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Business Matters - North Jersey Regional Chamber of Commerce
Business Matters - North Jersey Regional Chamber of Commerce
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North Jersey Regional<br />
Chamber of Commerce<br />
1033 Rt. 46 East, Suite A103, Clifton, NJ 07013<br />
Phone: 973-470-9300 | Fax: 973-470-9245<br />
www.njrcc.org | staff@njrcc.org<br />
Board of Directors<br />
OFFICERS<br />
Chairman of the Board<br />
Leonard S. Carlucci, Oritani Bank<br />
Vice-Chairman of the Board<br />
Edward Kurbansade, Spencer Savings Bank<br />
President<br />
Gloria Martini<br />
Vice-Chairman, Program and<br />
Special Events<br />
Howard Bersch, A-B Insurance Agency<br />
Vice-Chairman, Governmental Affairs<br />
Alia Suqi, Nextwave Web<br />
Vice-Chairman, Membership<br />
and Communications<br />
Dr. David Moore, On Track Chiropractic<br />
Vice-Chairman, Internal Affairs<br />
Brian Murphy, Columbia Bank<br />
Treasurer<br />
Robert B. Puleo, Dorfman Abrams Music, LLC<br />
DIRECTORS<br />
David Block, Block & DeCorso<br />
Daryl Bryant, Hudson Horizons<br />
Joseph Burak, Cupo Realty<br />
Bruce Byrne, St. Mary’s Hospital<br />
Salvatore Carlino, Roche<br />
Saundra Conte, AVE Clifton<br />
Sonia Conway, M & T Bank<br />
Lourdes Cortez, North Jersey Federal Credit Union<br />
Rafael Cuéllar, Shop Rite of Passaic/Clifton<br />
Helen Cunning, Hackensack University Medical Center<br />
Patrick DeDeo, William Paterson University<br />
Steve Duess, Pascack Community Bank<br />
Jorge Fernandez, Greater Community Bank<br />
Mitch Gurland, Mass Mutual<br />
Deborah Hoffman, Director of Economic Development<br />
Nancy Iacobucci, Investor Savings Bank<br />
George Jacobs, Jacobs Enterprises<br />
Robert M. Jaffe, CFS Investment Advisory Services<br />
Dawn Johnson, Dawn Johnson Compass<br />
Timothy Luing, Berkeley College/Dover Business College<br />
Joseph McGuire, Capital One Bank<br />
David Moore, On Track Chiropractic<br />
Angela Montague, Downtown Clifton Economic Development<br />
Robert Palumbo, Fragrance Resources<br />
Richard Raad, HYCO Printed Products, Inc.<br />
Kimberly Ramm, Data Access, Inc.<br />
Josephine Scavone, Clifton Savings Bank<br />
Everton Scott, Public Service Electric & Gas Co.<br />
Sharon Zahn, The Banyan School<br />
STAFF<br />
Gloria Martini, President<br />
Brian Tangora, Program Manager<br />
Patricia Davis, Administrative Assistant<br />
Mission Statement<br />
The North Jersey Regional Chamber<br />
of Commerce promotes business and<br />
economic development in the region<br />
and provides support services, training,<br />
legislative advocacy and networking<br />
opportunities for members to stimulate<br />
growth and profitability.<br />
NJRCC CALENDAR<br />
OF EVENTS 2010<br />
Wednesday, May 19<br />
Human Resources<br />
Legal Update<br />
AVE Living, Clifton (8:30am)<br />
Tuesday, May 25<br />
NJRCC Foundation<br />
Destination Golf Outing<br />
Pine Barrens Golf Course (9am)<br />
Wednesday, May 26<br />
Spirit Cruise Multi-Chamber<br />
Networking Event (5:30pm)<br />
Thursday, June 10<br />
Sports Beefsteak Dinner<br />
Carriage House,Totowa (6pm)<br />
Wednesday, June 23<br />
After Hours Networking Event<br />
The North Jersey Federal<br />
Credit Union, Totowa<br />
(5:30pm - 7:30pm)<br />
Monday, July 19<br />
MegaNet Mixer<br />
Parsippany Hilton, Parsippany<br />
(4:30pm - 7:30pm)<br />
Tuesday, July 27<br />
Multi-Chamber Networking<br />
Event (Game & BBQ)<br />
Jackals Stadium, Montclair<br />
(6pm)<br />
INSIDE THIS ISSUE<br />
4 A Savory Sampling<br />
6 COVER FEATURE STORY:<br />
The New Face of Holiday Inn<br />
10 Managing the Media<br />
13 Non-profits Benefit from<br />
Mainly Meeting Travel Services<br />
14 A Recipe for Success<br />
15 Member News<br />
18 New Members<br />
22 Responsible Corporate Citizenship<br />
24 Business Bites<br />
25 Who is Kemmons Wilson?<br />
26 Young Business Professionals<br />
<strong>Eating</strong>, <strong>Sleeping</strong> & <strong>Traveling</strong><br />
By Naoma Welk, Publisher and Editor<br />
Since we all eat and sleep and many of us like to<br />
travel, the theme of this issue should interest<br />
everyone. In this issue, we looked at the hospitality<br />
industry to find out how they are doing in this<br />
sagging economy. Several are surviving and some<br />
are thriving.<br />
Our cover story, The New Face of Holiday Inn<br />
explains how, even in this unsettled economy, some<br />
companies are making huge investments in their<br />
properties and in their futures. Bringing Holiday Inn<br />
hotels around the globe up to four-star status is the<br />
largest brand renewal project in hotel history.<br />
I hope you enjoy reading about Kemmons Wilson,<br />
who started the first Holiday Inn hotel. Wilson quit<br />
school (at 20) and became an entrepreneur during<br />
the Depression when he began selling popcorn and<br />
soda. He borrowed $50 from a friend to buy a<br />
popcorn machine, set it up in the lobby of a movie<br />
theater and started raking in the money. By 1933,<br />
Wilson had saved $1,700 from popcorn sales (at 5 to<br />
10 cents a bag) to purchase a home for his mother<br />
and himself.<br />
Be sure to check out our new restaurant review<br />
column, Business Bites by Steve Sears. With each<br />
review, we hope to show you an appropriate<br />
restaurant for business lunches or dinners. You may<br />
want to put on a bib before you read about Steve’s<br />
trip to Bonefish Grill.<br />
Learn about Frungillo’s four unique catering venues<br />
and if you’d like an inside view of the challenging<br />
restaurant business, read what Joe Argieri, owner of<br />
Baskinger’s in Clifton, has to say.<br />
Many of our Chamber members are responsible<br />
corporate citizens. Read how Mainly Meetings Travel<br />
“gives back” and how Capital One, Cupo Insurance<br />
Agency and Roche have set high standards as<br />
companies who support their communities.<br />
The article, Managing the Media in Crisis Situations<br />
by Bill Alford provides important tips for all kinds of<br />
companies who face scrutiny from the media.<br />
I hope you enjoy this issue as I prepare the<br />
July/August issue, with a focus on Education and<br />
Back-to-School.<br />
Business Matters Page 3
A Savory Sampling<br />
By Naoma Welk, Editor Business Matters<br />
NJRCC held this year’s successful Savor Food Festival on March 8 at<br />
beautiful Preakness Hills Country Club in Wayne. Restaurant owners<br />
plied guests with their gourmet delights that ranged from Italian to<br />
Mexican to South American and included the great American steak.<br />
Nearly 250 members and guests attended and enjoyed the<br />
opportunity to socialize and sample an array of specialties from<br />
area restaurants and caterers.<br />
For the first time, the event featured a variety of unique “mystical”<br />
offerings like Chinese face readings, hypnosis and handwriting<br />
analysis in a private room. Guests also enjoyed the musical<br />
entertainment provided by “Mr. Entertainment” Michael Roselli<br />
and magic tricks courtesy of Michael Turco.<br />
Assembly Steakhouse, Baskingers and Rare, the Steak House<br />
presented tender treats that drew beef lovers to their stations. Blue<br />
Moon Mexican Café tantalized guests with chicken fajitas, and<br />
Moe’s Southwest Grill of Clifton featured a Taco Bar. Nicastro’s<br />
Gourmet Products, California Pizza Kitchen and Uno Chicago Grill<br />
reeled in the pizza and pasta lovers.<br />
Con Sabor A Peru served Chicken Causa, Lamb Peruvian Style<br />
Ocopa and Seafood in a Hot Peruvian Sauce. Bonefish Grill offered<br />
tuna sashimi and Frungillo catering hosted a sweet and savory crepe<br />
station. Grab ‘Em Snacks presented Gourmet Plantain Chips which<br />
prompted munchers to make a bee-line for Peruvian wines from<br />
CATB Liquor Import and CMSC Spirits Group which brought<br />
cleverly named beverages, Love Potion #9 and Spirit of Liberty.<br />
For those with a sweet tooth, Cake Specialty presented an assortment<br />
of mini Italian & French pastries and cookies; Marc’s Cheesecake<br />
brought their creamy cheesecakes; the Melting Pot of Whippany<br />
offered brownies and chocolate fondue with strawberries; Cookie<br />
Party presented an assortment of cookies and cupcakes and Cabot<br />
Creamery offered various flavors of cheese samples.<br />
Before the night was over, guests made their way to the Greenhouse<br />
Café and Coffee Distributing, which presented coffee, tea, espresso<br />
cappuccinos and lattes.<br />
Special thanks to our Title Sponsor, Columbia Bank and the following<br />
event sponsors for making this a special evening: Berkeley<br />
College; Investor Savings Bank; Oritani Bank; Spencer Savings<br />
Bank; M & T Bank; Great Eastern Energy and Synetek Solutions.<br />
Our Next Issue<br />
The July/August issue of Business<br />
Matters magazine will feature a<br />
focus section on Education and<br />
Back to School. If you would like to<br />
include your business in this issue,<br />
please submit information and/or<br />
advertising to Naoma Welk at<br />
Naoma@welkink.com or phone her<br />
at (973) 762-6243.<br />
Have a Story to Tell?<br />
Do you have a bright idea for a story<br />
that you would like to share? Are<br />
you a Business 2 Business partner<br />
with a Chamber member? We are<br />
interested in learning how you are<br />
growing your business and are surviving<br />
in this economic environment.<br />
If you would like to contribute to<br />
Business Matters magazine,<br />
please contact Naoma Welk.<br />
Business Matters, “The Voice of<br />
North Jersey Business,” is<br />
published by Welk Ink, a member<br />
of NJRCC. Our goal is to make<br />
the publication informative,<br />
educational and profitable for<br />
members and advertisers. All rights<br />
reserved. Nothing appearing in<br />
Business Matters may be reprinted<br />
either wholly on in part, without the<br />
written consent of the publisher.<br />
Send editorial submissions to<br />
Naoma@welkink.com. All letters and<br />
photos will be considered as intended<br />
for publication and Business Matters<br />
reserves the right to edit and/or<br />
comment on submitted materials.<br />
Naoma Welk, Editor & Publisher<br />
Naoma@welkink.com<br />
(973) 762-6243<br />
Page 4 Business Matters
The New Face of Holiday Inn<br />
By Naoma Welk, Editor, Business Matters<br />
Many of us who remember the<br />
1960s and 1970s have fond<br />
memories of Holiday Inn ® – the<br />
family hotel that invites families to<br />
enjoy their comfortable rooms and<br />
splash around in their swimming<br />
pools. Over the years, inconsistent<br />
standards and vintage accommodations<br />
enabled the competition to<br />
trump the Holiday Inn brand.<br />
Business travelers chose to stay in<br />
other hotel chains and families<br />
have been less likely than before<br />
to take extended automobile trips.<br />
Looking Back<br />
Although still a healthy company,<br />
changing business conditions and<br />
demographics saw Holiday Inn lose its<br />
market dominance in the 1980s. Holiday<br />
Inns, Inc. was renamed “Holiday<br />
Corporation” in 1985 to reflect the growth<br />
of the company’s brands, including<br />
Harrah’s Entertainment, Embassy Suites<br />
Hotels, Crowne Plaza, Homewood Suites<br />
by Hilton and Hampton Inn. In 1988,<br />
Holiday Corporation was purchased by<br />
UK-based Bass PLC, (the owners of the<br />
Bass beer brand). Bass subsequently<br />
purchased the remaining domestic<br />
Holiday Inn hotels in 1990, when founder<br />
Charles Kemmons Wilson (see pg. 25)<br />
sold his interest. Since then, the hotel<br />
group has been known as Holiday Inn<br />
Worldwide.<br />
In 2000, Bass sold its brewing assets<br />
(and the rights to the Bass name) and<br />
changed its name to Six Continents PLC.<br />
InterContinental Hotels Group (IHG) was<br />
created in 2003 after Six Continents split<br />
into two daughter companies: Mitchells &<br />
Butlers PLC to handle restaurant assets,<br />
and IHG to focus on soft drinks and<br />
hotels, including the Holiday Inn brand.<br />
The brand name Holiday Inn is now<br />
owned by IHG, which in turn licenses the<br />
name to franchisees and third parties<br />
who operate hotels under management<br />
agreements.<br />
The current economic downturn has had<br />
a dramatic affect on the hotel industry as<br />
family vacations have become local and<br />
businesses tighten their belts on travel<br />
budgets. The term, “staycations” was<br />
coined last year to describe spending<br />
one’s vacation at home. With families<br />
staying home more and business<br />
travelers using the Internet and visual<br />
telecommunication programs such as<br />
Skype, companies are saving money on<br />
travel expenses and ultimately increasing<br />
their bottom line.<br />
Investing in the Future<br />
Most Holiday Inns are independently<br />
owned and operated and the Totowa, NJ<br />
site is no exception. As a franchise brand,<br />
owners pay a licensing fee and a<br />
percentage of their revenues to IHG.<br />
In return, the corporate offices handle<br />
marketing, advertising and reservations.<br />
Despite the sagging economy in October<br />
2007, IHG announced a worldwide<br />
relaunch of the Holiday Inn brand.<br />
The relaunch is “focused on<br />
delivering consistently<br />
best in class<br />
service<br />
and<br />
physical<br />
quality<br />
l<br />
Newly refurbished king room<br />
levels, including a redesigned welcome<br />
experience and signature bedding and<br />
bathroom products...”<br />
IHG invested $1 billion in this project,<br />
making it the largest brand renewal<br />
project in hotel history. Sixty percent of<br />
the expenses were covered by IHG and<br />
40 percent by Holiday Inn. The changes<br />
include a new logo, a new bedding<br />
program, new showers, new marketing<br />
and advertising.<br />
Guests who may be familiar with the<br />
“old” Holiday Inn will be surprised to see<br />
a pillow-top mattress with crisp white<br />
triple sheeting, a flat-screen television,<br />
free wi-fi, a bright bathroom with a<br />
starched shower curtain and upgraded<br />
amenities from Bath & Body Works. The<br />
things guests typically experience in<br />
higher-priced hotels are now at Holiday<br />
Inns around the world. At a time when<br />
travelers are still looking for quality but at<br />
an economical price, they will be pleased<br />
when they check into the “new” Holiday<br />
Inn.<br />
Holiday Inn Totowa<br />
The total renovation of the Holiday Inn<br />
Totowa, located at 1 Rt. 46 West, was<br />
completed on March 30, 2010. Its 155<br />
rooms and 7,000 square feet of flexible<br />
meeting spaces are ready for business<br />
travelers, tourists as well as event and<br />
corporate meeting planners.<br />
The new Ruby’s Lounge and Restaurant<br />
is open from 7:00am until 11:00pm<br />
during the week and open until 3:00am
on Friday and Saturday. The Grand<br />
Opening is scheduled to take place<br />
May 13, 2010.<br />
Holiday Inn’s Director of Sales, Joe<br />
Mazzo, who has built his career in the<br />
hotel industry, explains, “We see a lot of<br />
groups from Canada and Nova Scotia. It’s<br />
an ideal venue for people visiting New<br />
York City who want to spend their<br />
vacation dollars on things other than<br />
hotels.” The busiest months for the hotel<br />
are from February to mid-October.<br />
Typically, January is a “shoulder” month,<br />
which offers savings on meetings and<br />
post-holiday parties.”<br />
The commercial location is perfect for<br />
motor coach tours, corporate meetings<br />
and group travel. Mazzo explains that<br />
during the week 70 percent of his<br />
occupancy is business related – meetings,<br />
product launches and conferences.<br />
On weekends, 80 percent is social and<br />
tourism. During wedding season, the<br />
hotel often welcomes guests of brides<br />
and grooms who hold receptions at area<br />
catering facilities. Mazzo attributes the<br />
venue’s weekend popularity to its<br />
convenient location and the fact that at<br />
Ruby’s Lounge guests can party until<br />
3:00am and safely take the elevator<br />
“home to bed.”<br />
The Gateway Region<br />
Ruby Lounge<br />
Like ever other Holiday Inn, the Totowa<br />
site has a swimming pool (and health<br />
club on the fourth floor). Mazzo, who has<br />
a specific marketing plan says, “There<br />
are no palm trees on Rt. 46. Therefore,<br />
we have to build on a concept of being<br />
an alternative destination with<br />
competitive pricing. We offer access to<br />
the surrounding attractions: sports and<br />
the proximity to Broadway shows, New<br />
York City and shopping.” The Totowa<br />
Holiday Inn is located in New Jersey’s<br />
“Gateway Region,” which includes<br />
Bergen, Hudson, Passaic, Essex and<br />
Union counties.<br />
The hotel, which is close to major<br />
highways, including Rt. 80, the Garden<br />
State Parkway, Rt. 46, the Turnpike and<br />
Rt. 23, provides shuttle service to public<br />
transportation and points of departure.<br />
Teterboro, the busiest private airport in<br />
the country, is just 12 miles west of the<br />
Holiday Inn and travelers who fly in and<br />
out of Newark Airport have just an<br />
18-mile trip to the hotel.<br />
Mazzo makes sure visitors understand<br />
the hotel’s ideal location because it is<br />
close to major malls and discount retail<br />
centers – Willowbrook, Jersey Gardens,<br />
Secaucus and Woodbury Commons.<br />
Guests are also well within reach of<br />
Manhattan, the Liberty Science Center<br />
and the Golf Museum. The hotel is also<br />
just minutes from Ellis Island and the<br />
Statue of Liberty at Liberty State Park.<br />
The Totowa Holiday Inn is centrally<br />
located to an array of sports venues for<br />
every season. The close proximity to the<br />
Meadowlands is one of the many reasons<br />
sports enthusiasts don’t have to travel far<br />
to enjoy baseball, basketball, football,<br />
golf, hockey and horseracing.<br />
Stability and Service<br />
Joe Mazzo has been at the Totowa<br />
Holiday Inn for 13 years and explains,<br />
“My continued presence and dedication<br />
to this unique property and my<br />
understanding of the tri-state market is<br />
a great advantage. Additionally, we have<br />
event and corporate planners with thirty<br />
years of experience!”<br />
The stability and consistency Mazzo<br />
brings to the property means that travel<br />
agencies and corporate planners who<br />
book rooms with him know that he will<br />
take care of them. As Director of Sales,<br />
he is responsible for corporate sales,<br />
group sales, marketing and he makes<br />
sure that the hotel staff maintains high<br />
standards of service. Mazzo’s motto is<br />
“The ‘s’ in hospitality stands for Service.”<br />
Indoor-Outdoor Restaurant • Catering<br />
Weddings • Graduations • Family<br />
Picnics • Communions • Confirmations<br />
754 Totowa Road • Totowa • (973) 942-8229<br />
www.barnyardandcarriagehouse.com<br />
Business Matters Page 7
Our Fictional Character:<br />
Theodore Tourist<br />
By Naoma Welk, Editor, Business Matters<br />
Our fictional character, Theodore Tourist<br />
takes his family on 4-day weekend trips<br />
as often he can. “Teddy” likes to plan and<br />
meticulously maps out his driving route.<br />
Thelma (Teddy’s wife) also has the travel<br />
bug and experience has taught her how to<br />
pack economically and quickly. With each<br />
trip, Thelma teaches her daughters, Tootie<br />
and Tootsie, the best ways to pack: “Roll<br />
your clothes, girls; they take up less space<br />
and stay wrinkle-free.”<br />
When Teddy was a child, driving coast to<br />
coast with his parents, they always stayed in<br />
Holiday Inns. Teddy loved them. The inns<br />
were friendly, service was great and each<br />
Holiday Inn had a swimming pool. When<br />
Teddy asked his parents, “Are we there<br />
yet?” he was usually referring to their next<br />
Holiday Inn.<br />
The Problem<br />
As Teddy grew up and had his own family,<br />
he wanted to pass on the thrill of staying at<br />
Holiday Inns to his daughters and tried to<br />
book rooms at his favorite hotel. “With more<br />
than 1400 locations, finding a hotel on our<br />
route was easy,” explained Teddy. “However,<br />
Thelma had been noticing that most of the<br />
Inns were looking tired and the amenities just<br />
weren’t ‘there’.” Thelma complained that<br />
rooms were not as nice as in other hotels<br />
with comparable rates.<br />
The Research<br />
Teddy began asking friends, who also<br />
enjoyed driving vacations for hotel<br />
suggestions. One recommended Ramada Inn<br />
hotels, Another raved about Marriott and<br />
Embassy Suites. Still another said his family<br />
only stayed at Hampton Inn hotels. Over the<br />
next several years, Teddy, Thelma, Tootie<br />
and Tootsie began exploring their friends’<br />
recommendations. There wasn’t too much to<br />
complain about, but Teddy still remembered<br />
the excitement he felt as a child, every time<br />
his parents registered at a Holiday Inn.<br />
The Solution<br />
In 2002, while reading the Wall Street Journal<br />
Teddy noticed an article about Holiday Inn’s<br />
new 130-room "Next Generation" prototype<br />
hotel designed to rebuild the brand. It would<br />
include a bistro-like restaurant and an indoor<br />
pool. The first of these prototype hotels, the<br />
Holiday Inn Gwinnett Center, was built in<br />
Duluth, Georgia, in 2003. That same year,<br />
Teddy took his family to Duluth, to check out<br />
the Holiday Inn prototype. “It was wonderful,”<br />
smiled Thelma. “Teddy was beaming and the<br />
girls were ecstatic over the beautiful indoor<br />
pool!”Since then, the company has<br />
relaunched the Holiday Inn brand by delivering<br />
best in class service, physical quality, a<br />
redesigned welcome experience, signature<br />
bedding and bathroom products. The first<br />
relaunched USA Holiday Inn opened in 2008.<br />
Today, the Theodore Tourist family only stays<br />
at a Holiday Inn hotels. “Every night at<br />
Holiday Inn feels like home,” sighs Teddy.<br />
Page 8<br />
Business Matters
Frungillo Catering: A Family Affair<br />
In 1973, Alfred and Antoinette Frungillo opened a<br />
small delicatessen in Verona, New Jersey. Their<br />
philosophy was to give their customers more than<br />
they expected. The family’s personal touch helped<br />
them built a reputation of delivering quality food<br />
and providing superior service to their customers<br />
who kept returning and spreading the word about<br />
the small deli in Verona.<br />
You wouldn’t think a small deli could evolve into the catering<br />
empire that today includes four spectacular catering sites in New<br />
Jersey and an off-premise division that caters to New York,<br />
Connecticut and New Jersey. They also operate an overnight bed<br />
and breakfast. The Frungillo family has served politicians,<br />
entertainers, athletes and even Pope John Paul II.<br />
Their four locations include the stunning Skylands Castle, located<br />
in the New Jersey Botanical Gardens in Ringwood, NJ (every girl’s<br />
dream wedding venue), The Villa at Mountain Lakes, Oakside<br />
Mansion, Bloomfield, and The Mezzanine in Newark, NJ.<br />
In 1973, Al Sr., Antoinette and their sons, Alfred, Robert and Jerry<br />
launched Frungillo Caterers. All three sons learned how to run a<br />
catering business from their parents. The family motto, “We need<br />
to be better today, than we were yesterday,” has positioned them<br />
as an industry leader in the catering business.<br />
All three sons attribute their business sense and catering wisdom<br />
to their experience in working with their parents.<br />
Jerry Frungillo explains that the secret to their success is<br />
surrounding themselves with loyal, hardworking people. “All of<br />
our core management have been with us for years and they<br />
understand our vision and our high expectations for quality.”<br />
Frungillo Caterers doesn’t follow food trends because “Trends<br />
come and go,” explains Jerry. “What we see is a return to<br />
tradition and we see our customers looking for formal dinners with<br />
quality food. We make sure that we provide all of our guests,<br />
whether it’s a wedding, corporate event or Bar/Bat Mitzvah, with<br />
unsurpassed service and quality of food. If we can do that, then we<br />
know our business will prosper.”<br />
For more information, call Jerry or Robert Frungillo at<br />
(973) 335-5300 or visit www.frungillo.com<br />
Business Matters Page 9
Managing the Media in Crisis Situations<br />
By William A. Alford<br />
William A. Alford<br />
As a retailer and loss prevention<br />
professional, I have learned, through<br />
experience, the harsh realities of<br />
dealing with the media in crisis<br />
situations. Of course, if a company<br />
is smart, they will have a person on<br />
staff or retainer that is trained to<br />
deal with the media.<br />
In a crisis involving a high profile business like retail, the media<br />
usually considers the event newsworthy. During these situations,<br />
anyone and everyone in the company is fair game for a reporter.<br />
That includes employees, vendors and shoppers on site where the<br />
event occurred.<br />
Sometimes, although the crisis is resolved successfully, an<br />
untrained executive or employee faces the glaring lights of TV<br />
cameras with reporters asking questions like: “Why didn’t you<br />
have security?” or “Who is going to pay for the customer’s<br />
hospital bills?” or “How many times must this happen before<br />
you take action?” (Does the term “deer in the headlights” come to<br />
mind?)<br />
If this scenario sounds frightening, you are not alone. According to<br />
a poll published in USA Today regarding Americans’ greatest<br />
fears, the act of speaking in public was #2 on the list. Add a video<br />
camera and microphone you have the perfect recipe for disaster.<br />
My first experience with handling the media came early in my<br />
retail career. In the aftermath of an armed robbery at a<br />
supermarket where two employees were shot (fortunately, they<br />
both recovered from their wounds), I was the senior official at the<br />
scene and my company authorized me to act as the “media<br />
specialist” for this crisis.<br />
A reporter for the local television station was extremely helpful<br />
during the initial hours of the crisis. He assisted me in<br />
communicating the measures we were taking to protect our<br />
associates and customers. He even arranged airtime to broadcast<br />
our reward for apprehending the robbers.<br />
Since he had been so helpful, I was not suspicious when he<br />
casually asked me a few questions as we were standing around<br />
on the second day of the crisis: “Why did the robbers target a<br />
grocery store of all places? Is it because grocery stores have a lot<br />
of money on hand? If so, do you have the same security measures<br />
as banks, such as dye packs and bait money?”<br />
Of course, I did not want to say anything that would hurt my<br />
company but since the reporter had been so nice, I agreed to<br />
answer his questions “OFF THE RECORD”. My belief was that he<br />
could not use or report the information I was about to give him.<br />
So….I told him that supermarkets usually have very large sums<br />
of cash in the building and many times even more than banks.<br />
And I added that we were very lucky that the bad guys did not<br />
know this or else we would be robbed a lot more! I also told him<br />
that we had many security procedures in place such as<br />
time-locked safes and specific cash handling procedures.<br />
However, I admitted that we did not go to the lengths taken by<br />
banks and did not have bait money or dye packs, nor did we use<br />
closed circuit television (this was in the late ‘80s when stores with<br />
CCTV systems were a rarity).<br />
And after telling him this I repeated….“This is off the<br />
record…right?” To which the very nice reporter said…“of<br />
course, it is off the record.”<br />
Later that day, while watching the local evening news, I was<br />
shocked and surprised when my reporter buddy began his report<br />
by saying “robbery task force officials say grocery stores appear<br />
to be prime targets of robbers looking for large sums of cash.” He<br />
then interviewed a police detective on camera who was saying<br />
the exact same things that I told the reporter earlier in the day!<br />
As my stomach began to churn and my knees began to buckle,<br />
the reporter continued his story by saying, “unlike banks, most<br />
supermarket chains do not have elaborate security systems.”<br />
I immediately contacted the reporter and demanded to know why<br />
he betrayed my confidence by using the information provided to<br />
him “off the record”. He calmly informed me that he did not<br />
betray the confidentially of the conversation because he did not<br />
attribute the information to me.<br />
Protect your business and yourself by learning and<br />
following a few very basic rules for dealing with the<br />
media in crisis situations. Media training for key<br />
individuals within an organization can pay big dividends<br />
in developing and executing an effective media strategy.<br />
Basic Assumptions When Dealing with the Media in<br />
Crisis Situations<br />
• Nothing you say to a reporter is ever “OFF THE RECORD.”<br />
As illustrated by my learning experience, never tell a reporter<br />
anything that you would be embarrassed to see on the six<br />
o’clock news.<br />
• “The media will say they want to say to fit their slant on a<br />
story.” Many people have been interviewed by a reporter and<br />
were shocked when they read the morning paper and<br />
discovered a very different slant or interpretation on what<br />
they actually “meant to say.” If a reporter interviews you,<br />
have a main theme or point to convey, say it first, say it often<br />
and repeat. When asked difficult questions, return to your<br />
theme. During an interview, the media controls the editing,<br />
the “slant,” and what they actually choose to air or print. The<br />
ONLY control you have in the process is what you actually<br />
say during the interview. Therefore, you must give them the<br />
sound bite you want to be aired or printed.<br />
Page 10<br />
Business Matters
• The worst and most embarrassing question that can be<br />
asked will be asked. Good reporters do their homework or<br />
at least know how to ask questions that will create a<br />
“good” reaction. During a crisis, talented media relations<br />
professionals will reach out to Operations, Marketing,<br />
Security and others in the field to gain a thorough<br />
understand of the crisis and the potential solutions and<br />
issues. Therefore, these key departments have an<br />
obligation to the company to help craft the responses to<br />
potentially embarrassing questions.<br />
• Spokespeople who say “no comment” are hiding something<br />
and are “guilty as sin.” When confronted in an ambush<br />
interview situation, instead of instinctively shouting “no<br />
comment,” have a few standard responses at your<br />
fingertips to get you out of the situation gracefully.<br />
• “We would be glad to help you but all media inquiries<br />
must go through our corporate office.”<br />
• “I’m sorry but at this time, my attention is focused on<br />
dealing with the situation.”<br />
Watch the nightly news and observe how other people<br />
respond without answering the reporter’s direct question.<br />
The best advice is….be prepared.<br />
Use your internal Media Relations professional as a resource<br />
regarding basic training on dealing with the media in a crisis.<br />
Even if you are never on camera or interviewed directly,<br />
increased knowledge of how to handle the media could<br />
significantly affect how the crisis is viewed in the eyes of the<br />
public-who are your customers.<br />
William A. Alford, CFE is president of International Lighthouse<br />
Group, Inc., a consulting firm specializing in training and<br />
consulting to the retail industry. Alford, a Certified Fraud<br />
Examiner, has over 20 years experience in creating and<br />
directing programs for retail companies to prevent fraud,<br />
manage crisis situations and protect the bottom line. Visit his<br />
blog at www.alfordlpgroup.com.<br />
Business Matters Page 11
NJRCC Foundation & Other Non-profits Benefit from<br />
Mainly Meetings Travel Services By Linda Cutrupi and Bob Masiello<br />
Picture yourself taking a mule<br />
ride into the Grand Canyon. No,<br />
wait! Imagine yourself on a river<br />
voyage through Russia. How<br />
about a romantic cruise to<br />
nowhere? Or a business trip that<br />
can ensure the success of your<br />
firm? Mainly Meetings Travel<br />
(MMT) tailors personal and<br />
business travel plans across the<br />
country or around the world.<br />
People who book personal or<br />
business travel with MMT know<br />
that their agent will take extra<br />
effort to find out their personal<br />
needs and wishes. MMT partners<br />
Linda Cutrupi and Bob Masiello<br />
are located in North Jersey and<br />
actively involved in the Chamber as<br />
well as the business and social life<br />
of the region. They pay special<br />
attention to the travel requirements<br />
of business people and individuals<br />
so that they can customize each trip<br />
based on clients’ needs, desires and<br />
budget.<br />
“We provide our travelers with<br />
custom arrangements for groups,<br />
families and organizations,”<br />
explains Linda Cutrupi explains.<br />
“Bob and I accommodate everyone<br />
who has special needs and we pay<br />
attention to special requests. Our<br />
goal is to make sure that everyone<br />
who books with us has a wonderful<br />
experience and that their vacations<br />
or business trips are outstanding.<br />
The Partnership Program<br />
What truly sets MMT apart from<br />
other travel agencies is that MMT<br />
raises funds for the Chamber’s<br />
Scholarship Foundation as well as<br />
other non-profit groups. Through<br />
their Partnership Program, an<br />
outgrowth of their personal<br />
involvement with non-profits (such<br />
St. Peter’s Haven for Families and the<br />
Passaic County Historical Society),<br />
MMT rebates 10 percent of the commissions<br />
earned from travel arrangements<br />
to non-profit groups with<br />
which clients are affiliated. Masiello<br />
explains, “If a Chamber member<br />
(L to R): College student Nicholas Mattera receives a<br />
NJRCC Foundation Scholarship award from Robert<br />
Jaffee, CFS Investment Advisory Services, LLC and Bob<br />
Massiello, Mainly Meetings Travel LLC.<br />
books travel that yields $500 in<br />
commissions, Mainly Meetings Travel<br />
will donate $50 to the Chamber’s<br />
Scholarship Foundation. Our<br />
contributions to the Foundation and<br />
other groups range from a few dollars<br />
to hundreds of dollars. Every time<br />
members of the Chamber or another<br />
non-profit book travel with<br />
us, we contribute a portion of our<br />
revenues to their organization.”<br />
Organized travel for non-profits<br />
Of special note are MMT’s group<br />
tours and cruises. For last year’s<br />
special voyage for Warren County’s<br />
House of the Good Shepherd older<br />
adult community, MMT’s special<br />
preparations and handling enabled<br />
people in their late 80s (some of<br />
whom required special health-related<br />
arrangements, i.e., oxygen therapy) to<br />
enjoy a fabulous five-night cruise<br />
onboard Royal Caribbean’s magnificent<br />
“Explorer of the Seas.” MMT is<br />
now setting up cruises ranging from a<br />
special two-night business networking<br />
junket to a nine-night sail for the 55+<br />
market.<br />
Other activities that support nonprofits<br />
include day trips such as:<br />
• The September 18 visit to the King<br />
Tut exhibition and side trip to<br />
Madame Tussaud’s Wax Museum in<br />
New York City<br />
• The October 2 Wine Train to<br />
Warren County wineries on a<br />
stream-locomotive-powered train<br />
with period passenger cars<br />
• The December 4 excursion to<br />
Bethlehem, PA for their famed<br />
pre-Holiday programs<br />
“Libraries, historical societies and<br />
other non-profits want to run trips but<br />
they can’t always fill the bus on their<br />
own,” explains Linda. “We put various<br />
organizations together so they can<br />
offer these opportunities to their<br />
members, even if only a few<br />
individuals from each group attend.”<br />
Destination weddings<br />
One final note: for those organizing a<br />
destination wedding, Linda is an<br />
expert at taking the “zilla” out of<br />
“Bridezilla”. She coordinates with the<br />
wedding planner at the venue, while<br />
also booking flights, car rentals and<br />
hotel rooms for guests as well the<br />
honeymoon get-away so the bride and<br />
groom can focus on building a new<br />
life together.<br />
Linda Cutrupi’s experience and<br />
professional relationships benefit<br />
travelers who book travel packages<br />
for families, organizations or<br />
destination weddings. Her “travel<br />
partner” Bob Masiello is networking<br />
across North Jersey through the North<br />
Jersey Regional Chamber and other<br />
non-profit groups (from college<br />
alumni associations to town libraries)<br />
who are seeking new sources of funds<br />
in these difficult times.<br />
Business Matters Page 13
Hired and Non-Owned Endorsement: A Recipe for Success<br />
By Joe Burak, Cupo Insurance with Naoma Welk, Editor, Business Matters<br />
Joe Burak, Cupo Insurance<br />
Anthony Chiccarelli grew<br />
up in an Italian household<br />
with women who were<br />
excellent cooks. From the<br />
time that Anthony could<br />
stand on a stool to help his<br />
grandmother make “gravy,”<br />
he knew he wanted to be<br />
a chef.<br />
Anthony graduated from the Culinary Institute of America<br />
(CIA) in Hyde Park, NY and armed with his diploma, his<br />
family recipes and a small loan, he opened Anthony’s Fine<br />
Cuisine in Bergen County, NJ. Patrons flocked from all<br />
over to dine at Anthony’s.<br />
Reservations for May 9 (Mother’s Day) were wild! When<br />
May 9th was filled, they booked time on the 8th and in<br />
some cases, even Friday, the 7th. Anthony was busier than<br />
a one-armed paper hangar, ordering food and organizing<br />
his staff. On Saturday morning, Anthony was making 15<br />
Tiramisu desserts when he discovered that he needed a<br />
few ingredients. He sent his sous chef, Joey to Restaurant<br />
Depot to pick up three gallons of heavy cream and five<br />
pounds of mascarpone cheese. Joey jumped into his truck<br />
and squealed out of the parking lot.<br />
of having a Hired and Non-Owned endorsement to his<br />
business owner’s General Liability policy. When the U.S.<br />
Post Office came after him for the unpaid damages,<br />
Anthony’s policy covered the $700,000 claim. Anthony<br />
knew that even though his business didn’t own any autos,<br />
without a Hired and Non-Owned endorsement he would<br />
be assuming a risk whenever he sent an employee on an<br />
errand.<br />
A Hired and Non-Owned policy protects your business<br />
in the event that an employee has an auto accident in his<br />
own car, on company business. Depending on the number<br />
of your employees, annual premiums can be as little as<br />
$200…a small sum for 365 nights of great sleep.<br />
For more information about Hired and<br />
Non-Owned Liability coverage, Call Joe Burak<br />
at Cupo Insurance Agency (973) 778-7770<br />
or email him at joe.b@cupo.com.<br />
Enroute, Joey was blinded by the late morning sun,<br />
missed a turn and plowed into the local post office,<br />
adjacent to Restaurant Depot. An explosion blasted Joey<br />
from the car and the post office caught fire. The mail<br />
inside fueled the flames and the post office was gutted.<br />
Luckily, Joey landed out of harms way and walked away<br />
with a few scratches.<br />
The insurance appraiser set damages at $1 million. Joey’s<br />
auto insurance covered a maximum of $300,000, leaving<br />
$700,000 unpaid. The postal authorities went after<br />
Anthony, because even though Joey was driving his own<br />
vehicle, he was on company business. Had Anthony not<br />
asked Joey to run an errand, there would have been no<br />
accident.<br />
When Anthony was studying at the CIA, he paid close<br />
attention to the business courses and knew the importance<br />
Page 14<br />
Business Matters
Member News<br />
Sean Ryan Honored as Board<br />
Member of the Palisades Agency<br />
Advisory Council<br />
Hanson and Ryan, Inc.<br />
(Totowa, NJ) announced<br />
that its Personal Lines<br />
Vice President, Sean M.<br />
Ryan received special<br />
membership status to<br />
the Palisades Agency<br />
Advisory Council (PAAC) by Palisades Safety<br />
and Insurance Management Corporation.<br />
Board members of the PAAC are strategic<br />
partners to Palisades and provide advice,<br />
ideas and recommendations in order for<br />
Palisades to better serve its local agents and<br />
its New Jersey policyholders. During the<br />
two-year council membership, members<br />
serve as liaisons to other New Jersey agents<br />
and agent associations.<br />
“We’re thrilled that Sean Ryan is now a<br />
member of the PAAC,” said Ed Fernandez,<br />
president and CEO of Palisades. “We value<br />
the open and constructive dialogue we share<br />
with the members of our Agency Advisory<br />
Council, and agents like Sean play a key role<br />
in better serving all of our New Jersey agents<br />
and customers.”<br />
Mr. Ryan is a licensed insurance producer<br />
and integral part of the Hanson & Ryan<br />
management team. He oversees the Personal<br />
Lines Department, while looking to grow the<br />
agency, increase the level of customer service<br />
and enhance the product lines the firm has to<br />
offer its customers.<br />
“I am honored to have been named to this<br />
role,” smiles Ryan. “It’s a great opportunity to<br />
have a positive impact on the insurance<br />
coverage that agents like me can offer our<br />
clientele. This position gives me the ability to<br />
address the needs of our customers and offer<br />
real feedback in terms of what’s happening in<br />
the marketplace.” Palisades operates in New<br />
Jersey and offers auto insurance through<br />
more than 300 independent agencies, like<br />
Hanson & Ryan across the state.<br />
Sean Ryan represents the fourth generation of<br />
Ryans to be actively involved at the Hanson &<br />
Ryan Insurance firm. He earned his Bachelors<br />
Degree from Seton Hall University where he<br />
majored in Business Marketing. Ryan is an<br />
active member of the New Jersey Young<br />
Agents Association.<br />
Founded in 1876, Hanson & Ryan, Inc. is one<br />
of New Jersey’s oldest independent insurance<br />
agencies offering a complete line of insurance<br />
products covering personal, business, health,<br />
life and financial planning services. The firm<br />
is presently completing its 134th year in<br />
business.<br />
Emerald Financial Resources of<br />
MassMutual Announce Scholarship<br />
Program for Local Multicultural<br />
College Students<br />
Emerald Financial Resources is sponsoring<br />
scholarships and internships in the financial<br />
services field. Local multicultural college<br />
students of African American/Black,<br />
Asian/Pacific Islander American and Hispanic<br />
American descent who live in Central Jersey<br />
are encouraged to participate. This program<br />
is part of a newly-expanded scholarship<br />
program sponsored by Emerald Financial<br />
Resources, a general agency of<br />
Massachusetts Mutual Life Insurance Co.<br />
(MassMutual).<br />
Students who qualify for the program may<br />
apply for one of three $5,000 college<br />
scholarships. Applicants must meet certain<br />
academic criteria, such as having concentrations<br />
in the fields of business, economics,<br />
finance, financial planning, management,<br />
marketing or sales. Nationally, MassMutual is<br />
making $135,000 in scholarships available in<br />
nine metropolitan areas.<br />
“We’ve always been committed to attracting<br />
talented professionals to the field of financial<br />
services, and in particular to supporting people<br />
of diverse backgrounds,” said Michael<br />
Vesuvio, President of Emerald Financial<br />
Resources “These scholarships and internship<br />
opportunities will ultimately help us better<br />
serve Central New Jersey’s increasingly<br />
diverse community.”<br />
“Our scholarship program is a very important<br />
part of our commitment to diversity and<br />
education, and because of it and our other<br />
efforts, we’re already making a big difference<br />
in the lives of the communities we serve,”<br />
said Nick Fyntrilakis, Assistant Vice President<br />
of Community Responsibility for MassMutual.<br />
The application deadline is May 30, and<br />
winners will be notified in late summer.<br />
For more information visit<br />
www.hsf.net/massmutual.aspx.<br />
About MassMutual<br />
Founded in 1851, MassMutual is a leading<br />
mutual life insurance company that is run for<br />
the benefit of its members and participating<br />
policyholders. The company has a long history<br />
of financial strength and strong performance,<br />
and although dividends are not guaranteed,<br />
MassMutual has paid dividends to eligible<br />
participating policyholders every year since<br />
the 1860s. With whole life insurance as its<br />
foundation, MassMutual provides products to<br />
help meet the financial needs of clients, such<br />
as life insurance, disability income insurance,<br />
long-term care insurance, retirement/401(k)<br />
plan service and annuities. In addition, the<br />
company’s strong and growing network of<br />
financial professionals helps clients make<br />
good financial decisions for the long-haul.<br />
MassMutual Financial Group is a marketing<br />
name for Massachusetts Mutual Life<br />
Insurance Company (MassMutual) and its<br />
affiliated companies and sales representatives.<br />
MassMutual is headquartered in<br />
Springfield, Massachusetts and its major<br />
affiliates include: Babson Capital Management<br />
LLC; Baring Asset Management Limited;<br />
Cornerstone Real Estate Advisers LLC; The<br />
First Mercantile Trust Company; MassMutual<br />
International LLC; MML Investors Services,<br />
Business Matters Page 15
Inc., member FINRA and SIPC;<br />
OppenheimerFunds, Inc.; and The<br />
MassMutual Trust Company, FSB.<br />
Inez I. Ramirez Appointed<br />
Financial Services Officer<br />
Columbia Bank<br />
announced that Inez<br />
I. Ramirez has been<br />
appointed Financial<br />
Services Officer in<br />
charge of their community<br />
branch office<br />
in Paramus, located at<br />
S-134 Farview Avenue.<br />
Mrs. Ramirez brings to her new position more<br />
than 10 years of local banking experience.<br />
She joined Columbia in 1998, as a Teller in<br />
the bank’s Wyckoff branch. In 2002, she<br />
became a Customer Service Representative<br />
at the bank’s River Road (Fair Lawn) branch<br />
and two years later, was promoted to<br />
Assistant Branch Manager. She became<br />
Branch Manager in charge of Columbia’s<br />
Farview Avenue (Paramus) branch in 2009.<br />
A well-known figure in banking, business and<br />
community affairs, Mrs. Ramirez is an active<br />
member of the Fair Lawn Chamber of<br />
Commerce, the Fair Lawn Sunrise Rotary Club<br />
and the Hispanic Chamber of Commerce. She<br />
lives in Fair Lawn with her husband, Luis and<br />
one child.<br />
Columbia Bank Grants Help<br />
Flood Victims<br />
As part of Columbia Bank’s ongoing<br />
community support the bank is making a<br />
special effort to purchase replacement<br />
home appliances for a select group of<br />
homeowners affected by the heavy flooding<br />
that recently took place throughout northern<br />
New Jersey.<br />
By working with local municipalities and<br />
emergency management officials, Columbia<br />
identified residents who were hardest hit and<br />
who were in immediate need of assistance.<br />
The Bank responded by issuing community<br />
Shown assisting a Pompton Lakes Resident Kim Lewis<br />
(second from left) with her appliance selection, at the<br />
P.C. Richards Appliance Superstore in Paramus, are:<br />
Kathleen Cole, Mayor of Pompton Lakes (far left),<br />
Raymond Hallock, President and CEO of Columbia Bank<br />
(second from right), and Phil Sohn (far right), Columbia<br />
Bank’s Pompton Lakes Branch Manager.<br />
grants to purchase replacement home<br />
appliances (washers, dryers, refrigerators<br />
and/or stoves).<br />
Passaic County Technical Institute<br />
Students Thank Columbia Bank<br />
In January, Columbia Bank, SLA members<br />
re-elected two directors and elected one new<br />
director to serve on the institution’s Board of<br />
Directors. At the annual meeting, board<br />
members José B. Guerrero and John S.<br />
Sturges were re-elected to serve three-year<br />
terms. Anthony S. Cicatiello is Columbia’s<br />
newest board member, will serve for a term<br />
of one year.<br />
“We are elated to have Anthony S. Cicatiello<br />
on board and are confident that his impressive<br />
background and unique skill set will be<br />
an asset,” said José B. Guerrero, Chairman,<br />
President and Chief Executive Officer. “This<br />
board collectively forms a very strong team<br />
and we will see to it that Columbia continues<br />
to be one of New Jersey’s strongest community<br />
banks for years to come.” Guerrero went<br />
on to say, “We continue to stand strong in the<br />
face of today’s challenging economic climate,<br />
because our principles never change. We are,<br />
have been, and always will be, fully committed<br />
to our customers, in doing what’s right for<br />
them, and in operating the bank with the<br />
highest level of integrity and prudence<br />
possible.”<br />
Anthony S. Cicatiello is Chair of CN<br />
Communications International, Inc., a public<br />
relations and marketing communications firm.<br />
For three decades, Anthony Cicatiello has<br />
brought diverse experience to the complex<br />
intersection of business, government and<br />
media. He has counseled numerous Fortune<br />
500 companies, institutions of higher education,<br />
municipalities, regional utilities and<br />
nonprofit organizations, among others. He<br />
works with clients to address the needs of<br />
targeted constituencies amidst vigorous policy<br />
debates, increasing accountability and<br />
changing priorities.<br />
(L to R): Thomas Bove and Angelo Cassilli, PCTI Faculty<br />
Advisors; Raymond Hallock, Columbia’s President and<br />
CEO, and PCTI students Stephanie Dorantes, Sebastian<br />
Pachon, Kristina Martinez and Abdul Latif. The students<br />
presented the bank with three student-drawn illustrations<br />
and gourmet baked goods prepared at the school’s<br />
Culinary Institute.<br />
José B. Guerrero has been with Columbia<br />
Bank for over twenty years. He is currently<br />
the Chairman of the Board and has been<br />
serving as President and Chief Executive<br />
Officer of Columbia Bank since January 1995.<br />
He joined the Columbia Board in 1991.<br />
John S. Sturges has served as Director of<br />
Columbia Bank since 2007. He was President<br />
of Siebrand-Wilton Associates, Inc. as well as<br />
the Managing Principal of its Benefits and<br />
Compensation Design Group. He is an active<br />
member of the Human Resource Planning<br />
Society, Society for Human Resource<br />
Management, World at Work and the<br />
International Foundation of Employee Benefits<br />
Plans.<br />
Foundation for the Handicapped Is<br />
Latest Recipient of Columbia Bank<br />
Foundation Grant<br />
Columbia Bank presented the Foundation for<br />
the Handicapped, a Wayne-based employment<br />
program for handicapped adults, with a<br />
Page 16<br />
Business Matters
$14,500 grant through their Columbia Bank<br />
Foundation. The grant is for the upgrade of<br />
their heating and air conditioning (HVAC)<br />
system at their Wayne workshop facilities.<br />
Created to serve the needs of local<br />
communities, the Columbia Bank Foundation<br />
provides grants and contributions to<br />
organizations recognized as tax-exempt<br />
under Section 501 (c)(3) of the Internal<br />
Revenue Code. The Columbia Bank<br />
Foundation actively seeks to provide support<br />
in four major areas: affordable housing<br />
programs, community investment and economic<br />
development opportunities, financial<br />
literacy and educational opportunities, and<br />
health and human services. Columbia Bank<br />
gives special consideration to programs that<br />
provide a measurable community impact.<br />
(L to R): Tom Collins and Sandra Pine, Directors of the<br />
Foundation for the Handicapped, Angelo DiNome,<br />
Chairman of the Foundation for the Handicapped and<br />
Raymond G. Hallock, President and CEO of Columbia<br />
Bank.<br />
Dover Business College Opens<br />
New Library with Ribbon-Cutting<br />
Ceremony<br />
Dover Business College opened the doors<br />
to its new library with a ribbon-cutting<br />
ceremony at the Dover Campus on March 3.<br />
The library offers students a variety of<br />
resources, including a wide collection of<br />
healthcare, business and computing publications<br />
and journals to support the Dover<br />
Business College curriculum.<br />
“The library plays an important role in the<br />
educational careers of our students, and we<br />
are excited to provide our students, faculty<br />
and staff with this new space,” said Dover<br />
Business College Vice President, Academic<br />
Affairs, Devorah Namm, PhD.<br />
In addition to its collection of books and<br />
(L to R): Students study at the new Dover Campus library.<br />
The library offers students a variety of resources,<br />
including a wide collection of healthcare, business and<br />
computing publications and journals to support the Dover<br />
Business College curriculum.<br />
journals, the library provides computers,<br />
study tables and many online resources for<br />
research projects and classroom needs.<br />
“We want this to be a place where students<br />
can gather, study and collaborate,” said<br />
Dover Business College Librarian Vicki Sciuk.<br />
“The library’s new resources and professional<br />
staff are here to help students make the most<br />
of their time at Dover.”<br />
Dover Business College, with locations in<br />
Dover, Clifton and Newark, NJ, is a nationally<br />
accredited private college with a more than<br />
50-year history of preparing students for<br />
successful careers in healthcare, business<br />
and information technology. Facilities include<br />
lecture and computer classrooms utilizing the<br />
most current and widely used technology.<br />
Healthcare programs utilize fully equipped<br />
operating rooms, nursing labs and medical<br />
assistant laboratories.<br />
To find out more about Dover Business<br />
College, call 866-GoDover (463-6837) or<br />
visit www.dover.edu.<br />
Christopher A. Dragone Joins<br />
Hanson & Ryan Inc. As a<br />
Commercial Insurance Producer<br />
Hanson and Ryan, Inc. (Totowa, NJ)<br />
announced that Christopher A. Dragone has<br />
joined the firm as a Commercial Insurance<br />
Producer.<br />
As a licensed insurance producer, Mr.<br />
Dragone will be responsible for the<br />
acquisition and maintenance of commercial<br />
line clients. In coordination with the entire<br />
staff at Hanson and Ryan, he will be offering<br />
a full line of commercial insurance including<br />
Property, General and Excess Liability,<br />
Worker’s Compensation, Commercial Auto,<br />
Professional Liability, Inland/Ocean Marine,<br />
Flood, Bonds, and a variety of special<br />
programs. “After nine successful years as a<br />
financial consultant focusing on life, disability<br />
and long-term insurance, I am very excited to<br />
expand my insurance practice with Hanson<br />
& Ryan,” commented Mr. Dragone.<br />
Mr. Dragone comes to<br />
Hanson and Ryan<br />
following nearly ten<br />
years with AXA Advisors,<br />
LLC, where he was a<br />
Financial Consultant for<br />
individual and business<br />
owner financial planning. He is a graduate of<br />
Passaic Valley High School and holds BS and<br />
MBA degrees from Seton Hall University. He<br />
graduated Cum Laude.<br />
“We are pleased to add Chris Dragone to<br />
our professional team,” states Terry Ryan,<br />
Hanson & Ryan’s President and CEO. “With<br />
his years of experience and thorough<br />
knowledge of insurance products, Chris has<br />
a proven track record of developing trusting<br />
and meaningful client relationships.”<br />
Mr. Dragone lives in Totowa and is a member<br />
of the South Monmouth Board of Realtors.<br />
He volunteers for the Muscular Dystrophy<br />
Association THON and Penn State Fund<br />
Raising. When not working, Chris enjoys<br />
various recreational activities including travel,<br />
sports, museums and history.<br />
Berkeley College Presents Check<br />
At the April 7 Borough Council Meeting, Teri Duda, Senior<br />
Vice President of External Affairs at Berkeley College<br />
presented a check in the amount of $18,758 to Pat<br />
Lepore, Woodland Park Mayor to sponsor the purchase of<br />
seven signs to be placed at the entrance points to<br />
Woodland Park.<br />
Business Matters Page 17
Business Matters<br />
Ad Copy Deadline Dates 2010<br />
Ad space must be reserved one week before<br />
the due date.<br />
ISSUE:<br />
July/August<br />
Due: June 15<br />
Sept./Oct.<br />
Due: August 15<br />
Nov./Dec.<br />
Due: Oct. 15<br />
FEATURED SECTIONS:<br />
Education<br />
Back-to-School<br />
Automotive<br />
Transportation<br />
Retail<br />
Gifts<br />
Jan./Feb. 2011 Banking<br />
Due: Dec. 15, 2010<br />
All letters and photos will be considered as<br />
intended for publication and Business<br />
Matters reserves the right to edit and/or<br />
comment on submitted materials.<br />
Submit editorial and/or advertising to Naoma<br />
Welk at Naoma@welkink.com or phone her<br />
at (973) 762-6243.<br />
• By-lined Articles<br />
• Press Releases<br />
• Marketing Materials<br />
• Internal and External<br />
Communications<br />
• Brochures<br />
• Technical Documents<br />
(973) 762-6243<br />
New Members<br />
We are pleased to announce that<br />
seven companies have joined the<br />
North Jersey Regional Chamber of<br />
Commerce, making it one of the<br />
largest chambers in the state. Please<br />
join us in welcoming our newest<br />
members and we hope you will<br />
patronize them whenever possible.<br />
Atlantic Ro-Ro Carriers,<br />
Inc.<br />
Atlantic Ro-Ro Carriers (ARRC) was<br />
established in 1995 as a liner service,<br />
operating between the port of Saint-<br />
Petersburg, Russia and several U.S. East<br />
Coast and Gulf ports. The Line is a<br />
market leader for trans-Atlantic transit<br />
times and schedule frequency.<br />
ARRC operates a fleet of modern, geared,<br />
multi-purpose, ice-class ships capable of<br />
handling a wide range of cargos and<br />
ensuring safe and consistent year-round<br />
delivery. As an extension to its services,<br />
the Line provides an intermodal delivery<br />
to and from any point in Canada, USA,<br />
Russia and the CIS region backed by<br />
through bills of lading and an extensive<br />
container network.<br />
Today, ARRC has grown into an affiliation<br />
of five companies with offices in Montreal<br />
(QC) Canada, Clifton (NJ) USA, Houston<br />
(TX) USA, Moscow and Saint-Petersburg,<br />
Russia with a staff of over 100 people<br />
responsible for moving millions of tons of<br />
cargo.<br />
Yefim Levin<br />
Atlantic Ro-Ro Carriers, Inc.<br />
1051 Bloomfield Avenue<br />
Clifton, NJ 07012<br />
www.arrcm.com<br />
yefim@arrcm.com<br />
Assessment Solutions<br />
Assessment Solutions helps companies<br />
gain a competitive advantage by helping<br />
them more effectively hire, develop,<br />
and retain top-performing employees.<br />
We provide comprehensive preemployment<br />
assessments, skill tests,<br />
and employee development tests that not<br />
only help employers select the right<br />
person for each job, but also provide<br />
guidance on how to most effectively<br />
manage that person in order to get them<br />
to reach their full potential. Our human<br />
resource management and employee<br />
assessment tools have been developed<br />
and validated by Profiles International,<br />
Inc., the world leader in helping<br />
companies to select and develop<br />
high-performing workplaces.<br />
David Simm<br />
Assessment Solutions<br />
40 Green Terrace Way<br />
West Milford, NJ 07480<br />
(201) 694-7253<br />
www.assessmentsolutions.net<br />
dsimm@assessment-solutions.net<br />
North Jersey Orthopedic<br />
& Sports Medicine<br />
Institute, LLC<br />
Dr. Russonella is an Orthopaedic &<br />
Sports Specialist who is an committed<br />
to excellence in providing the highest<br />
quality orthopaedic care possible while<br />
striving to return patients to an active,<br />
pain-free lifestyle. Whether treating<br />
immediate or chronic issues, he strives<br />
to integrate the practice of prevention in<br />
all treatment plans as a way to help<br />
alleviate potential issues in the future.<br />
Michael C. Russonella, D.O.<br />
North Jersey Orthopedic & Sports<br />
Medicine Institute, LLC<br />
1111 Paulison Avenue<br />
Clifton, NJ 07011<br />
mrussonello@hotmail.com<br />
Page 18<br />
Business Matters
ECSI International, Inc.<br />
ECSI is a hi-tech security solutions<br />
provider that manufactures stand-alone<br />
and fully integrated perimeter intrusion<br />
detection systems. ECSI serves the<br />
defense, energy, petrochemical, water,<br />
embassy, transportation and borders<br />
industries. Since 1976, ECSI has been<br />
producing quality and innovative<br />
perimeter protection sensors and<br />
systems designed to solve site-specific<br />
security needs.<br />
Some of the high profile classified sites<br />
including military installations, government<br />
facilities, transportation systems<br />
and large private sector petrochemical<br />
and pharmaceutical facilities. ECSI’s<br />
solutions are designed and manufactured<br />
in compliance with the ISO 9001:2000<br />
international standard.<br />
Arthur Birch<br />
ESCI International, Inc.<br />
790 Bloomfield Avenue, C1<br />
Clifton, NJ 07012<br />
www.anti-terrorrism.com<br />
a_birch@ecslInternational.com<br />
FSR Inc.<br />
FSR Inc. is a manufacturer of a wide<br />
variety of products including floor, wall,<br />
table, and ceiling boxes specializing in<br />
AV connectivity needs as well as a full<br />
line of interfaces, distribution amplifiers,<br />
matrix switchers, seamless switchers<br />
and CATx solutions.<br />
Walter Gould<br />
244 Bergen Boulevard<br />
Woodland Park, NJ 07424<br />
www.fsrinc.com<br />
Superior Exterminators<br />
Superior Exterminators is a family owned<br />
full-service pest control company that<br />
provides service to commercial, corporate<br />
and residential accounts. We resolve pest<br />
issues with Termites, Rodents, Ants,<br />
Roaches, Spiders, Bees, Bedbugs and any<br />
other insects that crawl, jump or fly.<br />
Superior’s technicians are trained to treat<br />
each facility that has become a target for<br />
pests, as a unique location. Our<br />
PestGuard Program protects your home<br />
for a full year at less than 99 cents a day.<br />
Our quality service features an inside and<br />
outside treatment program that enables<br />
us to provide you with optimum<br />
protection. We believe that technology is<br />
paramount to keeping our clients<br />
informed of the status of their account.<br />
We use CN4 mobile computers that<br />
create accountability and provide instant<br />
access to our clients’ historical and<br />
current information. We offer special<br />
discounts to Chamber of Commerce<br />
members and their families. At Superior<br />
Exterminators, our goal is to establish<br />
accountability and earn your trust.<br />
James Horan<br />
482 Notch Road<br />
Woodland Park, NJ 07424<br />
www.superiorexterminators.com<br />
superiorexterminators@gmail.com<br />
surfaces. The company’s specialty is<br />
cleaning tile and grout, but they can do<br />
much more. Some of the surfaces TURBO<br />
CLEAN360 treats with special equipment<br />
are stone floors, counter tops, shower<br />
enclosures, garage floors, driveways, pool<br />
decks and patios. Commercial surfaces<br />
are tile, stone and brick floors in lobbies,<br />
entries, offices, hallways, restrooms,<br />
kitchens, walkways and counter tops.<br />
TURBO CLEAN360 is a fully licensed and<br />
insured company serving the greater<br />
Northern New Jersey area. The goal is to<br />
provide customers with astonishing<br />
service and the best investment in<br />
cleaning and restoring hard surfaces.<br />
We provide professional, affordable,<br />
high-quality service.<br />
With TURBO CLEAN360 there are no<br />
surprises and no hidden charges. We’ll<br />
clean your floor or hard surface like it has<br />
never been cleaned before!<br />
Anthony Cabrera<br />
1005 Kennedy Boulevard<br />
North Bergen, NJ 07047<br />
www.turboclean360.com<br />
info@turboclean360.com<br />
FSR works to be as green as possible<br />
by using a lead-free process on our<br />
electronics, being an Energy Star Partner,<br />
and manufacturing products in the United<br />
States. By manufacturing in the US, FSR<br />
eliminates the fossil fuels necessary to<br />
ship product in from abroad while also<br />
supporting the US economy.<br />
TURBO CLEAN360<br />
TURBO CLEAN360 offers fast, effective,<br />
and affordable solutions that clean any<br />
hard surface: natural stone; travertine;<br />
brick; concrete; and stucco. TURBO<br />
CLEAN360 cleans vertical or horizontal<br />
Business Matters Page 19
Richard J. DeLuca<br />
On April<br />
25, the<br />
Chamber<br />
lost a true<br />
friend and<br />
long time<br />
member,<br />
Rich<br />
DeLuca.<br />
Rich will be remembered for his<br />
devotion to his family and friends,<br />
his unwavering support for the North<br />
Jersey Regional Chamber of<br />
Commerce and his kindness and<br />
generosity to all.<br />
Thirty years ago, Rich became a<br />
member of our Chamber and quickly<br />
got involved. Over the years he<br />
participated on numerous committees<br />
and served as chairman of several,<br />
most notably the Sports Dinner<br />
Committee and the Golf Invitational<br />
Committee. He was also active on the<br />
Clifton Economic Development<br />
Commission and served on the<br />
NJRCC Foundation Board.<br />
In time, Rich took on a leadership<br />
role within the organization, first<br />
joining the Board of Directors and<br />
then the Executive Committee. In<br />
2007, he was elected to serve as<br />
Chairman of the Board for a two-year<br />
term, successfully leading the<br />
organization through a period of<br />
change and growth.<br />
Rich frequently commented that while<br />
he appreciated the business he<br />
developed through the Chamber, he<br />
was most thankful for the many<br />
friends he found here.<br />
Rich will be missed by all who had<br />
the privilege of knowing and working<br />
with him. He was a team player,<br />
low key but always in charge. His<br />
business acumen combined with a dry<br />
sense of humor set a high standard<br />
for every meeting in which he<br />
participated. We extend our<br />
condolences to his wife Cathy, his<br />
sons John and Tony, step-daughter<br />
Daria and her husband Rob, step-son<br />
Franco, grandson Michael and his<br />
colleagues at Hanson & Ryan, Inc.,<br />
where he served as Vice President.<br />
Gloria Martini<br />
President, NJRCC<br />
The Skylands Manor<br />
The Skylands Manor has become New Jersey’s premier<br />
destination wedding site. Nestled among 100 acres of<br />
manicured grounds that are the New Jersey Botanical<br />
Gardens, Skylands offers romance and glamour for<br />
weddings that are reminiscent of those found in fairy<br />
tales.<br />
Overnight accommodations are anything but ordinary when you<br />
and your guest choose to stay in the 24 bedrooms atop the<br />
Manor. Breakfast or brunch will be served in your private granite<br />
breakfast room.<br />
Imagine your ceremony in your own private chapel by the lake or<br />
along a tree-lined orchard. Your cocktail party will begin in the<br />
Manor house within rooms adorned with woodwork and marble,<br />
hundreds of years old.<br />
The ballroom reflects warmth with an old-world style of elegance<br />
that is prevalent throughout the mansion. A favorite of Skylands<br />
brides is the private bridal suite that they enjoy for the day.<br />
Photographers usually begin there and then spend the remainder<br />
of the day taking photos of the bride and her guests at the<br />
numerous “photo opportunity” sites throughout the castle and its<br />
grounds.<br />
This once in a lifetime moment<br />
should be spent where you have<br />
always dreamed of having it…at a<br />
castle just for you, your fiancé and<br />
your guests!<br />
The gourmet cuisine and professional<br />
service at Skylands is hospitably<br />
offered by Frungillo Caterers. The<br />
Frungillo family has been catering to<br />
brides for three generations.<br />
Skylands’ entire staff is at your<br />
disposal for the day. The butcher, the<br />
baker and the candlestick maker will all be on hand to make sure<br />
that your day runs as per your plans. Oh yes, and of course, your<br />
private bridal assistant will be there for you as well.<br />
For a tour of the Skylands Manor and the New Jersey Botanical<br />
Gardens, please call Linda Pergola at (973) 962-9370. Or visit our<br />
web site at www.frungillo.com.<br />
Skylands is owned by the State of New Jersey and<br />
exclusively run by Frungillo Caterers. Frungillo Caterers<br />
Tel (973) 256-9380, Fax (973) 263-4143,<br />
www.Frungillo.com.
Through Our Partnership Program, Mainly Meetings Travel Expands<br />
Your Horizons through Travel For Business or Pleasure,<br />
while Generating Funds For the NJRCC Foundation and<br />
Other Valued Not-for-Profit & Charitable Groups.<br />
Business Trips • Vacations • Cruises • Group Tours<br />
Day Trips • Destination Weddings • Honeymoons<br />
Linda Cutrupi - Linda@MainlyMeetingsTravel.com<br />
Bob Masiello - Bob@MainlyMeetingsTravel.com<br />
535 Floyd Street<br />
Englewood Cliffs, NJ 07632<br />
(201) 568-2146 V&F<br />
www.MainlyMeetingsTravel.com<br />
Business Matters Page 21
Responsible Corporate Citizenship: It’s Good Business<br />
By Naoma Welk, Editor Business Matters<br />
New Jersey Students Learn<br />
Money Management Skills<br />
Capital One and Junior Achievement Team Up to Teach<br />
Financial Literacy Lessons to High School and Middle<br />
School Students with Mobile Finance Park<br />
Capital One Financial Corporation and Junior<br />
Achievement brought Capital One/Junior<br />
Achievement Finance Park TM , an innovative<br />
mobile financial education program, to New<br />
Jersey public middle and high schools. The<br />
eight-week program was designed to teach basic<br />
money management skills to more than 1,850<br />
local students at the learning lab, located at the<br />
National Newark Building, 744 Broad Street in<br />
Newark, NJ.<br />
economic opportunity. This is a unique and creative way to help<br />
youngsters become financially literate.”<br />
The first Capital One/Junior Achievement Finance Park began<br />
as a pilot in October 2006, in McLean, Va. The pilot was such<br />
a resounding success that the two organizations have since<br />
expanded the initiative to eight markets serving 33,000 middle<br />
school students through 2009.<br />
The Global Roche Employee<br />
Children’s Walk<br />
Hoffmann-La Roche Inc. (Roche), based in Nutley, N.J., is a member<br />
of the Roche Group, one of the world's leading research-oriented<br />
healthcare groups with core businesses in pharmaceuticals and<br />
diagnostics.The variety and reach of Roche’s community affairs<br />
programs is extensive. This is the second in a series of articles<br />
about how the Roche Nutley facility practices responsible corporate<br />
citizenship.<br />
Several of the social responsibility initiatives that form the<br />
foundation of the community affairs programs at Roche’s Nutley<br />
research facility are based on those of Roche’s parent company,<br />
F. Hoffmann-La Roche Ltd. in Basel, Switzerland.<br />
A Capital One representative volunteers her time to help two students<br />
learn about money management.<br />
Students at Capital One/Junior Achievement<br />
Finance Park had fictional jobs, incomes, families<br />
and expenses. They had to develop and stick<br />
to appropriate budgets. Students learned how to<br />
budget housing, furnishings, investments, food,<br />
entertainment, phone, cable, savings and<br />
charitable contributions. Nearly 360 Capital One<br />
Bank associates mentored students along their<br />
financial journey at the Park.<br />
“Our investment in Capital One/Junior<br />
Achievement Finance Park is more than just doing<br />
the right thing; it teaches students important skills<br />
that they can use for the rest of their lives,” said<br />
Doug Kennedy, New Jersey State Market<br />
President for Capital One Bank. “Our associates<br />
who volunteer at Finance Park are able to play a<br />
key role in encouraging financial literacy and<br />
Director of Corporate Relations and Contributions, Pat Hughes<br />
explains, “One of those programs is the Global Employee<br />
Children’s Walk, a world-wide program designed to raise money<br />
for vulnerable children. Each year, sites around the world hold<br />
the Walk on June 16, the International Day of the African Child.<br />
Nutley was one of the pilot sites for the program, participating<br />
since 2003.”<br />
In advance of the Walk, Roche’s Nutley employee participants<br />
invite their colleagues, friends and family members to sponsor<br />
them in the 5K (3.1 miles) Walk. The route involves local streets<br />
in Nutley and residents often see more than 900 employees<br />
walking in rain or shine. Once an employee crosses the finish<br />
line, he or she turns in their sponsorship monies, which the<br />
company matches dollar for dollar. All of the donations support<br />
local causes.<br />
Hughes notes that local affiliates have the option of selecting an<br />
issue that is topical in their communities. “However,” she<br />
explains, “since AIDS is still an issue in our own metropolitan<br />
area, we prefer to support New Jersey AIDS Partnerships.”<br />
Funds designated for New Jersey non-profits support agencies<br />
that deliver services to New Jersey children orphaned by AIDS<br />
and their families and/or second caregivers. Roche also<br />
Page 22<br />
Business Matters
contributes funds to organizations that increase<br />
the health literacy and empowerment of poor, primarily<br />
minority women of childbearing age who<br />
are living with HIV. In addition, the company also<br />
donates funds to help recruit and train high-risk<br />
adolescents and young adults as peer Outreach<br />
Workers to provide HIV/AIDS awareness and<br />
risk-reduction education to their peers.<br />
The company match of funds raised through the<br />
Walk support programs in Malawi, Africa. Why<br />
Malawi, you ask? Years ago, the parent company<br />
designated Malawi because it found that a high<br />
proportion of that country’s adults/parents were<br />
infected with AIDS. Hughes explains, “When parents<br />
die, their children become orphans who are<br />
typically absorbed into their extended families.”<br />
As a result of the parent’s death, the extended<br />
family has an added burden of supporting more<br />
children, which makes life more difficult. Roche<br />
is dedicated to supporting organizations in Malawi<br />
that work to better the lives of those orphaned<br />
children and as a result, the families in which<br />
they live.<br />
With a population of more than ten million<br />
people, Malawi is known as the “warm heart of<br />
Africa” because their people are friendly.<br />
Malawians typically live with their extended<br />
families in huts grouped together in villages.<br />
Family members share work and resources.<br />
Fritz Hoffman began his career in 1893 as an<br />
industrial chemist and partner in a pharmacy<br />
business. In 1896, he founded F. Hoffman-<br />
LaRoche Ltd. in Basel, Switzerland. Today the<br />
global company employs 80,000 people in 150<br />
countries around the world.<br />
The Cupo Agency at (973) 778-7770. The drop-off location is<br />
The Cupo Agency, 50 Mt. Prospect Avenue, Clifton, NJ 07013<br />
Columbia Bank Foundation Makes Grant<br />
to Chilton Memorial Hospital<br />
Bank Foundation Grant Supports Chilton’s New Oncology Room<br />
(L to R): Shown taking part in the presentation are Raymond G.<br />
Hallock, President and CEO of Columbia Bank, Dawn Jones,<br />
Executive Vice President, and Deborah Zastocki President/CEO,<br />
Chilton Memorial Hospital.<br />
Columbia Bank<br />
presented Chilton<br />
Memorial Hospital<br />
with a $25,000 grant<br />
through their<br />
Columbia Bank<br />
Foundation. This<br />
community grant<br />
supports the<br />
expansion of their<br />
Comprehensive Breast<br />
Center in Pompton<br />
Lakes, New Jersey.<br />
The Foundation was created to serve the needs of local communities<br />
through grants and contributions to organizations that are recognized<br />
as tax-exempt under Section 501 (c)(3) of the Internal Revenue<br />
Code. The Columbia Bank Foundation actively seeks to provide<br />
support in four major areas: affordable housing programs,<br />
community investment and economic development opportunities,<br />
financial literacy and educational opportunities and health and<br />
human services. Special consideration is given to programs that<br />
provide a measurable community impact.<br />
Cupo Cares<br />
Food Drive Campaign 2010 Benefits Food Banks<br />
Many area food banks in the post-holiday season<br />
are struggling to keep their shelves filled. In order<br />
to help stock these shelves, The Cupo Agency is<br />
hosting a food drive named Cupo Cares.<br />
Donors may donate non-perishable items, including<br />
canned goods such as meat, fish, fruit and<br />
vegetables, juice, baby formula and diapers, bar<br />
soap, toothpaste and toothbrushes. For more<br />
information about appropriate donations, contact<br />
Business Matters Page 23
Steve Cullman, managing partner of<br />
the Bonefish Grill (28 Route 46, Pine<br />
Brook, (973) 227-2443) says, of his<br />
establishment, “We’re polished<br />
casual.”<br />
Yep – that just about says it all.<br />
My partner Lucille says that Bonefish<br />
“always gets business.” Yeah, that too.<br />
When you enter Bonefish Grill, you don’t<br />
feel like you’ve entered a chain<br />
restaurant. This is fine dining with<br />
servers wearing chef coats, cleanliness<br />
with the look of a spit-shine, and plate<br />
presentation magnifique. “Our goal,”<br />
says Cullman, “is fine dining selections<br />
at casual dining prices.”<br />
Achieved.<br />
By Steve Sears<br />
Okay, so you’re looking for the special<br />
place to power dine or powwow after<br />
work? This is it. Noise level? Well, that<br />
depends. You can you spend your<br />
4:00 p.m. – 6:30 p.m. Happy Hour time<br />
in the bar and enjoy tunes, food, drink<br />
and laughs, or if yours is the quiet, sit<br />
down dinner discussion, the dining<br />
room promises lower volume and more<br />
privacy. Featured are $1.00 draft beers,<br />
half-price house wines and call liquors.<br />
Lucille and I started our evening with<br />
Bang Bang Shrimp, a tower of<br />
Bonefish’s signature appetizer – spicy,<br />
thick and crunchy shrimp – side by<br />
side with warm bread and a dip<br />
consisting of pesto sauce, parmesan<br />
cheese, pine nuts and basil. We’d<br />
reached heaven early in life. For<br />
entrees, I enjoyed the sirloin steak &<br />
crab cake dinner,<br />
both grilled to<br />
perfection, with a<br />
side of chick peas,<br />
while Lucille<br />
ordered the mixed<br />
grill sirloin, scallop<br />
and shrimp<br />
special, with a side<br />
of spinach sautéed<br />
in garlic. Dessert?<br />
We found room,<br />
somehow, to put<br />
away a macadamia<br />
nut brownie and<br />
Crème Brulee.<br />
“Good is a ‘fail’,”<br />
claims Steve<br />
Cullman, “I want<br />
every meal to be<br />
great. We have to<br />
be in the top 1%.”<br />
Great was our<br />
meal, as was the<br />
whole experience.<br />
Baskinger’s Looks<br />
Forward to Rebounding<br />
from the Recession<br />
By Steve Sears<br />
Joe Argieri has owned Baskinger’s<br />
in Clifton, a popular deli, caterer and<br />
bakery, since 2002. And his business<br />
is down – way down.<br />
“It (the economical recession) is<br />
something that affects everyone to<br />
some degree,” says Joe. That “degree”<br />
at Baskinger’s, in business for over 80<br />
years, has been a decline in the walk-in<br />
crowd for lunch, “about 1/3 since July<br />
2008.” He also claims his colleagues<br />
have been hurt as well.<br />
Even Baskinger’s new bakery is suffering.<br />
“Sunday used to be our best day.<br />
Now our worst day in the bakery is<br />
Sunday. People will make their coffee<br />
at home, read the paper online, have<br />
toast instead or rolls and doughnuts.”<br />
The problem? The bills don’t evaporate<br />
like water in a steam table. The landlords<br />
and energy providers, to name a<br />
few, still want their piece of the pie. So,<br />
in order to survive, Argieri resorted to<br />
measures that aren’t favorable. “We had<br />
some layoffs, had to cut back on hours<br />
and pay, but most of my workers, who<br />
have been with me a long time, weren’t<br />
happy, but understood why I had to do<br />
it.”<br />
Joe Argieri and Baskinger’s motto is:<br />
Always give the customer a little more<br />
than he paid for. Joe says, “The USA<br />
has been around a long time. We’re<br />
going to wake up in five years and still<br />
be here.” He has some advice for those<br />
who panic. “The media has to feed us<br />
some positive signs, but we have hope<br />
that the economy will pick up.”<br />
Baskinger’s is open seven days a week<br />
with a steam table of 35 hot foods, 52<br />
salads and reasonable beefsteak<br />
catering for $17.95 per person.<br />
Page 24<br />
Business Matters
Who is Kemmons Wilson?<br />
By Naoma Welk, Editor, Business Matters<br />
Charles Kemmons Wilson was born to Kemmons and<br />
Ruby “Doll” Wilson, in Osceola, Arkansas in 1913.<br />
Kemmons, Sr. was an insurance salesman who passed<br />
away when Kemmons, Jr. was just nine months old.<br />
Shortly thereafter, Doll and her son moved to Memphis,<br />
Tennessee, where she took a job as a dental assistant.<br />
In the early 1950s, a new interstate highway<br />
system, cheap gasoline, big cars and expensive air<br />
travel led Americans to pack up their families and<br />
take driving vacations. In the summer of 1951,<br />
Kemmons did just that when he took his wife,<br />
Dorothy Lee and their five children on a two-week<br />
road trip from Memphis to Washington, DC.<br />
At that time, Kemmons was a very successful real<br />
estate agent and homebuilder. He was known in<br />
Memphis for building bigger and better homes<br />
than his competition, while charging similar prices.<br />
He explained his ability to do that by saying, “The<br />
space in the middle of a house doesn’t cost<br />
anything.”<br />
During the trip, the Wilson family stayed at roadside motels where<br />
the rooms were uncomfortable, cramped and lacked air conditioning.<br />
The motels did not have restaurants or swimming pools and<br />
he was incensed at the $2-per child surcharge that the motels<br />
typically added onto his bill. He could not understand why it<br />
should cost more for a few kids to run around “the space in the<br />
middle.”<br />
By the time Kemmons Wilson returned home, he announced to<br />
his wife that he was going to start his own hotel chain. Shortly<br />
thereafter, Kemmons began working with architect Eddie Bluestein<br />
who jokingly called the hotel “Holiday Inn” in reference to the<br />
1942 Bing Crosby movie, Holiday Inn. The name stuck.<br />
The next year, Wilson opened the first Holiday Inn in Memphis. It<br />
featured 120 air-conditioned rooms, a restaurant and swimming<br />
pool for guests. Children under 12 stayed free in their parents’<br />
room. Wilson made sure each spacious room was carpeted, had a<br />
television, a telephone and was furnished with sturdy all-steel<br />
furniture.<br />
In 1953, Wilson formed a partnership with the goal<br />
of building a chain of motels that became Holiday<br />
Inns of America and he began franchising motels.<br />
In 1965, Wilson contracted with IBM to develop<br />
and install a “Holidex” reservation system that<br />
enabled guests and travel agents to check the<br />
availability of rooms anywhere in the system and<br />
place reservations.<br />
In 1967, the company began publicly trading stock<br />
and by 1968, there were 1,000 Holiday Inns in the<br />
U.S. and the international market was growing.<br />
In 1972 Holiday Inns became the first food and<br />
lodging chain to pass the $1B mark in revenues.<br />
Later that decade, the company acquired Harrah’s<br />
casino/hotel firm that made it the nation’s largest gaming<br />
company.<br />
Charles Kemmons Wilson retired from the company in 1979 and<br />
passed away in 2003 at the age of 90. During Wilson’s lifetime,<br />
his vision and determination enabled him to build a company that<br />
revolutionized an industry, changed the way we travel and how we<br />
do business.<br />
Business Matters Page 25
Young Business Professionals<br />
Members of the NJRCC Young<br />
Business Professionals (YBPs)<br />
organization are motivated<br />
business leaders who range in<br />
age from 21 to 40.YBPs gather<br />
on a regular basis to network<br />
with other talented young<br />
professionals whose businesses<br />
are located throughout<br />
New Jersey.<br />
YBP Member News<br />
On Thursday, March 25, 2010, the<br />
NJRCC Young Business Professionals<br />
hosted its first Charitable Networking<br />
Event of 2010 at MAVI Lounge in<br />
Fairfield.<br />
More than 110 professionals attended<br />
the event, which YBP organized to<br />
support the American Red Cross of<br />
Northern New Jersey. In addition to<br />
networking, the evening featured lots<br />
of great raffle prizes, catered cuisine<br />
and best of all, the evening helped<br />
raise $1,400 in contributions for the<br />
American Red Cross of Northern<br />
New Jersey.<br />
The American Red Cross of Northern<br />
New Jersey responds to over 350 disasters<br />
each year throughout Bergen,<br />
Essex, Hudson, Morris, Passaic and<br />
Warren counties.<br />
The Northern New Jersey chapter<br />
provides disaster relief, blood<br />
services, disaster and emergency<br />
preparedness training, health and safety<br />
courses, military and<br />
international services, Braille<br />
transcription and opportunities for<br />
volunteers. The Northern New Jersey<br />
Chapter has the resources to help 3.5<br />
million people.<br />
Brian Tangora, Chairman of the NJRCC YBP presents a check to Karen Horn, Major Gifts Officer of the American Red<br />
Cross. Also pictured: Back row, L to R: Paul and Joe Lebo (Eye to Eye Entertainment), Tom Medich (Synetek Solutions),<br />
Ray Shepherd (CEO of the American Red Cross of NNJ) and Daryl Bryant (Hudson Horizons). Middle row, L to R: Ori<br />
Segall (Preferred Business Systems) Kimberly Ramm (Data Access), Jeff Matta (Hudson Horizons) and Carrie Ryan<br />
(Hanson & Ryan Insurance).<br />
Not pictured: Chris Gillan (Ameriprise Financial), Hugo Carvajal (Emerald Financial Resources), Kristen Vanleeuwen<br />
(Dorfman Abrams Music LLC), Joe Barbieri (Spencer Savings Bank), Delana Ryan (YogaCentric), Angela Veliky (Clifton<br />
Insider), Debbie Woods (Investor Savings Bank), Peter Pankiewicz (Capital One Bank), James DellaVecchia (Emerald<br />
Financial Resources) and Eddie Prins, Jr. (AFLAC).<br />
Hudson Horizons<br />
1. NJRCC named Hudson Horizons<br />
the Title Sponsor for the Dinner<br />
Networking Cruise around<br />
Manhattan, scheduled for May 26<br />
aboard the Spirit of New Jersey.<br />
For more information, visit<br />
www.njrcc.org and click on<br />
Upcoming Events.<br />
2. Transworld News has ranked<br />
Hudson Horizons as the #1 Web<br />
Development Company for 12<br />
consecutive months. During<br />
this meticulous ranking<br />
process, trained experts at<br />
BestWebDesignAgencies.com<br />
examined samples of the work<br />
Hudson Horizons has created such<br />
as the recent launch of Grey Sky<br />
Films, an interactive video<br />
marketing agency and Solgar UK,<br />
a health and wellness product<br />
manufacturer that serves the<br />
United Kingdom.<br />
3. Hudson Horizons is proud to<br />
announce the recent launch of<br />
Jersey SEO, a New Jersey-based<br />
search engine optimization<br />
company. Jersey SEO aims to help<br />
local NJ businesses gain potential<br />
customers by using search engine<br />
optimization. Daryl Bryant, CEO<br />
explains, “This NJ SEO Company<br />
offers new, innovative and<br />
extremely competitive products<br />
and solutions to clients as well as<br />
providing better ways to operate<br />
businesses online.”<br />
Page 26<br />
Business Matters
Advertisers’ Directory<br />
• Barnyard & Carriage House<br />
www.barnyardandcarriagehouse.com<br />
• Bonefish Grill<br />
www.bonefishgrill.com<br />
• Clifton Savings Bank<br />
www.cliftonsavings.com<br />
• Columbia Bank<br />
www.columbiabankonline.com<br />
• Cupo Insurance Agency<br />
www.cupo.com<br />
• Concept2Reality<br />
www.concept2reality.net<br />
• Edward D. Jones & Co.<br />
www.edwardjones.com<br />
• Frungillo Caterers, Inc.<br />
www.frungillo.com<br />
• Hanson & Ryan<br />
www.hanson-ryan.com<br />
THE NJRCC YBP IS HOSTING THE 4TH ANNUAL<br />
SUMMER VOLLEYBALL MIXER<br />
Benefiting the Banyan School<br />
Where? The Barnyard and<br />
Carriage House, 754 Totowa<br />
Rd., Totowa<br />
When? Wednesday, June 23rd,<br />
6:00 pm – 9:00 pm<br />
How much? $15 Pre-pay<br />
Online; $20 at the Door<br />
Free Hot Buffet, Drink Specials,<br />
Music and Great Prizes<br />
Enjoy the outdoors and team up for<br />
some Fun and Competitive Beach-style<br />
Volleyball and Horseshoes or Simply<br />
relax on the outdoor patio and network<br />
with fellow Young Professionals.<br />
Casual Attire (Shorts, T-Shirts, Sneakers, etc.)<br />
Half the Total Admission and 100% of the Raffle proceeds will benefit<br />
the Banyan School, which helps kids who have learning disabilities and<br />
empowers the students to believe in themselves, while helping them to<br />
develop the skills necessary to achieve success.<br />
For more information, visit www.njrcc.org/ybp.htm<br />
• Holiday Inn<br />
www.Holiday-inn.com/totowanj<br />
• Hudson Horizons<br />
www.hudsonhorizons.com<br />
• Mainly Meetings Travel<br />
www.mainlymeetingstravel.com<br />
• On Track Chiropractic<br />
www.doctordavidmoore.com<br />
• Restaurant Depot<br />
www.restaurantdepot.com<br />
• Roche<br />
www.rocheusa.com<br />
• Spencer Savings Bank, SLA<br />
www.spencersavings.com<br />
• TURBO CLEAN360<br />
www.turboclean360.com<br />
Business Matters Page 27
1033 Route. 46 East, Suite A103, Clifton, New Jersey 07013<br />
PRSRT STD<br />
US POSTAGE<br />
PAID<br />
PATERSON, NJ<br />
PERMIT NO. 161