Co-productions

Broadcaster
Building Competencies in an Evolving
Media Environment
Day 1
Monday, 25 February
Inaugural Session
YB Dato’ Seri Utama Dr. Rais Yatim
Minister of Information,Communications and Culture
“The advent of new media with practical and ideological
changes of traditional media has impacted social change
and subsequently transformed the world broadcasting
landscape. Therefore, there is a need to understand and
evaluate the role of training which is increasing in line
with technological developments.”
Mr Yang Binyuan
Director, Asia-Pacific Institute for Broadcasting
Development (AIBD)
“Broadcast companies and media organisations need
to invest more in training and development in the digital
media landscape.”
Session 1:
Cutting edge training tools
and methodologies
Chairperson:
Mrs Natalie Labourdette
Head, Eurovision Academy, Switzerland
“In nurturing an agile and learning organization for
innovation and performance, broadcast organizations
need to dialogue with business teams to create a
vision, develop training programs that have strong
added-value to ensure accountability & trust, combine
informal knowledge with formal teachable standardised
knowledge and vice versa, value the experience of
the professionals trained, develop your own formal;
knowledge and revisit training needs analysis through a
proper anamnesis.”
Dato’ Adilah Shek Omar
Director, Institute of Broadcasting and Information
(IPPTAR), Malaysia
“It is our job not only to sustain our organizational
objectives and growth but also to extend them beyond
survival.”
Dr Michael McCluskey
Independent Media Consultant, Australia
Speakers:
Ms Liu Ying
Assistant to the President, International Media Research
Center State Administration of Radio, Film and Television
(SARFT), China
“Our idea is to utilize the cloud technology in our
training so as to make the training more convenient
and swift. We believe that no matter what kinds of
training content and tailor-made methods we adopt,
the key point will be designing training programs that
are customized, individualized and specialized vis-à-vis
trainees’ needs.”
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