YCEO - ISSUE 6

5
Fashion Industry is that all the time there
are new trends evolving which works well
with The Sister’s Wardrobe. It allows to
find new ways of advertising and selling
our goods attracting new consumers we
may have missed. For example, last winter
there was an increase in the demand
for scarves but especially for our Tartan
designs as this was what was a must have
during the chilly days.
“
I really do like competing
with myself, I would say I have
a ‘never quitter’ mentality
meaning I don’t like doing things
until they‘re truly at the best of
my ability.
- Victoria Azubuike
”
Chanel: One good thing I find best about
the Fashion Industry is that we get to see
the missing piece and how The Sisters
Wardrobe is able to fill in that missing
piece. Our aim is to stand out so we observe
other fashion businesses and see how they
continuously run things and how things are
scheduled. We go by the rules set in the
fashion industry, but we follow different
procedures than any other company. As a
wise man said ‘’if you continuously do the
same thing over and over again, you will
never see a difference’’. This is how we
breakthrough!
do. This is why we use many social media
networks from Facebook and Instagram to
our very own Fashion Blog. By using these
resources it allows us to reach different
target audience we may if struggled to
get.
3) Quality
From our products to our adverts we
believe the quality which we deliver must
be to the best of our standards. As young
people running a business if we really
want consumers and investors to take us
seriously to work must be produced at a
professional level. This includes its material,
how we manufacture the products
and the durability. This is the same with
anything when you believe in what you
do you don’t just do anything anyhow but
instead you’re constantly pushing yourself
to produce the best and not settling for
anything. This is because, quality is very
vital and the aim is to make our viewers
elative and continuously engaging in our
updates. In addition, when there is quality
this also helps us to avoid any refunds
or complaints that can pull down the
marketing process.
What three areas do you focus most on in
your business?
1) Consumer Service
In the past there has been times where I
didn’t take consumer feedback on board
and as I result problems occurred which
could have been avoided. When you take
time to understand the consumer not only
does your reputation improve but more
importantly you’re able to improve your
interpersonal skills including the ability
to listen effectively to others. This is what
builds long lasting relationships and will
keep consumers coming back.
2) Public Awareness
As a small Business we believe that Public
Awareness is the key in letting people
understand who we are and what we
What is your work ethic like?
Victoria: I really do like competing with
myself, I would say I have a ‘never quitter’
mentality meaning I don’t like doing things
until they‘re truly at the best of my ability.
From time to time you properly find me
looking at different blogs and websites
which are doing better than ours and
looking at ways on how we can improve
The Sister’s Wardrobe. Looking at what