Squeeze page Flip book Intro.pdf

Hello! 

We are Kim and Sammy 

and we would like to 

welcome you to our training

But first some 

housekeeping… 

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• Copyright © Teather & Morrison 

Online 2015 

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AFFILIATE DISCLAIMER: 

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any third party.

In this practical step by step 

course will show you how 

you can use the power of 

Magnetic Squeeze Pages 

to attract and retain the 

customers you want – ones 

that actually want to buy 

from you and are interested 

in finding out more about 

the products and services 

you provide.

This book contains an 

introductory overview of: 

• What is a squeeze page? 

• The main objectives of a 

squeeze page 

• It starts with an 

irresistible offer… 

• Elements of a great 

squeeze page 

• Examples 

• Strategies for increasing 

conversions 

• Squeeze page SEO 

• Mobile ready squeeze 

pages 

• Creating squeeze pages 

with Wordpress 

• Common squeeze page 

mistakes

How to Create High 

Converting Magnetic 

Squeeze Pages 

• A Squeeze Page is a critical 

part of Online Marketing 

• It’s one of the first things 

you’ll hear talked about! 

Basically, a good squeeze 

page is a simple page that 

urges the visitor to give you 

their email address in return 

for something valuable you 

provide for free.




Creating good squeeze pages 

is a skill marketers must 

master to be successful in 

building any kind of online 

business, or to use the 

internet to drive traffic to 

their offline business.




1. Get Basic Customer 

Information 

2. Direct Customers to 

Your Sales Funnel 

3. Open Dialogue 

A squeeze page is a 

standalone page with one 

sole purpose – to capture 

contact information from the 

visitor.




Rather than having a lot of 

text, squeeze pages typically 

have a simple layout with a 

sign up form that asks for 

name, email address, and 

possibly other information. 

You need to remember that 

the squeeze page is a lead 

generation tool that draws 

visitors into your sales funnel. 

After that, it will be up to you 

to open up and continue a 

dialogue as you build your 

prospects’ trust.



Squeeze Pages




Most squeeze pages use a 

free offer to capture this 

visitor information. 

The reason is that most 

people won't give out their 

name and email address even 

if the site offers to send them 

good content and great deals 

is that people are wary of 

getting spammed. 

The free offer gives the visitor 

an incentive or ‘bribe’.




• One Sole Objective 

• Deliver Promise 

• Compelling Copy 

• Good Design 

• Call to Action




There's a science to creating 

great squeeze pages. 

Once you start making opt-in 

pages, you'll discover what 

works and what doesn't. 

You can then refine your 

methods so that your pages 

convert better and capture 

more leads. 

It's different from website 

design, where there's much 

more room for flexibility and 

creativity.




These are the main 

elements you’ll need to 

make sure are included 

on any squeeze page 

you create: 

• One Sole Objective 

What do you want your 

Visitor to do? 

• Deliver Promise 

Make sure your page 

delivers on your Ad or 

whatever you promised in 

your traffic source.




• Compelling Copy 

You need captivating copy 

to ensure people even read 

beyond the headline. 

Otherwise, there definitely 

won’t be any conversions! 

• Good Design 

Aesthetics are incredibly 

important in terms of 

pushing your viewers to 

the next step 

• Call to Action 

The most important part! 

Where they give you their 

information. You’ll need to 

tell people exactly what you 

want them to do.




These are examples of 

good, clear squeeze page 

layouts.




This one has a video call to 

action in place of a book 

cover







• The question catches your 

attention and addresses a 

pain/need 

• Everything is above-thefold 

(no need to scroll up) 

• Free training video solves 

the problem people came 

looking for 

• It only asks for an email 

address 

• Keywords are “successful 

product launches” 

• ‘Get Instant Access’ is a 

strong call to action




Even the big boys use 

Squeeze Pages!




Facebook’s home page is a 

squeeze page. 

They change it periodically, 

presumably to test different 

things. 

They’re also able to ask for a 

LOT more information because 

they’re a much easier “sell”. 

Note the offer – 

“It’s free and always will be.”




• Download Buttons 

• Fast Load Time 

• Larger Images 

• Ask for Basic Info Only 

• Customized Pages 

• Direct Phone Contact 

• TEST!




A squeeze page is a work in 

progress. 

Once you finish your page, 

you'll find ways to improve it 

and make changes that will 

increase conversions. 

Here are a few 

Standard 

improvements 

that tend to 

increase 

conversions.




• Download buttons 

Try different, shapes, fonts 

etc. to find what works best 

for you 

• Fast Load Time 

Your page has to be up and 

visible as quickly as possible 

so as not to lose interest 

• Larger Images 

Keep the eyes busy with big 

imagery




• Ask for Basic Info Only 

Asking for too much 

information will scare are 

prospective customers. 

Many high-converting pages 

only ask for an email 

address. 

• Customized Pages 

Think about who you are 

selling to and how the 

market may differ. Create 

custom squeeze pages for 

different segments of your 

market.




• Direct Phone Contact 

If you feel you can, let 

people get in touch with 

you directly 

• TEST 

Keep testing your page to 

see where you are going 

wrong… and right! 

• Top Tip 

Google has its own Page 

Speed tester that you can 

use for free.




Just enter your url and it will 

give you a rating and 

suggestions of what to improve.




Visual Website Optimizer is one 

example of a tool people use to 

test conversions through A/B 

testing, heatmaps and more.




• High Search Volume 

/Low Competition words 

• Long-Tall Keywords 

• Geographical Keywords 

• Title 

• Alt Image Text 

• Backlinks




SEO is imperative to the 

success of your page, 

particularly for pages that 

will be out there on the web 

for a long time.… 

You want people to know 

it’s there after all!




• High Search/Low 

Competition Words 

What are people searching 

for? 

How can you stand out from 

the rest? 

• Long-Tall Keywords 

Essential phrases 

• Geographical Keywords 

If you are attempting to 

attract a specific group of 

people in a specific area, use 

the location in your 

keywords




• Title 

Make sure the page title 

reflects the contents and 

what you want people to find 

• Alt Image Text 

Get your images listed by 

Google as well to encourage 

traffic 

• Backlinks 

Make sure you’re utilizing 

other sites to get traffic




Top Tip 

Google used to have a 

specific keyword tool, which 

is now gone. 

However, you can sign up for 

an AdWords account and 

use their Keyword Planner 

for free. 

You don’t have to be running 

any ads to use this tool.




Market Samurai is a paid tool, 

but you can try it for free.




It has a lot more than just 

keyword research features, 

though many people use it 

primarily for that. 

Check out their squeeze 

page too! 

The only real downside of 

this squeeze page is that 

they ask for a bit more 

information than some 

people might want to give 

out.




• Above the Fold Content 

• Large Text & Images 

• Minimal Information 

• Big Call to Action




Today, as people are 

increasingly using mobile 

devices to surf the internet, 

it only makes sense that 

marketers are creating mobile 

squeeze pages. 

A mobile squeeze page uses 

the same basic ideas but with 

a few key differences. 

One key difference is that 

mobile users have shorter 

attention spans.




They're searching for 

information on-the-go, rather 

than in front of a computer. 

This means that your squeeze 

page needs to grab their 

attention really quickly. 

• Above the Fold 

Everything needs to be 

readily visible – people don’t 

like to scroll for things!




• Large Text & Images 

Remember how small a 

mobile screen is – make sure 

everything is easy to 

read/see 

• Minimal information 

Keep to the most important 

points! 

• Big Call to Action 

It is of course the main focus 

at the end of the day.




Landr is a platform that helps 

you create mobile-specific 

landing pages and websites. 

If your market is searching a lot 

on mobile (and most are), then 

this is one great way to build 

some mobile squeeze pages 

and even a whole mobile site.




Spark Page is another mobile 

landing page creator that’s 

become hot recently. 

Notice how much impact their 

squeeze page has too.




• Clear benefit and call to 

action 

• Great social proof with 

Kissmetrics and Mobile 

Marketer 

• They’re not 

asking for an 

email directly, 

but they’ll get 

that through 

the Request 

a Demo link




Wordpress has a number of 

great mobile plugins and 

themes as well. 

Note: 

Make sure that any plugin you 

use has been updated in the 

last few months, has a high 

star rating, and at least 

several hundred downloads. 

You’ll have to make sure it’s 

compatible with your version 

of Wordpress too, which it 

should be if it’s an up to date 

plugin.




For example, here is one called 

WPtouch Mobile.




WordPress is a content 

management system that 

makes everything easier, 

including building and 

maintaining 

squeeze pages. 

You can use 

the open 

source CMS to 

make multiple 

squeeze pages 

easily.




There are a number of 

Wordpress themes and plugins 

that will make it easier to 

create your squeeze pages if 

you’re not tech-savvy. 

These are just a sampling of 

the ones we like: 

• Premise (plugin) 

• Convertible WordPress 

theme 

• Lead Pages (landing page 

creation platform)




The Premise plugin is from 

Copyblogger, one of the top 

websites for bloggers and 

online marketers. So it has a 

good reputation behind it. 

While it doesn’t have the ease 

of a drag and drop builder, it 

does allow for flexibility with 

your own Wordpress theme.







The Convertible theme from 

Elegant Themes is just one 

example of many Wordpress 

themes you can find for 

creating landing pages. 

Try out different ones to see 

what will be easiest for you to 

use. 

The upside of a drag and drop 

theme is it’s easy for newbies. 

The downside is that it 

sometimes lacks in flexibility if 

you want something specific.







LeadPages is an online platform 

for creating all types of landing 

pages, not just opt-in pages. 

While you’ll pay monthly for the 

ease of use, one great feature 

of LeadPages is that they look 

for the highest-converting 

pages. 

You can actually sort 

templates based on which have 

been performing best recently. 

They’re also mobile responsive 

and Facebook compatible.







• Too Much Going On 

• Links Going Out 

• Dull Copy 

• Nothing was Delivered 

• Bad Call to Action 

• Weak Offer 

• It’s Not a 

Static Thing




We've covered the basics you 

need to know to get started 

building squeeze pages, but 

just to recap some of the do's 

and don'ts, here are common 

mistakes you should note and 

avoid: 

• Too much going on 

Don’t overload with 

information 

• Links going out 

Keep people on your page 

• Dull Copy 

Keep people interested!




• Nothing was delivered 

Make sure you can provide 

what you have offered 

• Bad Call to Action 

The most important part of 

the page needs a lot of 

attention! 

• Weak Offer 

Make sure you are offering 

what people want 

• It’s not a static thing 

Keep testing, updating and 

improving




About Teather and Morrison Online 

Do you want to grow your 

business? 

Become more profitable? 

Turn your business into a lead 

magnet attracting the 

clients you want? 

Teather & Morrison Online is a UK based graphic design, 

marketing and social media agency. 

We will work with you to help your business become 

magnetic to achieve the objectives you 

want from your marketing and social media. 

We’ll advise you on the best routes to succeed in 

engaging your audience for your business, 

charity or product both online and offline. 

We will also tell you which ones not to bother with! 

Visit our website, email 

info@teatherandmorrisononline.com to find out more.

About Sammy Teather 

A fully qualified graphic designer and 

marketer with the badges and experience 

to prove it (BA Hons, ACIM DipM, QTS, HND)! 

Sammy started working as a graphic 

designer in London, then worked as a 

Marketing Manager for a food company 

before she took a 

career break when her 

daughter was very 

young. 

She went into 

teaching Art, Design & 

Technology while her 

daughter was growing 

up to fit around the 

school days and 

holidays. More recently 

she has started her 

own graphic design 

business. 

www.teatherandmorrisononline.com

About Kim Morrison 

Committed to providing a friendly, realistic 

and practical approach to helping you grow 

your business, Kim many years’ experience 

in sales and marketing, as well as corporate 

and consumer PR in both B2B and B2C 

companies. 

Her experience runs the gamut from 

start up through to preparing a 

company for an Initial Public Offering 

(IPO) and raising funds from Venture 

Capital Trusts, to working in 

multinational companies both in the 

UK and internationally and, of course, 

the challenges of starting her own 

business. 

A passionate believer in teamwork and 

ongoing learning, she has helped many 

companies, both large and small, grow 

their businesses and become more 

successful. 

A keen horsewoman, she’s prepared to 

get her hands dirty and ‘muck in’! 


Take The 

List Building 

Magnetics 

Challenge

Before you go, we 

would like to invite you to the 

List Building Magnetics Challenge! 

This practical step by step course will show you how 

you can attract and grow a list of customers who 

actually want to buy your products and services. 

Your course includes: 

10 Reasons You Need an Email List 

10 Steps to Setting up Your List 

10 Ways to Identify Your Audience 

10 Ideas for Free Gifts for Your List 

10 Tips for Building a High Converting Squeeze Page 

10 Ideas for Follow-up Emails 

10 Places to Find Traffic to Build Your List 

10 Ideas for Monetizing Your List 

10 Email Marketing Analytics to Watch 

10 Reasons Your List Isn't Responding 

10 Step by Step Assignments 

10 really useful Check Lists 

An editable e-workbook 

An editable Email Statistics Tracking spreadsheet 

We look forward to helping you to realise your list 

building dreams! 


www.teatherandmorrisononline 

Facebook.com/ 

teatherandmorrisononline 

Twitter.com/ 

LeadMagnetics 

©Teather and Morrison Online 2015

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