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Real Rad Magazine : Summer Quarterly 2015

A 100% independant magazine featuring articles about music, art and culture. Visit www.RealRadRecords.com for more.

A 100% independant magazine featuring articles about music, art and culture. Visit www.RealRadRecords.com for more.

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The world around us is<br />

constantly changing.<br />

Thru the boom of the Internet, we have collectively became more connected,<br />

and more aware of the world around us. Social networking websites, such as<br />

Facebook, have become a key component in how we communicate to other<br />

individuals, both near and afar.<br />

Digital Footprints can be described as what others can discover about you or<br />

your brand, via Search Engines, Social Media, Video, Audio, Images, and other<br />

websites. We no longer only promote ourselves thru traditional methods, but<br />

now utilize non-traditional methods as well. There are certain rules or “laws”<br />

you should abide by and follow when considering your Personal Branding/<br />

Digital Footprint.<br />

The 3 Laws of Personal Branding<br />

1.<br />

Authenticity<br />

You need to define your brand, before someone else does it for you.<br />

2.<br />

Transparency<br />

It is better to be straightforward and honest, at all times.<br />

3.<br />

Visibility<br />

If you aren’t known, you do not exist.

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