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e-WasteAwareness March 2013 - WasteMINZ

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Otago District Council made a<br />

courageous choice last year to<br />

stick with their community recycler<br />

even though they might have got<br />

cheaper recycling by shifting to a<br />

straight commercial relationship.<br />

They weighed up their options and<br />

realised they would probably end<br />

up paying more for all the ‘add<br />

on’ services they got from their<br />

community recycler if they made<br />

the switch. This reflects the debates<br />

in the United Kingdom about<br />

the long term costs of switching<br />

operators in order to go with a<br />

provider that offers apparently the<br />

same service, for a cheaper price.<br />

Maybe some deals do just turn out<br />

to be too good to be true.<br />

So how could more councils<br />

benefit from working with<br />

community recycling organisations?<br />

Making it easy<br />

and fun<br />

In towns like Raglan and Wanaka,<br />

recycling is the norm. Residents<br />

walk the talk. 90 percent of Raglan’s<br />

businesses recycle. Locals and<br />

visitors use the Love NZ bins.<br />

One regular visitor says he always<br />

recycles in Wanaka because ‘that’s<br />

just what people do here’ however<br />

he doesn’t bother to recycle in his<br />

home town.<br />

Doing the ‘right thing’ is tied<br />

into both community pride and the<br />

brand value of these towns tourist<br />

based economies. Community<br />

recyclers turn global challenges<br />

like overconsumption and resource<br />

depletion into opportunities.<br />

Visitors and customers go away<br />

buzzing because they feel the little<br />

things they do every day really can<br />

help make a difference.<br />

Councils who work closely with<br />

community recyclers understand how<br />

powerful face to face connection<br />

and positive role models can be in<br />

changing people’s behaviour.<br />

Ambitious goals<br />

Community recyclers work hard to<br />

make their communities healthy,<br />

wealthy and wise. Local councils are<br />

looking for very similar outcomes.<br />

Both community recyclers and<br />

councils have the social, economic<br />

and environmental well-being of their<br />

people and their places at heart.<br />

Community recyclers use zero<br />

waste methodology to deliver<br />

waste reduction, resource efficiency<br />

and local economic development.<br />

Xtreme Waste began in 2000 with<br />

the goal of working towards zero<br />

waste. A lot of councils around<br />

the country set off down the zero<br />

waste path at about the same<br />

time. Xtreme Waste has already<br />

achieved a 75 percent diversion<br />

rate for their community. Very<br />

few of the New Zealand councils<br />

who set themselves the goal of<br />

working ‘towards zero waste and<br />

a sustainable district’ have come<br />

anywhere close to that.<br />

Building local<br />

economies<br />

Community recyclers helped<br />

pioneer household and SME<br />

recycling in New Zealand.<br />

When councils and commercial<br />

operators weren’t willing or able<br />

Intelligent Handling Solutions<br />

20

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