Co-productions

A Clear Vision
Broadcast organizations should set a clear vision of where training institutions should be in the near future, ensuring that this is articulated
and operationalized at all levels in order to shape a dynamic and relevant workforce in the changing media landscape.
Broadcaster
Some participants and speakers at the
1st International Conference on Broadcast
Training held in Kuala Lumpur on 25-26
February 2013 articulated the need for
such a vision, saying this should include
knowledge sharing and a commitment to
retooling and reskilling, and production of
quality and innovative programs for various
media delivery platforms.
Mrs. Nathalie Labourdette, Head of
Eurovision Academy, Switzerland, talked
of a progressive training institution that
dialogue with business teams to create
a vision, and develop training programs
that have strong added value to ensure
accountability and trust.
“Exchange knowledge and share
experiences on the progress and paradox
of the transformation in broadcast
training,” YB Dato’ Seri Utama Dr. Rais
Yatim, Malaysian Minister of Information,
Communications and Culture told some
60 participating delegates from major
broadcast training institutions of over 20
countries.
Minister Dr. Rais Yatim represented by
Deputy Minister of Information Dato’
Joseph Salang Gandum delivered the
inaugural address at the conference with
the theme, ‘Building Competencies in
an Evolving Media Environment.’ It was
organized by the Tun Abdul Razak Institute
of Broadcasting and Information (IPPTAR)
and AIBD with the support of the Ministry
of Information, Communications and
Culture, Malaysia.
“We must have a good vision from
management, so that all members know
their vision, which can help them acquire
necessary skills and tools,” said Mr. Anothai
Udomsilp, Director, Academic Institute of
Public Media, Thai Public Broadcasting
Service (Thai PBS), Thailand.
“We have to be very visionary in meeting
new demands,” Mr. Abdulwarees
Solankee, Head of the Voice of Nigeria
Training Centre, Nigeria, pointed out.
According to Dato’ Adilah Shek Omar,
Director of the Institute of Broadcasting
and Information (IPPTAR), Malaysia,
training institutions should pursue joint
regional cooperation with other training
institutions and media development
institutions worldwide.
Prof Dr. Mohammad Hatta Azad Khan,
Rector, Malaysia Academy of Arts, Culture
and Heritage, Malaysia, focused on quality
content produced in an entertaining and
innovative manner.
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