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December OSCAR - Old Ottawa South

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Page 38 The <strong>OSCAR</strong> - OUR 38 th YEAR DEC 2011<br />

By Rick Sutherland, CLU,<br />

CFP, FDS, R.F.P<br />

Volatility is defined as sudden<br />

and sharp movements in both<br />

directions. We are specifically<br />

speaking about the volatility of global<br />

investment markets. As 2011 draws to<br />

a close it may prove to be one of the<br />

more volatile years in history.<br />

Market trends these days don’t<br />

seem to last more than a day or two.<br />

Heck on May 6, 2010 we saw a “flash<br />

crash” that lasted just minutes. At<br />

roughly 2:30 pm the Dow Jones Index<br />

lost 9% of its value, only to recover<br />

those losses in a matter of minutes.<br />

Clearly investors are seeking<br />

answers and direction on how to deal<br />

with all this volatility. The reality is<br />

that there just isn’t an easy answer. It<br />

comes down to you, your investment<br />

personality, your time horizon and<br />

your ability to not be cajoled into<br />

making a mistake.<br />

Yet investors, both the experienced<br />

as well as the inexperienced are<br />

showing signs of fatigue. Whether<br />

it’s the Greek debt crisis or the fear<br />

of an imminent recession, the markets<br />

cannot seem to settle down. The<br />

period from May to October 2011 was<br />

not pleasant. The trend was one day<br />

up and two days down. This was then<br />

followed by three days up and two<br />

days down. The result for some was<br />

gut wrenching and emotional.<br />

Some have turned to market<br />

timing. Based on whatever current<br />

event is published in the daily press<br />

is how investment decisions are<br />

being made. This boils down to pure<br />

speculation. The unwavering truth is<br />

that the market cannot be consistently<br />

timed correctly. It does not matter<br />

who you are or how much education<br />

or investment experience you have;<br />

market timing only works some of the<br />

time.<br />

Others have adopted a “go to cash<br />

and wait for better days” strategy.<br />

This is also a form of market timing<br />

and speculation. Sell today, maybe at<br />

a loss, park money in cash at almost<br />

To book an <strong>OSCAR</strong> ad<br />

call Gayle 730-1058<br />

oscarads@oldottawasouth.ca<br />

Is Volatility Making You Weary?<br />

zero percent return and then wait for<br />

the market to go up (to some this is<br />

settling down) then reinvest back into<br />

the market. The trouble is picking the<br />

best point in time to return to the party.<br />

If you are truly a long-term<br />

investor you may want to study<br />

what others, who have decades of<br />

experience and knowledge, are doing<br />

about the current market volatility.<br />

They know and understand the<br />

companies that make up the market.<br />

Warren Buffett, the greatest investor<br />

of all time announced in September<br />

that his company, Berkshire<br />

Hathaway Inc., would begin buying<br />

back stock. The price was too cheap.<br />

Buffett was not alone. Other major<br />

companies that announced buyback<br />

plans included Wal-Mart, Exxon<br />

Mobile and JPMorgan Chase to name<br />

just a few. Look beyond the headlines,<br />

ignore the volatility (no correction –<br />

take advantage of the volatility) and<br />

think and invest like the pros.<br />

Do not succumb to the negative<br />

press. Review your goals and as long<br />

By Anna Sundin<br />

as your objectives have not changed<br />

then stay the course. Ask yourself<br />

how you would invest if today was<br />

the first day of your deposit. If your<br />

allocation would look the same then<br />

don’t do anything.<br />

Season’s Greetings and we look<br />

forward to talking to you in 2012.<br />

The foregoing is for general<br />

information purposes and is the<br />

opinion of the writer. This information<br />

is not intended to provide personal<br />

advice including, without limitation,<br />

investment, financial, legal,<br />

accounting or tax advice. Please call<br />

or write to Rick Sutherland CLU,<br />

CFP, FDS, R.F.P., to discuss your<br />

particular circumstances or suggest<br />

a topic for future articles at 613-<br />

798-2421 or E-mail rick@investedinterest.ca.<br />

Mutual Funds provided<br />

through FundEX Investments Inc.<br />

What I Offer: A Cup Of Coffee<br />

And A Second Opinion<br />

Anyone with mutual funds or other investments in the stock market<br />

who is relying on them to provide a source of income during their<br />

retirement years is probably worried right now whether their<br />

investment plan will achieve their goal of living with maximum dignity<br />

and independence for the rest of their life or whether it is now more likely<br />

that he or she will outlive their source of retirement income.<br />

When the markets turn as volatile and confusing as they have over the<br />

past couple of years, even the most patient investors may come to question<br />

the wisdom of the investment plan they’ve been following.<br />

At Sunlife Financial, we’ve seen a lot of difficult markets come and go.<br />

And I certainly empathize with people who find the current environment<br />

troublesome and disturbing. I would like to help, if I can, and to that end,<br />

here’s what I offer:<br />

A cup of coffee, and a second opinion<br />

You are welcome to come in and sit with the experts at SunLife for<br />

a while. I’ll ask you to briefly outline your financial goals – what your<br />

investment portfolio is intended to do for you. Then I’ll review the portfolio<br />

for and with you.<br />

If I think your investments continue to be well suited to your long-term<br />

goals – despite all the market turmoil- I’ll gladly tell you so, and send you<br />

on your way.<br />

If, on the other hand, I think some of your investments no longer fit<br />

with your goals, I’ll explain why, in plain English. And, if you like, I’ll<br />

recommend some alternatives.<br />

Either way, the coffee is on me.<br />

When you call to make your appointment, mention that you are taking<br />

me up on the offer I made in the <strong>OSCAR</strong>. I look forward to meeting with<br />

you.

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