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Responsible Corporate Citizenship: It’s Good Business By Naoma Welk, Editor Business Matters New Jersey Students Learn Money Management Skills Capital One and Junior Achievement Team Up to Teach Financial Literacy Lessons to High School and Middle School Students with Mobile Finance Park Capital One Financial Corporation and Junior Achievement brought Capital One/Junior Achievement Finance Park TM , an innovative mobile financial education program, to New Jersey public middle and high schools. The eight-week program was designed to teach basic money management skills to more than 1,850 local students at the learning lab, located at the National Newark Building, 744 Broad Street in Newark, NJ. economic opportunity. This is a unique and creative way to help youngsters become financially literate.” The first Capital One/Junior Achievement Finance Park began as a pilot in October 2006, in McLean, Va. The pilot was such a resounding success that the two organizations have since expanded the initiative to eight markets serving 33,000 middle school students through 2009. The Global Roche Employee Children’s Walk Hoffmann-La Roche Inc. (Roche), based in Nutley, N.J., is a member of the Roche Group, one of the world's leading research-oriented healthcare groups with core businesses in pharmaceuticals and diagnostics.The variety and reach of Roche’s community affairs programs is extensive. This is the second in a series of articles about how the Roche Nutley facility practices responsible corporate citizenship. Several of the social responsibility initiatives that form the foundation of the community affairs programs at Roche’s Nutley research facility are based on those of Roche’s parent company, F. Hoffmann-La Roche Ltd. in Basel, Switzerland. A Capital One representative volunteers her time to help two students learn about money management. Students at Capital One/Junior Achievement Finance Park had fictional jobs, incomes, families and expenses. They had to develop and stick to appropriate budgets. Students learned how to budget housing, furnishings, investments, food, entertainment, phone, cable, savings and charitable contributions. Nearly 360 Capital One Bank associates mentored students along their financial journey at the Park. “Our investment in Capital One/Junior Achievement Finance Park is more than just doing the right thing; it teaches students important skills that they can use for the rest of their lives,” said Doug Kennedy, New Jersey State Market President for Capital One Bank. “Our associates who volunteer at Finance Park are able to play a key role in encouraging financial literacy and Director of Corporate Relations and Contributions, Pat Hughes explains, “One of those programs is the Global Employee Children’s Walk, a world-wide program designed to raise money for vulnerable children. Each year, sites around the world hold the Walk on June 16, the International Day of the African Child. Nutley was one of the pilot sites for the program, participating since 2003.” In advance of the Walk, Roche’s Nutley employee participants invite their colleagues, friends and family members to sponsor them in the 5K (3.1 miles) Walk. The route involves local streets in Nutley and residents often see more than 900 employees walking in rain or shine. Once an employee crosses the finish line, he or she turns in their sponsorship monies, which the company matches dollar for dollar. All of the donations support local causes. Hughes notes that local affiliates have the option of selecting an issue that is topical in their communities. “However,” she explains, “since AIDS is still an issue in our own metropolitan area, we prefer to support New Jersey AIDS Partnerships.” Funds designated for New Jersey non-profits support agencies that deliver services to New Jersey children orphaned by AIDS and their families and/or second caregivers. Roche also Page 22 Business Matters
contributes funds to organizations that increase the health literacy and empowerment of poor, primarily minority women of childbearing age who are living with HIV. In addition, the company also donates funds to help recruit and train high-risk adolescents and young adults as peer Outreach Workers to provide HIV/AIDS awareness and risk-reduction education to their peers. The company match of funds raised through the Walk support programs in Malawi, Africa. Why Malawi, you ask? Years ago, the parent company designated Malawi because it found that a high proportion of that country’s adults/parents were infected with AIDS. Hughes explains, “When parents die, their children become orphans who are typically absorbed into their extended families.” As a result of the parent’s death, the extended family has an added burden of supporting more children, which makes life more difficult. Roche is dedicated to supporting organizations in Malawi that work to better the lives of those orphaned children and as a result, the families in which they live. With a population of more than ten million people, Malawi is known as the “warm heart of Africa” because their people are friendly. Malawians typically live with their extended families in huts grouped together in villages. Family members share work and resources. Fritz Hoffman began his career in 1893 as an industrial chemist and partner in a pharmacy business. In 1896, he founded F. Hoffman- LaRoche Ltd. in Basel, Switzerland. Today the global company employs 80,000 people in 150 countries around the world. The Cupo Agency at (973) 778-7770. The drop-off location is The Cupo Agency, 50 Mt. Prospect Avenue, Clifton, NJ 07013 Columbia Bank Foundation Makes Grant to Chilton Memorial Hospital Bank Foundation Grant Supports Chilton’s New Oncology Room (L to R): Shown taking part in the presentation are Raymond G. Hallock, President and CEO of Columbia Bank, Dawn Jones, Executive Vice President, and Deborah Zastocki President/CEO, Chilton Memorial Hospital. Columbia Bank presented Chilton Memorial Hospital with a $25,000 grant through their Columbia Bank Foundation. This community grant supports the expansion of their Comprehensive Breast Center in Pompton Lakes, New Jersey. The Foundation was created to serve the needs of local communities through grants and contributions to organizations that are recognized as tax-exempt under Section 501 (c)(3) of the Internal Revenue Code. The Columbia Bank Foundation actively seeks to provide support in four major areas: affordable housing programs, community investment and economic development opportunities, financial literacy and educational opportunities and health and human services. Special consideration is given to programs that provide a measurable community impact. Cupo Cares Food Drive Campaign 2010 Benefits Food Banks Many area food banks in the post-holiday season are struggling to keep their shelves filled. In order to help stock these shelves, The Cupo Agency is hosting a food drive named Cupo Cares. Donors may donate non-perishable items, including canned goods such as meat, fish, fruit and vegetables, juice, baby formula and diapers, bar soap, toothpaste and toothbrushes. For more information about appropriate donations, contact Business Matters Page 23
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