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<strong>Adelaide</strong> <strong>•</strong> <strong>Australia</strong>


Tom Raggatt<br />

Harry Hastwell<br />

Welcome to HWR Media & Communications<br />

The company, known then as Hastwell Media, was established in 1972 by the late Harry Hastwell.<br />

Harry and his son Mark built an enviable reputation as leaders in the media and advertising<br />

industries in South <strong>Australia</strong> and <strong>Australia</strong>.<br />

HWR Media & Communications, hereafter HWR, was formed on 1 July 1982 through the<br />

amalgamation of South <strong>Australia</strong>’s three leading independent media representation companies…<br />

<strong>•</strong> Hastwell Media<br />

<strong>•</strong> Williamson & Associates<br />

<strong>•</strong> Greg Rouse Media


In 1989, after close to ten years with News Corp, Tom Raggatt joined<br />

the organisation thus HWR became Hastwell Williamson Raggatt<br />

Pty Ltd.<br />

For thirty-eight years HWR has evolved into one of the largest<br />

independent media representation organisations in <strong>Australia</strong>.<br />

Currently over 100 media organisations entrust HWR to provide advice<br />

and information on their behalf to customers in South <strong>Australia</strong>,<br />

Western <strong>Australia</strong>, Queensland, Victoria and the Northern Territory.<br />

Market Evolvement<br />

In response to our customers’ needs, in 1996 HWR purchased graphic<br />

design firm, Smart Designs and expanded both its publishing and<br />

marketing services area. This was a significant milestone.<br />

In addition, at this time we began our digital integration strategy,<br />

completing work for General Motors Holden amongst other clients.<br />

The development role has now expanded to a full service digital<br />

agency providing advertising sales, web site development, email<br />

marketing and performance measurement.<br />

From left to right: Mark Hastwell, Tom Raggatt, John Williamson


Tom Raggatt - CEO<br />

Tom is the major shareholder of HWR having joined the<br />

company in 1989. With a steady and controlled growth path<br />

over a number of years, Tom has been able to optimise all<br />

situations and environments and therefore HWR has grown<br />

and thrived with technological changes.<br />

Tony Mangan - Director of Media Sales<br />

Tony has extensive experience in the advertising industry<br />

having held senior account service and management positions<br />

in small to large full service and creative agencies across<br />

<strong>Adelaide</strong> and Melbourne. These include Stokes Advertising,<br />

Young & Rubicam, CHE and AJF Partnership. Tony brings to<br />

HWR over 25 years experience across all media, strategy and<br />

client service, he understands what clients need and want.<br />

Marie Jones - Digital Director<br />

Marie heads up HWR Media’s Digital Media Department.<br />

Her representation portfolio includes both broad spectrum<br />

major online players such as ninemsn, <strong>Australia</strong>’s largest<br />

online publisher housing over 300 individual websites in<br />

news, sport, lifestyle, entertainment, travel, social media,<br />

through to the monetisation of smaller niche sites for<br />

clients in fields such as medical and legal.<br />

Kate Petersen - Media Supervisor<br />

Kate commenced her career in 2001 as Receptionist/<br />

Administration Assistant for an <strong>Adelaide</strong> company before<br />

commencing with HWR in 2004 as Receptionist. In 2005<br />

Kate was promoted to an Account Executive role in the<br />

Client Services Department (Media/Newspaper), and in<br />

2007 progressed to Media Supervisor for the Media<br />

Department (Newspapers).<br />

Sue Hoffmann - Account Manager<br />

Sue is a major contributor in our sales team as Account<br />

Manager responsible for client relationships and advertising<br />

sales. Prior to joining HWR 3 years ago, Sue held the position<br />

of Sponsorship & Training Manager for The Institute for Public<br />

Administration of <strong>Australia</strong>, responsible for training programs<br />

for the Public Service. Prior roles have included Business<br />

Development and as State Marketing Specialist for Yellow<br />

Pages <strong>Australia</strong>.<br />

Anne Mitchell - Media Co-ordinator<br />

Anne commenced work at Hastwell Williamson Rouse in 1982<br />

at the age of 18. Anne has worked in all departments of the<br />

company including newspapers, tv, radio and magazines.<br />

During Anne’s time with HWR she has raised 3 children and is<br />

still with the company on a casual basis.<br />

Jessica Honeychurch - Account Executive - Media<br />

After completing a Media/Arts degree in 2009 followed by<br />

studies at the Advertising Federation of <strong>Australia</strong>’s Adschool,<br />

Jessica joined the HWR team in 2010 as an Account Executive<br />

in the media department. Her role includes working closely<br />

with the newspaper publishers as well as agencies and<br />

direct clients.<br />

Robin Foreman - Creative Services & Publishing Manager<br />

Robin has an advertising background spanning more than<br />

30 years including account service, production and senior<br />

management roles. Robin leads our creative and publishing<br />

team in the production of more than 15 publications HWR<br />

produces annually.<br />

Josie Rasheed - Finance & Administration Manager<br />

Thirteen years in the finance industry followed by another<br />

thirteen years in hospitality including payroll and general<br />

accounting has brought strong skills and knowledge into<br />

the company with Josie’s experience. Josie works alongside<br />

the Managing Director in the financial administration of<br />

the company.<br />

Elizabeth McGrice - Projects Manager<br />

Liz retired as publisher, Advertiser Enterprises in 2009 after<br />

holding senior advertising and marketing roles within News<br />

Ltd for more than 30 years.<br />

Anthony Lupoi - Senior Graphic Designer<br />

Anthony’s experience includes more than 12 years in<br />

professional Advertising Agencies in the capacity of<br />

Creative & Layout Artist, Web & Print Designer and Studio<br />

& Print Manager. Creative and effective execution combined<br />

with quality, speed and accuracy are his strengths. Having<br />

published his own magazine for the past 5 years, ensures<br />

that you are in capable hands.<br />

Nyssa Bonnes - Graphic Designer/Web Developer<br />

On completing a degree in Visual Communications Nyssa<br />

worked for a year at an <strong>Adelaide</strong> Photography company.<br />

From there she moved to London and worked as a graphic<br />

designer in the fashion and retail industries for two years<br />

before returning to <strong>Adelaide</strong> and at the beginning of 2010<br />

she joined HWR Media. With Nyssa’s design and web skills<br />

and experience she can execute her skills to benefit our<br />

clients’ creative projects.<br />

Bree Tassell - Account Manager<br />

Bree’s experience includes over 14 years working as an<br />

Account Manager in the Exhibition Industry, Radio (across<br />

Promotions, Marketing and Agency Sales), and magazines.<br />

With her range of skills Bree is the Account Manager for<br />

samotor and ntmotor magazines with HWR.<br />

Felicity Williams - Graphic Designer<br />

Currently studying Communication and Media Management<br />

at the University of South <strong>Australia</strong>, Felicity utilises her<br />

non-contact hours to work in our busy design studio.<br />

Felicity brings flair, professionalism and enthusiasm to<br />

her role.<br />

Ned Raggatt - Graduate Account Executive<br />

Currently undertaking a Bachelor of Media degree at the<br />

<strong>Adelaide</strong> University, Ned joined HWR to further develop his<br />

media skills and gain direct experience at the forefront<br />

of the business.


Our Team<br />

Our Team<br />

HWR has a strong and cohesive team of<br />

professionals. Our staff offers professional<br />

advice and service across all platforms of our<br />

company including account management,<br />

media management, sales, creative design<br />

and publishing expertise with an absolute<br />

commitment to excellence.


Quality Management<br />

HWR is the largest independent media<br />

representation organisation in <strong>Australia</strong>.<br />

This enables us to provide all our clients<br />

with a uniquely powerful network of<br />

contacts and market intelligence plus the<br />

proven ability to grow advertising sales<br />

from our markets. This benefits our clients<br />

in catering to their media needs not only<br />

throughout <strong>Australia</strong> but the world.<br />

HWR holds a unique position in the South<br />

<strong>Australia</strong>n and indeed <strong>Australia</strong>n marketplace<br />

due to the number of strategic and<br />

influential organisations we work with<br />

such as Toyota, Mitsubishi and South<br />

<strong>Australia</strong>n Government departments.<br />

These relationships enable us to offer<br />

our clients opportunities first, before the<br />

general market is aware of them.<br />

HWR is at the forefront of the digital revolution in the South <strong>Australia</strong>n market through its representation<br />

of <strong>Australia</strong>’s market leading digital network – ninemsn. ninemsn reaches over 8.2 million <strong>Australia</strong>ns each<br />

month and the ninemsn network is home to over 95 different websites. Over the past few years, digital<br />

media has experienced double digit growth whereas other more traditional forms of media, such as<br />

television, radio and print, have experienced flat, and in some cases, negative growth. Digital media<br />

offers incremental reach and instant material currency to advertisers who have used traditional forms<br />

of media in the past.<br />

HWR, through our representation of ninemsn has been directly involved in digital campaigns for the<br />

following clients:<br />

<strong>•</strong> Mamee Noodles – international FMCG client<br />

<strong>•</strong> South <strong>Australia</strong>n Government – Departments such as Motor Accident Commission, Child,<br />

Youth & Women’s Health Services, Universities, Department of Trade & Economic Development,<br />

South <strong>Australia</strong>n Tourism Commission<br />

<strong>•</strong> Great Southern Rail – <strong>Australia</strong>’s national rail system from east to west coasts<br />

<strong>•</strong> ET Browne – Palmers Cocoa Butter<br />

<strong>•</strong> San Remo – FMCG Pasta<br />

<strong>•</strong> Bernie Lewis Home Loans – Financial institution<br />

<strong>•</strong> Savings & Loans Credit Union – Financial institution<br />

<strong>•</strong> Coopers Brewery – Manufacturer of premium ales<br />

<strong>•</strong> Grant Burge Winery – Manufacturer of internationally recognised wines<br />

<strong>•</strong> Nova 91.9 – National radio network<br />

<strong>•</strong> Kirra Tours – Travel company<br />

<strong>•</strong> Monroe <strong>Australia</strong> – Manufacturers of shock absorbers and ride control products<br />

<strong>•</strong> CMI Toyota – Toyota dealership


Quality Management


Online, Media & Newspapers<br />

<strong>•</strong> Ninemsn #1 online media company/approximately 9.8million visitors per month<br />

<strong>•</strong> 80+ sites including Hotmail, Messenger, Getaway, ACP magazines.<br />

<strong>•</strong> Categories include: News, Sport, Finance, Entertainment, Video, Lifestyle and more!<br />

* Source: Nielsen NetView Home/Work panel<br />

Non-binding International Affiliates<br />

We have a strategic alliance with Publicitas<br />

<strong>Australia</strong>, part of the Publicitas Promotion<br />

Network, the world’s leading media sales<br />

organisation with 160 offices in 23 countries.<br />

HWR actively promotes international media<br />

on behalf of media owners worldwide.<br />

Newspapers<br />

<strong>•</strong> Core business is print media representation<br />

<strong>•</strong> Representing more than 200 newspapers throughout <strong>Australia</strong> and New Zealand<br />

<strong>•</strong> Built an extensive reputation for the entire <strong>Adelaide</strong> advertising market<br />

<strong>•</strong> Specialists in print media, with broad market knowledge and experience to successfully execute<br />

campaigns locally and nationally. Our objective is to consistently deliver high quality sales<br />

and service.


Media<br />

Philosophy<br />

At HWR we understand that our reputation<br />

depends on our performance and to perform<br />

we need talented and dedicated people along<br />

with the latest and best equipment with<br />

first class premises. We spend a great deal<br />

of time, energy and resources to ensure we<br />

maintain all these elements.<br />

We believe that we must remain at the<br />

cutting edge of technology in the industry<br />

and must ensure that service and quality<br />

are our key priorities.<br />

We also understand that we are often a key<br />

supplier to our clients’ businesses and when<br />

we can assist their company meet its own<br />

business objectives, we are providing<br />

a complete service to them.


SOUTH AUSTRALIA<br />

BACKPACKERS GUIDE<br />

Discover the road less travelled<br />

southaustralia.com<br />

adelaide.southaustralia.com<br />

Printed Publication<br />

Online Publication<br />

SOUTH AUSTRALIA<br />

Accommodation<br />

2010/11<br />

PORT AUGUSTA<br />

South <strong>Australia</strong><br />

southaustralia.com<br />

www.wadlata.sa.gov.au<br />

Various publications produced by HWR


Think<br />

Mobile!<br />

Custom Publishing<br />

Backpackers<br />

iPhone app<br />

HWR’s Custom Publishing division<br />

provides expert design and project<br />

management services for corporate<br />

and consumer-oriented publishing<br />

campaigns, driving the entire<br />

publication process from initial<br />

project development through sales<br />

promotion, design, proof reading,<br />

pre-press planning, printing and final<br />

delivery. HWR currently publishes<br />

more than 15 titles, totalling in<br />

excess of a staggering 260 million<br />

pages per year!


SOUTH AUSTRALIA<br />

Yorke Peninsula<br />

A coastal getaway<br />

EVENT CALENDAR<br />

Enjoy the fun and excitement of Yorke<br />

Peninsula’s festivals and events, from<br />

traditional country shows to the world’s<br />

biggest Cornish festival.<br />

DATE EVENT<br />

January 2011<br />

1 January Port Vincent Gala Day<br />

For more information phone<br />

0417 540 149.<br />

26 January <strong>Australia</strong> Day Celebrations<br />

Check with the local visitor<br />

information outlets (see page<br />

2) for details about celebrations<br />

throughout the region.<br />

March 2011<br />

12 March Ales, Sails & Scales<br />

Festival, Port Broughton<br />

Featuring beer, boats and<br />

fishing; this festival has a variety<br />

of stalls, free competitions<br />

and the Buccaneers and<br />

Beachcombers Ball.<br />

For more information phone<br />

(08) 8635 2854.<br />

13 March Station Markets, Moonta<br />

Enjoy a variety of stalls including<br />

crafts, toys, collectables, charity<br />

stalls, bric-a-brac and sausage<br />

sizzle. Tourist train & road tram<br />

rides are also available.<br />

For more information phone<br />

(08) 8825 1891.<br />

16 March 133rd Maitland Show<br />

For more information phone<br />

(08) 8839 2072.<br />

April 2011<br />

23 April Port Victoria Royal<br />

Volunteer Coastal Patrol<br />

Easter Fishing Competition<br />

For more information phone<br />

(08) 8853 2951.<br />

DATE EVENT<br />

23 April Warooka Market<br />

For more information phone<br />

(08) 8854 5368.<br />

23 April Hardwicke Bay Pancake<br />

rdwicke Bay Pancake<br />

Morning and Trash ‘N<br />

Treasure<br />

For more information phone<br />

(08) 8853 4131.<br />

23 - 24 April Stansbury Country Bazaar<br />

For more information phone<br />

0408 142 875.<br />

May 2011<br />

11 - 17 May Kernewek Lowender –<br />

June 2011<br />

rooka Market<br />

bury<br />

Country Bazaar<br />

Copper Coast Cornish<br />

Festival<br />

Held in Moonta, Kadina and<br />

Wallaroo, since 1973, this<br />

biennial event is the world’s<br />

largest Cornish Festival. Come<br />

along and help us remember<br />

and celebrate the pioneering<br />

Cornish miners with activities,<br />

including dancing, fine foods and<br />

singing in the Cornish tradition.<br />

For more information contact<br />

the Kernewek Lowender office<br />

on (08) 8821 4500.<br />

rt & Craft<br />

Fair<br />

11 June Maitland Art<br />

& Craft Fair<br />

A great family outing with over<br />

50 stalls to browse and buy a<br />

bargain. For more information<br />

phone (08) 8832 2174.<br />

DIVE & SNORKEL<br />

DATE EVENT<br />

11 -12 June Winter Family Fun Fishing<br />

Competition<br />

Yorke Peninsula is one of South <strong>Australia</strong>’s key diving<br />

areas. Whether you are scuba-diving or snorkelling,<br />

there’s a whole new world to explore around<br />

the<br />

shores and jetties of Yorke Peninsula.<br />

August 2011<br />

With such a combination of unspoilt ocean<br />

waters and habitats, including sandy beaches,<br />

reefs and islands, there is a huge diversity and<br />

abundance of fish and crustacean species.<br />

Two underwater Maritime Heritage Trails<br />

provide excellent diving opportunities<br />

for beginners and the experienced. The<br />

Wardang Island Maritime Heritage Trail has<br />

eight wrecks, while the Investigator Strait<br />

Shipwreck Trail highlights 10 vessels wrecked<br />

in the region. Waterproof booklets are<br />

available for divers to use underwater at each<br />

of these trails and are available from visitor<br />

information centres or the Department of<br />

Environment and Natural Resources.<br />

The Zanoni shipwreck<br />

Lying 10 nautical miles southeast of<br />

Ardrossan, the Zanoni is the most intact<br />

19th century merchant sailing vessel in SA<br />

waters. People interested in diving can obtain<br />

permits from the Maritime Heritage Branch of<br />

the Department of Environment and Natural<br />

Resources or visit<br />

www.environment.sa.gov.au.<br />

Left to right: Clowning around; Fishing.<br />

Attracting anglers from all over<br />

the state, this Port Broughton<br />

event is a fun day for the whole<br />

family and includes shore, jetty,<br />

boat entries and activities in the<br />

Port Broughton Community Hall.<br />

For more information phone<br />

(08) 8635 2854.<br />

20 - 21 August Kadina 141st Annual Show<br />

Enjoy the fun of a country show,<br />

including a 2-day horse event,<br />

stalls, sideshows and much<br />

more. For more information<br />

phone (08) 8821 2848.<br />

September 2011<br />

Yorke Peninsula Field Days<br />

27 - 29<br />

September<br />

October 2011<br />

<strong>Australia</strong>’s oldest field days,<br />

established in 1894, this 3 day<br />

event showcases the latest<br />

agricultural machinery, products<br />

and technology as well as a<br />

large general interest section.<br />

For more information phone<br />

(08) 8827 2040 or visit<br />

www.ypfielddays.com.au<br />

(See page 40)<br />

1 October Hardwicke Bay Pancake<br />

Morning and<br />

Trash ‘N Treasure<br />

For more information phone<br />

(08) 8853 4131.<br />

1 - 2 October Stansbury Country Bazaar<br />

For more information phone<br />

0408 142 875.<br />

THE<br />

Yorke Pe<br />

with a hi<br />

key farm<br />

The Yorke Penins<br />

ticket for a behind<br />

welcome you to th<br />

to discover their pr<br />

to share their worki<br />

you what they do an<br />

things grown, harves<br />

the world.<br />

Edithburgh h Jetty<br />

Po<br />

Renowned for its spectacular diving and ease Fan<br />

for all levels of experience, you can expect to visi<br />

see a variety of marine life<br />

including big-bellied nur<br />

seahorses, Port Jackson sharks, leafy sea Par<br />

dragons, cuttlefish, and a variety of fish and<br />

On<br />

colourful corals.<br />

beg<br />

Investigator Strait<br />

of P<br />

The Investigator Strait Shipwreck Trail lies to o<br />

between Yorke Peninsula and Kangaroo Island by 4<br />

and highlights 10 of the 26 shipwrecks dating walk<br />

from 1849 to 1982. These vessels range from Wa<br />

the famous Clan Ranald, a<br />

huge 3596-ton steel<br />

The<br />

steamer that sank west of Troubridge Hill in<br />

has<br />

1909, to the Welling, a 10-ton wooden<br />

of ea<br />

fishing cutter.<br />

in an<br />

Please note the waters of Investigator Strait wate<br />

can be treacherous (as shown by the number diver<br />

of ships that have come to<br />

rest here) so the w<br />

please take all safety precautions and advise<br />

someone of your whereabouts.<br />

Stenhouse Bay Jetty<br />

Difficult access makes this available to<br />

experienced divers only. The<br />

dive has clear<br />

water with an abundance nce of<br />

marine life. Left to<br />

Alpacas Chaparra<br />

Come and meet these<br />

Yorke Peninsula’s most<br />

Produce available both a<br />

Corner. Tours available<br />

phone Dee or Shorty on<br />

Barachel Alpacas, W<br />

Alpacas are adored for the<br />

friendliness; baby alpacas a<br />

of the year and visitors can<br />

the on-farm shop with an ex<br />

quality alpaca products. Tou<br />

appointment, phone Neil o<br />

(08) 8852 8029 or 0438 528 0<br />

(See page 53)<br />

18 www.southaustralia.com<br />

www.yorkepeninsu<br />

4 www.southaustralia.com<br />

SOUTH<br />

AUSTRALIA<br />

<strong>Adelaide</strong><br />

southaustralia.com<br />

yorkepeninsula.com.au<br />

Regional Visitor Guide - 0ne of a suite of 11 regional visitor guides


SURF - DIVE & SNORKEL<br />

For more dive spots visit:<br />

www.southaustralia.com<br />

www.southaustraliantrails.com<br />

HOME GROWN TRAIL<br />

NATIONAL PARKS<br />

ninsula is famous for its wide sandy beaches and historic mining towns, but<br />

story steeped in agriculture, the region is<br />

also home to some of the state’s<br />

ng and produce businesses.<br />

Stunning coastal scenery, wildlife ife<br />

and rich cultural heritage.<br />

ula Home Grown Trail is your<br />

int Gilbert at Port Moorowie<br />

-the-scenes view as ‘locals’<br />

eir farms and businesses<br />

tastic shallow snorkelling, with great<br />

duce and products and<br />

ility. Expect to see a Port Jackson shark<br />

ng lives. They’ll show<br />

ery and huge eagle rays.<br />

d how they do it, getting<br />

sons Beach Reef<br />

ted, and taken to<br />

a calm day this is the perfect spot for<br />

Barley Stacks Wines, Maitland<br />

Specialising in premium wines, enjoy a tasting<br />

of “Barley Stacks” Shiraz, Cabernet Sauvignon<br />

and Liqueur Chardonnay at the region’s<br />

only<br />

cellar door. Open 7 days, 10am-5pm, phone<br />

(08) 8834 1258. (See page 32)<br />

The majestic headlands,<br />

sweeping beaches and<br />

beautiful bays of Innes<br />

National Park offer the<br />

perfect backdrop for a<br />

seaside escape. Innes<br />

Paper Nymph Handmade Paper,<br />

Warooka<br />

This historic shop produces fine recycled<br />

Spectacular<br />

West Cape Lookout<br />

For some of the best scenery on the Yorke<br />

Peninsula, don’t miss the spectacular West<br />

Encounter Wildlife<br />

l, Minlaton<br />

inners to snorkel. The reef runs the length<br />

arsons Beach, with a variety of marine life<br />

curious creatures at<br />

Ducatoon Park Horse Stud, Kadina<br />

One of South <strong>Australia</strong>’s leading horse studs.<br />

handmade paper, books and cards. View the<br />

paper-making process, have a go at marbling<br />

invites you to reconnect with<br />

and visit the magical ‘Rainbow Room’.<br />

nature. Enjoy a bushwalk<br />

Cape Headland Walk. Hugging the headlands,<br />

this 1km trail in Innes National Park passes<br />

by fragile vegetation and a stainless steel<br />

Protecting the largest area of native vegetation<br />

on the Yorke Peninsula, Innes National Park<br />

provides fantastic opportunities to see wildlife<br />

bserve in the shallows. It can be reached<br />

highly awarded stud.<br />

among the ruins of an<br />

lighthouse on its way to the park’s newest<br />

ouse on its way to the park’s ne<br />

abandoned gypsum-mining<br />

village, camp among the<br />

mallee, surf and fish the<br />

clear blue waters or simply<br />

relax and savour the park’s<br />

superb coastal views.<br />

viewing experience, the magnificent West<br />

in its natural habitat. As you explore the<br />

t the farm or Harvest<br />

by appointment,<br />

(08) 8853 2354.<br />

ol Bay<br />

ir softness and<br />

re on site most<br />

feed them. Visit<br />

tensive range of<br />

s Mon-Sat by<br />

Dianne on<br />

29.<br />

See the new foals, preparation of yearlings for<br />

sale and the education of young horses. Tours<br />

See the new foals, preparation of yearlings<br />

Phone Traci on 0439 444 137.<br />

WD vehicles, or you can park your car and<br />

to the beach – about 100 metres.<br />

dang Island<br />

Wardang Island Maritime Heritage Trail<br />

eight shipwrecks within 10 nautical miles<br />

ch other. Amazingly, no lives were lost<br />

y of these shipwrecks. Clear shallow<br />

rs make it ideal for novice shipwreck<br />

s. Mooring buoys are located at five of<br />

recks.<br />

available 7 days a week by appointment,<br />

phone Peter or Valmai on (08) 8821 3360 or<br />

0408 859 812. (See page 31)<br />

Orrie Cowie Merino Stud, Warooka<br />

The flock was established in 1935 and still<br />

owned and run by the founding family. Learn<br />

about the stud and see the sheepdogs in<br />

action. Tours Mon-Sat by appointment,<br />

groups preferred, phone Heather on<br />

(08) 8854 5250 or 0417 898 474.<br />

Left to right: Ducatoon Park, Kadina; Alpaca’s.<br />

right: Leafy Sea Dragon; Snorkelling, Shell Beach.<br />

la.com.au or freecall 1800 654 991<br />

13<br />

Port Vincent Primary School<br />

Marine Study Centre, Port Vincent<br />

This small school’s passion for environmental<br />

education is evident in the saltwater<br />

aquariums featuring the marine life of Gulf St<br />

Vincent. Tours available most school days<br />

after 11am by appointment, phone the<br />

school on (08) 8853 7027.<br />

Viterra<br />

Ardrossan, Port Giles and Wallaroo<br />

One of the richest grain and fertiliser producing<br />

regions, Viterra manages the storage, handling<br />

and shipping of local produce.<br />

Tours Mon-Fri, Feb-Oct by appointment.<br />

Ardrossan phone (08) 8837 3306;<br />

Port Giles phone (08) 8852 8022;<br />

Wallaroo phone (08) 8823 2300.<br />

20 www.southaustralia.com<br />

Cape Lookout. Here, a cliff top viewing area<br />

rewards you with breathtaking 360-degree<br />

panoramas of Pondalowie Bay, Wedge Island,<br />

Althorpe Islands Conservation Park and the<br />

park’s vast mallee landscape. On a clear day,<br />

you can even see Kangaroo Island in the<br />

distance. The West Cape day visitor area<br />

(where the walking trail starts) offers excellent<br />

facilities including beach access, toilets and<br />

parking for buses and cars. Sheltered picnic<br />

tables provide the perfect spot for lunch or<br />

place to relax and just enjoy the view.<br />

Left to right (Innes National Park): Touring Innes National<br />

Park; exploring Inneston ruins; Emus; bushwalking near<br />

Inneston Lake; camping.<br />

park, there’s a good chance you’ll encounter<br />

Western Grey Kangaroos grazing on grasslands<br />

or emus strutting through the dunes. Pods of<br />

dolphins are regular visitors year round, while<br />

Southern Right Whales cruise by the coast<br />

on their annual winter migration from May<br />

to September. Keep your eyes open for the<br />

small Tammar Wallaby. Distinguished by its<br />

white cheek stripes and grey-brown fur, the<br />

Tammar Wallaby became extinct on the South<br />

<strong>Australia</strong>n mainland in the 1920s and has since<br />

been reintroduced into the park. More than 140<br />

species of birdlife call the park home, including<br />

several species of conservation significance<br />

such as the shy Western Whipbird. Be on the<br />

lookout for honeyeaters and malleefowl in the<br />

mallee scrub and rare White-bellied Sea-Eagles<br />

soaring upon the wind currents near the cliffs.<br />

Reptiles are also protected and may be seen<br />

basking on the warm road surfaces. Please<br />

keep watch for wildlife and drive to the<br />

speed limit.<br />

“We really appreciate HWR Media’s<br />

dedication and they have always<br />

delivered within budget and time<br />

lines whilst maintaining quality and<br />

professionalism. I wouldn’t hesitate in<br />

recommending HWR and their<br />

talented team for any projects you<br />

may be considering them for.”<br />

- Jo Barrie - Regional Tourism Manager<br />

Yorke Peninsula Tourism


RE<br />

The pe<br />

the Boa<br />

with HW<br />

announce<br />

and Guide<br />

looked at m<br />

more than<br />

In addition t<br />

of South Aus<br />

contain valua<br />

environmental<br />

will include ma<br />

and boating fac<br />

towns and comm<br />

SUBURB ..............<br />

PH(daytime) ..........<br />

NO. COPIES REQUI<br />

W<br />

E<br />

REGISTRA<br />

NAME ..............<br />

ADDRESS ..........<br />

Coastal and Inland Waters Atlas and Guide


To ensure you don’t mi<br />

COORONG,<br />

& LAKES<br />

RIVER MURRAY<br />

ATERS<br />

SOUTH AUSTRALIA’s<br />

AN ATLAS & GUIDE<br />

DITION No2<br />

GISTRATION OF INTEREST<br />

ak industry body for recreational boating in South <strong>Australia</strong>,<br />

WATERS<br />

SOUTH AUSTRALIA’s<br />

AN ATLAS & GUIDE<br />

EDITION No2<br />

COASTAL<br />

WATERS<br />

WATERS<br />

SOUTH AUSTRALIA’s<br />

AN ATLAS & GUIDE<br />

EDITION No2<br />

WATERS<br />

<br />

<br />

<br />

ting Industry Association of SA (BIASA) in partnership<br />

R Media & Communications (HWR Media) is delighted to<br />

the production of Edition No 2 of the “SA Waters an Atlas<br />

.” After the resounding success of Edition No 1, we have<br />

waters, navigatio<br />

any improvements on the content and presentation of<br />

waters, navigation advice, emergency procedures and outlines the<br />

environmental care obligations of boat users. Weather forecasting,<br />

recreational fishing rules and the like are also included. The<br />

environmental ca<br />

35 new coastal maps/charts.<br />

publication will be<br />

publication will be available from the BIASA and selected outlets<br />

within the state.<br />

its coverage of all recreational boating waters<br />

Edition No 2 will feature a strong, laminated, wiro bound cover<br />

tralia, coastal, inland and estuarine, Edition 2 will<br />

making for easy opening and reference.<br />

le information on tourism and leisure opportunities,<br />

care notes and “good neighbour” points. The Atlas<br />

ps and charts of all recreational boating waters<br />

To ensure you don’t miss out on the next Edition No 2, please<br />

complete the details be<br />

complete the details below so we can contact you when stocks are<br />

printed. We expect these to be available by mid-September.<br />

ilities in the state, together with descriptions of<br />

unities. Included are hints for the safe use of the<br />

TION OF INTEREST FORM<br />

Available for pre-order today, or from the BIASA.<br />

....................................................................................................................................................<br />

...................................................................................................................................................<br />

................................STATE .................................... POSTCODE ..............................................<br />

..............................EMAIL .....................................................................................................<br />

RED: ....................@ $69.95 each inc GST + postage & handling<br />

Available now!<br />

NEW & IMPROVED - OVER 200 MAPS AND DCHARTS AND ALL THE WATERWAYS ADVICE YOU WILL NEED<br />

300<br />

0Morphett Street, <strong>Adelaide</strong> SA<br />

Ph: (08) 8212 6000<br />

ONLY<br />

$69.95<br />

+ P&H<br />

<strong>•</strong> HWR Media “are good people” to<br />

deal with.<br />

<strong>•</strong> They successfully work to strict<br />

timetables and tight budgets.<br />

<strong>•</strong> Our business relationship with HWR<br />

Media has blossomed.<br />

The promotion of our product has<br />

increased ten fold and our sales have<br />

gone through the roof. We would have no<br />

hesitation in supporting HWR Media in new<br />

areas of endeavour.”<br />

- Glen Jones, General Manager<br />

Boating Industry Association of South <strong>Australia</strong>


Riverside Brochure - Vietnam<br />

Richmond Hotel Flyer - <strong>Adelaide</strong><br />

There’s only Hotel Richmond for:<br />

<strong>•</strong> Accommodation<br />

<strong>•</strong> Weddings<br />

<strong>•</strong> Functions<br />

<strong>•</strong> Conferences<br />

<strong>•</strong> first lounge bar and restaurant<br />

For a truly first class experience there is<br />

only Hotel Richmond.<br />

It’s another world just steps away from the mall.<br />

08) 8215 4444<br />

reception@hotelrichmond.com.au<br />

www.hotelrichmond.com.au<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

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<br />

<br />

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<br />

<br />

<br />

<br />

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Marion Bay Magazine Spread - South <strong>Australia</strong><br />

Co-operation<br />

FAIRNESS<br />

S<br />

TRUST<br />

Respect Woodville Primary School Folder


‘One of the most brilliantly<br />

run wineries in <strong>Australia</strong>’<br />

Robert Parker Jnr<br />

ORACLE SHIRAZ<br />

World’s Best<br />

Shiraz Twice - 2008<br />

International Wine<br />

Challenge; 2001<br />

International Wine &<br />

Spirit Competition<br />

MORTS BLOCK<br />

RIESLING<br />

World’s Best Riesling<br />

2007 International Wine<br />

& Spirit Competition<br />

Kilikanoon Poster - Clare Valley, South <strong>Australia</strong><br />

Creative<br />

CELLAR DOOR<br />

OPENING HOURS<br />

Thursday - Monday<br />

11am - 5pm<br />

Penna Lane, Penwortham,<br />

South <strong>Australia</strong><br />

Phone: +61 8843 4206<br />

Trade Sales: 0438 622 027<br />

www.kilikanoon.com.au<br />

Poppies Flowers<br />

& Wedding Studio<br />

ph 08 83795900<br />

info@poppiesflowers.com.au<br />

www.poppiesflowers.com.au<br />

363 Glen Osmond Road<br />

Glen Osmond SA 5064<br />

Poppies Flowers - <strong>Adelaide</strong><br />

Our professional graphic design<br />

solutions that explicitly and intuitively<br />

respond to clients’ needs.<br />

Woodville Primary School Port Road Banner - South <strong>Australia</strong><br />

Our in-house graphic design studio<br />

allows us to directly facilitate a high<br />

level of creativity, quality control and<br />

consistency. HWR Creative supports our<br />

Custom Publishing and Media divisions,<br />

and enables us to offer our clients<br />

additional creative services. Creative<br />

brochures and flyers, original<br />

advertisement designs, interpretive<br />

signage, packaging, logos, corporate<br />

branding, and annual reports.


Planner’s Guide for Conference Organisers<br />

Planner’s Guide 2010/11


New brand development


Publications, posters and newsletters for BAE Systems


Corporate Identity and branding across<br />

all material.


“The 2-wire bus buffer fer<br />

revolution has begun!”<br />

The 2-wire bus has been at its limit or falling down for too long.<br />

Now the solution is here!<br />

Most 2-wire bus designers have faced problems without the right solution. Problems can<br />

occur on a 2-wire bus when the wrong bus buffer or no bus buffer is used.<br />

<strong>•</strong> Existing bus buffers have large input-output offsets; this leaves little margin for external<br />

noise or a loss in signal.<br />

<strong>•</strong> Due to their large input-output offsets, most existing bus buffers can’t be inserted in multi-drop<br />

or back-to-back in a system.<br />

<strong>•</strong> Problems can occur when the number of devices on the bus or the length of the bus lines<br />

has increased the capacitance to its maximum.<br />

The IES5501 bus buffer fixes all these problems.<br />

Expand without the hassle, plug it in and see!<br />

The IES5501 bus buffer, bringing the power back to the 2-wire bus designer.<br />

“Join the revolution!” www.bus-buffer.com<br />

Corporate identity for Hendon Semiconductors


www.hendonsemiconductors.com<br />

Hendon Semiconductors<br />

A trading name of<br />

Integrated Electronic<br />

Solutions Pty Ltd<br />

ABN 17 080 879 616<br />

1 Butler Drive<br />

Hendon<br />

SA 5014<br />

AUSTRALIA<br />

Telephone +61 8 8348 5200<br />

Facsimile +61 8 8243 1048<br />

Corporate Identity and branding across<br />

all material.


www.barossavintagefe<br />

VINTAGE FESTIVAL<br />

Logos<br />

Th Co op CMYK<br />

Become a<br />

Poster, program, flyer and press ads<br />

Bookings through Venue*Tix (08) 8225 8888 / www.venuetix.com.au<br />

www.barossavintagefestival.com.au<br />

for as little as $50 and enjoy:<br />

<strong>•</strong> Savings at numerous events<br />

<strong>•</strong> Exclusive invitations<br />

<strong>•</strong> Automatic entry into competitions<br />

Ticket sales cover only a fraction of the cost of<br />

presenting the program of events that make up the<br />

Barossa Vintage Festival. In order for us to continue to<br />

grow and diversify our activities we need your help.<br />

The Friends of the Festival Program raises funds for<br />

activities with a focus on the arts, both visual and<br />

VINTAGE FESTIVAL<br />

performing, and ensures we can continue to offer free<br />

and low cost events.<br />

www.barossavintagefestival.com.au


Church Services + Wine Workshops<br />

Wine Workshops<br />

<br />

<br />

<br />

<br />

Gomersal Wines - A Taste of<br />

Cheese, Wine and Art<br />

Saturday 23 & Saturday 30 April<br />

10am-2pm<br />

Monday 25 April 12pm - 5pm<br />

All other days 10am - 5pm<br />

Taste 5 magnificent cheeses from the award winning Barossa Valley Cheese<br />

Company with superbly matched Gomersal wines including Riesling, Rose, Shiraz,<br />

GSM and Vintage Fortified. Take time to view a local artist’s favourite work and<br />

selected pieces in our Barrel Room (all work available for purchase).<br />

Cost: $15 per person. Bookings Ph Gabriela (08) 8563 3611 or<br />

info@gomersalwines.com.au www.gomersalwines.com.au<br />

Gomersal Wines, Lyndoch Road, Gomersal<br />

Winter Creek Wine<br />

A Decade of Shiraz from the<br />

Same Vineyard<br />

Saturday 23 & Sunday 24 April 10.30am – 11.30am. Monday 25 April 2pm<br />

– 3pm. Tuesday 26 April to Sunday 1 May 10.30am – 11.30am<br />

Unique opportunity to explore a Decade of Wines all from the same Shiraz vineyard.<br />

Try the newly pressed 2011 and compare with a barrel sample of the 2010 vintage<br />

– see what the winemaker looks for. Try the 08, 04 and 01 vintages and see how<br />

age and vintage conditions affect the wines. Explore Fortified Shiraz from the same<br />

vineyard and determine what is needed to produce such a special Vintage. Enjoy<br />

with a platter of Barossa cheese and produce. Cost: $20 adult.<br />

Bookings (08) 8563 1384 or michael@wintercreekwine.com.au<br />

Barossa Valley Junction, Barossa Valley Way, Tanunda<br />

LiebichWein<br />

Fabulous Fortifieds<br />

Saturday 23 & Sunday 24 April 11am – 5pm<br />

Monday 25 April 12pm – 5pm<br />

Tuesday 26 April to Sunday 1 May 11am – 5pm<br />

Explore how fortified wines develop over 25 years of<br />

wood maturation. Enjoy a flight of three barrel samples of one variety (Muscat,<br />

Frontignac, Semillon or Grenache).<br />

Cost: $5 per flight<br />

Ph: (08) 8524 4543 Email: info@liebichwein.com.au<br />

Visit www.liebichwein.com.au for more information about LiebichWein<br />

winery and range of wines.<br />

LiebichWein, Steingarten Road, Rowland Flat<br />

Thorn-Clarke Wines<br />

Bordeaux Meets Barossa<br />

with Shotfire Quartage<br />

Monday 25 April 12pm – 1pm. All other days 10am – 11am<br />

Modern <strong>Australia</strong>n winemaking and a traditional French blend come together<br />

to create Shotfire Quartage. This masterclass will allow participants to taste<br />

back vintage quartage and make their own blend of this award winning wine. All<br />

participants receive a bottle of 2008 Shotfire Quartage.<br />

Cost: $25 adult. Bookings essential: (08) 8564 3036 or<br />

thornclarke@thornclarke.com.au<br />

www.thornclarkewines.com<br />

Thorn-Clarke Wines, Gawler Park Road, Angaston<br />

stival.com.au<br />

42<br />

Thank you to all sponsors who have<br />

generously contributed towards the 2011<br />

Barossa Vintage Festival, including:<br />

Looking to do<br />

something different<br />

this Easter?<br />

Come and celebrate the blend with 120 events over 9 days.<br />

For a full program of events, visit www.barossavintagefestival.com.au<br />

www.twitter.com/barossadirt<br />

What are you doing<br />

this Easter?<br />

Come and celebrate the blend with 120 events over 9 days.<br />

For a full program of events, visit www.barossavintagefestival.com.au<br />

www.facebook.com/barossavintagefestival<br />

“What separates HWR from many of their<br />

competitors is their approach and<br />

attitude. They take a genuine interest<br />

in our work, and often enhance our end<br />

product with their professional input.<br />

HWR are reliable and trustworthy. They go<br />

that extra mile to ensure we are happy<br />

with the work, and always stay within<br />

budget. I would have no hesitation in<br />

recommending HWR to you.”<br />

- Events Manager<br />

www.twitter.com/barossadirt<br />

www.facebook.com/barossavintagefestival<br />

Thank you to all sponsors who have<br />

generously contributed towards the 2011<br />

Barossa Vintage Festival, including:


More B&B’s in the Bar ssa.<br />

So you can R&R. There’s a whole bunch to choose from,<br />

plus plenty of lodges, private retreats, motels, hotels and caravan parks.<br />

www.barossa.com<br />

Expand your palate in the Bar ssa.<br />

And your art collection. Galleries, walls and wine labels showcase the<br />

talents of our celebrated and emerging local artists.<br />

www.barossa.com<br />

Drop in, stop over...<br />

www.barossa.com<br />

“<strong>Australia</strong>’s most famous wine region”<br />

Melbourne marketing campaign using posters, magazine, outdoor and transit.


Too good to keep bottled up...<br />

“HWR have worked with us on significant<br />

projects. HWR’s professionalism, service,<br />

turnaround times and reliability have<br />

been outstanding. No request was<br />

ever too hard, and their design advice,<br />

flexibility and pricing has been far<br />

superior to other suppliers we have<br />

tried in the past.”<br />

- Racheal Klitscher - Former Regional Tourism Manager<br />

Tourism Barossa<br />

www.barossa.com<br />

“<strong>Australia</strong>’s most famous wine region”


www.mintaromaze.com.au<br />

hwrmedia<br />

www.wineunderground.com.au<br />

www.rsasarts.com.au


Web & Digital Development<br />

HWR’s web & digital development<br />

department provides quality web designs<br />

and moving banners to showcase your<br />

business. HWR will design and build<br />

your portal and arrange the registration<br />

of your domain name and server space.<br />

HWR can also take your advertisement to<br />

the internet producing moving banners<br />

for display on websites such as ninemsn.<br />

Take your first steps into cyberspace or<br />

revamp your existing site with HWR Media.


Website Development


120 Events... over 9 days...<br />

Celebrate the<br />

blend...<br />

Flash: Moving Banner Production - 4 main frames shown


Recognition<br />

HWR is committed to achieving the highest level of<br />

advertising sales for our media partners and to delivering<br />

premium quality for our clients at all times. Every product,<br />

and every service we provide is delivered with this in mind.<br />

After almost 40 years in the business, we’re proud of our<br />

achievements.<br />

We’re also proud to be recognised for these achievements ements<br />

through such recognition as the Pica Awards.<br />

It’s also rewarding to be recognised by our Government<br />

leaders and industry partners.<br />

At HWR Media & Communications, “It’s all in the Thinking”


Environment<br />

When it comes to the long term future of our environment and<br />

our sustainable future, HWR believes every decision we make as a<br />

business matters. We understand that it is our corporate and social<br />

responsibility to continually strive towards world’s best practice in<br />

environmental management.<br />

We are a certified Carbon Neutral company and we are committed<br />

to minimising the impact on the environment. We actively seek<br />

“greensupplier” options and strategies to reduce greenhouse<br />

gas emissions.<br />

HWR retains the services of Balance Carbon to conduct annual<br />

carbon emissions audits. From the audit, indications show that<br />

we will produce 30 tonnes of CO2 per year, which we offset<br />

through the purchase of fully accredited carbon credits.<br />

We have established environmental objectives and targets to<br />

achieve ongoing reduction to the impact on our environment,<br />

including a comprehensive recycling program and printing<br />

minimisation policy. All our staff are encouraged to look for<br />

new ways to improve our environmental performance.<br />

Throughout our office, re-cycled paper is used, from printing to<br />

the bathroom. All non-essential electrical appliances and<br />

computers are turned off at power points each night with the<br />

exception of refrigerators.


HWR has put the principles of reduce,<br />

re-use and re-cycle into everyday practice<br />

and we are proud to say that, together<br />

with the support of our customers, we<br />

believe we are making a difference.


International Media and<br />

Global Media Representation<br />

HWR works with many international media companies to<br />

select the correct market for the correct client. In addition<br />

to this, HWR is sole global Agents for some of the world’s<br />

largest specialist on line portals. We conduct business in<br />

many regions of the world including; The Middle East, UK<br />

& Europe, Asia Pacific including the America’s. For globally<br />

accessed online portals, we have experience in ensuring that<br />

appropriate advertising is displayed for each target market<br />

including details such as cultural and legal sensitivities<br />

are observed.<br />

Please contact HWR if you would like any assistance in<br />

accessing these markets.


HWR Media & Communications<br />

<strong>•</strong> Almost 40 years leading the advertising and media industry<br />

<strong>•</strong> Proven performance in digital campaign design and delivery<br />

<strong>•</strong> Consistent strategic innovation across all media platforms<br />

<strong>•</strong> A dedicated team of professionals who want to help you reach your business goals<br />

<strong>•</strong> A complete solution to your media and advertising needs<br />

HWR Media & Communications. It’s all in the thinking.<br />

109b Conyngham Street<br />

Frewville, SA 5063<br />

Tel: +61 8 8379 9522<br />

Fax: +61 8 8379 9735<br />

hwrmedia@hwrmedia.com.au<br />

www.hwrmedia.com.au

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