YCEO - ISSUE 6

CEOMONTHLY
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ISSUE 6 | FREE
Y O U N G
The Sister’s Wardrobe
INTERVIEW WITH
Victoria Azubuike & Chanel Noye

EDITORIAL
editor@youngceomonthly.com
Produced by:
CEO Monthly Publications
Design:
GB Designs
Welcome to the 6th Edition
of Young CEO Monthly, the
magazine that aims to bring
young known and especially un-known
business owners from the age of 16-30 to
the attention of the public.
Foreword
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I hope that you had a fantastic summer break with
your family, friends or maybe just yourself and now are
refreshed to go and achieve the 2015 goals that are
still pending.
Talking about making goals a reality, in this month’s
edition we would like to introduce you to a young
ladies team who through hard work have brought their
dream of setting up and running their own fashion
business to life.
Young CEO Monthly is
published by CEO Monthly
Publications.
Opinions and views expressed
do not necessarily reflect
CEOMP policy. CEOMP
accepts no responsibilty
for views expressed by
contributors.
Advertisements and reader
offers are not endorsed by
CEOMP.
We hope that their story will inspire you to go on an
entrepreneurial journey and above all you’ll share it
with your colleagues, friends and family.
George Boateng
Editor
Quote of the Month
“Don’t be afraid to give up the good to go for the great.”
John D. Rockefeller
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Send an email to info@youngceomonthly.com for more info
Content
Page 3 – Foreword
Page 4 – Cover Story
Page 8 – Business Advice of the Month
Page 9 – CEO/Company Profile
Page 10 – Classifieds
Page11 – Reflections

4 Cover Story
The Sister’s Wardrobe
Chanel Noye (16) & Victoria Azubuike (18)
What inspired you to start your business
and when did you start it?
Victoria: From the age of 11, I operated a
weekly Saturday cake stall with my sisters
on my estate in Islington. As the eldest
sibling, I took the lead role and used my
initiative to ensure we maximised profit,
by monitoring sales of each item and
adjusting prices in response to demand. I
developed my planning and organisational
skills, and my ability to mentor others from
here I became interested in Business and
I’ve always wanted to be my own boss.
Chanel: Seeing the success and
accomplishments of celebrities like Bill
Gates really did inspire me. However, I
formed part of my inspiration as I started
thinking outside the box. I asked myself
‘do you really have to wait till you finish
your degree before getting a professional
job? Is there advantages to owning a
business at a young age?’ Then I started
telling myself ‘’I’m different, so let me
show the world my differences’’. I can be
young but age won’t stop me from having
a business mentality. So, when I was 15, I
decided (along with my partner Victoria),
to build upon this company and change
the mind set of people about the young
generation. To see that we are not all the
same but have our own uniqueness and
we help create benefits for present and
future times to come.
What was your background before starting
your business(s)?
Victoria: The Sister’s Wardrobe has been
up and running now for over two years
and before it I had just finished my GCSEs
and was just going to start my A-Levels in
Maths, Economics, Chemistry and Religious
Studies.
Chanel: Before I began my journey, I had
just returned from Ghana where I have
been staying there with my father for two
years to have an experience of the African
culture. I then came to the UK to continue
my education where I chose my GCSEs
subjects Geography, Music, Additional
Science and Product Design along with
the core subjects.
What do you find to be the best thing about
the industry your business is in?
Victoria: One of the best things about the

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Fashion Industry is that all the time there
are new trends evolving which works well
with The Sister’s Wardrobe. It allows to
find new ways of advertising and selling
our goods attracting new consumers we
may have missed. For example, last winter
there was an increase in the demand
for scarves but especially for our Tartan
designs as this was what was a must have
during the chilly days.
“
I really do like competing
with myself, I would say I have
a ‘never quitter’ mentality
meaning I don’t like doing things
until they‘re truly at the best of
my ability.
- Victoria Azubuike
”
Chanel: One good thing I find best about
the Fashion Industry is that we get to see
the missing piece and how The Sisters
Wardrobe is able to fill in that missing
piece. Our aim is to stand out so we observe
other fashion businesses and see how they
continuously run things and how things are
scheduled. We go by the rules set in the
fashion industry, but we follow different
procedures than any other company. As a
wise man said ‘’if you continuously do the
same thing over and over again, you will
never see a difference’’. This is how we
breakthrough!
do. This is why we use many social media
networks from Facebook and Instagram to
our very own Fashion Blog. By using these
resources it allows us to reach different
target audience we may if struggled to
get.
3) Quality
From our products to our adverts we
believe the quality which we deliver must
be to the best of our standards. As young
people running a business if we really
want consumers and investors to take us
seriously to work must be produced at a
professional level. This includes its material,
how we manufacture the products
and the durability. This is the same with
anything when you believe in what you
do you don’t just do anything anyhow but
instead you’re constantly pushing yourself
to produce the best and not settling for
anything. This is because, quality is very
vital and the aim is to make our viewers
elative and continuously engaging in our
updates. In addition, when there is quality
this also helps us to avoid any refunds
or complaints that can pull down the
marketing process.
What three areas do you focus most on in
your business?
1) Consumer Service
In the past there has been times where I
didn’t take consumer feedback on board
and as I result problems occurred which
could have been avoided. When you take
time to understand the consumer not only
does your reputation improve but more
importantly you’re able to improve your
interpersonal skills including the ability
to listen effectively to others. This is what
builds long lasting relationships and will
keep consumers coming back.
2) Public Awareness
As a small Business we believe that Public
Awareness is the key in letting people
understand who we are and what we
What is your work ethic like?
Victoria: I really do like competing with
myself, I would say I have a ‘never quitter’
mentality meaning I don’t like doing things
until they‘re truly at the best of my ability.
From time to time you properly find me
looking at different blogs and websites
which are doing better than ours and
looking at ways on how we can improve
The Sister’s Wardrobe. Looking at what

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they do that works and adopting this to
TSW. In addition, I think an really important
thing when running a business is to learn to
take on criticisms in order to move to the
next level. I had friends telling me things
I really didn’t want to hear about TSW
however, these same pieces of advices
are the roots of the improvements in the
business.
Chanel: When it comes to work ethic, I
love getting the job done and getting it
right. I am someone that uses originality
and creativity in any idea I come across
because, I allows TSW to stand out
from other businesses doing what we
do. ‘Tenacious’ spells the name of the
company as I never give up when one
idea does not work out. In this way we
become stronger, bolder and wiser.
How did you fund your start-up?
Victoria: I didn’t have much to start-up
the business but as the passion was there
I knew it was possible to make this dream
become a reality. So I decided to hit the
streets and do the same thing I would do if
I needed cash... Sell Cakes. I made around
£60 and from there it was TSW time to take
off… I guess another important thing I
believe is that sometimes when you have
an idea it’s better to just get out there and
learn from your mistakes and just keep on
learning.
Chanel: It’s quiet interesting how larger
companies started from small backgrounds.
Before I joined to run The Sisters Wardrobe,
my partner Victoria would sell cupcakes
on the street and it gradually grew from
there. I’m telling you it wasn’t’ easy but it
will be worth it in the long run. One thing
we take into consideration is that we
should never accept life as it is.
If an investor wanted to invest in your
business what would they be investing in?
The Sister’s Wardrobe is very new to the
fashion industry meaning we are all about
new ideas to help us grow and develop.
We really strive on making things possible
with the resources we have. TSW is definitely
a business which one can trust that has the
consumer at the heart of it and our team
works hard to do the best we can in order
to exceed the expectations of our clients.
Lastly, one will be investing in a business
with a team who is ready to take on new
challenges to make sure things are done
effectively to be the best!
What would you consider your main
achievement so far in your business and
personal life?
Victoria: I think one of the main
achievements from The Sister’s Wardrobe
is doing something which most 18 years
aren’t doing. I believe having a business
allows you to grow as a person for example
the values of resilience and to always
persist through hardships have really been
established in me. As there have been
times when I have planned competitions
and the results I wanted to see didn’t
happen but, you learn just to keep going
and focus on the bigger goal.
Chanel: The advance in brainstorming
ideas has to be the main achievement so
far we have started to host competitions to
enlarge the number of consumers viewing
our social media outlets and other links.
Personally, I believe I have achieved in
so many ways as to being confident and
having an optimistic mind about things. The
best part is that I look past the obstacles
and focus on my destination. What helps
me to do that is to always remind myself
why I joined Victoria in this new adventure.
Where do you see yourself and your
business in 10 years’ time?

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Victoria: By this time I would love to have
a wider team being part of the growth of
The Sister’s Wardrobe I would love to open
a store in London and also abroad. Apart
from The Sister’s Wardrobe I would love
to pursuit a career in finance either as a
Management Consultant or a Broker.
Chanel: Ten years’ time, I’ll be sitting
behind a desk, running The Sister’s
Wardrobe along with a larger team, who
share the same goal as us. I would love for
us to have branches global as, I do love
to travel. I also see TSW creating their own
magazine and receiving nominees and
awards. This is the vision.
What is your #1 advice to another young
person thinking about starting their own
business?
there have been many while running The
Sister’s Wardrobe which has really been a
struggle. Where the thoughts of quitting
pop into your head but, I believe these
are the times you’ll remember the most.
In addition, when the hard times come
(because they will) it’s so important to
keep your eyes on the bigger picture
and remember why you started in the first
place!
Chanel: One thing I’ll say is when you
have the passion go for it, go get it! Never
limit yourself. You’re able to do marvellous
things when you put your mind to it. A key
point concerning this is to be consistent
and not allow peers or any kind of people
in your life to influence you that you are not
worth it and you can never be successful.
Just take their words into mind, smile, and
say ‘’Watch me’’.
Victoria: Be prepare for the hard times;
TheSisWardrobe_
The Sister’s Wardrobe

8 Business Advice of the Month
There’s no reward
without risk.
by Steve Tobak | Author and Managing Partner, Invisor Consulting
“Everyone calls herself an entrepreneur these days, but if you’re not
risking anything, you’re no entrepreneur. If you want to be successful
on your own, at some point, you have to cut the cord. If there were
an easier or safer way, everyone would do it. I’m telling you, there
isn’t.
Truth is, entrepreneurship isn’t really a “dip your toe in the water
and see how it feels” sort of endeavor. If you’re not willing to go all
in, you might consider getting a real job. But if you think you’ve got
what it takes, these are pretty fundamental concepts you should
strive to understand and embrace.”

Business / CEO Profile 9
A man determined to restore engineering
and technical innovation to high esteem
in British society
Sir James Dyson, (born May 2, 1947, Cromer, Norfolk, Eng.)
is a British inventor, industrial designer, and entrepreneur
who successfully manufactured innovative household
appliances and became a determined campaigner to
restore engineering and technical innovation to high
esteem in British society.
Dyson attended the Gresham’s schools in rural Holt, North
Norfolk. After graduation he went to London, where he
attended the Byam Shaw School of Art for a year (1965–66)
before studying furniture and interior design at the Royal
College of Art (1966–70). In 1974 Dyson founded his own
company to produce the Ballbarrow, a plastic wheelbarrow-like bin that rolled
on a load-spreading ball instead of a narrow wheel.
In 1978 Dyson, having grown impatient with clogged air filters in his Ballbarrow
factory, built a cyclone particle collector similar to devices used in larger
industrial plants, such as sawmills. He worked for the next five years, testing more
than 5,000 prototypes, before he produced a satisfactory model that swirled
incoming dirty air around a cylindrical container, where the dust was separated
by centrifugal force and settled by gravity while the purified air escaped out
the top. Makers of traditional bag-type vacuum cleaners showed no interest in
Dyson’s bagless device, arousing in him a lasting antipathy toward conventional
businesses. He sold the cleaner, known as the G-Force, to a company in Japan,
where it became a commercial success and won a design prize in 1991. In 1993
Dyson opened a plant in North Wiltshire, and within two years his Dual Cyclone
model became the top-selling vacuum cleaner in Britain. Dyson’s elegant and
practical appliances went on to win many design awards and were exhibited in
art and design museums around the world. He followed up the vacuum cleaner
line with other products.
Dyson’s design and commercial success lent authority to his quest to revive the
spirit of invention in Britain. In 1997 he published Against the Odds (cowritten
with Giles Coren), an autobiographical account of his persistence in the face
of discouragement. The following year he was made a Commander of the
Order of the British Empire. In 2002 the James Dyson Foundation was established
with the aim of encouraging young people to enter engineering through the
awarding of prizes and grants. In 2009 the Conservative Party invited Dyson to
propose policies to encourage innovation, and he replied in March 2010 with
Ingenious Britain: Making the UK the Leading High Tech Exporter in Europe, a
report that suggested, among other ideas, more freedom for universities to
design unconventional engineering curricula and more collaboration between
universities and technology companies.
Dyson’s weatlh today stands at £3.2 Million | $5 Billion | €4.4 Billion. (Forbes)
Adapted from britannica.com

10 Classified
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Thoughts on Entitlement
Time To Reflect
11
by Victor Azubuike | pensivevictor.blogspot.com
Recently a lot of the thoughts coming across my mind
have been surrounding the idea of entitlement.
The dictionary defines entitlement as the fact/belief
of inherently having a right to something. Through my
experiences and general reading I’ve come to the
conclusion that what is paramount to our achievements
and successes is not necessarily our circumstances
(although I will be lying if they don’t play a role) but rather
the mentality of entitlement we have in regards to a goal
we decide to set for ourselves.
There are countless examples in history, where a feeling of injustice
based on entitlement has brought about a significant change – from the uprising on the
streets of Paris in the eighteenth century to the organised marches in the southern states of
the USA in the 1960s the manifestation of entitlement driven by indignation and hope, has
not ceased to set the wheels of reform into motion. What sparked the Civil Rights Movement
was the indignation of African Americans at the fact that the equality they were promised
through the US Constitution, the Emancipation Proclamation and the Reconstruction
Amendments was being denied to them on a systematic basis.
“We hold these truths to be self-evident, that all men are created equal, that they are
endowed by their Creator with certain unalienable Rights” – United States Declaration of
Independence
They were entitled by the law of the United States of America to equality but for one reason
or another were being denied these rights. Let’s delve a bit deeper into this matter.
Entitlement is something that we need to make sure that we develop and incorporate
carefully into our lives. An excerpt of Outliers; The Story of Success cites;
“That word (Entitlement) has negative connotations these days. But Lareau means it in
the best sense of the term: “They acted as though they had a right to pursue their own
individual preferences and to actively manage interactions in institutional settings. They
appeared comfortable in those settings; they were open to sharing information and
asking for attention … It was a common practice among middle-class children to shift their
interactions to suit their preferences.” They knew the rules. “Even in fourth grade, middleclass
children appeared to be acting on their own behalf to gain advantages. They made
special requests of teachers and doctors to adjust procedures to accommodate their
desires”.
I think we should all realize that we are entitled to succeed, be healthy and to find happiness.