Adelaide • Australia

Adelaide • Australia

Tom Raggatt
Harry Hastwell
Welcome to HWR Media & Communications
The company, known then as Hastwell Media, was established in 1972 by the late Harry Hastwell.
Harry and his son Mark built an enviable reputation as leaders in the media and advertising
industries in South Australia and Australia.
HWR Media & Communications, hereafter HWR, was formed on 1 July 1982 through the
amalgamation of South Australia’s three leading independent media representation companies…
• Hastwell Media
• Williamson & Associates
• Greg Rouse Media

In 1989, after close to ten years with News Corp, Tom Raggatt joined
the organisation thus HWR became Hastwell Williamson Raggatt
Pty Ltd.
For thirty-eight years HWR has evolved into one of the largest
independent media representation organisations in Australia.
Currently over 100 media organisations entrust HWR to provide advice
and information on their behalf to customers in South Australia,
Western Australia, Queensland, Victoria and the Northern Territory.
Market Evolvement
In response to our customers’ needs, in 1996 HWR purchased graphic
design firm, Smart Designs and expanded both its publishing and
marketing services area. This was a significant milestone.
In addition, at this time we began our digital integration strategy,
completing work for General Motors Holden amongst other clients.
The development role has now expanded to a full service digital
agency providing advertising sales, web site development, email
marketing and performance measurement.
From left to right: Mark Hastwell, Tom Raggatt, John Williamson

Tom Raggatt - Managing Director
Tom is the major shareholder of HWR having joined the
company in 1989. With a steady and controlled growth path
over a number of years, Tom has been able to optimise all
situations and environments and therefore HWR has grown
and thrived with technological changes.
Richard Davis - Group Account Manager
Started with News Ltd in the early 1983 where he first met
Tom Raggatt and a friendship was formed out of mutual
respect for each other. Richard’s roles with News Limited
included Account Management and Sales Management before
joining HWR in 2007 as Group Account Manager working on
our newspaper portfolio. With his newspaper background,
Richard brings a wealth of knowledge to our company.
Marie Jones - Digital Director
Marie heads up HWR Media’s Digital Media Department.
Her representation portfolio includes both broad spectrum
major online players such as ninemsn, Australia’s largest
online publisher housing over 300 individual websites in
news, sport, lifestyle, entertainment, travel, social media,
through to the monetisation of smaller niche sites for
clients in fields such as medical and legal.
Kate Petersen - Media Supervisor
Kate commenced her career in 2001 as Receptionist/
Administration Assistant for an Adelaide company before
commencing with HWR in 2004 as Receptionist. In 2005
Kate was promoted to an Account Executive role in the
Client Services Department (Media/Newspaper), and in
2007 progressed to Media Supervisor for the Media
Department (Newspapers).
Sue Hoffmann - Account Manager
Sue is a major contributor in our sales team as Account
Manager responsible for client relationships and advertising
sales. Prior to joining HWR 3 years ago, Sue held the position
of Sponsorship & Training Manager for The Institute for Public
Administration of Australia, responsible for training programs
for the Public Service. Prior roles have included Business
Development and as State Marketing Specialist for Yellow
Pages Australia.
Jessica Honeychurch - Account Executive - Media
After completing a Media/Arts degree in 2009 followed by
studies at the Advertising Federation of Australia’s Adschool,
Jessica joined the HWR team in 2010 as an Account Executive
in the media department. Her role includes working closely
with the newspaper publishers as well as agencies and
direct clients.
Felicity Williams - Graphic Designer
Currently studying Communication and Media Management
at the University of South Australia, Felicity utilises her
non-contact hours to work in our busy design studio.
Felicity brings flair, professionalism and enthusiasm to
her role.
Robin Foreman - Creative Services & Publishing Manager
Robin has an advertising background spanning more than
30 years including account service, production and senior
management roles. Robin leads our creative and publishing
team in the production of more than 12 publications HWR
produces annually.
Josie Rasheed - Finance & Administration Manager
Thirteen years in the finance industry followed by another
thirteen years in hospitality including payroll and general
accounting has brought strong skills and knowledge into
the company with Josie’s experience. Josie works alongside
the Managing Director in the financial administration of the
company.
Kirsty Feil - Senior Graphic Designer
Kirsty has a strong design and branding background
ensuring each job will have creative flair. Working in the
industry for the last 11 years, after completing her Bachelor of
Visual Communication, she has worked on a variety of design
pieces from advertisements to large magazine publications.
Kirsty has a passion for designing publications, assuring great
typography and providing a polished end product.
Nyssa Bonnes - Graphic Designer/Web Developer
On completing a degree in Visual Communications Nyssa
worked for a year at an Adelaide Photography company.
From there she moved to London and worked as a graphic
designer in the fashion and retail industries for two years
before returning to Adelaide and at the beginning of the year
she joined HWR Media. With Nyssa’s design and web skills
and experience she can execute her skills to benefit our
clients’ creative projects.
Bree Tassell - Account Manager
Bree’s experience includes over 14 years working as an
Account Manager in the Exhibition Industry, Radio (across
Promotions, Marketing and Agency Sales), and magazines.
With her range of skills Bree is the Account Manager for
samotor and ntmotor magazines with HWR.
Anne Mitchell - Media Co-ordinator
Anne commenced work at Hastwell Williamson Rouse in 1982
at the age of 18. Anne has worked in all departments of the
company including newspapers, tv, radio and magazines.
During Anne’s time with HWR she has raised 3 children and is
still with the company on a casual basis.
Ned Raggatt - Graduate Account Executive
Currently undertaking a Bachelor of Media degree at the
Adelaide University, Ned joined HWR to further develop his
media skills and gain direct experience at the forefront
of the business.

Our Team
Our Team
HWR has a strong and cohesive team
of professionals totalling 13 full time
equivalents. Our staff offers professional
advice and service across all platforms
of our company including account
management, media management, sales,
creative design and publishing expertise
with an absolute commitment to
excellence.

Quality Management
HWR is the largest independent media
representation organisation in Australia.
This enables us to provide all our clients
with a uniquely powerful network of
contacts and market intelligence plus the
proven ability to grow advertising sales
from our markets. This benefits our clients
in catering to their media needs not only
throughout Australia but the world.
HWR holds a unique position in the South
Australian and indeed Australian marketplace
due to the number of strategic and
influential organisations we work with
such as Toyota, Mitsubishi and South
Australian Government departments.
These relationships enable us to offer
our clients opportunities first, before the
general market is aware of them.
HWR is at the forefront of the digital revolution in the South Australian market through its representation
of Australia’s market leading digital network – ninemsn. ninemsn reaches over 8.2 million Australians each
month and the ninemsn network is home to over 95 different websites. Over the past few years, digital
media has experienced double digit growth whereas other more traditional forms of media, such as
television, radio and print, have experienced flat, and in some cases, negative growth. Digital media
offers incremental reach and instant material currency to advertisers who have used traditional forms
of media in the past.
HWR, through our representation of ninemsn has been directly involved in digital campaigns for the
following clients:
• Mamee Noodles – international FMCG client
• South Australian Government – Departments such as Motor Accident Commission, Child,
Youth & Women’s Health Services, Universities, Department of Trade & Economic Development,
South Australian Tourism Commission
• Great Southern Rail – Australia’s national rail system from east to west coasts
• ET Browne – Palmers Cocoa Butter
• San Remo – FMCG Pasta
• Bernie Lewis Home Loans – Financial institution
• Savings & Loans Credit Union – Financial institution
• Coopers Brewery – Manufacturer of premium ales
• Grant Burge Winery – Manufacturer of internationally recognised wines
• Nova 91.9 – National radio network
• Kirra Tours – Travel company
• Monroe Australia – Manufacturers of shock absorbers and ride control products
• CMI Toyota – Toyota dealership

Quality Management

Online Media & Newspapers
• Ninemsn #1 online media company/approximately 9.8million visitors per month
• 80+ sites including Hotmail, Messenger, Getaway, ACP magazines.
• Categories include: News, Sport, Finance, Entertainment, Video, Lifestyle and more!
* Source: Nielsen NetView Home/Work panel
Newspapers
• Core business is print media representation
• Representing more than 200 newspapers throughout Australia and New Zealand
• Built an extensive reputation for the entire Adelaide advertising market
• Specialists in print media, with broad market knowledge and experience to successfully execute
campaigns locally and nationally. Our objective is to consistently deliver high quality sales
and service.
Non-binding International Affiliates
We have a strategic alliance with Publicitas
Australia, part of the Publicitas Promotion
Network, the world’s leading media sales organisation
with 160 offices in 23 countries. HWR actively
promotes international media
on behalf of media owners worldwide.

Expanding banner samples:
- First image is displayed on site
- Second image appears as mouse
rolls over it
Online, Media & Philosophy
Philosophy
At HWR we understand that our reputation
depends on our performance and to perform
we need talented and dedicated people along
with the latest and best equipment with
first class premises. We spend a great deal
of time, energy and resources to ensure we
maintain all these elements.
We believe that we must remain at the
cutting edge of technology in the industry
and must ensure that service and quality
are our key priorities.
We also understand that we are often a key
supplier to our clients’ businesses and when
we can assist their company meet its own
business objectives, we are providing
a complete service to them.

PORT AUGUSTA
South Australia
www.wadlata.sa.gov.au
Various publications produced by HWR

HWR’s Custom Publishing division
provides expert design and project
management services for corporate
and consumer-oriented publishing
campaigns, driving the entire
publication process from initial
project development through sales
promotion, design, proof reading,
pre-press planning, printing and final
delivery. HWR currently publishes
more than 15 titles, totalling in
excess of a staggering 260 million
pages per year!
Custom Publishing

Regional Visitor Guide - 0ne of a suite of 11 regional visitor guides

“We really appreciate HWR Media’s
dedication and they have always
delivered within budget and time
lines whilst maintaining quality and
professionalism. I wouldn’t hesitate in
recommending HWR and their
talented team for any projects you
may be considering them for.”
- Jo Barrie - Regional Tourism Manager
Yorke Peninsula Tourism

SOUTH AUSTRALIA’s
WATERS
Prospectus
EDITION No2
Coastal and Inland Waters Atlas and Guide

& LAKES
SOUTH AUSTRALIA’s
WATERS
AN ATLAS & GUIDE
EDITION No2
REGISTRATION OF INTEREST
The peak industry body for recreational boating in South Australia,
the Boating Industry Association of SA (BIASA) in partnership
with HWR Media & Communications (HWR Media) is delighted to
announce the production of Edition No 2 of the “SA Waters an Atlas
and Guide.” After the resounding success of Edition No 1, we have
looked at many improvements on the content and presentation of
more than 35 new coastal maps/charts.
In addition to its coverage of all recreational boating waters
of South Australia, coastal, inland and estuarine, Edition 2 will
contain valuable information on tourism and leisure opportunities,
environmental care notes and “good neighbour” points. The Atlas
will include maps and charts of all recreational boating waters
and boating facilities in the state, together with descriptions of
towns and communities. Included are hints for the safe use of the
REGISTRATION OF INTEREST FORM
WATERS
SOUTH AUSTRALIA’s
AN ATLAS & GUIDE
EDITION No2
COORONG,
RIVER MURRAY
COASTAL
WATERS
WATERS
SOUTH AUSTRALIA’s
AN ATLAS & GUIDE
EDITION No2
waters, navigation advice, emergency procedures and outlines the
environmental care obligations of boat users. Weather forecasting,
recreational fishing rules and the like are also included. The
publication will be available from the BIASA and selected outlets
within the state.
Edition No 2 will feature a strong, laminated, wiro bound cover
making for easy opening and reference.
To ensure you don’t miss out on the next Edition No 2, please
complete the details below so we can contact you when stocks are
printed. We expect these to be available by mid-September.
Available for pre-order today, or from the BIASA.
NAME ...................................................................................................................................................................
ADDRESS .............................................................................................................................................................
SUBURB ..............................................STATE .................................... POSTCODE ..............................................
WATERS
Available now!
ONLY
$69.95
+ P&H
“• HWR Media “are good people” to
deal with.
• They successfully work to strict
timetables and tight budgets.
• Our business relationship with HWR
Media has blossomed.
The promotion of our product has
increased ten fold and our sales have
gone through the roof. We would have no
hesitation in supporting HWR Media in new
areas of endeavour.”
- Glen Jones, General Manager
Boating Industry Association of South Australia
PH(daytime) .........................................EMAIL .....................................................................................................
NO. COPIES REQUIRED: ....................@ $69.95 each inc GST + postage & handling
300 Morphett Street, Adelaide SA
Ph: (08) 8212 6000
NEW & IMPROVED - OVER 200 MAPS AND CHARTS AND ALL THE WATERWAYS ADVICE YOU WILL NEED

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Creative
Our professional graphic design
solutions that explicitly and intuitively
respond to clients’ needs.
Our in-house graphic design studio
allows us to directly facilitate a high
level of creativity, quality control and
consistency. HWR Creative supports our
Custom Publishing and Media divisions,
and enables us to offer our clients
additional creative services. Creative
brochures and flyers, original
advertisement designs, interpretive
signage, packaging, logos, corporate
branding, and annual reports.

Marketing Planner’s Guide for Conference Organisers

New brand development

Publications, posters and newsletters for BAE Systems

“The 2-wire bus buffer
revolution has begun!”
The 2-wire bus has been at its limit or falling down for too long.
Now the solution is here!
Most 2-wire bus designers have faced problems without the right solution. Problems can
occur on a 2-wire bus when the wrong bus buffer or no bus buffer is used.
• Existing bus buffers have large input-output offsets; this leaves little margin for external
noise or a loss in signal.
• Due to their large input-output offsets, most existing bus buffers can’t be inserted in multi-drop
or back-to-back in a system.
• Problems can occur when the number of devices on the bus or the length of the bus lines
has increased the capacitance to its maximum.
The IES5501 bus buffer fi xes all these problems.
Expand without the hassle, plug it in and see!
The IES5501 bus buffer, bringing the power back to the 2-wire bus designer.
“Join the revolution!” www.bus-buffer.com
Corporate identity for Hendon Semiconductors

Barossa
Vintage
Festival
11 to 19 April 2009
www.barossavintagefestival.com.au
VINTAGE FESTIVAL
Poster, program, flyer and newsletter

VINTAGE FESTIVAL
VINTAGE FESTIVAL
Barossa
Vintage
Festival
11 to 19 April 2009
Become a
and enjoy:
• SAVINGS at numerous events
Barossa
Vintage
Festival
11 to 19 April 2009
Welcome from the Chair
CaRNIVAL
Nov 2008
Welcome to our fi rst Newsletter for the 2009 Festival. Less than 6 months to go and, like all
expectant parents, we are looking forward to the fi rst appearance of the Festival with a mixture of
excitement and perhaps a little apprehension. When the Program appears soon you will see for
yourself just what a huge and varied array of events this Festival will contain; many will be familiar
to those of you who have seen previous celebrations, and there are many which are innovative or a
different approach to old favourites.
I would like to thank everybody involved, either directly or indirectly: Festival Manager, John
Pullman, who brings experience and dedication to his position; Events Manager, Samantha
Foreman, who puts her fl air and eye for detail to everything she does; the members of the
Festival Committee who bring ideas, enthusiasm and passion to the direction of the Festival;
Event Convenors and their Committees who put their hands up to devote great time and energy
to organising each event; our very generous sponsors, without whom we would not even be able
to start organising an event of this scale; Friends of the Festival, who show their particular and
enthusiastic support of the Festival by joining their own exclusive club. And, fi nally, my thanks to
you all for your interest and support by attending this great celebration of the Barossa and its many
facets. Come with us: Celebrate the Blend!
Bill Biscoe
Barossa Vintage Festival Chairman
“What separates HWR from many of their
competitors is their approach and
attitude. They take a genuine interest
in our work, and often enhance our end
product with their professional input.
HWR are reliable and trustworthy. They go
that extra mile to ensure we are happy
with the work, and always stay within
budget. I would have no hesitation in
recommending HWR to you.”
- John Pullman - Events Manager
• EXCLUSIVE invitations
• Automatic ENTRY into competitions
www.barossavintagefestival.com.au
The word carnival evokes thoughts of fun and frivolity, and what
better way to kick off the Barossa Vintage Festival than at this new
free event on Saturday 11 April.
Activities are planned throughout the day with CaRNIVAL being
designed around entertainment and enjoyment for the entire family.
Activities for children will include Life Be In It – sumo wrestling,
earthball, bouncing castle and splodge art, as well as crafts, face
painting and story telling. A number of performances are also
planned including Cool 4 Kids, Heritage Hotspots, Marananga Brass
Band, Gladenbach Dance Group and the Barking Ants to name but a
few. And if that’s not enough to entice the whole family, it
has been decided that the spacious grounds at Seppeltsfi eld will
make the ideal location for the return of the Maypole, a treasured
Festival tradition!
CaRNIVAL commences at 11am and concludes at 8pm
providing a full day of entertainment. A great selection of local
wines from the Seppeltsfi eld Road Business Alliance will be
available, complemented by gourmet Barossa food for all tastes.
We hope to see you at the CaRNIVAL.

Drop in, stop over...
Too good to keep bottled up...
www.barossa.com
“Australia’s most famous wine region”
www.barossa.com
“Australia’s most famous wine region”
Marketing Campaign using posters, magazine, outdoor and transit

More B&B’s in the Bar ssa.
So you can R&R. There’s a whole bunch to choose from,
plus plenty of lodges, private retreats, motels, hotels and caravan parks.
www.barossa.com
“HWR have worked with us on significant
projects. HWR’s professionalism, service,
turnaround times and reliability have
been outstanding. No request was
ever too hard, and their design advice,
flexibility and pricing has been far
superior to other suppliers we have
tired in the past.”
- Racheal Klitscher - Former Regional Tourism Manager
Tourism Barossa
Expand your palate in the Bar ssa.
And your art collection. Galleries, walls and wine labels showcase the
talents of our celebrated and emerging local artists.
www.barossa.com

hwrmedia

Web Development
HWR’s web development department
provides quality web designs to
showcase your business. HWR will design
and build your portal and arrange the
registration of your domain name and
server space. Take your first steps into
cyberspace or revamp your existing site
with HWR Media.

Web examples

Recognition
HWR is committed to achieving the highest level of advertising sales for our
media partners and to delivering premium quality for our clients at all times.
Every product, and every service we provide is delivered with this in mind.
After almost 40 years in the business, we’re proud of our achievements.
We’re also proud to be recognised for these achievements through such
recognition as the Pica Awards.
It’s also rewarding to be recognised by our Government leaders and industry
partners.
At HWR Media & Communications, “It’s all in the Thinking”

Environment
When it comes to the long term future of our environment and our sustainable
future, HWR believes every decision we make as a business matters. We understand
that it is our corporate and social responsibility to continually strive towards world’s
best practice in environmental management.
We are a certified Carbon Neutral company and we are committed to minimising
the impact on the environment. We actively seek “green supplier” options and
strategies to reduce greenhouse gas emissions.
HWR retains the services of Balance Carbon to conduct annual carbon emissions
audits. From the audit, indications show that we will produce 30 tonnes of CO2 per
year, which we offset through the purchase of fully accredited carbon credits.
We have established environmental objectives and targets to achieve ongoing
reduction to the impact on our environment, including a comprehensive recycling
program and printing minimisation policy. All our staff are encouraged to look for
new ways to improve our environmental performance.
Throughout our office, re-cycled paper is used, from printing to the bathroom. All
non-essential electrical appliances and computers are turned off at power points
each night with the exception of refrigerators.

HWR has put the principles of reduce,
re-use and re-cycle into everyday practice
and we are proud to say that, together
with the support of our customers, we
believe we are making a difference.

HWR Media & Communications
• Almost 40 years leading in the advertising and media industry
• Proven performance in digital campaign design and delivery
• Consistent strategic innovation across all media platforms
• A dedicated team of professionals who want to help you reach your business goals
• A complete solution to your media and advertising needs
HWR Media & Communications. It’s all in the thinking.

109b Conyngham Street
Frewville, SA 5063
Tel: +61 8 8379 9522
Fax: +61 8 8379 9735
hwrmedia@hwrmedia.com.au
www.hwrmedia.com.au