AlpNet-EURAC-CycleAlps-final.pdf

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Cycling activity and origin 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Bike holidays, MTB Bike holidays, road bike Bike holidays, trekking bike Urban environment Rural environment <strong>CycleAlps</strong>
strategic roadmap Families will not make the market. Concentrate on groups of friends, sport clubs, couples. And be aware that the cycle guest will become more and more professional. And the youth? It is not an easy task. <strong>CycleAlps</strong>
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ALPINE BIKING TOURISM The Future of
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But a future with high market dyna
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incoming markets we have analyzed C
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It’s about segments towards use c
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Regular road bike users in the main
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Regular trekking bike users in the
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And for nearly all cycling use case
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In Germany 12% of total sales are
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What type of customers are cycle to
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What motivates the road biker? Men
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What motivates the road biker? Ride
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What motivates the road biker? Perf
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What motivates the road biker? The
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What motivates the road biker? Bein
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What motivates the road biker? Besi
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What motivates the road biker? Try
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The mountain biker CycleAlps
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What does the offer side do? The va
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What does the offer side do? Mounta
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What does the offer side do? Traini
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What does the offer side do? There
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What does the offer side do? Beside
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What does the offer side do? Severa
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The trekking biker CycleAlps
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What does the offer side do? From t
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What does the offer side do? Furthe
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What does the offer side do? The po
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What does the offer side do? The de
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What is going on in urban spaces A
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Having a car sharing pass and a hig
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What is going on in urban spaces Cr
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https://flic.kr/p/eoi6GR CycleAlps
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strategic roadmap Events, either fo
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The role of events 0% 10% 20% 30% 4
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strategic roadmap Organize the 1st
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CycleAlps
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strategic roadmap Watch carefully w
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strategic roadmap Develop one-stop-
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strategic roadmap Maybe the vintage
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CycleAlps
Page 81 and 82: strategic roadmap Educate the marke
Page 83 and 84: „There are many tours. But some r
Page 85 and 86: strategic roadmap Provide service p
Page 87 and 88: strategic roadmap Balcony trail, Su
Page 89 and 90: strategic roadmap Not everybody is
Page 91 and 92: strategic roadmap Not everywhere a
Page 93 and 94: strategic roadmap Events are always
Page 95 and 96: strategic roadmap E-powered mountai
Page 97 and 98: CycleAlps
Page 99 and 100: strategic roadmap Be part of a tran
Page 103 and 104: strategic roadmap Security is an is
Page 105 and 106: strategic roadmap Encourage for sus
Page 107 and 108: strategic roadmap The e-bike techno
Page 109 and 110: strategic roadmap There will be a g
Page 113 and 114: Landscapes that end consumers would
Page 115 and 116: Key aspects for a top destination L
Page 117 and 118: Countries that end consumers would
Page 119 and 120: Cycle tourist and bike usage 0 200
Page 121 and 122: Topics followed by cyclists on a re
Page 123 and 124: strategic roadmap For tour operator
Page 125 and 126: strategic roadmap Being reachable o
Page 127 and 128: strategic roadmap The bike goes on
Page 129 and 130: strategic roadmap While on holiday,
Page 131: strategic roadmap The mountain bike
Page 135 and 136: strategic roadmap Especially for ro
Page 137 and 138: strategic roadmap ‚Adventure‘ i
Page 139 and 140: strategic roadmap Internationalizat
Page 141 and 142: strategic roadmap The association
Page 143 and 144: strategic roadmap Destinations are
Page 145 and 146: strategic roadmap In the end, it do
Page 147 and 148: strategic roadmap Cycling is not ab
Page 149 and 150: Yes, there will be a great future,
Page 151 and 152: Thank you for attention. EURAC rese
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AlpNet-EURAC-CycleAlps-final.pdf

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