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4 Cover StorySports isfun in motionWhat inspired you to start yourbusiness and when did you startit?Julious & Caric: We started PESA inJuly 2011. It was inspired through theexperience that we gained working inthe sports field for a good couple ofyears. We wanted to give back the skillswe learnt and developed, with the aimto make a positive health beneficialimpact in the life of individuals,regardless of age or background.What was your background beforestarting your business(s)?Julious: I used to play football on asemi- professional level with the aim ofbecoming professional but that visionchanged in me moving into sportscoaching as I wanted to be involvedin the more technical side of sports.Caric: My mum used to be a PE Teacherand my dad was a sports coach, so froman early age I was always surroundedand involved with various sportingactivities from football, cricket andmany others. That influenced me a lotso as I grew up it was inevitable that Iwas going to be involved with sportsas well.What do you find to be the best thingabout the industry your business is in?Caric: The best thing for me is to seethe successful progress of an individualwho takes part in our fitness and sportssessions.Julious: For me it’s the same as Caricplus the cohesion, social element andtogetherness it brings between thepeople that take part in our sessions.What three areas do you focus most onin your business?Both:1. Marketing through social media2. Maintaining a professional attitudebusiness and sports wise3. Making our sessions fun and socialto make them feel involvedWhat is your work ethic like?Both: As the company grows we alwayswant to make sure that we are handson in the business.If an investor wanted to invest in yourbusiness what would they be investingin?Both: They would be investing in acompany and people that want toprovide various fitness and sportingopportunities to young people andadults that will help them attain morethan just health conscious goals butwhere they will also be able to achievecharacter building goals.What would you consider your mainachievement so far in your businessand personal life?Julious: Business wise being votedYouth Project of the Year and SportingTeam of the Year in Islington in 2012as it reflected all the hard work weput in since we started in July 2011. In
5terms of personal life is moving froman employee status to now runninga profitable and steady growingcompany.when you don’t feel like it.These are 3 points that can also beapplied in your personal life.Caric: From starting off with holdingsessions in Finsbury Park with absolutelyno equipment to now holding sessionsacross various centres in Islington withequipment and then being voted forthe awards Julious mentioned, I findin itself a pretty good achievementfor us as a business and as well for mepersonally.Where do you see yourself and yourbusiness in 10 years’ time?Both: To have a PESA sports centre,operating across all boroughs ofLondon and some parts of the UK.Believe in yourself and“what you’re doing”Caric James, 21What is your #1 advice to anotheryoung person thinking about startingtheir own business?Julious: To be 100% sure they want tostart a business and have a businessplan to help them achieve their goals.Caric:Faith – Believe in yourself and whatyou’re doingConsistency - To keep applyingyourself in your business and keepfocused on your goalsHard Work: Is to put in that extra effortto help you achieve your goal even“Be 100% sure you wantto start a business”Julious Joseph, 22To contact PESA:+44 (0)7904 013 863pesasports@hotmail.co.ukWebsite:www.pesasports.com
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YCEOM Issue 1

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