AlpNet-EURAC-CycleAlps-final.pdf

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strategic roadmap Cycle tourists love their bikes. Regular cyclists, for mobility as well as for leisure purposes, are the biggest source market for cycle holidays. <strong>CycleAlps</strong>
Cycle tourist and bike usage 0 200 400 600 800 1000 1200 1400 Frequent users leisure transport Seldom users leisure transport Cycletourists Sometimes cycletourists Non cycletourists <strong>CycleAlps</strong>
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ALPINE BIKING TOURISM The Future of
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But a future with high market dyna
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incoming markets we have analyzed C
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It’s about segments towards use c
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Regular road bike users in the main
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Regular trekking bike users in the
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And for nearly all cycling use case
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In Germany 12% of total sales are
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What type of customers are cycle to
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What motivates the road biker? Men
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What motivates the road biker? Ride
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What motivates the road biker? Perf
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What motivates the road biker? The
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What motivates the road biker? Bein
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What motivates the road biker? Besi
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What motivates the road biker? Try
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The mountain biker CycleAlps
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What does the offer side do? The va
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What does the offer side do? Mounta
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What does the offer side do? Traini
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What does the offer side do? There
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What does the offer side do? Beside
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What does the offer side do? Severa
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The trekking biker CycleAlps
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What does the offer side do? From t
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What does the offer side do? Furthe
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What does the offer side do? The po
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What does the offer side do? The de
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What is going on in urban spaces A
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Having a car sharing pass and a hig
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What is going on in urban spaces Cr
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https://flic.kr/p/eoi6GR CycleAlps
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strategic roadmap Events, either fo
Page 67 and 68: The role of events 0% 10% 20% 30% 4
Page 69 and 70: strategic roadmap Organize the 1st
Page 71 and 72: CycleAlps
Page 73 and 74: strategic roadmap Watch carefully w
Page 75 and 76: strategic roadmap Develop one-stop-
Page 77 and 78: strategic roadmap Maybe the vintage
Page 81 and 82: strategic roadmap Educate the marke
Page 83 and 84: „There are many tours. But some r
Page 85 and 86: strategic roadmap Provide service p
Page 87 and 88: strategic roadmap Balcony trail, Su
Page 89 and 90: strategic roadmap Not everybody is
Page 91 and 92: strategic roadmap Not everywhere a
Page 93 and 94: strategic roadmap Events are always
Page 95 and 96: strategic roadmap E-powered mountai
Page 99 and 100: strategic roadmap Be part of a tran
Page 103 and 104: strategic roadmap Security is an is
Page 105 and 106: strategic roadmap Encourage for sus
Page 107 and 108: strategic roadmap The e-bike techno
Page 109 and 110: strategic roadmap There will be a g
Page 113 and 114: Landscapes that end consumers would
Page 115 and 116: Key aspects for a top destination L
Page 117: Countries that end consumers would
Page 121 and 122: Topics followed by cyclists on a re
Page 123 and 124: strategic roadmap For tour operator
Page 125 and 126: strategic roadmap Being reachable o
Page 127 and 128: strategic roadmap The bike goes on
Page 129 and 130: strategic roadmap While on holiday,
Page 131 and 132: strategic roadmap The mountain bike
Page 133 and 134: strategic roadmap Families will not
Page 135 and 136: strategic roadmap Especially for ro
Page 137 and 138: strategic roadmap ‚Adventure‘ i
Page 139 and 140: strategic roadmap Internationalizat
Page 141 and 142: strategic roadmap The association
Page 143 and 144: strategic roadmap Destinations are
Page 145 and 146: strategic roadmap In the end, it do
Page 147 and 148: strategic roadmap Cycling is not ab
Page 149 and 150: Yes, there will be a great future,
Page 151 and 152: Thank you for attention. EURAC rese
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