Squeeze page Flip book Intro.pdf

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Squeeze page Flip book Intro

Hello!

We are Kim and Sammy

and we would like to

welcome you to our training


But first some

housekeeping…

• You DO NOT Have the Right to

Reprint or Resell this Report

You Also MAY NOT Give Away, Sell,

Teach or Share the Content Herein

• Copyright © Teather & Morrison

Online 2015

ALL RIGHTS RESERVED

No part of this report may be reproduced or transmitted in any form

whatsoever, electronic, or mechanical, including photocopying, recording, or

by any informational storage or retrieval system without express written,

dated and signed permission from the authors.

DISCLAIMER AND/OR LEGAL NOTICES:

The information presented in this report represents the views of the

publisher as of the date of publication. The publisher reserves the rights to

alter and update their opinions based on new conditions. This report is for

informational purposes only. The author and the publisher do not accept

any responsibilities for any liabilities resulting from the use of this

information. While every attempt has been made to verify the information

provided here, the author and the publisher cannot assume any

responsibility for errors, inaccuracies or omissions. Any similarities with

people or facts are unintentional.

AFFILIATE DISCLAIMER:

Teather & Morrison Online may receive compensation from some of the

entities listed in this report for referrals, as their “thank you” for sending you

their way. However, Teather & Morrison Online never recommends any

service or product solely for the reason of receiving commissions (and

neither should you!) – we know our reputation is on the line.

PRIVACY GUARANTEE

Teather and Morrison Online will never pass on or sell your information to

any third party.


In this practical step by step

course will show you how

you can use the power of

Magnetic Squeeze Pages

to attract and retain the

customers you want – ones

that actually want to buy

from you and are interested

in finding out more about

the products and services

you provide.


This book contains an

introductory overview of:

• What is a squeeze page?

• The main objectives of a

squeeze page

• It starts with an

irresistible offer…

• Elements of a great

squeeze page

• Examples

• Strategies for increasing

conversions

Squeeze page SEO

• Mobile ready squeeze

pages

• Creating squeeze pages

with Wordpress

• Common squeeze page

mistakes


How to Create High

Converting Magnetic

Squeeze Pages

• A Squeeze Page is a critical

part of Online Marketing

• It’s one of the first things

you’ll hear talked about!

Basically, a good squeeze

page is a simple page that

urges the visitor to give you

their email address in return

for something valuable you

provide for free.


How to Create High

Converting Magnetic

Squeeze Pages

Creating good squeeze pages

is a skill marketers must

master to be successful in

building any kind of online

business, or to use the

internet to drive traffic to

their offline business.


How to Create High

Converting Magnetic

Squeeze Pages

1. Get Basic Customer

Information

2. Direct Customers to

Your Sales Funnel

3. Open Dialogue

A squeeze page is a

standalone page with one

sole purpose – to capture

contact information from the

visitor.


How to Create High

Converting Magnetic

Squeeze Pages

Rather than having a lot of

text, squeeze pages typically

have a simple layout with a

sign up form that asks for

name, email address, and

possibly other information.

You need to remember that

the squeeze page is a lead

generation tool that draws

visitors into your sales funnel.

After that, it will be up to you

to open up and continue a

dialogue as you build your

prospects’ trust.


How to Create High

Converting Magnetic

Squeeze Pages


How to Create High

Converting Magnetic

Squeeze Pages

Most squeeze pages use a

free offer to capture this

visitor information.

The reason is that most

people won't give out their

name and email address even

if the site offers to send them

good content and great deals

is that people are wary of

getting spammed.

The free offer gives the visitor

an incentive or ‘bribe’.


How to Create High

Converting Magnetic

Squeeze Pages

• One Sole Objective

• Deliver Promise

• Compelling Copy

• Good Design

• Call to Action


How to Create High

Converting Magnetic

Squeeze Pages

There's a science to creating

great squeeze pages.

Once you start making opt-in

pages, you'll discover what

works and what doesn't.

You can then refine your

methods so that your pages

convert better and capture

more leads.

It's different from website

design, where there's much

more room for flexibility and

creativity.


How to Create High

Converting Magnetic

Squeeze Pages

These are the main

elements you’ll need to

make sure are included

on any squeeze page

you create:

• One Sole Objective

What do you want your

Visitor to do?

• Deliver Promise

Make sure your page

delivers on your Ad or

whatever you promised in

your traffic source.


How to Create High

Converting Magnetic

Squeeze Pages

• Compelling Copy

You need captivating copy

to ensure people even read

beyond the headline.

Otherwise, there definitely

won’t be any conversions!

• Good Design

Aesthetics are incredibly

important in terms of

pushing your viewers to

the next step

• Call to Action

The most important part!

Where they give you their

information. You’ll need to

tell people exactly what you

want them to do.


How to Create High

Converting Magnetic

Squeeze Pages

These are examples of

good, clear squeeze page

layouts.


How to Create High

Converting Magnetic

Squeeze Pages

This one has a video call to

action in place of a book

cover


How to Create High

Converting Magnetic

Squeeze Pages


How to Create High

Converting Magnetic

Squeeze Pages

• The question catches your

attention and addresses a

pain/need

• Everything is above-thefold

(no need to scroll up)

• Free training video solves

the problem people came

looking for

• It only asks for an email

address

• Keywords are “successful

product launches”

• ‘Get Instant Access’ is a

strong call to action


How to Create High

Converting Magnetic

Squeeze Pages

Even the big boys use

Squeeze Pages!


How to Create High

Converting Magnetic

Squeeze Pages

Facebook’s home page is a

squeeze page.

They change it periodically,

presumably to test different

things.

They’re also able to ask for a

LOT more information because

they’re a much easier “sell”.

Note the offer –

“It’s free and always will be.”


How to Create High

Converting Magnetic

Squeeze Pages

• Download Buttons

• Fast Load Time

• Larger Images

• Ask for Basic Info Only

• Customized Pages

• Direct Phone Contact

• TEST!


How to Create High

Converting Magnetic

Squeeze Pages

A squeeze page is a work in

progress.

Once you finish your page,

you'll find ways to improve it

and make changes that will

increase conversions.

Here are a few

Standard

improvements

that tend to

increase

conversions.


How to Create High

Converting Magnetic

Squeeze Pages

• Download buttons

Try different, shapes, fonts

etc. to find what works best

for you

• Fast Load Time

Your page has to be up and

visible as quickly as possible

so as not to lose interest

• Larger Images

Keep the eyes busy with big

imagery


How to Create High

Converting Magnetic

Squeeze Pages

• Ask for Basic Info Only

Asking for too much

information will scare are

prospective customers.

Many high-converting pages

only ask for an email

address.

• Customized Pages

Think about who you are

selling to and how the

market may differ. Create

custom squeeze pages for

different segments of your

market.


How to Create High

Converting Magnetic

Squeeze Pages

• Direct Phone Contact

If you feel you can, let

people get in touch with

you directly

• TEST

Keep testing your page to

see where you are going

wrong… and right!

• Top Tip

Google has its own Page

Speed tester that you can

use for free.


How to Create High

Converting Magnetic

Squeeze Pages

Just enter your url and it will

give you a rating and

suggestions of what to improve.


How to Create High

Converting Magnetic

Squeeze Pages

Visual Website Optimizer is one

example of a tool people use to

test conversions through A/B

testing, heatmaps and more.


How to Create High

Converting Magnetic

Squeeze Pages

• High Search Volume

/Low Competition words

• Long-Tall Keywords

• Geographical Keywords

• Title

• Alt Image Text

• Backlinks


How to Create High

Converting Magnetic

Squeeze Pages

SEO is imperative to the

success of your page,

particularly for pages that

will be out there on the web

for a long time.…

You want people to know

it’s there after all!


How to Create High

Converting Magnetic

Squeeze Pages

• High Search/Low

Competition Words

What are people searching

for?

How can you stand out from

the rest?

• Long-Tall Keywords

Essential phrases

• Geographical Keywords

If you are attempting to

attract a specific group of

people in a specific area, use

the location in your

keywords


How to Create High

Converting Magnetic

Squeeze Pages

• Title

Make sure the page title

reflects the contents and

what you want people to find

• Alt Image Text

Get your images listed by

Google as well to encourage

traffic

• Backlinks

Make sure you’re utilizing

other sites to get traffic


How to Create High

Converting Magnetic

Squeeze Pages

Top Tip

Google used to have a

specific keyword tool, which

is now gone.

However, you can sign up for

an AdWords account and

use their Keyword Planner

for free.

You don’t have to be running

any ads to use this tool.


How to Create High

Converting Magnetic

Squeeze Pages

Market Samurai is a paid tool,

but you can try it for free.


How to Create High

Converting Magnetic

Squeeze Pages

It has a lot more than just

keyword research features,

though many people use it

primarily for that.

Check out their squeeze

page too!

The only real downside of

this squeeze page is that

they ask for a bit more

information than some

people might want to give

out.


How to Create High

Converting Magnetic

Squeeze Pages

• Above the Fold Content

• Large Text & Images

• Minimal Information

• Big Call to Action


How to Create High

Converting Magnetic

Squeeze Pages

Today, as people are

increasingly using mobile

devices to surf the internet,

it only makes sense that

marketers are creating mobile

squeeze pages.

A mobile squeeze page uses

the same basic ideas but with

a few key differences.

One key difference is that

mobile users have shorter

attention spans.


How to Create High

Converting Magnetic

Squeeze Pages

They're searching for

information on-the-go, rather

than in front of a computer.

This means that your squeeze

page needs to grab their

attention really quickly.

• Above the Fold

Everything needs to be

readily visible – people don’t

like to scroll for things!


How to Create High

Converting Magnetic

Squeeze Pages

• Large Text & Images

Remember how small a

mobile screen is – make sure

everything is easy to

read/see

• Minimal information

Keep to the most important

points!

• Big Call to Action

It is of course the main focus

at the end of the day.


How to Create High

Converting Magnetic

Squeeze Pages

Landr is a platform that helps

you create mobile-specific

landing pages and websites.

If your market is searching a lot

on mobile (and most are), then

this is one great way to build

some mobile squeeze pages

and even a whole mobile site.


How to Create High

Converting Magnetic

Squeeze Pages

Spark Page is another mobile

landing page creator that’s

become hot recently.

Notice how much impact their

squeeze page has too.


How to Create High

Converting Magnetic

Squeeze Pages

• Clear benefit and call to

action

• Great social proof with

Kissmetrics and Mobile

Marketer

• They’re not

asking for an

email directly,

but they’ll get

that through

the Request

a Demo link


How to Create High

Converting Magnetic

Squeeze Pages

Wordpress has a number of

great mobile plugins and

themes as well.

Note:

Make sure that any plugin you

use has been updated in the

last few months, has a high

star rating, and at least

several hundred downloads.

You’ll have to make sure it’s

compatible with your version

of Wordpress too, which it

should be if it’s an up to date

plugin.


How to Create High

Converting Magnetic

Squeeze Pages

For example, here is one called

WPtouch Mobile.


How to Create High

Converting Magnetic

Squeeze Pages

WordPress is a content

management system that

makes everything easier,

including building and

maintaining

squeeze pages.

You can use

the open

source CMS to

make multiple

squeeze pages

easily.


How to Create High

Converting Magnetic

Squeeze Pages

There are a number of

Wordpress themes and plugins

that will make it easier to

create your squeeze pages if

you’re not tech-savvy.

These are just a sampling of

the ones we like:

• Premise (plugin)

• Convertible WordPress

theme

• Lead Pages (landing page

creation platform)


How to Create High

Converting Magnetic

Squeeze Pages

The Premise plugin is from

Copyblogger, one of the top

websites for bloggers and

online marketers. So it has a

good reputation behind it.

While it doesn’t have the ease

of a drag and drop builder, it

does allow for flexibility with

your own Wordpress theme.


How to Create High

Converting Magnetic

Squeeze Pages


How to Create High

Converting Magnetic

Squeeze Pages

The Convertible theme from

Elegant Themes is just one

example of many Wordpress

themes you can find for

creating landing pages.

Try out different ones to see

what will be easiest for you to

use.

The upside of a drag and drop

theme is it’s easy for newbies.

The downside is that it

sometimes lacks in flexibility if

you want something specific.


How to Create High

Converting Magnetic

Squeeze Pages


How to Create High

Converting Magnetic

Squeeze Pages

LeadPages is an online platform

for creating all types of landing

pages, not just opt-in pages.

While you’ll pay monthly for the

ease of use, one great feature

of LeadPages is that they look

for the highest-converting

pages.

You can actually sort

templates based on which have

been performing best recently.

They’re also mobile responsive

and Facebook compatible.


How to Create High

Converting Magnetic

Squeeze Pages


How to Create High

Converting Magnetic

Squeeze Pages

• Too Much Going On

• Links Going Out

• Dull Copy

• Nothing was Delivered

• Bad Call to Action

• Weak Offer

• It’s Not a

Static Thing


How to Create High

Converting Magnetic

Squeeze Pages

We've covered the basics you

need to know to get started

building squeeze pages, but

just to recap some of the do's

and don'ts, here are common

mistakes you should note and

avoid:

• Too much going on

Don’t overload with

information

• Links going out

Keep people on your page

• Dull Copy

Keep people interested!


How to Create High

Converting Magnetic

Squeeze Pages

• Nothing was delivered

Make sure you can provide

what you have offered

• Bad Call to Action

The most important part of

the page needs a lot of

attention!

• Weak Offer

Make sure you are offering

what people want

• It’s not a static thing

Keep testing, updating and

improving


How to Create High

Converting Magnetic

Squeeze Pages


About Teather and Morrison Online

Do you want to grow your

business?

Become more profitable?

Turn your business into a lead

magnet attracting the

clients you want?

Teather & Morrison Online is a UK based graphic design,

marketing and social media agency.

We will work with you to help your business become

magnetic to achieve the objectives you

want from your marketing and social media.

We’ll advise you on the best routes to succeed in

engaging your audience for your business,

charity or product both online and offline.

We will also tell you which ones not to bother with!

Visit our website, email

info@teatherandmorrisononline.com to find out more.


About Sammy Teather

A fully qualified graphic designer and

marketer with the badges and experience

to prove it (BA Hons, ACIM DipM, QTS, HND)!

Sammy started working as a graphic

designer in London, then worked as a

Marketing Manager for a food company

before she took a

career break when her

daughter was very

young.

She went into

teaching Art, Design &

Technology while her

daughter was growing

up to fit around the

school days and

holidays. More recently

she has started her

own graphic design

business.

www.teatherandmorrisononline.com


About Kim Morrison

Committed to providing a friendly, realistic

and practical approach to helping you grow

your business, Kim many years’ experience

in sales and marketing, as well as corporate

and consumer PR in both B2B and B2C

companies.

Her experience runs the gamut from

start up through to preparing a

company for an Initial Public Offering

(IPO) and raising funds from Venture

Capital Trusts, to working in

multinational companies both in the

UK and internationally and, of course,

the challenges of starting her own

business.

A passionate believer in teamwork and

ongoing learning, she has helped many

companies, both large and small, grow

their businesses and become more

successful.

A keen horsewoman, she’s prepared to

get her hands dirty and ‘muck in’!

www.teatherandmorrisononline.com


Take The

List Building

Magnetics

Challenge


Before you go, we

would like to invite you to the

List Building Magnetics Challenge!

This practical step by step course will show you how

you can attract and grow a list of customers who

actually want to buy your products and services.

Your course includes:

10 Reasons You Need an Email List

10 Steps to Setting up Your List

10 Ways to Identify Your Audience

10 Ideas for Free Gifts for Your List

10 Tips for Building a High Converting Squeeze Page

10 Ideas for Follow-up Emails

10 Places to Find Traffic to Build Your List

10 Ideas for Monetizing Your List

10 Email Marketing Analytics to Watch

10 Reasons Your List Isn't Responding

10 Step by Step Assignments

10 really useful Check Lists

An editable e-workbook

An editable Email Statistics Tracking spreadsheet

We look forward to helping you to realise your list

building dreams!

www.teatherandmorrisononline.com


www.teatherandmorrisononline

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teatherandmorrisononline

Twitter.com/

LeadMagnetics

©Teather and Morrison Online 2015

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