AlpNet-EURAC-CycleAlps-final.pdf

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What does the offer side do? Cycling industry acts like a destination and presents the most famous routes in the Alps. Apparel industry becomes a publishing house. The industry enters new operations to become a multi-channel communicator. The cycling industry starts activities that are similar to the tasks of DMO’s. (Cases Mavic and Rapha)
What motivates the road biker? Performance, performance, performance. Measure the own performance and compete against others is a central motivation for road bikers. Especially people that work in an environment where pressure to perform is business as usual, are attracted by this sport. https://flic.kr/p/npu5iT <strong>CycleAlps</strong>
Page 1 and 2: ALPINE BIKING TOURISM The Future of
Page 3 and 4: But a future with high market dyna
Page 5 and 6: incoming markets we have analyzed C
Page 7 and 8: It’s about segments towards use c
Page 9 and 10: Regular road bike users in the main
Page 11 and 12: Regular trekking bike users in the
Page 13 and 14: And for nearly all cycling use case
Page 15 and 16: In Germany 12% of total sales are
Page 17 and 18: What type of customers are cycle to
Page 19 and 20: What motivates the road biker? Men
Page 21: What motivates the road biker? Ride
Page 25 and 26: What motivates the road biker? The
Page 27 and 28: What motivates the road biker? Bein
Page 29 and 30: What motivates the road biker? Besi
Page 31 and 32: What motivates the road biker? Try
Page 33 and 34: The mountain biker CycleAlps
Page 35 and 36: What does the offer side do? The va
Page 37 and 38: What does the offer side do? Mounta
Page 39 and 40: What does the offer side do? Traini
Page 41 and 42: What does the offer side do? There
Page 43 and 44: What does the offer side do? Beside
Page 45 and 46: What does the offer side do? Severa
Page 47 and 48: The trekking biker CycleAlps
Page 49 and 50: What does the offer side do? From t
Page 51 and 52: What does the offer side do? Furthe
Page 53 and 54: What does the offer side do? The po
Page 55 and 56: What does the offer side do? The de
Page 57 and 58: What is going on in urban spaces A
Page 59 and 60: Having a car sharing pass and a hig
Page 61 and 62: What is going on in urban spaces Cr
Page 63 and 64: https://flic.kr/p/eoi6GR CycleAlps
Page 65 and 66: strategic roadmap Events, either fo
Page 67 and 68: The role of events 0% 10% 20% 30% 4
Page 69 and 70: strategic roadmap Organize the 1st
Page 71 and 72: CycleAlps
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strategic roadmap Watch carefully w
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strategic roadmap Develop one-stop-
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strategic roadmap Maybe the vintage
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CycleAlps
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strategic roadmap Educate the marke
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„There are many tours. But some r
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strategic roadmap Provide service p
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strategic roadmap Balcony trail, Su
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strategic roadmap Not everybody is
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strategic roadmap Not everywhere a
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strategic roadmap Events are always
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strategic roadmap E-powered mountai
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CycleAlps
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strategic roadmap Be part of a tran
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CycleAlps
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strategic roadmap Security is an is
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strategic roadmap Encourage for sus
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strategic roadmap The e-bike techno
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strategic roadmap There will be a g
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CycleAlps
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Landscapes that end consumers would
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Key aspects for a top destination L
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Countries that end consumers would
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Cycle tourist and bike usage 0 200
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Topics followed by cyclists on a re
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strategic roadmap For tour operator
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strategic roadmap Being reachable o
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strategic roadmap The bike goes on
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strategic roadmap While on holiday,
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strategic roadmap The mountain bike
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strategic roadmap Families will not
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strategic roadmap Especially for ro
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strategic roadmap ‚Adventure‘ i
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strategic roadmap Internationalizat
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strategic roadmap The association
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strategic roadmap Destinations are
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strategic roadmap In the end, it do
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strategic roadmap Cycling is not ab
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Yes, there will be a great future,
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Thank you for attention. EURAC rese
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AlpNet-EURAC-CycleAlps-final.pdf

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