (Sale), WIN<br />

Hobart (Hobart), WIN Mackay (Mackay), WIN Mildura (Mildura), WIN Orange<br />

(Orange), WIN Rockhampton (Rockhampton), WIN Shepparton<br />

(Shepparton), WIN Sunshine Coast (Sunshine Coast), WIN Toowoomba<br />

(Toowoomba), WIN Townsville (Townsville), WIN Western Australia (Perth),<br />

WIN Wide Bay (Bundaberg), WIN Wollongong (Wollongong)<br />

© iSentia<br />

4BC (Brisbane)<br />

Drive - 13/05/2013 5:37 PM<br />

Gary Hardgrave<br />

Hardgrave is joined by Associate Professor Bruce Corben from Monash<br />

University's Accident Research Centre who spoke at the QUT Cars<br />

Queensland seminar last week about pedestrian and road safety. Corben<br />

highlights the greatest risks pedestrians face. Corben calls for a shift in<br />

thinking when it comes to road safety and he says the community needs a<br />

system of forgiving and lower travel speed. Corben explains how the Monash<br />

University's Accident Research Centre iPhone and iPad app for rating the<br />

safety of crossings works and he mentions they did it together with Alfred<br />

Health. Hardgrave says the Walk This Way app uses Google Maps.<br />

Audience<br />

Male 16+: 4,000<br />

Female 16+: 4,000<br />

All People: 8,000<br />

Advertising Space Rate<br />

AUD: 3,290<br />

Interviewees: Bruce Corben, Associate Professor, Monash University<br />

Duration: 11.45<br />

Summary ID: W00053180487<br />

© iSentia<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.


Channel 9 (Melbourne)<br />

National Nine News - 13/05/2013 6:11 PM<br />

Peter Hitchener<br />

Cardiac specialists at the Alfred Hospital say they have found the key to<br />

reviving heart attack patients who have been dead for up to an hour. An auto<br />

pulse machine can revive cardiac patients. Doctors at the Alfred Hospital<br />

want the tools in every ambulance in Victoria.<br />

Audience<br />

Male 16+: 158,000<br />

Female 16+: 211,000<br />

All People: 397,000<br />

Advertising Space Rate<br />

AUD: 32,346<br />

Interviewees: Colin Fielder, Heart Attack Victim ; Stephen Bernard,<br />

Intensive Care Specialist<br />

Duration: 1.36<br />

Summary ID: M00053181163<br />

This program or part thereof is syndicated to the following 6 station(s):-<br />

WIN Albury (Albury), WIN Ballarat (Ballarat), WIN Bendigo (Bendigo), WIN<br />

Gippsland (Sale), WIN Mildura (Mildura), WIN Shepparton (Shepparton)<br />

© iSentia<br />

NBN Newcastle Hunter (Newcastle)<br />

NBN News - 13/05/2013 6:28 PM<br />

Natasha Beyersdorf and Paul Lobb<br />

Cardiac specialists at the Alfred Hospital say they have found the key to<br />

reviving heart attack patients who have been dead for up to an hour. An auto<br />

pulse machine can revive cardiac patients. Doctors at the Alfred Hospital<br />

want the tools in every ambulance in Victoria.<br />

Audience<br />

Male 16+: 26,000<br />

Female 16+: 27,000<br />

All People: 58,000<br />

Advertising Space Rate<br />

AUD: 3,272<br />

Interviewees: Colin Fielder, Heart Attack Victim ; Stephen Bernard,<br />

Intensive Care Specialist<br />

Vision: LifeBand<br />

Duration: 1.33<br />

Summary ID: M00053181525<br />

© iSentia<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.


Channel 10 (Melbourne)<br />

The Project - 13/05/2013 6:38 PM<br />

Dave Hughes, Carrie Bickmore, Charlie Pickering, Steve Price<br />

A lifesaving device has been trialled in Melbourne. Colin Fielder, Cardiac<br />

Arrest Survivor, came back from the dead following a cardiac arrest in June<br />

2012. Fieldler was clinically dead for 45 minutes. Fielder says a portable<br />

heart / lung machine used in operating theatres kept his blood pumping while<br />

the auto pulse gave him automated CPR. The two machine combo is only<br />

available at the Alfred and requires three trained doctors to operate, but the<br />

auto pulse is used all around the world and can be a lifesaver all on its own.<br />

It functions as an extra paramedic ensuring CPR continues even when<br />

rescuers are moving a patient behind the wheel. The survival rate for cardiac<br />

arrest is 5%. The makers of auto pulse say their device can triple patients<br />

chances. Clare Carney, Cardiac Arrest Survivor says she was swimming in a<br />

swimming pool and paramedics arrived in 6 minutes and then 45 minutes<br />

they performed CPR, then transported her to hospital on the auto pulse<br />

board. Carney says that she had no warning.<br />

Audience<br />

Male 16+: 283,000<br />

Female 16+: 355,000<br />

All People: 719,000<br />

Advertising Space Rate<br />

AUD: 148,485<br />

Interviewees: Clare Carney, Cardiac Arrest Survivor ; Colin Fielder, Cardiac<br />

Arrest Survivor<br />

Duration: 3.20<br />

Summary ID: M00053181756<br />

This program or part thereof is syndicated to the following 29 station(s):-<br />

Channel 10 (Adelaide), Channel 10 (Perth), Channel 10 (Sydney), Channel<br />

10 (Brisbane), Southern Cross Ten (Canberra), Southern Cross Ten -<br />

Shepparton (Shepparton), Tasmania Digital Television (Hobart), Ten Albury<br />

(Albury), Ten Bundaberg (Bundaberg), Ten Cairns (Cairns), Ten Coffs<br />

Harbour (Coffs Harbour), Ten Darwin (Darwin), Ten Gold Coast (Gold<br />

Coast), Ten Lismore (Lismore), Ten Mackay (Mackay), Ten Newcastle<br />

(Newcastle), Ten Rockhampton (Rockhampton), Ten Sunshine Coast<br />

(Sunshine Coast), Ten Tamworth (Tamworth), Ten Taree (Port Macquarie),<br />

Ten Toowoomba (Toowoomba), Ten Townsville (Townsville), Ten Victoria<br />

Ballarat (Ballarat), Ten Victoria Gippsland (Bairnsdale), Ten Victoria Swan<br />

Hill (Swan Hill), Ten Victoria Warrnambool (Warrnambool), Ten Wagga<br />

Wagga (Wagga Wagga), Ten West WA (Albany), Ten Wollongong<br />

(Wollongong)<br />

© iSentia<br />

NBN Tamworth (Tamworth)<br />

NBN News - 13/05/2013 6:28 PM<br />

Natasha Beyersdorf and Paul Lobb<br />

Cardiac specialists at the Alfred Hospital say they have found the key to<br />

reviving heart attack patients who have been dead for up to an hour. An auto<br />

pulse machine can revive cardiac patients. Doctors at the Alfred Hospital<br />

want the tools in every ambulance in Victoria.<br />

Audience<br />

Male 16+: 12,000<br />

Female 16+: 14,000<br />

All People: 27,000<br />

Advertising Space Rate<br />

AUD: 1,988<br />

Interviewees: Colin Fielder, Heart Attack Victim ; Stephen Bernard,<br />

Intensive Care Specialist<br />

Vision: LifeBand<br />

Duration: 1.33<br />

Summary ID: M00053182151<br />

This program or part thereof is syndicated to the following 1 station(s):-<br />

NBN Moree (Upper Namoi)<br />

© iSentia<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.


Channel 9 Darwin (Darwin)<br />

National Nine News - 13/05/2013 6:18 PM<br />

Jonathan Uptin<br />

Australian cardiac specialists claim they've found the key to reviving heart<br />

attack patients who have been clinically dead for as long as an hour. In the<br />

Ambulance, Colin Fiedler, heart attack victim, was given a choice of hospitals<br />

and he chose The Alfred. He didn't know, but it is the only hospital in<br />

Australia using an incredible CPR technique, the auto pulse machine which<br />

can work for up to an hour. Fiedler was dead for 40 minutes. Now doctors at<br />

the Alfred want the equipment supplied to every ambulance in Vic's fleet.<br />

Audience<br />

Male 16+:<br />

N/A<br />

Female 16+: N/A<br />

All People:<br />

N/A<br />

Advertising Space Rate<br />

AUD: 1,267<br />

Interviewees: Colin Fiedler, heart attack victim; Unnamed Alfred doctor<br />

Duration: 1.35<br />

Summary ID: M00053182312<br />

© iSentia<br />

NBN Coffs Harbour (Coffs Harbour)<br />

NBN News - 13/05/2013 6:28 PM<br />

Natasha Beyersdorf and Paul Lobb<br />

Cardiac specialists at the Alfred Hospital say they have found the key to<br />

reviving heart attack patients who have been dead for up to an hour. An auto<br />

pulse machine can revive cardiac patients. Doctors at the Alfred Hospital<br />

want the tools in every ambulance in Victoria.<br />

Audience<br />

Male 16+:<br />

N/A<br />

Female 16+: N/A<br />

All People:<br />

N/A<br />

Advertising Space Rate<br />

AUD: 2,002<br />

Interviewees: Colin Fielder, Heart Attack Victim ; Stephen Bernard,<br />

Intensive Care Specialist<br />

Duration: 1.34<br />

Summary ID: M00053182480<br />

This program or part thereof is syndicated to the following 1 station(s):-<br />

NBN Taree (Taree)<br />

© iSentia<br />

NBN Lismore (Lismore)<br />

NBN News - 13/05/2013 6:28 PM<br />

Natasha Beyersdorf and Paul Lobb<br />

Cardiac specialists at the Alfred Hospital say they have found the key to<br />

reviving heart attack patients who have been dead for up to an hour. An auto<br />

pulse machine can revive cardiac patients. Doctors at the Alfred Hospital<br />

want the tools in every ambulance in Victoria.<br />

Audience<br />

Male 16+: 17,000<br />

Female 16+: 13,000<br />

All People: 32,000<br />

Advertising Space Rate<br />

AUD: 1,825<br />

Interviewees: Colin Fielder, Heart Attack Victim ; Stephen Bernard,<br />

Intensive Care Specialist<br />

Duration: 1.34<br />

Summary ID: M00053182524<br />

© iSentia<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.


Geelong Advertiser, Geelong VIC<br />

15 May 2013<br />

General News, page 21 - 58.62 cm²<br />

Regional - circulation 22,491 (MTWTFS-)<br />

Copyright Agency Ltd (CAL)<br />

licensed copy<br />

ID 194089053 PAGE 1 of 1<br />

back<br />

Hi-tech<br />

heart<br />

starter<br />

A MELBOURNE hospital<br />

is working on a new<br />

system that doubles the<br />

time doctors can keep a<br />

heart attack victim alive<br />

before brain damage<br />

occurs.<br />

The Alfred's hi-tech<br />

approach starts in a<br />

specially equipped ambulance<br />

and continues in<br />

the emergency room. It<br />

has helped three people<br />

fully recover so far.<br />

"It's very exciting,"<br />

says project leader Professor<br />

Stephen Bernard.<br />

The Alfred's senior<br />

intensive-care physician<br />

says the system cools<br />

the brain and keeps the<br />

heart and lungs functioning<br />

to keep the<br />

patient alive and prevent<br />

brain damage.<br />

At present it is internationally<br />

accepted that<br />

you should give up if you<br />

cannot start the heart<br />

after half an hour. But<br />

Prof Bernard is delighted<br />

patients at The<br />

Alfred fully recovered<br />

after 40 to 60 minutes.<br />

"Instead of giving up<br />

you can put a patient on<br />

a heart-lung machine in<br />

the emergency department<br />

and prevent brain<br />

damage by cooling the<br />

brain at the same time,"<br />

he says.<br />

He says the system<br />

gave doctors enough<br />

time to fix an artery in<br />

the most recent patient<br />

and restart his heart.


Geelong Advertiser, Geelong VIC<br />

11 May 2013<br />

General News, page 9 - 89.05 cm²<br />

Regional - circulation 39,389 (MTWTFS-)<br />

Copyright Agency Ltd (CAL)<br />

licensed copy<br />

ID 193632091 PAGE 1 of 1<br />

back<br />

ALL ABOUT<br />

ECMO<br />

ECMO stands for extra<br />

corporeal membrane<br />

oxygenation.<br />

ECMO is a life-saving<br />

mechanical device that<br />

mimics the natural<br />

function of the heart and<br />

lungs, allowing a patient<br />

to rest while natural<br />

healing of the affected<br />

organs takes place.<br />

The ECMO procedure<br />

involves channelling the<br />

patient's blood into a<br />

roller pump that serves<br />

as the patient's heart<br />

throughout treatment.<br />

The pump sends the<br />

blood through an<br />

oxygenator, which<br />

serves as an artificial<br />

lung, infusing the blood<br />

with oxygen and<br />

removing carbon dioxide<br />

and returning it to the<br />

patient.<br />

During ECMO<br />

treatment, the patient's<br />

heart continues to beat<br />

but its work is made<br />

easier because the<br />

machine does much of<br />

the pumping.<br />

Geelong Hospital is<br />

the only regional<br />

hospital in Australia<br />

with ECMO.<br />

Geelong Hospital<br />

intensive-care doctors<br />

and nurses were trained<br />

in late 2011 and early<br />

2012 at Melbourne's<br />

top trauma hospital, The<br />

Alfred, in using ECMO.<br />

The Alfred is the other<br />

Victorian hospital with<br />

an ECM() machine.<br />

The ECMO machine<br />

costs up to $80,000.<br />

Giant cannulas used<br />

with the machine cost<br />

about $8000, are the<br />

size of a garden hose<br />

and must be replaced<br />

after each use.<br />

The machine can be<br />

used for heart attack,<br />

viral heart problems and<br />

people with severe<br />

pneumonia.<br />

Last year eight<br />

critically ill patients<br />

were treated with ECMO<br />

at Geelong Hospital,<br />

with six surviving. In the<br />

past those patients<br />

would probably<br />

have died.


Back from<br />

the dead<br />

Aussie breakthrough<br />

revives heart patients<br />

Herald Sun, Melbourne<br />

13 May 2013, by Christian Dougherty<br />

General News, page 5 - 707.73 cm²<br />

Capital City Daily - circulation 460,370 (MTWTFS-)<br />

Copyright Agency Ltd (CAL)<br />

licensed copy<br />

back<br />

Back<br />

ID 193766211<br />

from<br />

PAGE 1 of 2<br />

Back from the dead<br />

Aussie breakthrough<br />

revives heart patients<br />

Christian Dougherty and<br />

Lucie van den Berg<br />

A VICTORIAN man who was<br />

clinically dead for 40 minutes<br />

has been brought back to life<br />

by an Australian-first resuscitation<br />

technique.<br />

Dandenong’s Colin Fiedler,<br />

39, was one of three cardiac<br />

arrest patients brought<br />

back to life after being dead<br />

for between 40 and 60 minutes<br />

at The Alfred hospital,<br />

using two new techniques in<br />

the emergency department.<br />

The Alfred is trialling a<br />

mechanical CPR machine,<br />

which performs constant<br />

chest compressions, and a<br />

portable heart-lung machine<br />

— normally used in theatre —<br />

to keep oxygen and blood<br />

flowing to the patient’s brain<br />

and vital organs.<br />

Mr Fiedler had a heart<br />

attack and was clinically<br />

dead for 40 minutes before<br />

being revived last June.<br />

‘‘I’m so grateful, more than<br />

I could ever say,’’ he told the<br />

Herald Sun.<br />

So far, seven cardiac<br />

arrest patients have been<br />

treated with the AutoPulse<br />

treated with the AutoPulse<br />

machine and extracorporeal<br />

membrane oxygenation.<br />

Three patients were successfully<br />

revived after being<br />

clinically dead for 40 to 60<br />

minutes.<br />

It allows doctors to diagnose<br />

the cause of the cardiac<br />

arrest and treat it, but<br />

keep blood and oxygen flowing<br />

to the vital organs and<br />

brain, which reduces the<br />

risk of permanent disability.<br />

Mr Fiedler is one of the<br />

three patients who were<br />

revived and returned home<br />

without disability. In the<br />

ambulance, paramedics had<br />

given him a choice of two<br />

hospitals.<br />

‘‘For some reason, I said<br />

The Alfred, which is pretty<br />

lucky because they are the<br />

only one that has it,’’ he<br />

said.<br />

Since his heart attack, he<br />

has turned over a new leaf,<br />

quitting smoking and no<br />

longer sweats the small stuff.<br />

The system is available<br />

only at The Alfred, but<br />

senior intensive care physsenior<br />

intensive care physician<br />

Professor Stephen<br />

Bernard said the results<br />

from the first two years of<br />

the trial were exciting and<br />

he hoped to eventually<br />

expand the system across<br />

Melbourne.<br />

Prof Bernard said it<br />

required three trained<br />

intensive-care physicians<br />

and all the machinery ready<br />

to go on site, which no other<br />

hospital in Victoria had.<br />

AutoPulse is available only<br />

in three ambulances, but<br />

Prof Bernard said the company<br />

that distributed the<br />

CPR machine had offered to<br />

provide more machines.<br />

‘‘We are looking to where to<br />

best implement these<br />

machines around Melbourne,’’<br />

he said.<br />

Ambulance Victoria also<br />

used the AutoPulse machine<br />

to save the life of former junior<br />

world champion swimmer<br />

Clare Carney after a cardiac<br />

arrest last year.


HOW IT WORKS<br />

AutoPulse ulse machine mechanica ly performs CPR,<br />

administering constant chest compre sions<br />

to a patient<br />

Extracorporeal Membrane Oxygenation<br />

(ECMO) k eps oxygen and bl od fl owing to<br />

the brain and vital organs<br />

The two machines low doctors to diagnose<br />

the cause of cardiac a rest and treat it by<br />

k eping bl od and oxygen fl owing, which<br />

reduces the risk of permanent disability<br />

Ecstatic: Colin Fiedler was<br />

clinically dead for 40 minutes<br />

before being revived.<br />

Picture: JON HARGEST<br />

from the dead<br />

Herald Sun, Melbourne<br />

13 May 2013, by Christian Dougherty<br />

General News, page 5 - 707.73 cm²<br />

Capital City Daily - circulation 460,370 (MTWTFS-)<br />

Copyright Agency Ltd (CAL)<br />

licensed copy<br />

back<br />

1<br />

2<br />

3<br />

from<br />

ID 193766211<br />

the dead<br />

PAGE 2 of 2<br />

HOW IT WORKS<br />

1<br />

2<br />

3<br />

AutoPulse ulse machine mechanically performs CPR,<br />

administering constant chest compressions<br />

to a patient<br />

Extracorporeal Membrane Oxygenation<br />

(ECMO) keeps oxygen and blood fl owing to<br />

the brain and vital organs<br />

The two machines allow doctors to diagnose<br />

the cause of cardiac arrest and treat it by<br />

keeping blood and oxygen fl owing, which<br />

reduces the risk of permanent disability<br />

Ecstatic: Colin Fiedler was<br />

clinically dead for 40 minutes<br />

before being revived.<br />

Picture: JON HARGEST


By CHRISTIANDOUGHERTY<br />

MELBOURNE: A Victorian<br />

and LUCIEVAN DENBERG<br />

man who was clinically dead<br />

for 40 minutes has been<br />

brought back to life thanks to<br />

an Australian-first resuscitation<br />

technique.<br />

Dandenong’s Colin Fiedler,<br />

39, was one of three cardiac<br />

arrest patients brought back<br />

to life after being dead for between<br />

40-60 minutes at The<br />

Alfred Hospital using two<br />

new techniques in the emergency<br />

department.<br />

It is trialling a mechanical<br />

CPR machine that performs<br />

constant chest compressions,<br />

and a portable heart lung machine<br />

— normally only used<br />

in theatre — to keep oxygen<br />

and blood flowing continuously<br />

to the patient’s brain<br />

and other vital organs.<br />

Mr Fiedler had a heart attack<br />

and was clinically dead<br />

for 40 minutes before being<br />

revived last June.<br />

‘‘I’m so grateful, more than<br />

I could ever say,’’ he said.<br />

So far seven cardiac arrest<br />

patients have been treated<br />

with the AutoPulse machine<br />

and with the extra-corporeal<br />

membrane oxygenation<br />

system.<br />

Three patients have been<br />

successfully revived after<br />

being clinically dead for<br />

40-60 minutes.<br />

Since his heart attack, Mr<br />

Fiedler has turned over a new<br />

leaf, quitting smoking and<br />

no longer sweating the<br />

small stuff.<br />

Currently the system was<br />

only available at the Alfred,<br />

but senior intensive care<br />

physician Professor Stephen<br />

Bernard said the results from<br />

the first two years of the trial<br />

were exciting and he hoped to<br />

eventually expand the system<br />

across Melbourne.<br />

Northern Territory News, Darwin<br />

13 May 2013, by Christian Dougherty<br />

Colindies<br />

butlives<br />

tospeak<br />

aboutit<br />

General News, page 11 - 482.47 cm²<br />

Capital City Daily - circulation 17,782 (MTWTFS)<br />

Copyright Agency Ltd (CAL)<br />

licensed copy<br />

ID 193770794 PAGE 1 of 2<br />

back<br />

Colindies<br />

butlives<br />

tospeak<br />

aboutit<br />

By CHRISTIANDOUGHERTY<br />

and LUCIEVAN DENBERG<br />

MELBOURNE: A Victorian<br />

man who was clinically dead<br />

for 40 minutes has been<br />

brought back to life thanks to<br />

an Australian-first resuscitation<br />

technique.<br />

Dandenong’s Colin Fiedler,<br />

39, was one of three cardiac<br />

arrest patients brought back<br />

to life after being dead for between<br />

40-60 minutes at The<br />

Alfred Hospital using two<br />

new techniques in the emergency<br />

department.<br />

It is trialling a mechanical<br />

CPR machine that performs<br />

constant chest compressions,<br />

and a portable heart lung machine<br />

— normally only used<br />

in theatre — to keep oxygen<br />

and blood flowing continuously<br />

to the patient’s brain<br />

and other vital organs.<br />

Mr Fiedler had a heart attack<br />

and was clinically dead<br />

for 40 minutes before being<br />

revived last June.<br />

‘‘I’m so grateful, more than<br />

I could ever say,’’ he said.<br />

So far seven cardiac arrest<br />

patients have been treated<br />

with the AutoPulse machine<br />

and with the extra-corporeal<br />

membrane oxygenation<br />

system.<br />

Three patients have been<br />

successfully revived after<br />

being clinically dead for<br />

40-60 minutes.<br />

Since his heart attack, Mr<br />

Fiedler has turned over a new<br />

leaf, quitting smoking and<br />

no longer sweating the<br />

small stuff.<br />

Currently the system was<br />

only available at the Alfred,<br />

but senior intensive care<br />

physician Professor Stephen<br />

Bernard said the results from<br />

the first two years of the trial<br />

were exciting and he hoped to<br />

eventually expand the system<br />

across Melbourne.


Colin Fiedler was brought back to life after suffering a heart attack and being dead for 40 minutes<br />

Picture: JON HARGEST<br />

Northern Territory News, Darwin<br />

13 May 2013, by Christian Dougherty<br />

General News, page 11 - 482.47 cm²<br />

Capital City Daily - circulation 17,782 (MTWTFS)<br />

Copyright Agency Ltd (CAL)<br />

licensed copy<br />

ID 193770794 PAGE 2 of 2<br />

back<br />

Colin Fiedler was brought back to life after suffering a heart attack and being dead for 40 minutes<br />

Picture: JON HARGEST


Heart attack victims gone for over 40 minutes<br />

Hobart Mercury, Hobart<br />

13 May 2013, by Christian Dougherty<br />

General News, page 2 - 301.06 cm²<br />

Capital City Daily - circulation 40,638 (MTWTFS-)<br />

Copyright Agency Ltd (CAL)<br />

licensed copy<br />

ID 193774289 PAGE 1 of 2<br />

back<br />

Heart attack victims gone for over 40 minutes<br />

Patients<br />

back<br />

from<br />

thedead<br />

could ever say,’’ he said.<br />

CHRISTIANDOUGHERTY<br />

andLUCIEVANDENBERG<br />

A VICTORIAN man who was<br />

clinically dead for more than<br />

half an hour has been brought<br />

back to life by an Australianfirst<br />

resuscitation technique.<br />

Dandenong’s Colin Fiedler,<br />

39, is one of three cardiac<br />

arrest patients brought back to<br />

life at The Alfred Hospital after<br />

being dead for 40 to 60 minutes.<br />

He was saved using two new<br />

techniques being trialled at the<br />

hospital – a mechanical CPR<br />

machine that performs constant<br />

chest compressions, and<br />

a portable heart-lung machine<br />

that keeps oxygen and blood<br />

flowing to vital organs.<br />

Mr Fiedler had a heart<br />

attack and was clinically dead<br />

for 40 minutes before being<br />

revived last June.<br />

‘‘I’m so grateful, more than I<br />

could ever say,’’ he said.<br />

So far seven cardiac arrest<br />

So far seven cardiac arrest<br />

patients have been treated<br />

with the AutoPulse machine<br />

and Extracorporeal Membrane<br />

Oxygenation.<br />

The new approach allows<br />

doctors to diagnose the cause<br />

of a cardiac arrest and treat it<br />

while keeping blood and oxygen<br />

flowing to vital organs to<br />

reduce the risk of permanent<br />

disability.<br />

Mr Fiedler returned home<br />

without disability.<br />

In the ambulance he was<br />

given the choice of two hospitals,<br />

he said.<br />

‘‘For some reason I said The<br />

Alfred, which is pretty lucky<br />

because they are the only one<br />

that has it.’’<br />

Since his heart attack he has<br />

turned over a new leaf,<br />

quitting smoking and no<br />

longer sweating over small<br />

things.<br />

things.<br />

At present the revival system<br />

is only available at The<br />

Alfred. But senior intensive<br />

care physician Professor Stephen<br />

Bernard said the results<br />

from the first two years of the<br />

trial were exciting and he<br />

hoped eventually to expand it<br />

across Melbourne.<br />

Prof Bernard said it required<br />

three trained intensive care<br />

physicians and all the machinery<br />

ready to go on-site, which<br />

no other hospital in Victoria<br />

currently had.<br />

AutoPulse is only available<br />

in three ambulances, but he<br />

said the company that distributed<br />

the CPR machine had<br />

offered to provide more.<br />

‘‘We are looking to where to<br />

best implement these<br />

machines,’’ he said.


CLOSECALL:ColinFiedlerwasgivenasecondchanceafter<br />

sufferingaheartattack. Picture: JONHARGEST<br />

Hobart Mercury, Hobart<br />

13 May 2013, by Christian Dougherty<br />

General News, page 2 - 301.06 cm²<br />

Capital City Daily - circulation 40,638 (MTWTFS-)<br />

Copyright Agency Ltd (CAL)<br />

licensed copy<br />

ID 193774289 PAGE 2 of 2<br />

back<br />

CLOSECALL:ColinFiedlerwasgivenasecondchanceafter<br />

sufferingaheartattack. Picture: JONHARGEST


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