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Business Matters - North Jersey Regional Chamber of Commerce

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North Jersey Regional<br />

Chamber of Commerce<br />

1033 Rt. 46 East, Suite A103, Clifton, NJ 07013<br />

Phone: 973-470-9300 | Fax: 973-470-9245<br />

www.njrcc.org | staff@njrcc.org<br />

Board of Directors<br />

OFFICERS<br />

Chairman of the Board<br />

Leonard S. Carlucci, Oritani Bank<br />

Vice-Chairman of the Board<br />

Edward Kurbansade, Spencer Savings Bank<br />

President<br />

Gloria Martini<br />

Vice-Chairman, Program and<br />

Special Events<br />

Howard Bersch, A-B Insurance Agency<br />

Vice-Chairman, Governmental Affairs<br />

Alia Suqi, Nextwave Web<br />

Vice-Chairman, Membership<br />

and Communications<br />

Dr. David Moore, On Track Chiropractic<br />

Vice-Chairman, Internal Affairs<br />

Brian Murphy, Columbia Bank<br />

Treasurer<br />

Robert B. Puleo, Dorfman Abrams Music, LLC<br />

DIRECTORS<br />

David Block, Block & DeCorso<br />

Daryl Bryant, Hudson Horizons<br />

Joseph Burak, Cupo Realty<br />

Bruce Byrne, St. Mary’s Hospital<br />

Salvatore Carlino, Roche<br />

Saundra Conte, AVE Clifton<br />

Sonia Conway, M & T Bank<br />

Lourdes Cortez, North Jersey Federal Credit Union<br />

Rafael Cuéllar, Shop Rite of Passaic/Clifton<br />

Helen Cunning, Hackensack University Medical Center<br />

Patrick DeDeo, William Paterson University<br />

Steve Duess, Pascack Community Bank<br />

Jorge Fernandez, Greater Community Bank<br />

Mitch Gurland, Mass Mutual<br />

Deborah Hoffman, Director of Economic Development<br />

Nancy Iacobucci, Investor Savings Bank<br />

George Jacobs, Jacobs Enterprises<br />

Robert M. Jaffe, CFS Investment Advisory Services<br />

Dawn Johnson, Dawn Johnson Compass<br />

Timothy Luing, Berkeley College/Dover Business College<br />

Joseph McGuire, Capital One Bank<br />

David Moore, On Track Chiropractic<br />

Angela Montague, Downtown Clifton Economic Development<br />

Robert Palumbo, Fragrance Resources<br />

Richard Raad, HYCO Printed Products, Inc.<br />

Kimberly Ramm, Data Access, Inc.<br />

Josephine Scavone, Clifton Savings Bank<br />

Everton Scott, Public Service Electric & Gas Co.<br />

Sharon Zahn, The Banyan School<br />

STAFF<br />

Gloria Martini, President<br />

Brian Tangora, Program Manager<br />

Patricia Davis, Administrative Assistant<br />

Mission Statement<br />

The North Jersey Regional Chamber<br />

of Commerce promotes business and<br />

economic development in the region<br />

and provides support services, training,<br />

legislative advocacy and networking<br />

opportunities for members to stimulate<br />

growth and profitability.<br />

NJRCC CALENDAR<br />

OF EVENTS 2010<br />

Wednesday, May 19<br />

Human Resources<br />

Legal Update<br />

AVE Living, Clifton (8:30am)<br />

Tuesday, May 25<br />

NJRCC Foundation<br />

Destination Golf Outing<br />

Pine Barrens Golf Course (9am)<br />

Wednesday, May 26<br />

Spirit Cruise Multi-Chamber<br />

Networking Event (5:30pm)<br />

Thursday, June 10<br />

Sports Beefsteak Dinner<br />

Carriage House,Totowa (6pm)<br />

Wednesday, June 23<br />

After Hours Networking Event<br />

The North Jersey Federal<br />

Credit Union, Totowa<br />

(5:30pm - 7:30pm)<br />

Monday, July 19<br />

MegaNet Mixer<br />

Parsippany Hilton, Parsippany<br />

(4:30pm - 7:30pm)<br />

Tuesday, July 27<br />

Multi-Chamber Networking<br />

Event (Game & BBQ)<br />

Jackals Stadium, Montclair<br />

(6pm)<br />

INSIDE THIS ISSUE<br />

4 A Savory Sampling<br />

6 COVER FEATURE STORY:<br />

The New Face of Holiday Inn<br />

10 Managing the Media<br />

13 Non-profits Benefit from<br />

Mainly Meeting Travel Services<br />

14 A Recipe for Success<br />

15 Member News<br />

18 New Members<br />

22 Responsible Corporate Citizenship<br />

24 Business Bites<br />

25 Who is Kemmons Wilson?<br />

26 Young Business Professionals<br />

<strong>Eating</strong>, <strong>Sleeping</strong> & <strong>Traveling</strong><br />

By Naoma Welk, Publisher and Editor<br />

Since we all eat and sleep and many of us like to<br />

travel, the theme of this issue should interest<br />

everyone. In this issue, we looked at the hospitality<br />

industry to find out how they are doing in this<br />

sagging economy. Several are surviving and some<br />

are thriving.<br />

Our cover story, The New Face of Holiday Inn<br />

explains how, even in this unsettled economy, some<br />

companies are making huge investments in their<br />

properties and in their futures. Bringing Holiday Inn<br />

hotels around the globe up to four-star status is the<br />

largest brand renewal project in hotel history.<br />

I hope you enjoy reading about Kemmons Wilson,<br />

who started the first Holiday Inn hotel. Wilson quit<br />

school (at 20) and became an entrepreneur during<br />

the Depression when he began selling popcorn and<br />

soda. He borrowed $50 from a friend to buy a<br />

popcorn machine, set it up in the lobby of a movie<br />

theater and started raking in the money. By 1933,<br />

Wilson had saved $1,700 from popcorn sales (at 5 to<br />

10 cents a bag) to purchase a home for his mother<br />

and himself.<br />

Be sure to check out our new restaurant review<br />

column, Business Bites by Steve Sears. With each<br />

review, we hope to show you an appropriate<br />

restaurant for business lunches or dinners. You may<br />

want to put on a bib before you read about Steve’s<br />

trip to Bonefish Grill.<br />

Learn about Frungillo’s four unique catering venues<br />

and if you’d like an inside view of the challenging<br />

restaurant business, read what Joe Argieri, owner of<br />

Baskinger’s in Clifton, has to say.<br />

Many of our Chamber members are responsible<br />

corporate citizens. Read how Mainly Meetings Travel<br />

“gives back” and how Capital One, Cupo Insurance<br />

Agency and Roche have set high standards as<br />

companies who support their communities.<br />

The article, Managing the Media in Crisis Situations<br />

by Bill Alford provides important tips for all kinds of<br />

companies who face scrutiny from the media.<br />

I hope you enjoy this issue as I prepare the<br />

July/August issue, with a focus on Education and<br />

Back-to-School.<br />

Business Matters Page 3


A Savory Sampling<br />

By Naoma Welk, Editor Business Matters<br />

NJRCC held this year’s successful Savor Food Festival on March 8 at<br />

beautiful Preakness Hills Country Club in Wayne. Restaurant owners<br />

plied guests with their gourmet delights that ranged from Italian to<br />

Mexican to South American and included the great American steak.<br />

Nearly 250 members and guests attended and enjoyed the<br />

opportunity to socialize and sample an array of specialties from<br />

area restaurants and caterers.<br />

For the first time, the event featured a variety of unique “mystical”<br />

offerings like Chinese face readings, hypnosis and handwriting<br />

analysis in a private room. Guests also enjoyed the musical<br />

entertainment provided by “Mr. Entertainment” Michael Roselli<br />

and magic tricks courtesy of Michael Turco.<br />

Assembly Steakhouse, Baskingers and Rare, the Steak House<br />

presented tender treats that drew beef lovers to their stations. Blue<br />

Moon Mexican Café tantalized guests with chicken fajitas, and<br />

Moe’s Southwest Grill of Clifton featured a Taco Bar. Nicastro’s<br />

Gourmet Products, California Pizza Kitchen and Uno Chicago Grill<br />

reeled in the pizza and pasta lovers.<br />

Con Sabor A Peru served Chicken Causa, Lamb Peruvian Style<br />

Ocopa and Seafood in a Hot Peruvian Sauce. Bonefish Grill offered<br />

tuna sashimi and Frungillo catering hosted a sweet and savory crepe<br />

station. Grab ‘Em Snacks presented Gourmet Plantain Chips which<br />

prompted munchers to make a bee-line for Peruvian wines from<br />

CATB Liquor Import and CMSC Spirits Group which brought<br />

cleverly named beverages, Love Potion #9 and Spirit of Liberty.<br />

For those with a sweet tooth, Cake Specialty presented an assortment<br />

of mini Italian & French pastries and cookies; Marc’s Cheesecake<br />

brought their creamy cheesecakes; the Melting Pot of Whippany<br />

offered brownies and chocolate fondue with strawberries; Cookie<br />

Party presented an assortment of cookies and cupcakes and Cabot<br />

Creamery offered various flavors of cheese samples.<br />

Before the night was over, guests made their way to the Greenhouse<br />

Café and Coffee Distributing, which presented coffee, tea, espresso<br />

cappuccinos and lattes.<br />

Special thanks to our Title Sponsor, Columbia Bank and the following<br />

event sponsors for making this a special evening: Berkeley<br />

College; Investor Savings Bank; Oritani Bank; Spencer Savings<br />

Bank; M & T Bank; Great Eastern Energy and Synetek Solutions.<br />

Our Next Issue<br />

The July/August issue of Business<br />

Matters magazine will feature a<br />

focus section on Education and<br />

Back to School. If you would like to<br />

include your business in this issue,<br />

please submit information and/or<br />

advertising to Naoma Welk at<br />

Naoma@welkink.com or phone her<br />

at (973) 762-6243.<br />

Have a Story to Tell?<br />

Do you have a bright idea for a story<br />

that you would like to share? Are<br />

you a Business 2 Business partner<br />

with a Chamber member? We are<br />

interested in learning how you are<br />

growing your business and are surviving<br />

in this economic environment.<br />

If you would like to contribute to<br />

Business Matters magazine,<br />

please contact Naoma Welk.<br />

Business Matters, “The Voice of<br />

North Jersey Business,” is<br />

published by Welk Ink, a member<br />

of NJRCC. Our goal is to make<br />

the publication informative,<br />

educational and profitable for<br />

members and advertisers. All rights<br />

reserved. Nothing appearing in<br />

Business Matters may be reprinted<br />

either wholly on in part, without the<br />

written consent of the publisher.<br />

Send editorial submissions to<br />

Naoma@welkink.com. All letters and<br />

photos will be considered as intended<br />

for publication and Business Matters<br />

reserves the right to edit and/or<br />

comment on submitted materials.<br />

Naoma Welk, Editor & Publisher<br />

Naoma@welkink.com<br />

(973) 762-6243<br />

Page 4 Business Matters


The New Face of Holiday Inn<br />

By Naoma Welk, Editor, Business Matters<br />

Many of us who remember the<br />

1960s and 1970s have fond<br />

memories of Holiday Inn ® – the<br />

family hotel that invites families to<br />

enjoy their comfortable rooms and<br />

splash around in their swimming<br />

pools. Over the years, inconsistent<br />

standards and vintage accommodations<br />

enabled the competition to<br />

trump the Holiday Inn brand.<br />

Business travelers chose to stay in<br />

other hotel chains and families<br />

have been less likely than before<br />

to take extended automobile trips.<br />

Looking Back<br />

Although still a healthy company,<br />

changing business conditions and<br />

demographics saw Holiday Inn lose its<br />

market dominance in the 1980s. Holiday<br />

Inns, Inc. was renamed “Holiday<br />

Corporation” in 1985 to reflect the growth<br />

of the company’s brands, including<br />

Harrah’s Entertainment, Embassy Suites<br />

Hotels, Crowne Plaza, Homewood Suites<br />

by Hilton and Hampton Inn. In 1988,<br />

Holiday Corporation was purchased by<br />

UK-based Bass PLC, (the owners of the<br />

Bass beer brand). Bass subsequently<br />

purchased the remaining domestic<br />

Holiday Inn hotels in 1990, when founder<br />

Charles Kemmons Wilson (see pg. 25)<br />

sold his interest. Since then, the hotel<br />

group has been known as Holiday Inn<br />

Worldwide.<br />

In 2000, Bass sold its brewing assets<br />

(and the rights to the Bass name) and<br />

changed its name to Six Continents PLC.<br />

InterContinental Hotels Group (IHG) was<br />

created in 2003 after Six Continents split<br />

into two daughter companies: Mitchells &<br />

Butlers PLC to handle restaurant assets,<br />

and IHG to focus on soft drinks and<br />

hotels, including the Holiday Inn brand.<br />

The brand name Holiday Inn is now<br />

owned by IHG, which in turn licenses the<br />

name to franchisees and third parties<br />

who operate hotels under management<br />

agreements.<br />

The current economic downturn has had<br />

a dramatic affect on the hotel industry as<br />

family vacations have become local and<br />

businesses tighten their belts on travel<br />

budgets. The term, “staycations” was<br />

coined last year to describe spending<br />

one’s vacation at home. With families<br />

staying home more and business<br />

travelers using the Internet and visual<br />

telecommunication programs such as<br />

Skype, companies are saving money on<br />

travel expenses and ultimately increasing<br />

their bottom line.<br />

Investing in the Future<br />

Most Holiday Inns are independently<br />

owned and operated and the Totowa, NJ<br />

site is no exception. As a franchise brand,<br />

owners pay a licensing fee and a<br />

percentage of their revenues to IHG.<br />

In return, the corporate offices handle<br />

marketing, advertising and reservations.<br />

Despite the sagging economy in October<br />

2007, IHG announced a worldwide<br />

relaunch of the Holiday Inn brand.<br />

The relaunch is “focused on<br />

delivering consistently<br />

best in class<br />

service<br />

and<br />

physical<br />

quality<br />

l<br />

Newly refurbished king room<br />

levels, including a redesigned welcome<br />

experience and signature bedding and<br />

bathroom products...”<br />

IHG invested $1 billion in this project,<br />

making it the largest brand renewal<br />

project in hotel history. Sixty percent of<br />

the expenses were covered by IHG and<br />

40 percent by Holiday Inn. The changes<br />

include a new logo, a new bedding<br />

program, new showers, new marketing<br />

and advertising.<br />

Guests who may be familiar with the<br />

“old” Holiday Inn will be surprised to see<br />

a pillow-top mattress with crisp white<br />

triple sheeting, a flat-screen television,<br />

free wi-fi, a bright bathroom with a<br />

starched shower curtain and upgraded<br />

amenities from Bath & Body Works. The<br />

things guests typically experience in<br />

higher-priced hotels are now at Holiday<br />

Inns around the world. At a time when<br />

travelers are still looking for quality but at<br />

an economical price, they will be pleased<br />

when they check into the “new” Holiday<br />

Inn.<br />

Holiday Inn Totowa<br />

The total renovation of the Holiday Inn<br />

Totowa, located at 1 Rt. 46 West, was<br />

completed on March 30, 2010. Its 155<br />

rooms and 7,000 square feet of flexible<br />

meeting spaces are ready for business<br />

travelers, tourists as well as event and<br />

corporate meeting planners.<br />

The new Ruby’s Lounge and Restaurant<br />

is open from 7:00am until 11:00pm<br />

during the week and open until 3:00am


on Friday and Saturday. The Grand<br />

Opening is scheduled to take place<br />

May 13, 2010.<br />

Holiday Inn’s Director of Sales, Joe<br />

Mazzo, who has built his career in the<br />

hotel industry, explains, “We see a lot of<br />

groups from Canada and Nova Scotia. It’s<br />

an ideal venue for people visiting New<br />

York City who want to spend their<br />

vacation dollars on things other than<br />

hotels.” The busiest months for the hotel<br />

are from February to mid-October.<br />

Typically, January is a “shoulder” month,<br />

which offers savings on meetings and<br />

post-holiday parties.”<br />

The commercial location is perfect for<br />

motor coach tours, corporate meetings<br />

and group travel. Mazzo explains that<br />

during the week 70 percent of his<br />

occupancy is business related – meetings,<br />

product launches and conferences.<br />

On weekends, 80 percent is social and<br />

tourism. During wedding season, the<br />

hotel often welcomes guests of brides<br />

and grooms who hold receptions at area<br />

catering facilities. Mazzo attributes the<br />

venue’s weekend popularity to its<br />

convenient location and the fact that at<br />

Ruby’s Lounge guests can party until<br />

3:00am and safely take the elevator<br />

“home to bed.”<br />

The Gateway Region<br />

Ruby Lounge<br />

Like ever other Holiday Inn, the Totowa<br />

site has a swimming pool (and health<br />

club on the fourth floor). Mazzo, who has<br />

a specific marketing plan says, “There<br />

are no palm trees on Rt. 46. Therefore,<br />

we have to build on a concept of being<br />

an alternative destination with<br />

competitive pricing. We offer access to<br />

the surrounding attractions: sports and<br />

the proximity to Broadway shows, New<br />

York City and shopping.” The Totowa<br />

Holiday Inn is located in New Jersey’s<br />

“Gateway Region,” which includes<br />

Bergen, Hudson, Passaic, Essex and<br />

Union counties.<br />

The hotel, which is close to major<br />

highways, including Rt. 80, the Garden<br />

State Parkway, Rt. 46, the Turnpike and<br />

Rt. 23, provides shuttle service to public<br />

transportation and points of departure.<br />

Teterboro, the busiest private airport in<br />

the country, is just 12 miles west of the<br />

Holiday Inn and travelers who fly in and<br />

out of Newark Airport have just an<br />

18-mile trip to the hotel.<br />

Mazzo makes sure visitors understand<br />

the hotel’s ideal location because it is<br />

close to major malls and discount retail<br />

centers – Willowbrook, Jersey Gardens,<br />

Secaucus and Woodbury Commons.<br />

Guests are also well within reach of<br />

Manhattan, the Liberty Science Center<br />

and the Golf Museum. The hotel is also<br />

just minutes from Ellis Island and the<br />

Statue of Liberty at Liberty State Park.<br />

The Totowa Holiday Inn is centrally<br />

located to an array of sports venues for<br />

every season. The close proximity to the<br />

Meadowlands is one of the many reasons<br />

sports enthusiasts don’t have to travel far<br />

to enjoy baseball, basketball, football,<br />

golf, hockey and horseracing.<br />

Stability and Service<br />

Joe Mazzo has been at the Totowa<br />

Holiday Inn for 13 years and explains,<br />

“My continued presence and dedication<br />

to this unique property and my<br />

understanding of the tri-state market is<br />

a great advantage. Additionally, we have<br />

event and corporate planners with thirty<br />

years of experience!”<br />

The stability and consistency Mazzo<br />

brings to the property means that travel<br />

agencies and corporate planners who<br />

book rooms with him know that he will<br />

take care of them. As Director of Sales,<br />

he is responsible for corporate sales,<br />

group sales, marketing and he makes<br />

sure that the hotel staff maintains high<br />

standards of service. Mazzo’s motto is<br />

“The ‘s’ in hospitality stands for Service.”<br />

Indoor-Outdoor Restaurant • Catering<br />

Weddings • Graduations • Family<br />

Picnics • Communions • Confirmations<br />

754 Totowa Road • Totowa • (973) 942-8229<br />

www.barnyardandcarriagehouse.com<br />

Business Matters Page 7


Our Fictional Character:<br />

Theodore Tourist<br />

By Naoma Welk, Editor, Business Matters<br />

Our fictional character, Theodore Tourist<br />

takes his family on 4-day weekend trips<br />

as often he can. “Teddy” likes to plan and<br />

meticulously maps out his driving route.<br />

Thelma (Teddy’s wife) also has the travel<br />

bug and experience has taught her how to<br />

pack economically and quickly. With each<br />

trip, Thelma teaches her daughters, Tootie<br />

and Tootsie, the best ways to pack: “Roll<br />

your clothes, girls; they take up less space<br />

and stay wrinkle-free.”<br />

When Teddy was a child, driving coast to<br />

coast with his parents, they always stayed in<br />

Holiday Inns. Teddy loved them. The inns<br />

were friendly, service was great and each<br />

Holiday Inn had a swimming pool. When<br />

Teddy asked his parents, “Are we there<br />

yet?” he was usually referring to their next<br />

Holiday Inn.<br />

The Problem<br />

As Teddy grew up and had his own family,<br />

he wanted to pass on the thrill of staying at<br />

Holiday Inns to his daughters and tried to<br />

book rooms at his favorite hotel. “With more<br />

than 1400 locations, finding a hotel on our<br />

route was easy,” explained Teddy. “However,<br />

Thelma had been noticing that most of the<br />

Inns were looking tired and the amenities just<br />

weren’t ‘there’.” Thelma complained that<br />

rooms were not as nice as in other hotels<br />

with comparable rates.<br />

The Research<br />

Teddy began asking friends, who also<br />

enjoyed driving vacations for hotel<br />

suggestions. One recommended Ramada Inn<br />

hotels, Another raved about Marriott and<br />

Embassy Suites. Still another said his family<br />

only stayed at Hampton Inn hotels. Over the<br />

next several years, Teddy, Thelma, Tootie<br />

and Tootsie began exploring their friends’<br />

recommendations. There wasn’t too much to<br />

complain about, but Teddy still remembered<br />

the excitement he felt as a child, every time<br />

his parents registered at a Holiday Inn.<br />

The Solution<br />

In 2002, while reading the Wall Street Journal<br />

Teddy noticed an article about Holiday Inn’s<br />

new 130-room "Next Generation" prototype<br />

hotel designed to rebuild the brand. It would<br />

include a bistro-like restaurant and an indoor<br />

pool. The first of these prototype hotels, the<br />

Holiday Inn Gwinnett Center, was built in<br />

Duluth, Georgia, in 2003. That same year,<br />

Teddy took his family to Duluth, to check out<br />

the Holiday Inn prototype. “It was wonderful,”<br />

smiled Thelma. “Teddy was beaming and the<br />

girls were ecstatic over the beautiful indoor<br />

pool!”Since then, the company has<br />

relaunched the Holiday Inn brand by delivering<br />

best in class service, physical quality, a<br />

redesigned welcome experience, signature<br />

bedding and bathroom products. The first<br />

relaunched USA Holiday Inn opened in 2008.<br />

Today, the Theodore Tourist family only stays<br />

at a Holiday Inn hotels. “Every night at<br />

Holiday Inn feels like home,” sighs Teddy.<br />

Page 8<br />

Business Matters


Frungillo Catering: A Family Affair<br />

In 1973, Alfred and Antoinette Frungillo opened a<br />

small delicatessen in Verona, New Jersey. Their<br />

philosophy was to give their customers more than<br />

they expected. The family’s personal touch helped<br />

them built a reputation of delivering quality food<br />

and providing superior service to their customers<br />

who kept returning and spreading the word about<br />

the small deli in Verona.<br />

You wouldn’t think a small deli could evolve into the catering<br />

empire that today includes four spectacular catering sites in New<br />

Jersey and an off-premise division that caters to New York,<br />

Connecticut and New Jersey. They also operate an overnight bed<br />

and breakfast. The Frungillo family has served politicians,<br />

entertainers, athletes and even Pope John Paul II.<br />

Their four locations include the stunning Skylands Castle, located<br />

in the New Jersey Botanical Gardens in Ringwood, NJ (every girl’s<br />

dream wedding venue), The Villa at Mountain Lakes, Oakside<br />

Mansion, Bloomfield, and The Mezzanine in Newark, NJ.<br />

In 1973, Al Sr., Antoinette and their sons, Alfred, Robert and Jerry<br />

launched Frungillo Caterers. All three sons learned how to run a<br />

catering business from their parents. The family motto, “We need<br />

to be better today, than we were yesterday,” has positioned them<br />

as an industry leader in the catering business.<br />

All three sons attribute their business sense and catering wisdom<br />

to their experience in working with their parents.<br />

Jerry Frungillo explains that the secret to their success is<br />

surrounding themselves with loyal, hardworking people. “All of<br />

our core management have been with us for years and they<br />

understand our vision and our high expectations for quality.”<br />

Frungillo Caterers doesn’t follow food trends because “Trends<br />

come and go,” explains Jerry. “What we see is a return to<br />

tradition and we see our customers looking for formal dinners with<br />

quality food. We make sure that we provide all of our guests,<br />

whether it’s a wedding, corporate event or Bar/Bat Mitzvah, with<br />

unsurpassed service and quality of food. If we can do that, then we<br />

know our business will prosper.”<br />

For more information, call Jerry or Robert Frungillo at<br />

(973) 335-5300 or visit www.frungillo.com<br />

Business Matters Page 9


Managing the Media in Crisis Situations<br />

By William A. Alford<br />

William A. Alford<br />

As a retailer and loss prevention<br />

professional, I have learned, through<br />

experience, the harsh realities of<br />

dealing with the media in crisis<br />

situations. Of course, if a company<br />

is smart, they will have a person on<br />

staff or retainer that is trained to<br />

deal with the media.<br />

In a crisis involving a high profile business like retail, the media<br />

usually considers the event newsworthy. During these situations,<br />

anyone and everyone in the company is fair game for a reporter.<br />

That includes employees, vendors and shoppers on site where the<br />

event occurred.<br />

Sometimes, although the crisis is resolved successfully, an<br />

untrained executive or employee faces the glaring lights of TV<br />

cameras with reporters asking questions like: “Why didn’t you<br />

have security?” or “Who is going to pay for the customer’s<br />

hospital bills?” or “How many times must this happen before<br />

you take action?” (Does the term “deer in the headlights” come to<br />

mind?)<br />

If this scenario sounds frightening, you are not alone. According to<br />

a poll published in USA Today regarding Americans’ greatest<br />

fears, the act of speaking in public was #2 on the list. Add a video<br />

camera and microphone you have the perfect recipe for disaster.<br />

My first experience with handling the media came early in my<br />

retail career. In the aftermath of an armed robbery at a<br />

supermarket where two employees were shot (fortunately, they<br />

both recovered from their wounds), I was the senior official at the<br />

scene and my company authorized me to act as the “media<br />

specialist” for this crisis.<br />

A reporter for the local television station was extremely helpful<br />

during the initial hours of the crisis. He assisted me in<br />

communicating the measures we were taking to protect our<br />

associates and customers. He even arranged airtime to broadcast<br />

our reward for apprehending the robbers.<br />

Since he had been so helpful, I was not suspicious when he<br />

casually asked me a few questions as we were standing around<br />

on the second day of the crisis: “Why did the robbers target a<br />

grocery store of all places? Is it because grocery stores have a lot<br />

of money on hand? If so, do you have the same security measures<br />

as banks, such as dye packs and bait money?”<br />

Of course, I did not want to say anything that would hurt my<br />

company but since the reporter had been so nice, I agreed to<br />

answer his questions “OFF THE RECORD”. My belief was that he<br />

could not use or report the information I was about to give him.<br />

So….I told him that supermarkets usually have very large sums<br />

of cash in the building and many times even more than banks.<br />

And I added that we were very lucky that the bad guys did not<br />

know this or else we would be robbed a lot more! I also told him<br />

that we had many security procedures in place such as<br />

time-locked safes and specific cash handling procedures.<br />

However, I admitted that we did not go to the lengths taken by<br />

banks and did not have bait money or dye packs, nor did we use<br />

closed circuit television (this was in the late ‘80s when stores with<br />

CCTV systems were a rarity).<br />

And after telling him this I repeated….“This is off the<br />

record…right?” To which the very nice reporter said…“of<br />

course, it is off the record.”<br />

Later that day, while watching the local evening news, I was<br />

shocked and surprised when my reporter buddy began his report<br />

by saying “robbery task force officials say grocery stores appear<br />

to be prime targets of robbers looking for large sums of cash.” He<br />

then interviewed a police detective on camera who was saying<br />

the exact same things that I told the reporter earlier in the day!<br />

As my stomach began to churn and my knees began to buckle,<br />

the reporter continued his story by saying, “unlike banks, most<br />

supermarket chains do not have elaborate security systems.”<br />

I immediately contacted the reporter and demanded to know why<br />

he betrayed my confidence by using the information provided to<br />

him “off the record”. He calmly informed me that he did not<br />

betray the confidentially of the conversation because he did not<br />

attribute the information to me.<br />

Protect your business and yourself by learning and<br />

following a few very basic rules for dealing with the<br />

media in crisis situations. Media training for key<br />

individuals within an organization can pay big dividends<br />

in developing and executing an effective media strategy.<br />

Basic Assumptions When Dealing with the Media in<br />

Crisis Situations<br />

• Nothing you say to a reporter is ever “OFF THE RECORD.”<br />

As illustrated by my learning experience, never tell a reporter<br />

anything that you would be embarrassed to see on the six<br />

o’clock news.<br />

• “The media will say they want to say to fit their slant on a<br />

story.” Many people have been interviewed by a reporter and<br />

were shocked when they read the morning paper and<br />

discovered a very different slant or interpretation on what<br />

they actually “meant to say.” If a reporter interviews you,<br />

have a main theme or point to convey, say it first, say it often<br />

and repeat. When asked difficult questions, return to your<br />

theme. During an interview, the media controls the editing,<br />

the “slant,” and what they actually choose to air or print. The<br />

ONLY control you have in the process is what you actually<br />

say during the interview. Therefore, you must give them the<br />

sound bite you want to be aired or printed.<br />

Page 10<br />

Business Matters


• The worst and most embarrassing question that can be<br />

asked will be asked. Good reporters do their homework or<br />

at least know how to ask questions that will create a<br />

“good” reaction. During a crisis, talented media relations<br />

professionals will reach out to Operations, Marketing,<br />

Security and others in the field to gain a thorough<br />

understand of the crisis and the potential solutions and<br />

issues. Therefore, these key departments have an<br />

obligation to the company to help craft the responses to<br />

potentially embarrassing questions.<br />

• Spokespeople who say “no comment” are hiding something<br />

and are “guilty as sin.” When confronted in an ambush<br />

interview situation, instead of instinctively shouting “no<br />

comment,” have a few standard responses at your<br />

fingertips to get you out of the situation gracefully.<br />

• “We would be glad to help you but all media inquiries<br />

must go through our corporate office.”<br />

• “I’m sorry but at this time, my attention is focused on<br />

dealing with the situation.”<br />

Watch the nightly news and observe how other people<br />

respond without answering the reporter’s direct question.<br />

The best advice is….be prepared.<br />

Use your internal Media Relations professional as a resource<br />

regarding basic training on dealing with the media in a crisis.<br />

Even if you are never on camera or interviewed directly,<br />

increased knowledge of how to handle the media could<br />

significantly affect how the crisis is viewed in the eyes of the<br />

public-who are your customers.<br />

William A. Alford, CFE is president of International Lighthouse<br />

Group, Inc., a consulting firm specializing in training and<br />

consulting to the retail industry. Alford, a Certified Fraud<br />

Examiner, has over 20 years experience in creating and<br />

directing programs for retail companies to prevent fraud,<br />

manage crisis situations and protect the bottom line. Visit his<br />

blog at www.alfordlpgroup.com.<br />

Business Matters Page 11


NJRCC Foundation & Other Non-profits Benefit from<br />

Mainly Meetings Travel Services By Linda Cutrupi and Bob Masiello<br />

Picture yourself taking a mule<br />

ride into the Grand Canyon. No,<br />

wait! Imagine yourself on a river<br />

voyage through Russia. How<br />

about a romantic cruise to<br />

nowhere? Or a business trip that<br />

can ensure the success of your<br />

firm? Mainly Meetings Travel<br />

(MMT) tailors personal and<br />

business travel plans across the<br />

country or around the world.<br />

People who book personal or<br />

business travel with MMT know<br />

that their agent will take extra<br />

effort to find out their personal<br />

needs and wishes. MMT partners<br />

Linda Cutrupi and Bob Masiello<br />

are located in North Jersey and<br />

actively involved in the Chamber as<br />

well as the business and social life<br />

of the region. They pay special<br />

attention to the travel requirements<br />

of business people and individuals<br />

so that they can customize each trip<br />

based on clients’ needs, desires and<br />

budget.<br />

“We provide our travelers with<br />

custom arrangements for groups,<br />

families and organizations,”<br />

explains Linda Cutrupi explains.<br />

“Bob and I accommodate everyone<br />

who has special needs and we pay<br />

attention to special requests. Our<br />

goal is to make sure that everyone<br />

who books with us has a wonderful<br />

experience and that their vacations<br />

or business trips are outstanding.<br />

The Partnership Program<br />

What truly sets MMT apart from<br />

other travel agencies is that MMT<br />

raises funds for the Chamber’s<br />

Scholarship Foundation as well as<br />

other non-profit groups. Through<br />

their Partnership Program, an<br />

outgrowth of their personal<br />

involvement with non-profits (such<br />

St. Peter’s Haven for Families and the<br />

Passaic County Historical Society),<br />

MMT rebates 10 percent of the commissions<br />

earned from travel arrangements<br />

to non-profit groups with<br />

which clients are affiliated. Masiello<br />

explains, “If a Chamber member<br />

(L to R): College student Nicholas Mattera receives a<br />

NJRCC Foundation Scholarship award from Robert<br />

Jaffee, CFS Investment Advisory Services, LLC and Bob<br />

Massiello, Mainly Meetings Travel LLC.<br />

books travel that yields $500 in<br />

commissions, Mainly Meetings Travel<br />

will donate $50 to the Chamber’s<br />

Scholarship Foundation. Our<br />

contributions to the Foundation and<br />

other groups range from a few dollars<br />

to hundreds of dollars. Every time<br />

members of the Chamber or another<br />

non-profit book travel with<br />

us, we contribute a portion of our<br />

revenues to their organization.”<br />

Organized travel for non-profits<br />

Of special note are MMT’s group<br />

tours and cruises. For last year’s<br />

special voyage for Warren County’s<br />

House of the Good Shepherd older<br />

adult community, MMT’s special<br />

preparations and handling enabled<br />

people in their late 80s (some of<br />

whom required special health-related<br />

arrangements, i.e., oxygen therapy) to<br />

enjoy a fabulous five-night cruise<br />

onboard Royal Caribbean’s magnificent<br />

“Explorer of the Seas.” MMT is<br />

now setting up cruises ranging from a<br />

special two-night business networking<br />

junket to a nine-night sail for the 55+<br />

market.<br />

Other activities that support nonprofits<br />

include day trips such as:<br />

• The September 18 visit to the King<br />

Tut exhibition and side trip to<br />

Madame Tussaud’s Wax Museum in<br />

New York City<br />

• The October 2 Wine Train to<br />

Warren County wineries on a<br />

stream-locomotive-powered train<br />

with period passenger cars<br />

• The December 4 excursion to<br />

Bethlehem, PA for their famed<br />

pre-Holiday programs<br />

“Libraries, historical societies and<br />

other non-profits want to run trips but<br />

they can’t always fill the bus on their<br />

own,” explains Linda. “We put various<br />

organizations together so they can<br />

offer these opportunities to their<br />

members, even if only a few<br />

individuals from each group attend.”<br />

Destination weddings<br />

One final note: for those organizing a<br />

destination wedding, Linda is an<br />

expert at taking the “zilla” out of<br />

“Bridezilla”. She coordinates with the<br />

wedding planner at the venue, while<br />

also booking flights, car rentals and<br />

hotel rooms for guests as well the<br />

honeymoon get-away so the bride and<br />

groom can focus on building a new<br />

life together.<br />

Linda Cutrupi’s experience and<br />

professional relationships benefit<br />

travelers who book travel packages<br />

for families, organizations or<br />

destination weddings. Her “travel<br />

partner” Bob Masiello is networking<br />

across North Jersey through the North<br />

Jersey Regional Chamber and other<br />

non-profit groups (from college<br />

alumni associations to town libraries)<br />

who are seeking new sources of funds<br />

in these difficult times.<br />

Business Matters Page 13


Hired and Non-Owned Endorsement: A Recipe for Success<br />

By Joe Burak, Cupo Insurance with Naoma Welk, Editor, Business Matters<br />

Joe Burak, Cupo Insurance<br />

Anthony Chiccarelli grew<br />

up in an Italian household<br />

with women who were<br />

excellent cooks. From the<br />

time that Anthony could<br />

stand on a stool to help his<br />

grandmother make “gravy,”<br />

he knew he wanted to be<br />

a chef.<br />

Anthony graduated from the Culinary Institute of America<br />

(CIA) in Hyde Park, NY and armed with his diploma, his<br />

family recipes and a small loan, he opened Anthony’s Fine<br />

Cuisine in Bergen County, NJ. Patrons flocked from all<br />

over to dine at Anthony’s.<br />

Reservations for May 9 (Mother’s Day) were wild! When<br />

May 9th was filled, they booked time on the 8th and in<br />

some cases, even Friday, the 7th. Anthony was busier than<br />

a one-armed paper hangar, ordering food and organizing<br />

his staff. On Saturday morning, Anthony was making 15<br />

Tiramisu desserts when he discovered that he needed a<br />

few ingredients. He sent his sous chef, Joey to Restaurant<br />

Depot to pick up three gallons of heavy cream and five<br />

pounds of mascarpone cheese. Joey jumped into his truck<br />

and squealed out of the parking lot.<br />

of having a Hired and Non-Owned endorsement to his<br />

business owner’s General Liability policy. When the U.S.<br />

Post Office came after him for the unpaid damages,<br />

Anthony’s policy covered the $700,000 claim. Anthony<br />

knew that even though his business didn’t own any autos,<br />

without a Hired and Non-Owned endorsement he would<br />

be assuming a risk whenever he sent an employee on an<br />

errand.<br />

A Hired and Non-Owned policy protects your business<br />

in the event that an employee has an auto accident in his<br />

own car, on company business. Depending on the number<br />

of your employees, annual premiums can be as little as<br />

$200…a small sum for 365 nights of great sleep.<br />

For more information about Hired and<br />

Non-Owned Liability coverage, Call Joe Burak<br />

at Cupo Insurance Agency (973) 778-7770<br />

or email him at joe.b@cupo.com.<br />

Enroute, Joey was blinded by the late morning sun,<br />

missed a turn and plowed into the local post office,<br />

adjacent to Restaurant Depot. An explosion blasted Joey<br />

from the car and the post office caught fire. The mail<br />

inside fueled the flames and the post office was gutted.<br />

Luckily, Joey landed out of harms way and walked away<br />

with a few scratches.<br />

The insurance appraiser set damages at $1 million. Joey’s<br />

auto insurance covered a maximum of $300,000, leaving<br />

$700,000 unpaid. The postal authorities went after<br />

Anthony, because even though Joey was driving his own<br />

vehicle, he was on company business. Had Anthony not<br />

asked Joey to run an errand, there would have been no<br />

accident.<br />

When Anthony was studying at the CIA, he paid close<br />

attention to the business courses and knew the importance<br />

Page 14<br />

Business Matters


Member News<br />

Sean Ryan Honored as Board<br />

Member of the Palisades Agency<br />

Advisory Council<br />

Hanson and Ryan, Inc.<br />

(Totowa, NJ) announced<br />

that its Personal Lines<br />

Vice President, Sean M.<br />

Ryan received special<br />

membership status to<br />

the Palisades Agency<br />

Advisory Council (PAAC) by Palisades Safety<br />

and Insurance Management Corporation.<br />

Board members of the PAAC are strategic<br />

partners to Palisades and provide advice,<br />

ideas and recommendations in order for<br />

Palisades to better serve its local agents and<br />

its New Jersey policyholders. During the<br />

two-year council membership, members<br />

serve as liaisons to other New Jersey agents<br />

and agent associations.<br />

“We’re thrilled that Sean Ryan is now a<br />

member of the PAAC,” said Ed Fernandez,<br />

president and CEO of Palisades. “We value<br />

the open and constructive dialogue we share<br />

with the members of our Agency Advisory<br />

Council, and agents like Sean play a key role<br />

in better serving all of our New Jersey agents<br />

and customers.”<br />

Mr. Ryan is a licensed insurance producer<br />

and integral part of the Hanson & Ryan<br />

management team. He oversees the Personal<br />

Lines Department, while looking to grow the<br />

agency, increase the level of customer service<br />

and enhance the product lines the firm has to<br />

offer its customers.<br />

“I am honored to have been named to this<br />

role,” smiles Ryan. “It’s a great opportunity to<br />

have a positive impact on the insurance<br />

coverage that agents like me can offer our<br />

clientele. This position gives me the ability to<br />

address the needs of our customers and offer<br />

real feedback in terms of what’s happening in<br />

the marketplace.” Palisades operates in New<br />

Jersey and offers auto insurance through<br />

more than 300 independent agencies, like<br />

Hanson & Ryan across the state.<br />

Sean Ryan represents the fourth generation of<br />

Ryans to be actively involved at the Hanson &<br />

Ryan Insurance firm. He earned his Bachelors<br />

Degree from Seton Hall University where he<br />

majored in Business Marketing. Ryan is an<br />

active member of the New Jersey Young<br />

Agents Association.<br />

Founded in 1876, Hanson & Ryan, Inc. is one<br />

of New Jersey’s oldest independent insurance<br />

agencies offering a complete line of insurance<br />

products covering personal, business, health,<br />

life and financial planning services. The firm<br />

is presently completing its 134th year in<br />

business.<br />

Emerald Financial Resources of<br />

MassMutual Announce Scholarship<br />

Program for Local Multicultural<br />

College Students<br />

Emerald Financial Resources is sponsoring<br />

scholarships and internships in the financial<br />

services field. Local multicultural college<br />

students of African American/Black,<br />

Asian/Pacific Islander American and Hispanic<br />

American descent who live in Central Jersey<br />

are encouraged to participate. This program<br />

is part of a newly-expanded scholarship<br />

program sponsored by Emerald Financial<br />

Resources, a general agency of<br />

Massachusetts Mutual Life Insurance Co.<br />

(MassMutual).<br />

Students who qualify for the program may<br />

apply for one of three $5,000 college<br />

scholarships. Applicants must meet certain<br />

academic criteria, such as having concentrations<br />

in the fields of business, economics,<br />

finance, financial planning, management,<br />

marketing or sales. Nationally, MassMutual is<br />

making $135,000 in scholarships available in<br />

nine metropolitan areas.<br />

“We’ve always been committed to attracting<br />

talented professionals to the field of financial<br />

services, and in particular to supporting people<br />

of diverse backgrounds,” said Michael<br />

Vesuvio, President of Emerald Financial<br />

Resources “These scholarships and internship<br />

opportunities will ultimately help us better<br />

serve Central New Jersey’s increasingly<br />

diverse community.”<br />

“Our scholarship program is a very important<br />

part of our commitment to diversity and<br />

education, and because of it and our other<br />

efforts, we’re already making a big difference<br />

in the lives of the communities we serve,”<br />

said Nick Fyntrilakis, Assistant Vice President<br />

of Community Responsibility for MassMutual.<br />

The application deadline is May 30, and<br />

winners will be notified in late summer.<br />

For more information visit<br />

www.hsf.net/massmutual.aspx.<br />

About MassMutual<br />

Founded in 1851, MassMutual is a leading<br />

mutual life insurance company that is run for<br />

the benefit of its members and participating<br />

policyholders. The company has a long history<br />

of financial strength and strong performance,<br />

and although dividends are not guaranteed,<br />

MassMutual has paid dividends to eligible<br />

participating policyholders every year since<br />

the 1860s. With whole life insurance as its<br />

foundation, MassMutual provides products to<br />

help meet the financial needs of clients, such<br />

as life insurance, disability income insurance,<br />

long-term care insurance, retirement/401(k)<br />

plan service and annuities. In addition, the<br />

company’s strong and growing network of<br />

financial professionals helps clients make<br />

good financial decisions for the long-haul.<br />

MassMutual Financial Group is a marketing<br />

name for Massachusetts Mutual Life<br />

Insurance Company (MassMutual) and its<br />

affiliated companies and sales representatives.<br />

MassMutual is headquartered in<br />

Springfield, Massachusetts and its major<br />

affiliates include: Babson Capital Management<br />

LLC; Baring Asset Management Limited;<br />

Cornerstone Real Estate Advisers LLC; The<br />

First Mercantile Trust Company; MassMutual<br />

International LLC; MML Investors Services,<br />

Business Matters Page 15


Inc., member FINRA and SIPC;<br />

OppenheimerFunds, Inc.; and The<br />

MassMutual Trust Company, FSB.<br />

Inez I. Ramirez Appointed<br />

Financial Services Officer<br />

Columbia Bank<br />

announced that Inez<br />

I. Ramirez has been<br />

appointed Financial<br />

Services Officer in<br />

charge of their community<br />

branch office<br />

in Paramus, located at<br />

S-134 Farview Avenue.<br />

Mrs. Ramirez brings to her new position more<br />

than 10 years of local banking experience.<br />

She joined Columbia in 1998, as a Teller in<br />

the bank’s Wyckoff branch. In 2002, she<br />

became a Customer Service Representative<br />

at the bank’s River Road (Fair Lawn) branch<br />

and two years later, was promoted to<br />

Assistant Branch Manager. She became<br />

Branch Manager in charge of Columbia’s<br />

Farview Avenue (Paramus) branch in 2009.<br />

A well-known figure in banking, business and<br />

community affairs, Mrs. Ramirez is an active<br />

member of the Fair Lawn Chamber of<br />

Commerce, the Fair Lawn Sunrise Rotary Club<br />

and the Hispanic Chamber of Commerce. She<br />

lives in Fair Lawn with her husband, Luis and<br />

one child.<br />

Columbia Bank Grants Help<br />

Flood Victims<br />

As part of Columbia Bank’s ongoing<br />

community support the bank is making a<br />

special effort to purchase replacement<br />

home appliances for a select group of<br />

homeowners affected by the heavy flooding<br />

that recently took place throughout northern<br />

New Jersey.<br />

By working with local municipalities and<br />

emergency management officials, Columbia<br />

identified residents who were hardest hit and<br />

who were in immediate need of assistance.<br />

The Bank responded by issuing community<br />

Shown assisting a Pompton Lakes Resident Kim Lewis<br />

(second from left) with her appliance selection, at the<br />

P.C. Richards Appliance Superstore in Paramus, are:<br />

Kathleen Cole, Mayor of Pompton Lakes (far left),<br />

Raymond Hallock, President and CEO of Columbia Bank<br />

(second from right), and Phil Sohn (far right), Columbia<br />

Bank’s Pompton Lakes Branch Manager.<br />

grants to purchase replacement home<br />

appliances (washers, dryers, refrigerators<br />

and/or stoves).<br />

Passaic County Technical Institute<br />

Students Thank Columbia Bank<br />

In January, Columbia Bank, SLA members<br />

re-elected two directors and elected one new<br />

director to serve on the institution’s Board of<br />

Directors. At the annual meeting, board<br />

members José B. Guerrero and John S.<br />

Sturges were re-elected to serve three-year<br />

terms. Anthony S. Cicatiello is Columbia’s<br />

newest board member, will serve for a term<br />

of one year.<br />

“We are elated to have Anthony S. Cicatiello<br />

on board and are confident that his impressive<br />

background and unique skill set will be<br />

an asset,” said José B. Guerrero, Chairman,<br />

President and Chief Executive Officer. “This<br />

board collectively forms a very strong team<br />

and we will see to it that Columbia continues<br />

to be one of New Jersey’s strongest community<br />

banks for years to come.” Guerrero went<br />

on to say, “We continue to stand strong in the<br />

face of today’s challenging economic climate,<br />

because our principles never change. We are,<br />

have been, and always will be, fully committed<br />

to our customers, in doing what’s right for<br />

them, and in operating the bank with the<br />

highest level of integrity and prudence<br />

possible.”<br />

Anthony S. Cicatiello is Chair of CN<br />

Communications International, Inc., a public<br />

relations and marketing communications firm.<br />

For three decades, Anthony Cicatiello has<br />

brought diverse experience to the complex<br />

intersection of business, government and<br />

media. He has counseled numerous Fortune<br />

500 companies, institutions of higher education,<br />

municipalities, regional utilities and<br />

nonprofit organizations, among others. He<br />

works with clients to address the needs of<br />

targeted constituencies amidst vigorous policy<br />

debates, increasing accountability and<br />

changing priorities.<br />

(L to R): Thomas Bove and Angelo Cassilli, PCTI Faculty<br />

Advisors; Raymond Hallock, Columbia’s President and<br />

CEO, and PCTI students Stephanie Dorantes, Sebastian<br />

Pachon, Kristina Martinez and Abdul Latif. The students<br />

presented the bank with three student-drawn illustrations<br />

and gourmet baked goods prepared at the school’s<br />

Culinary Institute.<br />

José B. Guerrero has been with Columbia<br />

Bank for over twenty years. He is currently<br />

the Chairman of the Board and has been<br />

serving as President and Chief Executive<br />

Officer of Columbia Bank since January 1995.<br />

He joined the Columbia Board in 1991.<br />

John S. Sturges has served as Director of<br />

Columbia Bank since 2007. He was President<br />

of Siebrand-Wilton Associates, Inc. as well as<br />

the Managing Principal of its Benefits and<br />

Compensation Design Group. He is an active<br />

member of the Human Resource Planning<br />

Society, Society for Human Resource<br />

Management, World at Work and the<br />

International Foundation of Employee Benefits<br />

Plans.<br />

Foundation for the Handicapped Is<br />

Latest Recipient of Columbia Bank<br />

Foundation Grant<br />

Columbia Bank presented the Foundation for<br />

the Handicapped, a Wayne-based employment<br />

program for handicapped adults, with a<br />

Page 16<br />

Business Matters


$14,500 grant through their Columbia Bank<br />

Foundation. The grant is for the upgrade of<br />

their heating and air conditioning (HVAC)<br />

system at their Wayne workshop facilities.<br />

Created to serve the needs of local<br />

communities, the Columbia Bank Foundation<br />

provides grants and contributions to<br />

organizations recognized as tax-exempt<br />

under Section 501 (c)(3) of the Internal<br />

Revenue Code. The Columbia Bank<br />

Foundation actively seeks to provide support<br />

in four major areas: affordable housing<br />

programs, community investment and economic<br />

development opportunities, financial<br />

literacy and educational opportunities, and<br />

health and human services. Columbia Bank<br />

gives special consideration to programs that<br />

provide a measurable community impact.<br />

(L to R): Tom Collins and Sandra Pine, Directors of the<br />

Foundation for the Handicapped, Angelo DiNome,<br />

Chairman of the Foundation for the Handicapped and<br />

Raymond G. Hallock, President and CEO of Columbia<br />

Bank.<br />

Dover Business College Opens<br />

New Library with Ribbon-Cutting<br />

Ceremony<br />

Dover Business College opened the doors<br />

to its new library with a ribbon-cutting<br />

ceremony at the Dover Campus on March 3.<br />

The library offers students a variety of<br />

resources, including a wide collection of<br />

healthcare, business and computing publications<br />

and journals to support the Dover<br />

Business College curriculum.<br />

“The library plays an important role in the<br />

educational careers of our students, and we<br />

are excited to provide our students, faculty<br />

and staff with this new space,” said Dover<br />

Business College Vice President, Academic<br />

Affairs, Devorah Namm, PhD.<br />

In addition to its collection of books and<br />

(L to R): Students study at the new Dover Campus library.<br />

The library offers students a variety of resources,<br />

including a wide collection of healthcare, business and<br />

computing publications and journals to support the Dover<br />

Business College curriculum.<br />

journals, the library provides computers,<br />

study tables and many online resources for<br />

research projects and classroom needs.<br />

“We want this to be a place where students<br />

can gather, study and collaborate,” said<br />

Dover Business College Librarian Vicki Sciuk.<br />

“The library’s new resources and professional<br />

staff are here to help students make the most<br />

of their time at Dover.”<br />

Dover Business College, with locations in<br />

Dover, Clifton and Newark, NJ, is a nationally<br />

accredited private college with a more than<br />

50-year history of preparing students for<br />

successful careers in healthcare, business<br />

and information technology. Facilities include<br />

lecture and computer classrooms utilizing the<br />

most current and widely used technology.<br />

Healthcare programs utilize fully equipped<br />

operating rooms, nursing labs and medical<br />

assistant laboratories.<br />

To find out more about Dover Business<br />

College, call 866-GoDover (463-6837) or<br />

visit www.dover.edu.<br />

Christopher A. Dragone Joins<br />

Hanson & Ryan Inc. As a<br />

Commercial Insurance Producer<br />

Hanson and Ryan, Inc. (Totowa, NJ)<br />

announced that Christopher A. Dragone has<br />

joined the firm as a Commercial Insurance<br />

Producer.<br />

As a licensed insurance producer, Mr.<br />

Dragone will be responsible for the<br />

acquisition and maintenance of commercial<br />

line clients. In coordination with the entire<br />

staff at Hanson and Ryan, he will be offering<br />

a full line of commercial insurance including<br />

Property, General and Excess Liability,<br />

Worker’s Compensation, Commercial Auto,<br />

Professional Liability, Inland/Ocean Marine,<br />

Flood, Bonds, and a variety of special<br />

programs. “After nine successful years as a<br />

financial consultant focusing on life, disability<br />

and long-term insurance, I am very excited to<br />

expand my insurance practice with Hanson<br />

& Ryan,” commented Mr. Dragone.<br />

Mr. Dragone comes to<br />

Hanson and Ryan<br />

following nearly ten<br />

years with AXA Advisors,<br />

LLC, where he was a<br />

Financial Consultant for<br />

individual and business<br />

owner financial planning. He is a graduate of<br />

Passaic Valley High School and holds BS and<br />

MBA degrees from Seton Hall University. He<br />

graduated Cum Laude.<br />

“We are pleased to add Chris Dragone to<br />

our professional team,” states Terry Ryan,<br />

Hanson & Ryan’s President and CEO. “With<br />

his years of experience and thorough<br />

knowledge of insurance products, Chris has<br />

a proven track record of developing trusting<br />

and meaningful client relationships.”<br />

Mr. Dragone lives in Totowa and is a member<br />

of the South Monmouth Board of Realtors.<br />

He volunteers for the Muscular Dystrophy<br />

Association THON and Penn State Fund<br />

Raising. When not working, Chris enjoys<br />

various recreational activities including travel,<br />

sports, museums and history.<br />

Berkeley College Presents Check<br />

At the April 7 Borough Council Meeting, Teri Duda, Senior<br />

Vice President of External Affairs at Berkeley College<br />

presented a check in the amount of $18,758 to Pat<br />

Lepore, Woodland Park Mayor to sponsor the purchase of<br />

seven signs to be placed at the entrance points to<br />

Woodland Park.<br />

Business Matters Page 17


Business Matters<br />

Ad Copy Deadline Dates 2010<br />

Ad space must be reserved one week before<br />

the due date.<br />

ISSUE:<br />

July/August<br />

Due: June 15<br />

Sept./Oct.<br />

Due: August 15<br />

Nov./Dec.<br />

Due: Oct. 15<br />

FEATURED SECTIONS:<br />

Education<br />

Back-to-School<br />

Automotive<br />

Transportation<br />

Retail<br />

Gifts<br />

Jan./Feb. 2011 Banking<br />

Due: Dec. 15, 2010<br />

All letters and photos will be considered as<br />

intended for publication and Business<br />

Matters reserves the right to edit and/or<br />

comment on submitted materials.<br />

Submit editorial and/or advertising to Naoma<br />

Welk at Naoma@welkink.com or phone her<br />

at (973) 762-6243.<br />

• By-lined Articles<br />

• Press Releases<br />

• Marketing Materials<br />

• Internal and External<br />

Communications<br />

• Brochures<br />

• Technical Documents<br />

(973) 762-6243<br />

New Members<br />

We are pleased to announce that<br />

seven companies have joined the<br />

North Jersey Regional Chamber of<br />

Commerce, making it one of the<br />

largest chambers in the state. Please<br />

join us in welcoming our newest<br />

members and we hope you will<br />

patronize them whenever possible.<br />

Atlantic Ro-Ro Carriers,<br />

Inc.<br />

Atlantic Ro-Ro Carriers (ARRC) was<br />

established in 1995 as a liner service,<br />

operating between the port of Saint-<br />

Petersburg, Russia and several U.S. East<br />

Coast and Gulf ports. The Line is a<br />

market leader for trans-Atlantic transit<br />

times and schedule frequency.<br />

ARRC operates a fleet of modern, geared,<br />

multi-purpose, ice-class ships capable of<br />

handling a wide range of cargos and<br />

ensuring safe and consistent year-round<br />

delivery. As an extension to its services,<br />

the Line provides an intermodal delivery<br />

to and from any point in Canada, USA,<br />

Russia and the CIS region backed by<br />

through bills of lading and an extensive<br />

container network.<br />

Today, ARRC has grown into an affiliation<br />

of five companies with offices in Montreal<br />

(QC) Canada, Clifton (NJ) USA, Houston<br />

(TX) USA, Moscow and Saint-Petersburg,<br />

Russia with a staff of over 100 people<br />

responsible for moving millions of tons of<br />

cargo.<br />

Yefim Levin<br />

Atlantic Ro-Ro Carriers, Inc.<br />

1051 Bloomfield Avenue<br />

Clifton, NJ 07012<br />

www.arrcm.com<br />

yefim@arrcm.com<br />

Assessment Solutions<br />

Assessment Solutions helps companies<br />

gain a competitive advantage by helping<br />

them more effectively hire, develop,<br />

and retain top-performing employees.<br />

We provide comprehensive preemployment<br />

assessments, skill tests,<br />

and employee development tests that not<br />

only help employers select the right<br />

person for each job, but also provide<br />

guidance on how to most effectively<br />

manage that person in order to get them<br />

to reach their full potential. Our human<br />

resource management and employee<br />

assessment tools have been developed<br />

and validated by Profiles International,<br />

Inc., the world leader in helping<br />

companies to select and develop<br />

high-performing workplaces.<br />

David Simm<br />

Assessment Solutions<br />

40 Green Terrace Way<br />

West Milford, NJ 07480<br />

(201) 694-7253<br />

www.assessmentsolutions.net<br />

dsimm@assessment-solutions.net<br />

North Jersey Orthopedic<br />

& Sports Medicine<br />

Institute, LLC<br />

Dr. Russonella is an Orthopaedic &<br />

Sports Specialist who is an committed<br />

to excellence in providing the highest<br />

quality orthopaedic care possible while<br />

striving to return patients to an active,<br />

pain-free lifestyle. Whether treating<br />

immediate or chronic issues, he strives<br />

to integrate the practice of prevention in<br />

all treatment plans as a way to help<br />

alleviate potential issues in the future.<br />

Michael C. Russonella, D.O.<br />

North Jersey Orthopedic & Sports<br />

Medicine Institute, LLC<br />

1111 Paulison Avenue<br />

Clifton, NJ 07011<br />

mrussonello@hotmail.com<br />

Page 18<br />

Business Matters


ECSI International, Inc.<br />

ECSI is a hi-tech security solutions<br />

provider that manufactures stand-alone<br />

and fully integrated perimeter intrusion<br />

detection systems. ECSI serves the<br />

defense, energy, petrochemical, water,<br />

embassy, transportation and borders<br />

industries. Since 1976, ECSI has been<br />

producing quality and innovative<br />

perimeter protection sensors and<br />

systems designed to solve site-specific<br />

security needs.<br />

Some of the high profile classified sites<br />

including military installations, government<br />

facilities, transportation systems<br />

and large private sector petrochemical<br />

and pharmaceutical facilities. ECSI’s<br />

solutions are designed and manufactured<br />

in compliance with the ISO 9001:2000<br />

international standard.<br />

Arthur Birch<br />

ESCI International, Inc.<br />

790 Bloomfield Avenue, C1<br />

Clifton, NJ 07012<br />

www.anti-terrorrism.com<br />

a_birch@ecslInternational.com<br />

FSR Inc.<br />

FSR Inc. is a manufacturer of a wide<br />

variety of products including floor, wall,<br />

table, and ceiling boxes specializing in<br />

AV connectivity needs as well as a full<br />

line of interfaces, distribution amplifiers,<br />

matrix switchers, seamless switchers<br />

and CATx solutions.<br />

Walter Gould<br />

244 Bergen Boulevard<br />

Woodland Park, NJ 07424<br />

www.fsrinc.com<br />

Superior Exterminators<br />

Superior Exterminators is a family owned<br />

full-service pest control company that<br />

provides service to commercial, corporate<br />

and residential accounts. We resolve pest<br />

issues with Termites, Rodents, Ants,<br />

Roaches, Spiders, Bees, Bedbugs and any<br />

other insects that crawl, jump or fly.<br />

Superior’s technicians are trained to treat<br />

each facility that has become a target for<br />

pests, as a unique location. Our<br />

PestGuard Program protects your home<br />

for a full year at less than 99 cents a day.<br />

Our quality service features an inside and<br />

outside treatment program that enables<br />

us to provide you with optimum<br />

protection. We believe that technology is<br />

paramount to keeping our clients<br />

informed of the status of their account.<br />

We use CN4 mobile computers that<br />

create accountability and provide instant<br />

access to our clients’ historical and<br />

current information. We offer special<br />

discounts to Chamber of Commerce<br />

members and their families. At Superior<br />

Exterminators, our goal is to establish<br />

accountability and earn your trust.<br />

James Horan<br />

482 Notch Road<br />

Woodland Park, NJ 07424<br />

www.superiorexterminators.com<br />

superiorexterminators@gmail.com<br />

surfaces. The company’s specialty is<br />

cleaning tile and grout, but they can do<br />

much more. Some of the surfaces TURBO<br />

CLEAN360 treats with special equipment<br />

are stone floors, counter tops, shower<br />

enclosures, garage floors, driveways, pool<br />

decks and patios. Commercial surfaces<br />

are tile, stone and brick floors in lobbies,<br />

entries, offices, hallways, restrooms,<br />

kitchens, walkways and counter tops.<br />

TURBO CLEAN360 is a fully licensed and<br />

insured company serving the greater<br />

Northern New Jersey area. The goal is to<br />

provide customers with astonishing<br />

service and the best investment in<br />

cleaning and restoring hard surfaces.<br />

We provide professional, affordable,<br />

high-quality service.<br />

With TURBO CLEAN360 there are no<br />

surprises and no hidden charges. We’ll<br />

clean your floor or hard surface like it has<br />

never been cleaned before!<br />

Anthony Cabrera<br />

1005 Kennedy Boulevard<br />

North Bergen, NJ 07047<br />

www.turboclean360.com<br />

info@turboclean360.com<br />

FSR works to be as green as possible<br />

by using a lead-free process on our<br />

electronics, being an Energy Star Partner,<br />

and manufacturing products in the United<br />

States. By manufacturing in the US, FSR<br />

eliminates the fossil fuels necessary to<br />

ship product in from abroad while also<br />

supporting the US economy.<br />

TURBO CLEAN360<br />

TURBO CLEAN360 offers fast, effective,<br />

and affordable solutions that clean any<br />

hard surface: natural stone; travertine;<br />

brick; concrete; and stucco. TURBO<br />

CLEAN360 cleans vertical or horizontal<br />

Business Matters Page 19


Richard J. DeLuca<br />

On April<br />

25, the<br />

Chamber<br />

lost a true<br />

friend and<br />

long time<br />

member,<br />

Rich<br />

DeLuca.<br />

Rich will be remembered for his<br />

devotion to his family and friends,<br />

his unwavering support for the North<br />

Jersey Regional Chamber of<br />

Commerce and his kindness and<br />

generosity to all.<br />

Thirty years ago, Rich became a<br />

member of our Chamber and quickly<br />

got involved. Over the years he<br />

participated on numerous committees<br />

and served as chairman of several,<br />

most notably the Sports Dinner<br />

Committee and the Golf Invitational<br />

Committee. He was also active on the<br />

Clifton Economic Development<br />

Commission and served on the<br />

NJRCC Foundation Board.<br />

In time, Rich took on a leadership<br />

role within the organization, first<br />

joining the Board of Directors and<br />

then the Executive Committee. In<br />

2007, he was elected to serve as<br />

Chairman of the Board for a two-year<br />

term, successfully leading the<br />

organization through a period of<br />

change and growth.<br />

Rich frequently commented that while<br />

he appreciated the business he<br />

developed through the Chamber, he<br />

was most thankful for the many<br />

friends he found here.<br />

Rich will be missed by all who had<br />

the privilege of knowing and working<br />

with him. He was a team player,<br />

low key but always in charge. His<br />

business acumen combined with a dry<br />

sense of humor set a high standard<br />

for every meeting in which he<br />

participated. We extend our<br />

condolences to his wife Cathy, his<br />

sons John and Tony, step-daughter<br />

Daria and her husband Rob, step-son<br />

Franco, grandson Michael and his<br />

colleagues at Hanson & Ryan, Inc.,<br />

where he served as Vice President.<br />

Gloria Martini<br />

President, NJRCC<br />

The Skylands Manor<br />

The Skylands Manor has become New Jersey’s premier<br />

destination wedding site. Nestled among 100 acres of<br />

manicured grounds that are the New Jersey Botanical<br />

Gardens, Skylands offers romance and glamour for<br />

weddings that are reminiscent of those found in fairy<br />

tales.<br />

Overnight accommodations are anything but ordinary when you<br />

and your guest choose to stay in the 24 bedrooms atop the<br />

Manor. Breakfast or brunch will be served in your private granite<br />

breakfast room.<br />

Imagine your ceremony in your own private chapel by the lake or<br />

along a tree-lined orchard. Your cocktail party will begin in the<br />

Manor house within rooms adorned with woodwork and marble,<br />

hundreds of years old.<br />

The ballroom reflects warmth with an old-world style of elegance<br />

that is prevalent throughout the mansion. A favorite of Skylands<br />

brides is the private bridal suite that they enjoy for the day.<br />

Photographers usually begin there and then spend the remainder<br />

of the day taking photos of the bride and her guests at the<br />

numerous “photo opportunity” sites throughout the castle and its<br />

grounds.<br />

This once in a lifetime moment<br />

should be spent where you have<br />

always dreamed of having it…at a<br />

castle just for you, your fiancé and<br />

your guests!<br />

The gourmet cuisine and professional<br />

service at Skylands is hospitably<br />

offered by Frungillo Caterers. The<br />

Frungillo family has been catering to<br />

brides for three generations.<br />

Skylands’ entire staff is at your<br />

disposal for the day. The butcher, the<br />

baker and the candlestick maker will all be on hand to make sure<br />

that your day runs as per your plans. Oh yes, and of course, your<br />

private bridal assistant will be there for you as well.<br />

For a tour of the Skylands Manor and the New Jersey Botanical<br />

Gardens, please call Linda Pergola at (973) 962-9370. Or visit our<br />

web site at www.frungillo.com.<br />

Skylands is owned by the State of New Jersey and<br />

exclusively run by Frungillo Caterers. Frungillo Caterers<br />

Tel (973) 256-9380, Fax (973) 263-4143,<br />

www.Frungillo.com.


Through Our Partnership Program, Mainly Meetings Travel Expands<br />

Your Horizons through Travel For Business or Pleasure,<br />

while Generating Funds For the NJRCC Foundation and<br />

Other Valued Not-for-Profit & Charitable Groups.<br />

Business Trips • Vacations • Cruises • Group Tours<br />

Day Trips • Destination Weddings • Honeymoons<br />

Linda Cutrupi - Linda@MainlyMeetingsTravel.com<br />

Bob Masiello - Bob@MainlyMeetingsTravel.com<br />

535 Floyd Street<br />

Englewood Cliffs, NJ 07632<br />

(201) 568-2146 V&F<br />

www.MainlyMeetingsTravel.com<br />

Business Matters Page 21


Responsible Corporate Citizenship: It’s Good Business<br />

By Naoma Welk, Editor Business Matters<br />

New Jersey Students Learn<br />

Money Management Skills<br />

Capital One and Junior Achievement Team Up to Teach<br />

Financial Literacy Lessons to High School and Middle<br />

School Students with Mobile Finance Park<br />

Capital One Financial Corporation and Junior<br />

Achievement brought Capital One/Junior<br />

Achievement Finance Park TM , an innovative<br />

mobile financial education program, to New<br />

Jersey public middle and high schools. The<br />

eight-week program was designed to teach basic<br />

money management skills to more than 1,850<br />

local students at the learning lab, located at the<br />

National Newark Building, 744 Broad Street in<br />

Newark, NJ.<br />

economic opportunity. This is a unique and creative way to help<br />

youngsters become financially literate.”<br />

The first Capital One/Junior Achievement Finance Park began<br />

as a pilot in October 2006, in McLean, Va. The pilot was such<br />

a resounding success that the two organizations have since<br />

expanded the initiative to eight markets serving 33,000 middle<br />

school students through 2009.<br />

The Global Roche Employee<br />

Children’s Walk<br />

Hoffmann-La Roche Inc. (Roche), based in Nutley, N.J., is a member<br />

of the Roche Group, one of the world's leading research-oriented<br />

healthcare groups with core businesses in pharmaceuticals and<br />

diagnostics.The variety and reach of Roche’s community affairs<br />

programs is extensive. This is the second in a series of articles<br />

about how the Roche Nutley facility practices responsible corporate<br />

citizenship.<br />

Several of the social responsibility initiatives that form the<br />

foundation of the community affairs programs at Roche’s Nutley<br />

research facility are based on those of Roche’s parent company,<br />

F. Hoffmann-La Roche Ltd. in Basel, Switzerland.<br />

A Capital One representative volunteers her time to help two students<br />

learn about money management.<br />

Students at Capital One/Junior Achievement<br />

Finance Park had fictional jobs, incomes, families<br />

and expenses. They had to develop and stick<br />

to appropriate budgets. Students learned how to<br />

budget housing, furnishings, investments, food,<br />

entertainment, phone, cable, savings and<br />

charitable contributions. Nearly 360 Capital One<br />

Bank associates mentored students along their<br />

financial journey at the Park.<br />

“Our investment in Capital One/Junior<br />

Achievement Finance Park is more than just doing<br />

the right thing; it teaches students important skills<br />

that they can use for the rest of their lives,” said<br />

Doug Kennedy, New Jersey State Market<br />

President for Capital One Bank. “Our associates<br />

who volunteer at Finance Park are able to play a<br />

key role in encouraging financial literacy and<br />

Director of Corporate Relations and Contributions, Pat Hughes<br />

explains, “One of those programs is the Global Employee<br />

Children’s Walk, a world-wide program designed to raise money<br />

for vulnerable children. Each year, sites around the world hold<br />

the Walk on June 16, the International Day of the African Child.<br />

Nutley was one of the pilot sites for the program, participating<br />

since 2003.”<br />

In advance of the Walk, Roche’s Nutley employee participants<br />

invite their colleagues, friends and family members to sponsor<br />

them in the 5K (3.1 miles) Walk. The route involves local streets<br />

in Nutley and residents often see more than 900 employees<br />

walking in rain or shine. Once an employee crosses the finish<br />

line, he or she turns in their sponsorship monies, which the<br />

company matches dollar for dollar. All of the donations support<br />

local causes.<br />

Hughes notes that local affiliates have the option of selecting an<br />

issue that is topical in their communities. “However,” she<br />

explains, “since AIDS is still an issue in our own metropolitan<br />

area, we prefer to support New Jersey AIDS Partnerships.”<br />

Funds designated for New Jersey non-profits support agencies<br />

that deliver services to New Jersey children orphaned by AIDS<br />

and their families and/or second caregivers. Roche also<br />

Page 22<br />

Business Matters


contributes funds to organizations that increase<br />

the health literacy and empowerment of poor, primarily<br />

minority women of childbearing age who<br />

are living with HIV. In addition, the company also<br />

donates funds to help recruit and train high-risk<br />

adolescents and young adults as peer Outreach<br />

Workers to provide HIV/AIDS awareness and<br />

risk-reduction education to their peers.<br />

The company match of funds raised through the<br />

Walk support programs in Malawi, Africa. Why<br />

Malawi, you ask? Years ago, the parent company<br />

designated Malawi because it found that a high<br />

proportion of that country’s adults/parents were<br />

infected with AIDS. Hughes explains, “When parents<br />

die, their children become orphans who are<br />

typically absorbed into their extended families.”<br />

As a result of the parent’s death, the extended<br />

family has an added burden of supporting more<br />

children, which makes life more difficult. Roche<br />

is dedicated to supporting organizations in Malawi<br />

that work to better the lives of those orphaned<br />

children and as a result, the families in which<br />

they live.<br />

With a population of more than ten million<br />

people, Malawi is known as the “warm heart of<br />

Africa” because their people are friendly.<br />

Malawians typically live with their extended<br />

families in huts grouped together in villages.<br />

Family members share work and resources.<br />

Fritz Hoffman began his career in 1893 as an<br />

industrial chemist and partner in a pharmacy<br />

business. In 1896, he founded F. Hoffman-<br />

LaRoche Ltd. in Basel, Switzerland. Today the<br />

global company employs 80,000 people in 150<br />

countries around the world.<br />

The Cupo Agency at (973) 778-7770. The drop-off location is<br />

The Cupo Agency, 50 Mt. Prospect Avenue, Clifton, NJ 07013<br />

Columbia Bank Foundation Makes Grant<br />

to Chilton Memorial Hospital<br />

Bank Foundation Grant Supports Chilton’s New Oncology Room<br />

(L to R): Shown taking part in the presentation are Raymond G.<br />

Hallock, President and CEO of Columbia Bank, Dawn Jones,<br />

Executive Vice President, and Deborah Zastocki President/CEO,<br />

Chilton Memorial Hospital.<br />

Columbia Bank<br />

presented Chilton<br />

Memorial Hospital<br />

with a $25,000 grant<br />

through their<br />

Columbia Bank<br />

Foundation. This<br />

community grant<br />

supports the<br />

expansion of their<br />

Comprehensive Breast<br />

Center in Pompton<br />

Lakes, New Jersey.<br />

The Foundation was created to serve the needs of local communities<br />

through grants and contributions to organizations that are recognized<br />

as tax-exempt under Section 501 (c)(3) of the Internal Revenue<br />

Code. The Columbia Bank Foundation actively seeks to provide<br />

support in four major areas: affordable housing programs,<br />

community investment and economic development opportunities,<br />

financial literacy and educational opportunities and health and<br />

human services. Special consideration is given to programs that<br />

provide a measurable community impact.<br />

Cupo Cares<br />

Food Drive Campaign 2010 Benefits Food Banks<br />

Many area food banks in the post-holiday season<br />

are struggling to keep their shelves filled. In order<br />

to help stock these shelves, The Cupo Agency is<br />

hosting a food drive named Cupo Cares.<br />

Donors may donate non-perishable items, including<br />

canned goods such as meat, fish, fruit and<br />

vegetables, juice, baby formula and diapers, bar<br />

soap, toothpaste and toothbrushes. For more<br />

information about appropriate donations, contact<br />

Business Matters Page 23


Steve Cullman, managing partner of<br />

the Bonefish Grill (28 Route 46, Pine<br />

Brook, (973) 227-2443) says, of his<br />

establishment, “We’re polished<br />

casual.”<br />

Yep – that just about says it all.<br />

My partner Lucille says that Bonefish<br />

“always gets business.” Yeah, that too.<br />

When you enter Bonefish Grill, you don’t<br />

feel like you’ve entered a chain<br />

restaurant. This is fine dining with<br />

servers wearing chef coats, cleanliness<br />

with the look of a spit-shine, and plate<br />

presentation magnifique. “Our goal,”<br />

says Cullman, “is fine dining selections<br />

at casual dining prices.”<br />

Achieved.<br />

By Steve Sears<br />

Okay, so you’re looking for the special<br />

place to power dine or powwow after<br />

work? This is it. Noise level? Well, that<br />

depends. You can you spend your<br />

4:00 p.m. – 6:30 p.m. Happy Hour time<br />

in the bar and enjoy tunes, food, drink<br />

and laughs, or if yours is the quiet, sit<br />

down dinner discussion, the dining<br />

room promises lower volume and more<br />

privacy. Featured are $1.00 draft beers,<br />

half-price house wines and call liquors.<br />

Lucille and I started our evening with<br />

Bang Bang Shrimp, a tower of<br />

Bonefish’s signature appetizer – spicy,<br />

thick and crunchy shrimp – side by<br />

side with warm bread and a dip<br />

consisting of pesto sauce, parmesan<br />

cheese, pine nuts and basil. We’d<br />

reached heaven early in life. For<br />

entrees, I enjoyed the sirloin steak &<br />

crab cake dinner,<br />

both grilled to<br />

perfection, with a<br />

side of chick peas,<br />

while Lucille<br />

ordered the mixed<br />

grill sirloin, scallop<br />

and shrimp<br />

special, with a side<br />

of spinach sautéed<br />

in garlic. Dessert?<br />

We found room,<br />

somehow, to put<br />

away a macadamia<br />

nut brownie and<br />

Crème Brulee.<br />

“Good is a ‘fail’,”<br />

claims Steve<br />

Cullman, “I want<br />

every meal to be<br />

great. We have to<br />

be in the top 1%.”<br />

Great was our<br />

meal, as was the<br />

whole experience.<br />

Baskinger’s Looks<br />

Forward to Rebounding<br />

from the Recession<br />

By Steve Sears<br />

Joe Argieri has owned Baskinger’s<br />

in Clifton, a popular deli, caterer and<br />

bakery, since 2002. And his business<br />

is down – way down.<br />

“It (the economical recession) is<br />

something that affects everyone to<br />

some degree,” says Joe. That “degree”<br />

at Baskinger’s, in business for over 80<br />

years, has been a decline in the walk-in<br />

crowd for lunch, “about 1/3 since July<br />

2008.” He also claims his colleagues<br />

have been hurt as well.<br />

Even Baskinger’s new bakery is suffering.<br />

“Sunday used to be our best day.<br />

Now our worst day in the bakery is<br />

Sunday. People will make their coffee<br />

at home, read the paper online, have<br />

toast instead or rolls and doughnuts.”<br />

The problem? The bills don’t evaporate<br />

like water in a steam table. The landlords<br />

and energy providers, to name a<br />

few, still want their piece of the pie. So,<br />

in order to survive, Argieri resorted to<br />

measures that aren’t favorable. “We had<br />

some layoffs, had to cut back on hours<br />

and pay, but most of my workers, who<br />

have been with me a long time, weren’t<br />

happy, but understood why I had to do<br />

it.”<br />

Joe Argieri and Baskinger’s motto is:<br />

Always give the customer a little more<br />

than he paid for. Joe says, “The USA<br />

has been around a long time. We’re<br />

going to wake up in five years and still<br />

be here.” He has some advice for those<br />

who panic. “The media has to feed us<br />

some positive signs, but we have hope<br />

that the economy will pick up.”<br />

Baskinger’s is open seven days a week<br />

with a steam table of 35 hot foods, 52<br />

salads and reasonable beefsteak<br />

catering for $17.95 per person.<br />

Page 24<br />

Business Matters


Who is Kemmons Wilson?<br />

By Naoma Welk, Editor, Business Matters<br />

Charles Kemmons Wilson was born to Kemmons and<br />

Ruby “Doll” Wilson, in Osceola, Arkansas in 1913.<br />

Kemmons, Sr. was an insurance salesman who passed<br />

away when Kemmons, Jr. was just nine months old.<br />

Shortly thereafter, Doll and her son moved to Memphis,<br />

Tennessee, where she took a job as a dental assistant.<br />

In the early 1950s, a new interstate highway<br />

system, cheap gasoline, big cars and expensive air<br />

travel led Americans to pack up their families and<br />

take driving vacations. In the summer of 1951,<br />

Kemmons did just that when he took his wife,<br />

Dorothy Lee and their five children on a two-week<br />

road trip from Memphis to Washington, DC.<br />

At that time, Kemmons was a very successful real<br />

estate agent and homebuilder. He was known in<br />

Memphis for building bigger and better homes<br />

than his competition, while charging similar prices.<br />

He explained his ability to do that by saying, “The<br />

space in the middle of a house doesn’t cost<br />

anything.”<br />

During the trip, the Wilson family stayed at roadside motels where<br />

the rooms were uncomfortable, cramped and lacked air conditioning.<br />

The motels did not have restaurants or swimming pools and<br />

he was incensed at the $2-per child surcharge that the motels<br />

typically added onto his bill. He could not understand why it<br />

should cost more for a few kids to run around “the space in the<br />

middle.”<br />

By the time Kemmons Wilson returned home, he announced to<br />

his wife that he was going to start his own hotel chain. Shortly<br />

thereafter, Kemmons began working with architect Eddie Bluestein<br />

who jokingly called the hotel “Holiday Inn” in reference to the<br />

1942 Bing Crosby movie, Holiday Inn. The name stuck.<br />

The next year, Wilson opened the first Holiday Inn in Memphis. It<br />

featured 120 air-conditioned rooms, a restaurant and swimming<br />

pool for guests. Children under 12 stayed free in their parents’<br />

room. Wilson made sure each spacious room was carpeted, had a<br />

television, a telephone and was furnished with sturdy all-steel<br />

furniture.<br />

In 1953, Wilson formed a partnership with the goal<br />

of building a chain of motels that became Holiday<br />

Inns of America and he began franchising motels.<br />

In 1965, Wilson contracted with IBM to develop<br />

and install a “Holidex” reservation system that<br />

enabled guests and travel agents to check the<br />

availability of rooms anywhere in the system and<br />

place reservations.<br />

In 1967, the company began publicly trading stock<br />

and by 1968, there were 1,000 Holiday Inns in the<br />

U.S. and the international market was growing.<br />

In 1972 Holiday Inns became the first food and<br />

lodging chain to pass the $1B mark in revenues.<br />

Later that decade, the company acquired Harrah’s<br />

casino/hotel firm that made it the nation’s largest gaming<br />

company.<br />

Charles Kemmons Wilson retired from the company in 1979 and<br />

passed away in 2003 at the age of 90. During Wilson’s lifetime,<br />

his vision and determination enabled him to build a company that<br />

revolutionized an industry, changed the way we travel and how we<br />

do business.<br />

Business Matters Page 25


Young Business Professionals<br />

Members of the NJRCC Young<br />

Business Professionals (YBPs)<br />

organization are motivated<br />

business leaders who range in<br />

age from 21 to 40.YBPs gather<br />

on a regular basis to network<br />

with other talented young<br />

professionals whose businesses<br />

are located throughout<br />

New Jersey.<br />

YBP Member News<br />

On Thursday, March 25, 2010, the<br />

NJRCC Young Business Professionals<br />

hosted its first Charitable Networking<br />

Event of 2010 at MAVI Lounge in<br />

Fairfield.<br />

More than 110 professionals attended<br />

the event, which YBP organized to<br />

support the American Red Cross of<br />

Northern New Jersey. In addition to<br />

networking, the evening featured lots<br />

of great raffle prizes, catered cuisine<br />

and best of all, the evening helped<br />

raise $1,400 in contributions for the<br />

American Red Cross of Northern<br />

New Jersey.<br />

The American Red Cross of Northern<br />

New Jersey responds to over 350 disasters<br />

each year throughout Bergen,<br />

Essex, Hudson, Morris, Passaic and<br />

Warren counties.<br />

The Northern New Jersey chapter<br />

provides disaster relief, blood<br />

services, disaster and emergency<br />

preparedness training, health and safety<br />

courses, military and<br />

international services, Braille<br />

transcription and opportunities for<br />

volunteers. The Northern New Jersey<br />

Chapter has the resources to help 3.5<br />

million people.<br />

Brian Tangora, Chairman of the NJRCC YBP presents a check to Karen Horn, Major Gifts Officer of the American Red<br />

Cross. Also pictured: Back row, L to R: Paul and Joe Lebo (Eye to Eye Entertainment), Tom Medich (Synetek Solutions),<br />

Ray Shepherd (CEO of the American Red Cross of NNJ) and Daryl Bryant (Hudson Horizons). Middle row, L to R: Ori<br />

Segall (Preferred Business Systems) Kimberly Ramm (Data Access), Jeff Matta (Hudson Horizons) and Carrie Ryan<br />

(Hanson & Ryan Insurance).<br />

Not pictured: Chris Gillan (Ameriprise Financial), Hugo Carvajal (Emerald Financial Resources), Kristen Vanleeuwen<br />

(Dorfman Abrams Music LLC), Joe Barbieri (Spencer Savings Bank), Delana Ryan (YogaCentric), Angela Veliky (Clifton<br />

Insider), Debbie Woods (Investor Savings Bank), Peter Pankiewicz (Capital One Bank), James DellaVecchia (Emerald<br />

Financial Resources) and Eddie Prins, Jr. (AFLAC).<br />

Hudson Horizons<br />

1. NJRCC named Hudson Horizons<br />

the Title Sponsor for the Dinner<br />

Networking Cruise around<br />

Manhattan, scheduled for May 26<br />

aboard the Spirit of New Jersey.<br />

For more information, visit<br />

www.njrcc.org and click on<br />

Upcoming Events.<br />

2. Transworld News has ranked<br />

Hudson Horizons as the #1 Web<br />

Development Company for 12<br />

consecutive months. During<br />

this meticulous ranking<br />

process, trained experts at<br />

BestWebDesignAgencies.com<br />

examined samples of the work<br />

Hudson Horizons has created such<br />

as the recent launch of Grey Sky<br />

Films, an interactive video<br />

marketing agency and Solgar UK,<br />

a health and wellness product<br />

manufacturer that serves the<br />

United Kingdom.<br />

3. Hudson Horizons is proud to<br />

announce the recent launch of<br />

Jersey SEO, a New Jersey-based<br />

search engine optimization<br />

company. Jersey SEO aims to help<br />

local NJ businesses gain potential<br />

customers by using search engine<br />

optimization. Daryl Bryant, CEO<br />

explains, “This NJ SEO Company<br />

offers new, innovative and<br />

extremely competitive products<br />

and solutions to clients as well as<br />

providing better ways to operate<br />

businesses online.”<br />

Page 26<br />

Business Matters


Advertisers’ Directory<br />

• Barnyard & Carriage House<br />

www.barnyardandcarriagehouse.com<br />

• Bonefish Grill<br />

www.bonefishgrill.com<br />

• Clifton Savings Bank<br />

www.cliftonsavings.com<br />

• Columbia Bank<br />

www.columbiabankonline.com<br />

• Cupo Insurance Agency<br />

www.cupo.com<br />

• Concept2Reality<br />

www.concept2reality.net<br />

• Edward D. Jones & Co.<br />

www.edwardjones.com<br />

• Frungillo Caterers, Inc.<br />

www.frungillo.com<br />

• Hanson & Ryan<br />

www.hanson-ryan.com<br />

THE NJRCC YBP IS HOSTING THE 4TH ANNUAL<br />

SUMMER VOLLEYBALL MIXER<br />

Benefiting the Banyan School<br />

Where? The Barnyard and<br />

Carriage House, 754 Totowa<br />

Rd., Totowa<br />

When? Wednesday, June 23rd,<br />

6:00 pm – 9:00 pm<br />

How much? $15 Pre-pay<br />

Online; $20 at the Door<br />

Free Hot Buffet, Drink Specials,<br />

Music and Great Prizes<br />

Enjoy the outdoors and team up for<br />

some Fun and Competitive Beach-style<br />

Volleyball and Horseshoes or Simply<br />

relax on the outdoor patio and network<br />

with fellow Young Professionals.<br />

Casual Attire (Shorts, T-Shirts, Sneakers, etc.)<br />

Half the Total Admission and 100% of the Raffle proceeds will benefit<br />

the Banyan School, which helps kids who have learning disabilities and<br />

empowers the students to believe in themselves, while helping them to<br />

develop the skills necessary to achieve success.<br />

For more information, visit www.njrcc.org/ybp.htm<br />

• Holiday Inn<br />

www.Holiday-inn.com/totowanj<br />

• Hudson Horizons<br />

www.hudsonhorizons.com<br />

• Mainly Meetings Travel<br />

www.mainlymeetingstravel.com<br />

• On Track Chiropractic<br />

www.doctordavidmoore.com<br />

• Restaurant Depot<br />

www.restaurantdepot.com<br />

• Roche<br />

www.rocheusa.com<br />

• Spencer Savings Bank, SLA<br />

www.spencersavings.com<br />

• TURBO CLEAN360<br />

www.turboclean360.com<br />

Business Matters Page 27


1033 Route. 46 East, Suite A103, Clifton, New Jersey 07013<br />

PRSRT STD<br />

US POSTAGE<br />

PAID<br />

PATERSON, NJ<br />

PERMIT NO. 161

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