The Voice of North Jersey Business

The Voice of North Jersey Business 

Chris Grevesen, Ph.D. 

President, DeVry University 

New Jersey Campuses 

1st Quarter 2012 www.njrcc.org

FOCUSED ON YOUR CAREER? 

so are we 

DeVry University and its Keller Graduate School of Management offer 

undergraduate and graduate degree programs that can help students get 

started on a rewarding career. 

At DeVry University, we have five specialized colleges of study: Business & 

Management, Engineering & Information Sciences, Liberal Arts & Sciences, 

Health Sciences, and Media Arts & Technology. Most offer bachelor’s degree 

programs, and all have been designed to prepare you for the in-demand careers 

of today and tomorrow. At Keller you can select from master’s degree programs 

such as business administration, project management and accounting & 

financial management, taught by working professionals. 

3 New Jersey locations 

North Brunswick | Paramus | Cherry Hill 

DeVry.edu/NewJersey | 732.729.3720 

Program availability varies by location. 

©2010 DeVry Educational Development Corp. All rights reserved.

North Jersey Regional 

Chamber of Commerce 

1033 Rt. 46 East, Suite A103, Clifton, NJ 07013 

Phone: 973.470.9300 | Fax: 973.470.9245 

www.njrcc.org | staff@njrcc.org 

Officers 

CHAIRMAN OF THE BOARD 

Edward Kurbansade, Jr., Spencer Savings Bank 

VICE-CHAIRMAN OF THE BOARD 

Brian Murphy, Columbia Bank 

PRESIDENT 

Gloria Martini 

VICE-CHAIRMAN 

PROGRAM & SPECIAL EVENTS 

Nina Nardone, Ajilon Finance 

VICE-CHAIRMAN GOVERNMENTAL AFFAIRS 

Alia Suqi, Nextwave Web 

VICE-CHAIRMAN MEMBERSHIP 

Howard Bersch, A-B Insurance 

VICE-CHAIRMAN INTERNAL AFFAIRS 

Daryl Bryant, Hudson Horizons 

TREASURER 

Robert B. Puleo, Dorfman Abrams Music, LLC 

IMMEDIATE PAST CHAIRMAN 

Leonard Carlucci, Oritani Bank 

Directors 

Robert Barbarino, Oritani Bank 

Julian Carrera, Wireless Zone 

John Chirico, Liberty Lincoln Mercury, Inc. 

Alvaro Cordoba, TD Bank 

Helen Cunning, Hackensack University Medical 

Center 

Sean Dias, Scarinci Hollenbeck 

Joseph Dunn, Roche 

Jim Feeney, Cartridge World of West Paterson 

Seth Finkelstein, Ameriprise Financial 

Jim Horan, Superior Exterminators 

Nancy Iacobucci, Investor Savings Bank 

George Jacobs, Jacobs Enterprises 

Dawn Johnson, SimplexGrinnel 

Sal Latella, W.B. Mason 

Angela Montague, Downtown Clifton Economic 

Development 

George Niemczyk, Pascack Community Bank 

Laura Pakhmonov, DeVry University 

Robert Palumbo, Fragrance Resources 

Linda Pinsky, Berkeley College 

Richard Raad, Print CBF 

Paul Rankin, UNO Chicago Grill 

Jhovanny Rodriguez, Synetek Solutions 

Carrie Ryan, Hanson & Ryan, Inc. 

Josephine Scavone, Clifton Savings Bank 

Everton Scott, Public Service Electric & Gas Co. 

Kimberly Slezak, Data Access, Inc. 

Eric Tomassi, M & T Bank 

Carlos Vargas, Valley National Bank 

Naoma Welk, Welk Ink 

Staff 

Gloria Martini, President 

Brian Tangora, Vice President 

Patricia Davis, Administrative Assistant 

Business Matters 

Publisher and Editor: Naoma Welk, Welk Ink 

Graphic Design: Megangela Graphics LLC 

Subscriptions are available at $45/year. 

Contact Naoma Welk at naomawelk@aol.com 

to purchase a subscription. 

Welk Ink 

306 Hartford Road, South Orange, NJ 07079 

973.762.6243 

Cover Photograph: Dan Epstein 

www.danepstein.com 

Educating the Masses 

We are pleased to present this issue’s 

cover story about DeVry University. If 

you are like me, you may remember the 

original DeVry Technical Institute that 

advertised on television as a school that 

specialized in training students to become 

electronics technicians. When you read 

our cover story, you’ll learn that those 

days are ancient history! 

The school’s evolution is interesting and 

impressive and today serves a student 

body that is interested in learning skills 

and gaining knowledge designed to 

prepare them to excel in their desired 

careers. I hope you enjoy learning about 

DeVry’s offerings and perhaps you know 

someone who may benefit from a DeVry 

education. Please take a moment to read 

BM Contents 

2 Cover Story 

DeVry University: 

Preparing Students for 

21 st Century Careers 

4 Case Study: Marketing a 

Women’s Health Product 

in a Difficult Environment 

6 New Members 

Publisher’s Note 

“Our Fictional Character,” about a student 

who is looking to take on more studies. 

You may recognize him. 

Also in this issue we are featuring a 

case study on the challenges of marketing 

a health-related product for women that 

is categorized as a cosmetic. Located in 

Saddle Brook, NJ, Semprae Laboratories’ 

CEO Mary Wallace and President Rachel 

Braun Scherl have been dedicated to 

helping women with health issues live 

full lives. When you read about their 

marketing strategies, you may gain some 

ideas for your own marketing challenges. 

Please take a moment to look at our 

Professional Resource Directory. Each 

month, we are adding new businesses 

and I hope you will think of them 

whenever you have a need for any of 

their services. If you would like to list 

your business, you may do so for just 

fifty dollars a quarter. The Professional 

Resource Directory is an inexpensive 

way to remind readers of your services. 

I also hope that you will check out our 

advertising section. Without the support 

of our advertisers, we wouldn’t be able to 

publish the magazine, so I hope you will 

support them whenever you can. 

I hope you enjoy this issue. 

Naoma Welk, Publisher 

Naomawelk@aol.com 

9 “Green” News, Healthy Dining 

and Convenient Workouts 

at Styertowne 

10 Our Fictional Character 

11 Tech Tips 

12 Professional Resource Directory 

13 The Coach’s Corner 

14 Advertisers 

15 Member Survey 

16 Chamber Application 

business matters | March 2012 1

Dean Jalloh discusses the IT Lab with Dr. Grevesen. 

Preparing Students for 

21 st Century Careers 

By Chris Grevesen 

DeVry University has grown and evolved significantly 

since opening its first Garden State location in Union, 

New Jersey in 1969. Those who remember the original 

“DeVry Technical Institute,” a private career school devoted 

exclusively to training electronics technicians, would barely 

recognize the DeVry University of 2012. Today, DeVry has three 

modern campuses in New Jersey. The flagship campus, which 

moved from Union to Woodbridge in the early 1970’s and then 

to the Route One Technology Corridor in North Brunswick 

in the mid-1990’s, is now complemented by two branch 

campuses - one in Paramus and another in Cherry Hill. 

Approximately two thousand undergraduate and graduate 

students in New Jersey pursue associate, bachelor’s and 

master’s degree programs that prepare them for high-demand 

occupations in technology, management and healthcare. 

The DeVry organization traces its roots to 1931 in Chicago, 

Illinois, where Dr. Herman DeVry, a noted inventor and 

instructional technology pioneer, established the De Forest 

Training School, named after his friend and colleague 

Dr. Lee De Forest. As a founding father of the nascent field of 

electronics, Dr. DeVry foresaw that legions of skilled workers 

would be needed to design, troubleshoot and repair the 

exciting new devices that were being spawned by the new 

technologies of the day. His vision proved to be on target, 

and his tiny school in downtown Chicago, later renamed 

DeVry Institute of Technology, grew exponentially and changed 

as well. 

Eighty-one years after its founding, DeVry University is 

one of the largest degree-granting higher education systems 

in North America. Nearly 93,000 students are enrolled at its 

more than 95 locations in 26 states and Canada, as well as 

through DeVry University’s online delivery platform. DeVry 

University’s academic structure includes five colleges that 

house its growing list of degree programs, including the 

Colleges of Business & Management, Engineering & Information 

Sciences, Health Sciences, Liberal Arts & Sciences and Media 

Arts & Technology. 

The mission of DeVry University is to foster student learning 

through high-quality, career-oriented education, integrating 

technology, science, business and the arts. The university 

delivers practitioner-oriented undergraduate and graduate 

programs onsite and online to meet the needs of a diverse 

and geographically dispersed student population. Central to 

the mission is a strategic focus on continuously improving 

academic quality. One important indicator of academic quality 

is an institution’s accreditation status. DeVry University is 

institutionally accredited by the Higher Learning Commission 

of the North Central Association of Colleges and Schools. 

Another critical measure of quality is the professionalism 

and commitment of the faculty. Faculty members at DeVry 

University hold appropriate advanced degrees in their field 

of specialization, bring both theoretical and experiential 

2 March 2012 | business matters

Of graduates in the active 

job market, 90.1% were 

employed in career-related 

positions within six months 

of graduation. 

knowledge to the classroom, and exhibit 

a passion for helping students earn their 

degrees and launch successful careers. 

Students from all walks of life choose 

DeVry University to pursue their educational 

and career dreams. Recent high school 

graduates, transfer students, active-duty 

military and veterans, working adults and 

workers in transition are all attracted by 

DeVry’s flexible, year-round class schedules 

that permit accelerated degree completion 

and combine the convenience of online 

learning options with the personal attention 

of on-campus instruction. Outside of the 

classroom, students have access to Student 

Central, an innovative one-stop solution 

center for all of their advisement needs. 

Each student is assigned a “success team,” 

consisting of a student success coach (academic 

advisor) and a student finance consultant. 

The team works collaboratively to ensure 

that the student receives world-class 

advisement service from matriculation 

through graduation. 

DeVry University also provides comprehensive 

Dean Jalloh speaks with students. 

career planning and assistance to all 

graduates through its Career Services Office. 

Since 1975, 258,361 undergraduate students 

system-wide have graduated from DeVry 

University. Of graduates in the active job 

market, 90.1% were employed in careerrelated 

positions within six months of 

graduation. And for the last 10 years, DeVry 

University graduates have worked at 96 of 

the Fortune 100 companies*. 

DeVry is especially proud of its record of 

civic engagement. DeVry University’s students, 

alumni and employees actively partner with 

business and community organizations. In 

New Jersey, DeVry has been recognized 

by the New Jersey Technology Council for 

excellence in technology education. The 

University was also honored by the Central 

Jersey Community Development Corporation 

for excellence in community service. Most 

recently, DeVry University became a founding 

member of New Jersey Campus Compact. 

Campus Compact promotes public and 

community service that develops students’ 

citizenship skills, helps campuses forge 

effective community partnerships, and 

provides resources and training for faculty 

seeking to integrate civic and communitybased 

learning into the curriculum. Finally, 

DeVry University hosts an annual Her 

World event, an interactive workshop that 

empowers high school women to pursue 

careers in science, technology, engineering 

and mathematics. 

So much has changed at DeVry over 

time, but the University’s core values and 

competencies have displayed remarkable 

constancy. DeVry University remains a careerfocused 

institution of higher education 

committed to empowering its students, 

producing talented graduates to meet the 

needs of employers, and enhancing the 

quality of life in our communities. 

Pavi Jalloh, Center Dean-Paramus Campus, reviews materials with Dr. Grevesen. 

*DeVry University graduates system-wide, from 

February 2001 to October 2010 in the active job 

market. Active job market includes those employed 

prior to graduation. Fortune 500 ranking, 2011 


Case 

Study 

I 

Marketing a Women’s Health Product 

in a Difficult Environment By Naoma Welk 

n 2008, Rachel Braun Scherl and Mary Wallace Jaensch founded 

Semprae Laboratories, Inc. (headquartered in Saddle Brook, NJ) 

and took on the challenge of taking a product to market that was 

looking for its audience in an undeveloped category. Prior to Scherl 

and Jaensch taking over, the product’s original marketers had found 

little success in gaining enough traction in retail environments for 

Zestra ® Essential Arousal Oils , a clinically proven women’s sexual 

health product. 

The Principals 

Before they created Semprae, 

Jaensch (Chief Executive 

Officer) and Scherl (President) 

successfully ran The Jannick 

Group LLC/SPARK Solutions 

for Growth, a marketing 

company designed to provide 

strategies, marketing advice 

and expertise to Fortune 100 Rachel Braun Scherl Mary Wallace Jaensch 

companies. Jaensch noted that while at The Jannick Group, they 

learned how women’s lives were changing, the kinds of health issues 

they were experiencing as well as their needs in a variety of areas. 

Scherl and Jaensch’s extensive backgrounds in packaged goods training, 

combined with their extensive knowledge of the pharmaceutical 

business, made them feel uniquely qualified to successfully market 

Zestra to women. 

The Product 

Clinical studies show that women of all ages and life stages, 

including those who had survived cancer and are living with other 

health issues, felt that Zestra improved their sexual experiences. 

Zestra is the first product established in clinical trials to heighten 

a woman’s sensitivity to touch and sexual satisfaction. Zestra is a 

safe, patented blend of botanical oils and extracts that is available 

over-the-counter. Topically-applied, Zestra is hormone-free, has no 

known drug interactions and is classified as a cosmetic. 

Clinical Trials 

Despite the fact that Zestra’s regulatory status as a cosmetic did 

not require clinical studies, Semprae Laboratories did conduct tests 

for the efficacy of Zestra to ensure optimal results and to confirm its 

effectiveness on women with a wide range of concerns and health 

histories. QualiLife Pharmaceuticals, Inc. conducted the study and 

the results were reported by Ferguson, David M. et al, Randomized, 

Placebo-Controlled, Double Blind, Crossover Design Trial of the 

Efficacy and Safety of Zestra for Women in Women With and Without 

Female Sexual Arousal Disorder. Journal of Sex & Marital Therapy 

(2003:29(s):33-44). The study concluded that Zestra provides 

significant improvements in desire, arousal and satisfaction for a 

broadly generalized group of women with sexual difficulties. 

Retail Launch 

Scherl explains, “We felt that the 

original, traditional retail launch 

had been problematic in terms 

of the business model and the 

necessary capital, but that the 

product really worked. We 

wanted to take on the challenge 

of marketing Zestra. We believed in the product and 

we knew that so many women who have tried Zestra have 

experienced fantastic results. We both feel it’s exhilarating to be 

able to help women.” 

Direct-Response Marketing 

Scherl and Jaensch focused on Direct-Response (DR) marketing, a 

form of marketing designed to solicit a direct response from consumers. 

Since the customer responds to the marketer directly, DR leads to 

instant feedback and the results can be tracked and measured. One 

common type of DR marketing is the infomercial (as in “Set It and 

Forget It.”) 

While at the Jannick Group, the duo explored the Proactiv Solution 

business model to provide insights to their skin care client’s global 

business. They found that Zestra has many similar marketing 

attributes of Proactiv in terms of what made it a successful 

DR-driven business. In addition, estimates suggest that 50% of 

men’s sexual dysfunction drugs were purchased online, so the same 

model would be a perfect fit for the Zestra DR campaign. Early on, 

they concluded that DR and the Internet would be the most practical 

ways to test the market. 

Television and Internet outlets 

During spring and summer of 2009, Semprae focused on Direct 

Response Television (DRTV) as a way to optimize the media plan. 

Things were going well once they identified the best working 

marketing channels. But then they reached an obstacle in the form of 

gaining clearance for their DRTV spots. “With claims around arousal, 

desire and satisfaction for women,” says Jaensch “we began to have 

trouble getting our spots cleared by many cable networks. There was 

no nudity, nothing risqué in the spots, yet a majority of networks 

would not accept them.” The company was having success online 

when they purchased branded keywords, but that strategy did not 

have the same reach or impact. In addition, search results for those 

key words often led browsers to non-related internet sites that were 

too medical or skewed to the other end of the spectrum. 

Finding ways to get exposure is an ongoing challenge. Scherl 

explains, “We had an opportunity to take a safe, topically applied, 

effective product to market – one that worked for a wide range of 

women, yet we can’t talk about it. It feels like we have the best-kept 

secret, but we want to spread the word.” 


Public Relations Campaign 

To drive the business, the team launched a huge PR 

campaign by reaching out to newspaper and TV outlets, 

sharing the news that Zestra was being denied exposure. 

In September 2010, Zestra was covered in the New York 

Times and featured on “The View.” Over the next few weeks, 

Scherl and Jaensch appeared on “Nightline” and they 

received coverage in USA Today.com as well as a host of 

large regional newspapers. Zestra was also covered on 

The Dr. Oz show, The Today Show, Forbes.com, Rachael 

Ray, Tyra, The Doctors, Parenting, Lifescript, Your Tango 

and Blisstree.com. 

While that media exposure improved the knowledge 

of their customer base and helped sales, Zestra still had 

clearance issues. Approved ads on Facebook were later 

taken down and although they worked with WebMD on 

an ad that met the site’s specifications, in the end, WebMD 

refused to clear it. They also worked with NASCAR and TMZ 

without success. Last year the team designed a television 

commercial that was able to gain clearance, but Scherl says, 

“The communication was too vague and uninformative to 

drive purchase.” 

Physician Endorsements 

Some physicians who treat cancer survivors suggest that 

their patients should just be happy to be alive. However, 

that doesn’t address a survivor’s quality of life. Dr. Michael 

Kyrchman, an OB/GYN and Certified Sexual Counselor, is 

Executive Director of the Southern California Center for 

Sexual Health and Survivorship Medicine. He has been 

recommending Zestra to his female patients, many of them 

cancer survivors, for years even before Scherl and Jaensch 

became involved. He says, “I suggest Zestra to many of my 

patients who suffer from a chronic medical disease that 

impacts their ability to function sexually as well as to 

women who have survived breast cancer. Studies reveal that 

good sex helps men and women experience better overall 

health and wellness; people live longer and experience less 

chronic illness.” He adds, “Zestra has helped women who 

have diabetes, depression and heart disease.” 

Empowering women 

Kyrchman explains that women are suffering in silence; 

this is an issue that needs to be addressed. “After all,” he 

says, “we are in an age where we want to empower our 

wives, sisters and daughters to be educated, to vote and to 

be empowered in the work place. We need to put them on 

equal footing for sexual health and vitality.” 

Zestra is available at www.Zestra.com and at select leading 

retailers including Wal-Mart, Kmart, Meijer and Rite Aid. 

For more information about Zestra, visit www.Zestra.com. 

CONTACT: Rachel Braun Scherl 

President, Semprae Laboratories, Inc. 

Tel: 973.387.1720 • rbscherl@semprae.com 

Feel the Zestra Rush 

A scientific breakthrough in women’s 

sexual satisfaction, Zestra ® is a safe, 

patented blend of botanical oils 

and extracts. Hormone-free Zestra 

was developed because all women 

deserve to feel more, and it is the 

first product established in clinical 

trials to improve a woman’s feelings of 

desire, arousal and sexual satisfaction. 

Topically applied, Zestra increases 

a woman’s sensitivity to touch to 

enhance her sexual pleasure. After 

applying Zestra, the effects – the 

Zestra Rush – generally begin within 3-5 minutes, peak at 10 

minutes, and last for up to 45 minutes. 

Safe Botanical Solution 

Zestra’s unique, patented blend of botanical oils and extracts 

creates deep pleasurable sensations. The botanical ingredients 

in Zestra include PA-free Borage Seed Oil, Evening Primrose Oil, 

Angelica Extract, Coleus Forskholii Extract, Theobromine, and the 

Anti-Oxidants Vitamin C and Vitamin E. 

Zestra’s botanical ingredients work together to safely and 

effectively enhance female sexual pleasure, sensation, sensitivity 

and satisfaction. 

Clinically Proven to Work 

Zestra is the first, topically-applied product established in clinical 

trials to improve a woman’s level of desire, arousal and sexual 

satisfaction. 

Two clinical studies were conducted involving over 200 

women at leading research centers in the United States. 

Seventy percent of women reported improved sexual 

satisfaction – and this was achieved over multiple uses, 

indicating that Zestra works each and every time. 

These clinical trials documented Zestra’s effectiveness for 

a wide array of women. 

In addition to stories from women who have felt the Zestra 

Rush , Zestra is widely recommended by doctors and other 

women’s healthcare professionals. 


Meet Our New Members 

We are pleased to announce that 22 companies have joined the North Jersey Regional Chamber of Commerce during the last 

quarter, making it one of the largest chambers in the state. Please join us as we welcome our newest members and we hope you 

will patronize them whenever possible. 

ADVERTISING 

A Creative Idea 

A Creative Idea provides clients with 

creative ideas and quality products to promote 

their business and meet their budget. We 

guarantee on-time delivery and a worry-free 

experience. We work with clients to help them 

select products that will keep their name in 

front of their target audience. A Creative 

Idea’s clients range from large non-profit 

organizations to small local businesses. We 

have worked with golf outings, cancer walks, 

corporate meetings and large parties. 

Meryl Harwood 

227 Pascack Road 

Woodcliff Lake, NJ 07677 

201.391.7631 

Aidea4u@aol.com 

ARCHITECT 

Associated Architects PC 

Associated Architects is a full-service 

firm dedicated to meeting its clients’ needs. 

From inception to completion, the team at 

Associated Architects works with clients to 

provide every detail to create the custom 

home or commercial building they want 

to design and build. The firm offers every 

service needed to complete the project; 

some of these include counseling, planning, 

site selection, cost analysis, design 

development, working drawings, interior 

design and landscaping. 

Associated Architects is currently 

working on an array of custom residential 

projects and several commercial projects in 

Passaic, Paterson, Newark and East Orange 

in New Jersey as well as Bay Shore, NY. 

Recent clients include Passaic Housing 

Authority, Passaic Taxi Office, ICC Monmouth 

County Head Start, Union Community 

Action Organization and Montclair Child 

Development Center. 

Genaro Salierno 

12 Botany Village Square 

Clifton, NJ 07011 

973.546.0333 

www.associatedarchitectspc.com 

genaro@associatedarchitectspc.com 

6 March 2012 | business matters 

EATERIES 

Castalia 997 

The distinctive menu at this Italian 

restaurant is designed to delight even the 

most finicky palate. In addition to on-site 

catering, Castalia 997 serves lunch and dinner, 

seven days a week and posts a weekly 

entertainment schedule on its web site. Owner 

Ron Squillace invites patrons who require 

gluten-free meals to ask him about selections 

that meet their dietary requirements. 

Let’s sample a few items from Ron Squillace’s 

extensive menu: appetizers (Calamari fritti, 

Zuppa di Cozze, Trio Bruschetta and 997 

Wings), salads (Mediterranean, Tri-Colore, 

Greek, Rustica and Steakhouse Wedge), 

soups, entrees (pasta, beef, veal, chicken, 

pork, lamb and fish) and sandwiches. The 

extensive menu means that patrons must 

return many times to enjoy all of their 

favorite dishes. 

Ron Squillace 

997 McBride Avenue 

Woodland Park, NJ 07424 

973.785.8880 

www.castalia997.com 

Tick Tock Diner 

Since in 1948, the Tick Tock Diner has 

been feeding customers at the same Clifton 

location. The Diner is a New Jersey 

landmark with its huge sign of a clock 

topped with the “Eat Heavy” logo that 

drivers heading west on Rt. 3 can’t miss. 

The original art deco diner has been 

restored yet the diner maintains its shiny 

chrome and enamel exterior. 

In typical diner tradition, the Tick Tock 

offers appetizers, specialties, fresh pastas, 

an array of sandwiches, salads, burgers 

& fries, eggs & omelets, French Toast, 

waffles, pancakes, crepes, sweets and a 

host of beverages. Customers can dine-in 

or take out. 

George Spyropoulos 

281 Allwood Road 


973.777.0511 

www.theticktockdiner.com 

ticktockdinernj@gmail.com 

Toscania Trattoria 

Chef José Velez has created a menu of 

classic dishes, prepared with an innovative 

twist on traditional Italian recipes. The 

venue is perfect for small gatherings and 

scintillating conversation over a delicious 

meal. A graduate of the Culinary Institute 

of America, Velez has cooked at the White 

House for both Presidents Bush and 

Clinton; he has also dazzled patrons 

at NYC’s elegant Rihga Royal Hotel. 

Chef Velez has led teams to win several 

prestigious awards in London and New 

York City. 

José Velez 

75 Main Street 

Little Falls, NJ 07424 

973.256.2984 

www.toscanianj.com 

chefjose@hotmail.com 

EMPLOYMENT SERVICE 

Bergen County Workforce 

Investment Board 

The Bergen County Workforce Investment 

Board (WIB) Board is composed of leaders 

from the fields of business, labor, education 

and government. The Workforce Investment 

Board is an alliance between the public and 

private sectors with an emphasis on business 

leadership. 

WIB is dedicated to supporting economic 

development by effectively and efficiently 

connecting Bergen County Residents to jobs 

and ensuring that employers throughout the 

area have the skilled workers they need to 

grow, compete and prosper. WIB offers a One- 

Stop Career Center for training – this includes 

Bergen County Technical Schools as well as 

Adult Continuing Education programs. 

Tammy Molinelli 

Executive Director 

11 Carol Court 

Hackensack, NJ 07601 

201.343.8830 

www.bergenwib.org 

tammol@bergen.org

Meet Our New Members 

FINANCIAL SERVICES 

Mark Scordato & Associates 

Mark Scordato & Associates was founded 

with the goal of assisting clients in every 

aspect of their financial lives. The firm prides 

itself on its personal service and reputation 

for excellence in helping create financial 

stability and security to provide financial 

independence. The company helps clients 

decide which tools are right for them and 

they offer an array of options in investments, 

financial planning, insurance and mutual funds. 

Mark Scordato 

119 Cherry Hill Road, Suite 135 

Parsippany, NJ 07054 

888.331.4540 

www.markscordato.com 

mark@msawealthmanagement.com 

Merrill Lynch 

Robert Casale is a Financial Advisor at 

Merrill Lynch. He combines “know-how” 

with “know you” to create a strategy that 

brings your unique vision of the future to 

life. As a financial advisor, he is qualified 

to offer strategies designed to meet your 

long-term financial needs through an array 

of products and investment strategies. 

Merrill Lynch provides world-class research, 

market analysis and risk-management 

strategies: Casale can help you translate 

these insights into actionable ideas that 

meet your financial needs. 

Robert Casale 

8 Sherbrooke Drive 

Lincoln Park, NJ 07035 

973.261.3876 

Robert.casale@ml.com 

PSI Consultants LLC 

Established in 1985, PSI Consultants 

specializes in insurance, retirement planning, 

employee and executive benefits. PSI 

Consultants recommend products clients 

can trust and depend on. The firm addresses 

personal and business-related needs and is 

PSI Consultants LLC 

dedicated to providing clients with quality 

products from the strongest financial 

institutions. PSI Consultants also has an 

online resource center that helps visitors 

evaluate their products. 

Ed Gaelick 

65 Harristown Road, Suite 103 

Glen Rock, NJ 07452 

201.445.5013 

www.psi-consultants.com 

info@psi-consultants.com 

JEWELRY 

lia sophia 

lia sophia is the leading fashion jewelry 

direct sales company in the world, offering 

beautiful, high-quality jewelry that reflects 

the latest trends. You may purchase lia sophia 

jewelry at affordable prices with an unparalleled 

Lifetime Replacement Guarantee. lia sophia 

also offers fantastic benefits if you wish to 

host a show and an incredible opportunity if 

you want to be your own boss! 

Danielle Syracuse is an independent 

business owner with lia sophia. Within the 

first year she became a Division Manager 

supporting a team of women who themselves 

became Independent Advisors; who 

determine their own financial freedom by 

working when they want; earning money, 

receiving cash bonuses, prizes and awards, 

incentive trips and personal product discounts. 

Danielle invites you to contact her if you are 

interested in placing an order, scheduling a 

show or joining her team. Visit her website to 

view the current catalog. 

Danielle Syracuse 

39 High Street 

Butler, NJ 07405 

973.838.4994 

www.liasophia.com/syracuse 

dani33@optonline.net 

LAW FIRMS 

Jeffrey Baranowski’s 

Law Offices 

In addition to his general legal practice, 

Jeffrey Baranowski’s practice includes 

handling cases in Family Law, Criminal 

Law and Litigation. He is a graduate of 

Thomas M. Cooley Law School and is a new 

member of the Clifton business community. 

He is looking forward to providing 

businesses and residents with an array 

of legal services. 

Jeffrey Baranowski, Esq. 

1121 Main Avenue 


973.685.5752 

baranowskilaw@gmail.com 

Law Office of 

Daniel B. Shapiro, Esq. 

Dan Shapiro has developed a reputation 

as the leading practitioner in the country 

on behalf of federal employees who suffer 

from advanced degenerative arthritis of 

the lower extremities, a condition prevalent 

among those in the Letter Carrier craft. Dan 

Shapiro has been personally responsible 

for the Department of Labor accepting 

advanced degenerative arthritis of the lower 

extremities as an occupational disease, even 

in situations where an employee may have 

retired before filing a claim. 

Daniel B. Shapiro 

101 Park Street 

Montclair, NJ 07042 

973.746.8662 

dshapiro@bishopshapirolaw.com 

LOGISTICS 

Exel Direct 

Brian Bergen 

114 Northfield Avenue 

Edison, NJ 08837 

732.331.6123 

www.exel.com 

brian.bergen@exel.com 


Meet Our New MemberS 

MORTGAGES 

Real Estate Mortgage Network 

Kathy Arciero has more than 10 years 

of experience in the mortgage industry. 

Her commitment to providing superior 

customer service, combined with excellent 

problem-solving skills, makes the difference 

in potential borrowers becoming homeowners. 

Kathy knows the benefits of making the 

mortgage process a win-win endeavor 

for her clients. With this, Kathy brings an 

exceptional knowledge of the mortgage 

industry and practical hands-on experience 

to each transaction. Kathy proudly supports 

the Wounded Warrior Project and American 

Red Cross. 

Kathy Arciero 

3799 Route 46, Suite 303 

Parsippany, NJ 07054 

201.805.2210 

www.kathyaraciero.remn.com 

karciero@remn.com 

NETWORKING 

24-7 Networking Sales 

24-7 Networking Sales helps members 

find new customers. We are also about 

rewarding members who network. The 

best way to see what it is all about is to go 

to a meeting; check the website below for 

upcoming events. If you are in construction/ 

real estate/building supply/finance, you can’t 

miss the Morris Plains meeting. 

Philip J. Doyle 

President 

54 Valley Tr. 

Oak Ridge, NJ 07438 

973.697.8872 

www.join24-7.com 

PDoyle@Join24-7.com 

NON-PROFIT 

March of Dimes Foundation 

Since 1938, the March of Dimes Foundation 

has been a lending hand in helping families. 

The organization was established by President 

Franklin Roosevelt to fight polio and has 

since evolved into the leading advocate for the 

prevention of prematurity, birth defects and 


March of Dimes Foundation 

infant mortality. All revenues generated are 

returned to its communities via four channels: 

medical research, educational programs, 

legislative issue advocacy and funded 

community grants. 

Gina Ihne 

P.O. Box 642 

Pine Brook, NJ 07058 

973.296.8800 

www.marchofdimes.com 

gihne@marchofdimes.com 

PAYMENT SYSTEMS 

CardPlus Payment Systems, LLC 

CardPlus Payment Systems, LLC 

provides credit card processing services 

and chargeback management programs for 

medical payment systems. 

E. Ferne Glemby 

57 Jefferson Avenue 

Westwood, NJ 07675 

973.624.4300 

www.cardplus.net 

fglemby@cardplus.net 

Pharmaceutical 

Krell, Justine 

Justine is a Pharmaceutical Clinical 

Research Manager who has a background 

in managing Investigator-Initiated Research 

Oncology grants from concept through 

publication and closure. She is a 

pharmaceutical professional with knowledge 

of an array of operations, including 

interdisciplinary expertise, business 

technology, document management, project 

management and budget forecasting. 

Krell has established relationships with 

healthcare professionals, vendors, and 

government agencies through academic 

and medical research and management on 

local, national, and international levels with 

cultural awareness. 

Justine Krell 

181 Long Hill Road, Unit 1-4 

Little Falls, NJ 07424 

973.256.4640 

krellj@aol.com 

PRINTING 

GMPC Printing 

GMPC has been a leading provider of 

printing and print-related products and 

services to the Northern New Jersey/New 

York Metropolitan area since 1987. The 

company is capable of handling an array 

of print services, including offset and 

traditional print services, digital printing, 

design and creative services, direct mail 

and e-mail marketing as well as wide 

format signs and banners. The scope and 

diversity of GMPC’s equipment and value 

added services distinguish GMPC as one of 

the most versatile printers around. 

Joseph Genua 

One Trenton Avenue 


973.894.1500 

www.gmpcprinting.com 

joeg@minutemanpressnj.com 

Speedpro Imaging of 

Northern New Jersey 

Speedpro provides customers with quality 

graphics, signs, etc. that help businesses 

convey their messages. They create specialty 

graphics, magnetic signs, sandwich boards, 

life-sized cut-out images, store front signage 

and digital printing. 

For trade shows, Speedpro offers full-size, 

full-color custom trade show displays 

and exhibits that help your company get 

noticed. Speedpro Imaging specializes in 

bold trade show displays and provides full 

mural graphics, pop-up displays, modular 

displays, hanging banners, point of purchase 

signage and standing banners. 

Nancy Cohen 

140 Commerce Way, Suite C 

Totowa, NJ 07512 

973.837.8383 

www.speedpronj.com 

ncohen@speedpro.com

Meet Our New MemberS 

PROPERTY RESTORATION 

SERVPRO ® of Northern 

Sussex County and 

SERVPRO ® of Wayne 

SERVPRO understands the stress and 

worry that comes with fire or water damage 

and the disruption it causes one’s life and 

home or business. The company’s goal 

is to help minimize the interruption to 

clients’ lives and quickly make it “Like it 

never even happened.” SERVPRO specializes 

in the cleanup and restoration of residential 

and commercial property after fire, smoke 

or water damage. The company can also 

mitigate mold and mildew from a home 

or business. SERVPRO’S staff is highly 

trained in property damage restoration. 

With a nationwide system of qualified 

SERVPRO ® of Northern 

Sussex County and 

SERVPRO ® of Wayne 

franchises, no damage is too large or too 

small for SERVPRO. 

Kelly Spinalli 

24 Munsonhurst Road 

Franklin, NJ 07416 

973.383.2024 

www.servprowayne.com 

Kelly-servpro@earthlink.net 

TELECOMMUNICATION 

Verizon Wireless 

Whatever your personal or business 

needs, Verizon Wireless is your resource 

for everything “communication” you need, 

from basic phones, smart phones, prepaid 

phones, tablets, netbooks, accessories, 

global services and more. The staff at 

Verizon Wireless is knowledgeable and 

ready to outfit you with the type of 

equipment that will meet your needs. 

Ray Zavala 

20 Independence Drive 

Warren, NJ 07059 

973.255.7432 

www.verizonwireless.com 

ray.zavala@verizonwireless.com 

“Green” News, Healthy Dining & 

Convenient Workouts at Styertowne 

In just the first few months of 2012, Styertowne Shopping 

Center has already seen several changes. In addition to 

“going green”, a new restaurant opened and an existing 

fitness center has taken on more space. 

Solar Project 

In January, the Center’s solar project was completed. Three 

hundred and twenty-five solar panels were installed on the roof 

to provide energy to the elevator and front center canopy lights. 

Although solar power is a relatively new energy source, the 

advantages of solar power make it one of the most important 

resources source available now and in the future. 

Solar power is a renewable resource, is non-polluting and uses 

free energy and heat from the sun. Solar cells require very little 

maintenance and they can last a lifetime. 

Muscle Maker Grill 

Styertowne shoppers are invited to visit the new Muscle Maker 

Grill, to enjoy the same convenience of fast food without the 

unwanted fats, oils and carbohydrates. Muscle Maker Grill uses 

only lean chicken breast, USDA steak, turkey meat and turkey 

bacon. The menu features whole wheat pasta, whole wheat bread 

and brown rice. They use no-fat sour cream, low fat cheeses, fatfree 

and low-carb salad dressings, no-cream vodka sauces. Their 

“famous signature sauce” 

is zero carb. Sauces and 

dressings are 100% gluten 

free and have zero trans-fat. 

Rod Silva founded Muscle Maker 

Grill in 1995 with the goal of offering 

a nutritious alternative to fast food restaurants. The restaurant 

became a franchise in 2007. Muscle Maker Grill is another 

reason to visit Styertowne Shopping Center. 

Lucille Roberts Expands 

The already well-known Lucille Roberts location has expanded 

its space in order to accommodate the increasing demand for 

classes and personal training. Lucille Roberts has made a name 

for itself as one of the largest women’s health club organizations 

in America. The health clubs offer programs for weight loss, 

fitness classes and in-depth workouts. 

To best serve their customers, Lucille Roberts offers the most 

advanced cardio and fitness equipment and certified fitness 

trainers in the area. In order to help women manage motherhood 

and fitness, Lucille Roberts provides day care facilities. The 

convenient location of Lucille Roberts at Styertowne Shopping 

Center helps women make fitness and well-being part of their 

ongoing lifestyle. 



Our Fictional Character 

After four years in the Army, which included 

two tours of duty in the Middle East, Sam 

returned to his parents’ home. Sam joined 

the Army as soon as he graduated from high 

school: “I knew this would give me time to 

think about what kind of a career I wanted 

and also, it was something I could do for 

my country.” 

Dotty and Dan, Sam’s parents were 

petrified about him joining any branch of 

the military in this time of war. As luck 

would have it, Sam was twice deployed to 

Afghanistan, but fortunately, he returned 

mentally and physically intact. “We are 

thrilled to have ‘our baby boy’ back,” smiles 

Dotty. “Sammy is our only child and I can’t 

even imagine how we’d feel if something 

happened to him. Now that he’s home, I can’t 

stop smiling.” 

After a month Dan put his foot down: “I 

wasn’t about to watch Sam become a lounge 

lizard. He had to get an education, get a job, 

or both.” During his Army stint, Sam found 

he enjoyed mechanical and engineering 

projects and decided to go for a degree in 

those areas. 

Sam checked out several area schools and 

found that the best match for him was DeVry 

University. He says, “I learned that the faculty 

is dedicated to both academics and career 

development. Particularly in this economy, I 

want to be prepared to get a job in my field. 

I was very happy to learn that the school’s 

degree programs match current market needs 

so that I will be employable when I graduate. 

Did you know that in the last 10 years DeVry 

grads have worked at 96 of the top Fortune 

100 companies?* Impressive, right?” 

The fact that Sam can study online, on 

campus or both, makes it possible for him to 

work and craft a schedule that fits his needs. 

The Boys & Girls Club of Clifton and the North Jersey Regional 

Chamber of Commerce are developing plans for the 33 rd 

Annual Career Exploration Day on Thursday, May 3, 2012. 

This program gives students the opportunity to “job shadow” 

individuals representing different industries, organizations, and 

institutions in the Clifton area. 

After careful consideration, Sam, who decided 

to pursue a four-year degree in the College 

of Engineering & Information Sciences, says 

“The curriculum is really interesting and I 

am looking forward to learning everything 

I can.” Sam can earn a bachelor’s degree 

in Biomedical Engineering Technology, 

Computer Engineering Technology or Computer 

Information Systems. He can specialize in 

Business/Management, Computer Forensics, 

Database Management, Enterprise Computing, 

Health Information Systems, Information 

Systems Security, Systems Analysis & 

Integration, Web Development & 

Administration, Web Game Programming 

or Renewable Energy. 

When Sam learned that DeVry has more 

than 90 locations nationwide, he reached 

out to several of his Army buddies to 

recommend they check out DeVry. “I know 

DeVry faculty Rebekah Konn works with students in an English class. 

Career Exploration Day - May 3, 2012 

many of them are at loose ends, and DeVry 

is a perfect fit.” In addition to associate 

degree programs in Electronics & Computer 

Technology and Network Systems 

Administration, DeVry also offers bachelor’s 

degree programs in the College of Business 

and Management, the the College of Health 

Sciences, the College of Liberal Arts & 

Sciences and the College of Media Arts 

& Technology. 

Sam says, “It’s a great program and I am 

enjoying my course work...so much so that 

I’m already thinking of graduate school.” 

Dotty and Dan are very pleased that Sam 

decided to pursue an education and build a 

career that he will enjoy. “Most of all,” says 

Dan, “I’m glad to have him off our couch.” 

*2011 Fortune 500 Ranking; DeVry student-reported data. 

We invite you to be a sponsor for Career Exploration Day. The 

success of our program depends on the participation of sponsors in 

many different careers. We hope that we can count on you to help 

make this an inspirational day for one of our students. For more 

information contact Brian Tangora at btangora@njrcc.org.

Tech 

TIPS 

David Rosa, Managing Partner 

Rosa and Castan Associates 

Technology Management Consulting 

Fairfield, NJ 07004 

973.830.8104 

The Cloud 

Today we are hearing a lot of claims about Cloud 

computing and you may be asking, “Can Cloud 

computing benefit my business?” The answer is not a 

simple “yes” or “no.” In general, Cloud computing can 

provide benefits to many (but not all) businesses. 

What is Cloud computing anyway? 

Cloud computing is a term that refers to software 

and services provided through the Internet. The 

Cloud offers various services, such as e-mail, word 

processing, spreadsheets, accounting, anti-virus, 

data storage and backups. 

Does the Cloud change how we work 

with computers? 

Yes. Typically, businesses purchase and install 

software on their computers, which is available for 

employees to use as long as they have access to that 

company’s computer. Employee work files are stored 

either on the employee’s computer or the company 

network. 

With the Cloud, a business does not actually purchase 

the software; instead, it pays a much smaller monthly 

access fee to use the Cloud application. Since the 

application is run on-line through a web browser, the 

software can be accessed from any computer with an 

Internet connection. In addition, the Cloud lets you 

save your files on-line so that both your program and 

data are saved on the Cloud. 

With the Cloud you can: 

• Avoid purchasing, installing and managing 

software updates 

• Eliminate or reduce the need to purchase and 

maintain a network server for your in-house 

network 

• Minimize the impact of stolen or broken 

computers. In the event of a crash, you simply 

move to another computer to access to your 

software and data 

• Easily integrate with most smart phones 

Are there limitations to the Cloud? 

In order to gain access to your applications, 

you must have an active Internet connection. 

Additionally, customizing Cloud versions of software 

may be limited. Although Cloud applications are very 

secure, some still have questions about Cloud security. 

Generally, however, major threats to data come from 

within an organization, not from the Cloud. 

How do I get started using 

Cloud applications? 

Determine what applications (e-mail, business 

applications, etc.) you need to run and for how 

many users. List your current costs for maintaining 

in-house applications (software, employees or 

consultant costs for maintenance and support, plus 

the cost of a file server or other necessary hardware) 

and compare them with Cloud services. It is then 

recommended that you work with an IT professional 

organization to help you develop a Cloud strategy 

and create a solution that meets your needs and 

your budget. 

Member News: 

Berkeley College Raises More than 

$80,000 for Charity 

One way Berkeley College celebrated its 

80 th Anniversary in 2011 was to raise 

monies for charity. Through Berkeley 

Cares, the committee raised more than 

$80,000 to support charities that serve 

local communities in the areas of food, 

shelter, health, and student success. 

Organizations that received $1,000 or 

more include: the American Foundation 

for Suicide Prevention, the American 

Diabetes Association, the American Red 

Cross, Fashion for Autism, the Boys & 

Girls Clubs of Passaic and Paterson, the 

Cystic Fibrosis Foundation, the Food 

Bank of New York, the Japan Relief Fund, 

the Leukemia and Lymphoma Society 

the March of Dimes, and Susan G. 

Komen for the Cure. 

Columbia Bank Employees Volunteer 

Columbia Bank employees recently 

volunteered to paint several hallways 

at the Phoenix Center, a Nutley-based 

school that provides educational and 

therapeutic services to children with 

disabilities. Columbia Bank supports 

many local projects, especially those 

that promote affordable housing, family 

assistance and neighborhood pride. 

The Bank is also a regular sponsor of 

local Habitat for Humanity affordable 

housing projects. 

PNG 

Power Networking Group 

“It’s ALL ABOUT WHO YOU KNOW” 

The Power Networking Group (PNG) is the 

networking arm of the North Jersey Regional 

Chamber of Commerce whose mission is to 

help Chamber members grow and promote 

their businesses. 

PNG members provide referral sources 

and business expertise to others in the group. 

Since 2005, PNG members have compiled nearly 

1,000 business leads, the value of which is tens of 

thousands of dollars. Each member represents a 

specific business category. 

PNG meets every other Monday at 8:15 am at 

the NJRCC Board Room. Membership in PNG is 

free to all Chamber members; you must be a 

Chamber member to join. Contact Mitch Gurland 

at 201.790.4922 with any questions. 


Professional Resource Directory 

Adult Care Advisors 

Dina Frauwirth, Advisor 

908.812.9158 

dina@adultcareadvisors.com 

www.adultcareadvisors.com 

Senior Care Consultants…and our advice 

is free 

Brantley Bros. Moving and Storage 

168 Elizabeth Avenue 

Newark, NJ 07108 

973.824.9500 

brntmoving@aol.com 

Dependability...Trust...Customer Satisfaction 

Cartridge World ® 

Jim Feeney 

Plaza 46 

1590 US Rt. 46 West 


973.256.5610 

jfeeney@cartridgeworldusa.com 

100% Satisfaction Guaranteed 

CWG Copywriting 

Chrystine Gaffney 

201.247.7726 

chrystine@cwgcopywriting.com 

www.cwgcopywriting.com 

Professional Copywriting, Editing 

& Proofreading 

Your Cyber Partner 

Felicia Lucco 

P.O. Box 5850 

Newark, NJ 07105 

201.258.4593 

Felicia@yourcyberpartner.com 

www.yourcyberpartner.com 

Providing Cost-Effective Solutions for 

Business Administration 

Mention this listing for a 20% discount first month. 

Handyman Matters 

Sanjay Garg, President 

4 Hillside Drive 

East Hanover, NJ 07936 

973.585.6111 

www.handymanmatters.com/short-hills 

Handyman Services • Home Improvements • 

Remodeling 

Integrated Healthcare 

of Montclair LLC 

Dr. Tyran Mincey 

296 Bloomfield Avenue 

Suite 1 


973.744.1155 

www.wholistic-chiro.com 

Wholistic Health Care Services 

KB Electric 

Keith Ballantine 

30 Gates Avenue 

Suite B6 


973.744.6201 

khb123@aol.com 

www.kbelectricnj.com 

We make old homes new and newer 

homes better. 

M.A. Gurland 

Mitch Gurland 

637 Wyckoff Avenue 

Suite 341 

Wyckoff, NJ 07481 

201.790.4922 

magurland@gmail.com 

Insurance Solutions for Individuals 

and Business Owners 

Megangela Graphics LLC 

Robin Wilson 

PO Box 205 

Pequannock, NJ 07440 

888.469.8103 

megangela@optonline.net 

Delivering Creative Solutions 

Rosa & Castan Associates, LLC 

David Rosa, Managing Partner 

Rosa & Castan 


Building B 

Suite 207 

Fairfield, NJ 07004 

www.rosacastan.com 

Technology Management Consulting Services 

Superior Exterminators 

James Horan, President 

482 Notch Road 


973.638.1322 

www.SuperiorExterminators.com 

Professional Full Service Pest Control 

The Investorville Gazette 

Published By Village Investment Advisors LLC 

Available For Private Label Distribution 

For A Complimentary Preview Issue Contact 

dsmith@investorvillegazette.com 

614.436.5939 

Helping Readers Become Comfortable With 

Personal Finance and Investing. 

Welk Ink 

Naoma Welk 

306 Hartford Road 

South Orange, NJ 07079 

973.762.6243 

www.welkink.com 

Business Writing, Public Relations, Publishing 

Verizon Wireless 

Julian F. Carrera 



973.809.2307 

www.wirelesszone.com/clifton 

Your Local Wireless Professional 


4 

The 

to your Success… 

How to Overcome Them and Get What You Want and Deserve 

The Coach’s 

Corner 

In the last issue we discussed Gremlins. 

The second of four blocks is Assumptions. 

ASSUMPTIONS 

An ASSUMPTION is a belief that is based 

on the premise that because something 

happened in the past, it is automatically going 

to happen again. How many times have you 

heard someone say “been there done that” 

to avoid something new? As a marketing 

consultant, I was often responsible for 

analyzing a client’s situation, identifying the 

“problem,” and coming up with a solution. 

There were at least a few occasions over 

the years where I was told “we already 

tried that, and it didn’t work.” Can you see 

where an expressed assumption could be 

extremely limiting? 

In the case of a proposed marketing 

“solution,” there are so many different variables 

(e.g., copy platform, media selection, 

creative design, offer, pricing, etc.) that a 

client expressing this kind of assumption 

could almost guarantee that the problem 

NJRCC Calendar 

Of Events 2012 

April 18 - 6:00 pm until 8:00 pm 

Young Business Professionals Event 

381 Main, Little Falls 

April 24 - Noon 

Dine Around Luncheon 

Tick Tock Diner, Clifton 

May 16 - 6:00 pm until 8:00 pm 

Young Business Professionals Event 

Cleveland’s, West Caldwell 

May 22 - 6:00 pm until 8:30 pm 

Spirit Dinner & Networking Cruise 

Lincoln Harbor, Weehawken 

June 13 - 6:00 pm 

Comedy Night Beefsteak 

The Barnyard & Carriage House, Totowa 

Most Critical Blocks 

would remain unsolved because of their 

unwillingness to try something they thought 

they had seen and tried before, assuming it 

would have the same outcome. 

When you make choices based on your 

assumptions, you are letting the past control 

the future. Assumptions hold you back, 

because when you already “know” that 

something won’t work, you probably won’t 

even consider doing it, or not try too hard 

since you don’t really believe it can work. 

When you hold on to your assumptions, you 

miss out on many possibilities. 

Here are some typical assumptions: 

It won’t work because it didn’t work 

in the past - already tried that. 

If I don’t do it myself, it won’t be 

done right. 

No one listens to me when I speak. 

I’m no good making calls on 

the telephone. 

HARVEY FELDMAN, MBA, CEC, 

and Certified Sales Trainer, has over 

35 years of experience in business and 

consulting. After operating his own 

successful business and marketing 

consulting practice for more than 20 

years, Harvey studied to become an 

Because assumptions are primarily based 

on personal experience, they are internalized 

and emotional, and somewhat difficult to let 

go of. Delving deep to remove the emotion of 

the past experience may be necessary before 

moving forward. 

The main question to ask yourself when 

challenging an assumption is simply “Just 

because that happened in the past, why 

must it happen again?” The answer, once 

you recognize this block, is that it doesn’t 

have to. You have the power to make the 

necessary changes to affect a different and 

more desired outcome. 

In the upcoming issues we will discuss 

Interpretations and Limiting Beliefs. For 

a complete copy of this report, or for 

information on requesting a COMPLIMENTARY 

Business Breakthrough Coaching Session, go 

to www.harveyfeldman.com or call Harvey 

at 201-962-8463. 

Executive and Life Coach, and received 

his CEC from iPEC, an accredited 

coaching institution. He recently added 

Sales Training to his repertoire, and 

is a Certified Training Instructor with 

Sales Training Institute. His unique 

background and experience have 

enabled him to help his clients achieve 

amazing breakthroughs and results. 

As a result his diverse background, 

coupled with his contagious enthusiasm, 

Harvey brings aneclectic, dynamic, 

and insightful perspective to his roles 

as Executive/Business/Life Coach and 

Sales Trainer, blending both practical 

and personal insight into a resultsoriented, 

profit-building presentation 

that delivers high value and ROI to his 

clients. Harvey is a member of Mensa 

and resides in Oakland, New Jersey. 

He can be reached at 201-962-8463. 


Support our Advertisers 

Robin Wilson 

Advertisers in this issue are members of 

the North Jersey Regional Chamber of 

Commerce. We hope you will support 

them with your business. 

Shop at 

Styertowne 

Meg An g e l a 

r a p h i c s llc 

Delivering Creative Solutions 

P.O. Box 205 

Pequannock, NJ 07440 

Tel: 888.469.8103 

Cell: 973.600.3471 

Fax: 973.305.8652 

megangela@optonline.net 

1051 Bloomfield Avenue 



Support our Advertisers 

we are not mindreaders 

tell us what you think! 

Our goal is to deliver content that you can use and we want to know how we can make Business Matters better. Please 

complete the brief survey below and fax it to Naoma Welk at 973-762-6742 or email her at naomawelk@aol.com. 

1 

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Do you read Business Matters as soon as you receive it?_ ______________________________________ 

Do you pass Business Matters along to your colleagues?_______________________________________ 

What topics would you like us to cover in future issues?_ ______________________________________ 

Would you like to see a list of contents on the cover?__________________________________________ 

Do you consider Business Matters a marketing tool for your business?_ ____________________________ 

_ _____________________________________________________________________________ 

What would help you become more involved in both the Chamber and Business Matters magazine?_________ 

_ _____________________________________________________________________________ 

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Thank you for taking time to respond. I am looking forward to hearing your feedback as soon as possible. 

Naoma 


1033 Route 46 East, Ste A103, Clifton, NJ 07013 

(973) 470-9300 • Fax (973) 470-9245 

Website: www.njrcc.org Email: staff@njrcc.org 

How did you learn about the chamber? 

r Chamber website (www.njrcc.org) 

r Referred by a Member - Who?___________________ 

r Chamber brochure r Event r Other/Event, Please List_ _______________________ 


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