YCEOM Issue 1

CEOMONTHLY1ISSUE 1 | FREEY O U N GSPORTSIS FUN INMOTIONINTERVIEW WITHCaric James & Julious JosephTwo young men with theirfun and award winningSports Academy

EDITORIALed@youngceomonthly.comProduced by:CEO Monthly PublicationsDesign:GB DesignsWelcome to the very 1st Editionof Young CEO Monthly, themagazine that aims to bringyoung known and especially un-knownbusiness owners from the age of 16-30 tothe attention of the public.Foreword3ADVERTISINGads@youngceomonthly.comFirstly I would like to thank you for taking time outof your busy schedule to read through our simplemagazine.The mission of our publication is to make ou the readeraware of the various young and vibrant businesses thatare currently in operation across the UK and the rest ofthe World started by ambitious young men and women.Young CEO Monthly ispublished by CEO MonthlyPublications.Opinions and views expresseddo not necessarily reflectCEOMP policy. CEOMPaccepts no responsibiltyfor views expressed bycontributors.Advertisements and readeroffers are not endorsed byCEOMP.We hope that through reading the various inspiringstories of these young entrepreneurs we shall feature,you will also be inspired to go on an entrepreneurialjourney and above all share these stories with yourfriends and family.George BoatengEditorQuote of the Month“Success seems to be connected with action.Successful people keep moving.They make mistakes, but they don’t quit.”Conrad HiltonFounder of Hilton HotelsTo be featured in our Magazine© All rights reserved.Reproduction in whole or partwithout written permission isstrictly prohobited. Colourtransperecies, manuscriptsor disks submitted to themagazine are sent at owner’srisk; neither CEO MonthlyPublications nor its agentsaccept any responsibilityfor loss or damage.Unsolicited material shoud beaccomapnied by a stampedself-addressed enevelope.Send an email to info@youngceomonthly.com for more infoContentPage 3 – ForewordPage 4 – Cover StoryPage 7 – Business Advice of the MonthPage 9 – CEO/Company ProfilePage 10 – ClassifiedsPage11 – Reflections

4 Cover StorySports isfun in motionWhat inspired you to start yourbusiness and when did you startit?Julious & Caric: We started PESA inJuly 2011. It was inspired through theexperience that we gained working inthe sports field for a good couple ofyears. We wanted to give back the skillswe learnt and developed, with the aimto make a positive health beneficialimpact in the life of individuals,regardless of age or background.What was your background beforestarting your business(s)?Julious: I used to play football on asemi- professional level with the aim ofbecoming professional but that visionchanged in me moving into sportscoaching as I wanted to be involvedin the more technical side of sports.Caric: My mum used to be a PE Teacherand my dad was a sports coach, so froman early age I was always surroundedand involved with various sportingactivities from football, cricket andmany others. That influenced me a lotso as I grew up it was inevitable that Iwas going to be involved with sportsas well.What do you find to be the best thingabout the industry your business is in?Caric: The best thing for me is to seethe successful progress of an individualwho takes part in our fitness and sportssessions.Julious: For me it’s the same as Caricplus the cohesion, social element andtogetherness it brings between thepeople that take part in our sessions.What three areas do you focus most onin your business?Both:1. Marketing through social media2. Maintaining a professional attitudebusiness and sports wise3. Making our sessions fun and socialto make them feel involvedWhat is your work ethic like?Both: As the company grows we alwayswant to make sure that we are handson in the business.If an investor wanted to invest in yourbusiness what would they be investingin?Both: They would be investing in acompany and people that want toprovide various fitness and sportingopportunities to young people andadults that will help them attain morethan just health conscious goals butwhere they will also be able to achievecharacter building goals.What would you consider your mainachievement so far in your businessand personal life?Julious: Business wise being votedYouth Project of the Year and SportingTeam of the Year in Islington in 2012as it reflected all the hard work weput in since we started in July 2011. In

5terms of personal life is moving froman employee status to now runninga profitable and steady growingcompany.when you don’t feel like it.These are 3 points that can also beapplied in your personal life.Caric: From starting off with holdingsessions in Finsbury Park with absolutelyno equipment to now holding sessionsacross various centres in Islington withequipment and then being voted forthe awards Julious mentioned, I findin itself a pretty good achievementfor us as a business and as well for mepersonally.Where do you see yourself and yourbusiness in 10 years’ time?Both: To have a PESA sports centre,operating across all boroughs ofLondon and some parts of the UK.Believe in yourself and“what you’re doing”Caric James, 21What is your #1 advice to anotheryoung person thinking about startingtheir own business?Julious: To be 100% sure they want tostart a business and have a businessplan to help them achieve their goals.Caric:Faith – Believe in yourself and whatyou’re doingConsistency - To keep applyingyourself in your business and keepfocused on your goalsHard Work: Is to put in that extra effortto help you achieve your goal even“Be 100% sure you wantto start a business”Julious Joseph, 22To contact PESA:+44 (0)7904 013 863pesasports@hotmail.co.ukWebsite:www.pesasports.com

6 Business Advice of the Month3 questions you need to answerhonestly before jumping intoentrepreneurshipby Dana Brownlee | President of Professionalism Matters, Inc.Everyone has at least once in their life had a million-dollaridea. The tricky part is deciding if this idea actually has legsand could be a viable business.As a small-business owner for a decade, I’ve identified threecrucial questions to ask yourself to help decide whether or notthe concept is worth pursuing.These questions can help scope what I like to call “The SuccessTriangle,” an approach to help budding entrepreneurs decide whether to pullthe trigger on that small business idea.1. Concept:Is it a good idea? Let’s start with the obvious. Not every idea is a good oneand just because your mom thinks it’s great doesn’t mean it is. Too many of ussuffer from the “if we build it, they will come” mentality which can be equallytempting and dangerous. Just because you are obsessed with your dogs andthink the world is clamouring for the introduction of canine teeth whitening pensdoesn’t mean it will be a hit. It’s easy for something to seem like a great ideainitially but several key questions should be asked to help determine whetherthe idea is truly solid:• Is there a need? How significant is the need?• How much competition currently exists in this space?• How large is your potential customer base?• Do you have a unique ability to provide this product/service?• Do you have experience/passion in this area?• Are there trends in the marketplace/industry that might make my produce/service more or less attractive going forward?2. Execution:How Well Can You Execute the Concept? While it’s great to have a solid businessidea, it’s quite another thing to execute it well. Your idea about selling doggieteeth whitening might be a viable concept that the marketplace needs, buthow well can you execute it? How do you manufacture the product? Howwell does it work? How easily is it applied? How do you market and deliverthe product? These questions and others are critical issues to consider whencontemplating how well your business idea scores on execution:• How will you provide great customer service?• What is the quality level of your product/service?• How efficiently can you produce your product/service?

7• What is your time to market?• How is your product/service produced? Fulfilled?• How easy/difficult is it to market the product?3. Profitability:Is Your Business Model Profitable? Unless you’re starting a non-profit, mostentrepreneurs are hoping to be profitable. (If you’re not managing your profitlevels, you won’t be around very long most likely.) As part of this analysis, it’simportant to evaluate your overall business model.For your dog whitening product, you should consider your pricing structure.Are you selling whitening pens individually or in bulk?Are you only selling pens or also providing a whitening service?Where will you sell: online, through vets and spas or at retailers?Consider these questions to help evaluate your business model and profitpotential:• What is your cost structure? What are your expenses?• How much does it “cost” to gain a client?• What is the anticipated demand (quantified)?• How will you sell? Online, brick and mortar, using party concept, throughresellers?• Are you focused on B2B or B2C selling?• Are you selling to individuals or groups? Bulk or individual products?• Are you using a franchise model?• Are you selling products, services or both?These questions aren’t a substitute for developing a thorough business plan, butthey act as a simple guide to help the budding entrepreneur begin that criticalvetting process.Copyright © 2013 Professionalism Matters, Inc. Proprietary ALL RIGHTS RESERVED

Business / CEO Profile 9From pennilessto business empireDuncan Walker Bannatyne, OBE (born 2 February 1949)is a Scottish philanthropist, author and self-mademillionaire / entrepreneur. His business interests includeHealth Clubs, Hotels, Media, TV, Stage Schools, Propertyand Transport. He most famous for my appearances as abusiness angel on the BBC programme Dragons’ Den.Born in 1949 in the town of Clydebank, he was raised inrelatively modest circumstances. His mother told him thatshe could not afford to buy him a bicycle, so he askedthe local newsagents if he could start a paper round; toldPicture: patrickgosling.comthat he would need a list of 100 potential customers, hepainstakingly knocked on many doors and eventually drew up a list of 100names and addresses. He got the job, bought a bike and never looked back.In school he only enjoyed PE and woodwork at and left at 15 without anyqualifications.After a stint in the Navy, he moved to Jersey, and then to Stockton-on-Tees inthe North East. Aged 30, penniless with no bank account, it was there that hisbusiness career began. He made some money from round-the-clock shifts in anindustrial bakery and bar jobs he then bought an ice cream van for £450; hesoon expanded by buying more vans and eventually sold the business for £28,000and then founding a care home business named Quality Care Homes. QualityCare Homes was sold for £26 million in 1996 and another business, children’snursery chain Just Learning, for £22 million.He has since branched into Health Clubs, with the popular Bannatyne’s HealthClubs chain, and also bars, hotels and property. They have acquired 26 HealthClubs from Hilton Hotels back in August 2006, which made them the largestindependent chain of Health Clubs in the United Kingdom.In October 2008, in defiance of the credit, crunch he opened the £12 millionBannatyne Spa Hotel in Hastings and also revamped the spa chain.Despite having spent 9 months in a military detention centre, a spell in prisonand gone through a costly divorce he today has an estimated and growing networth of £175 million.He was honoured with the Order of the British Empire for his contribution tocharity and he supports many good causes, especially for children. Furthermorehe is also heavily involved with Comic Relief and UNICEF, and is a passionateanti-smoking campaigner.Adapted from www.bannatyne.co.uk & www.grant-thornton.co.uk

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Time To Reflect11Extraordinaryby Victor AzubuikeDo you remember the times when we thought we couldchange the world?When life revolved around us breaking the mould?But somewhere along the line we decided to foldWe put our ambition to the side and decided to hideIn a place that left our dreams to grow cold.You see, within our domain there’s always room for changeto manoeuvreBut Physics tells us that a movement can never occurunless there’s a moverSo if there’s no change in the world that’s local to youThen that’s because you’ve resisted the change, that only you could havebrought throughI was at the barbershop a few days ago, when a woman walked in and startedgrinding on a manSaw a little girl replicate the action in the mirror, thinking how she can understandBut that’s the thingLittle girl can be whatever she wants to beBut it’s what she sees that formulates her realitySo when you dream, do you close your eyes or do you cry?Close your eyes lift your hands and believe you can actually flyOr do tears drop from your face, with the recognition that you’ve let yourdreams dieBenjamin Franklin once said: Most men die at 25We just don’t bury them until they are 70I know you young people, the potential is so real, and we’ve got the pedigreeSo don’t listen to the naysayers, it’s about time we defy the oddsThe record books will have to be re-written if our ideas don’t stopWe’re not ordinary people, so we don’t have time to take it slowWe’re extraordinary and it’s about time it shows.