SHOWROOM NEWSLETTER

SHOWROOM NEWSLETTER
Issue 1/2010 Products, Services and Events
SHOWROOM
Blum launches first home-concept showroom in Asia
Blum S.E.A. has tackled the
growing demand for displaying
a wider range of products for
homeowners and designers by
opening a 160-square-metre
showroom, marking it as the
Blum’s first home-concept
showroom in Asia.
Blum launched the showroom on December 3, 2009, which was attended by business
partners, interior designers, architects and the press. The showroom further brought
their claim, “Perfecting motion, experience it,” to life with the showcase of their latest
innovations such as SERVO-DRIVE for AVENTOS, TANDEMBOX intivo/antaro and
CLIP top BLUMOTION.
With the newly-renovated showroom, Blum S.E.A. is poised to tap in to the fast-paced
growth of the region’s property and retail sectors. The showroom has been a part of
Blum’s blue-print and is a natural extension of their expansion plans in Singapore.
Blum has also expanded their warehousing facilities to cater to the increased demand
for furniture fittings.
Navigation
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►
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►
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Blum launches showroom
Events
Kitchen Test Drive
TANDEMBOX antaro
New product: AVENTOS HK-S
Blum S.E.A. news
Contact/Map
Events
11-14 March 2010
VIFA 2010
SECC, Ho Chi Minh City, Vietnam
17-21 March 2010
15th World Building and
Construction Exposition
World Trade Center, Manila, Philippines
14-19 April 2010
Eurocucina 2010
Milan Fairgrounds, Italy
www.blum.com

SHOWROOM NEWSLETTER
Issue 1/2010 Products, Services and Events
SHOWROOM
Give your kitchen a test drive
Navigation
► Blum launches showroom
► Events
► Kitchen Test Drive
► TANDEMBOX antaro
► New product: AVENTOS HK-S
► Blum S.E.A. news
► Contact/Map
Innovative fittings make modern kitchens the ideal meeting place for family and friends.
But before making any purchase, ensure that you will buy the right product and the
right kitchen through Kitchen test drive.
With Blum’s opening of their home-concept showroom comes the launch of the free
Kitchen test drive, the latest marketing concept from Blum that brings the possibility
to see and experience a first true-to-life impression of the new kitchen as early as the
design stage. Offered to architects, cabinet-makers and potential kitchen-buyers,
users are allowed to build their kitchen on a 1:1 scale. All of the cabinetry is equipped
with Blum’s precision hardware, interior storage and organisation solutions atop largescale
rollers for ease in manoeuvrability. Within minutes, users can visualise and
actually ‘walk through’ their designs.
The potential kitchen buyer comes to Blum
showroom with a kitchen plan which will be
analysed and discussed.
Advantages:
■ The workflow in the kitchen can be experienced first hand, enabling optimisations to
be made.
■ The potential kitchen buyer will be
able to see how much better it is to have
a kitchen planned in well-designed zones
Putting together the current kitchen plan.
■ Any problems/errors can be detected
early on and the plan can be adjusted
accordingly.
■ The potential kitchen buyer can be
confident that the layout is suitable; thus, avoiding disappointment after installation.
Please call Caroline Chia at +65 65471760 to schedule for a free Kitchen test drive.
Working together, the cabinets are arranged
according to the plan. The potential kitchen
buyer can try it out for themselves to see
whether or not the workflow is improved.
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SHOWROOM NEWSLETTER
Issue 1/2010 Products, Services and Events
SHOWROOM
TANDEMBOX antaro: The latest addition
Navigation
► Blum launches showroom
► Events
► Kitchen Test Drive
► TANDEMBOX antaro
► New product: AVENTOS HK-S
► Blum S.E.A. news
► Contact/Map
Blum’s TANDEMBOX pull-out system has been extended to comprise “plus”, “intivo”
and the new “antaro”.
TANDEMBOX antaro is characterised by rectangular gallery rails and has the same
cabinet profiles as the other models. The design and materials of TANDEMBOX antaro
are based on the existing pull-out systems, offering new and reliable elements to
provide optimal performance.
Blum’s tried and tested TANDEMBOX plus in
silver grey and the ORGA-LINE inner dividing
system.
TANDEMBOX intivo - for creative furniture design
TANDEMBOX intivo gives customers even more possibilities to personalise high
fronted pull-outs as it produces new and diverse opportunities for differentiation with
various colours and materials. The drawer side can be complemented with a “Boxcap”,
an attachment of the same drawer side material, or with inserts of any kind of material
such as glass, wood, stone, nylon or leather. TANDEMBOX intivo is not only an
additional means of upgrading the appearance of kitchens but also produces “very
personal” solutions to the great joy of kitchen users.
TANDEMBOX intivo
TANDEMBOX antaro can also be equipped
with double gallery rails which are especially
suitable for high fronted pull-outs
TANDEMBOX plus - the tried and
tested model
TANDEMBOX plus is a versatile system
which has proven its worth for many
years. The product line is characterised
by round gallery rails. TANDEMBOX plus,
ranging from simple drawers to extra-wide
pull-outs, has always been a source of
inspiration due to its great diversity and
versatility of applications.
Inserts can be made of various materials. The
photo shows trendy “terra black” combined
with leather.
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SHOWROOM NEWSLETTER
Issue 1/2010 Products, Services and Events
SHOWROOM
New
AVENTOS
HK-S!
Navigation
► Blum launches showroom
► Events
► Kitchen Test Drive
► TANDEMBOX antaro
► New product: AVENTOS HK-S
► Blum S.E.A. news
► Contact/Map
Blum S.E.A. news
Free installation courses offered
AVENTOS HK-S - Stay Lift System
Blum is introducing AVENTOS HK-S, the newest in the AVENTOS line of lift systems
that is great for small cabinets like the ones above a large refrigerator.
AVENTOS HK-S aims to provide perfect motion for small cabinets with lift up doors. It
has been specially designed in terms of size and performance to provide the consumer
a perfect experience.
AVENTOS HK-S opens easily, remains in any desired position and closes silently and
effortlessly, thanks to BLUMOTION.
Contact
For technical and training enquiries, kindly contact Michael Neo at +65 98534119 or our sales
manager, Huang Wei Ming at +65 90406619.
TAI SENG AVE
EXPRESSWAY (KPE)
UBI AVE 4
AIRPORT ROAD
UBI ROAD 2
UBI AVE 4
Comfort
Driving
Center
UBI AVE 4UBI ROAD 3
BLUM
SOUTH
EAST ASIA
UBI AVE 3
BLUM S.E.A. PTE. LTD.
150 Avenue 4
#02-00 Ubi Biz-Hub
Singapore 408825
Tel.: +65 65471760
Fax.: +65 65471761
E-mail: info.sg@blum.com
www.blum.com
Showroom opening hours:
Mon to Fri - 10.30 to 12pm
1.30 to 5pm
Saturday - By appointment
only from 11am to 3.30pm
Blum S.E.A.
is offering all
Blum opens store counter
carpenters and
designers in
Singapore a
free installation
workshop at the
Blum Training
Centre. The
programme available is the installation
course for TANDEMBOX, TANDEM runners,
CLIP top hinges, AVENTOS, SERVO-DRIVE,
and TANDEMBOX intivo/antaro.
The trainee who will pass the written
and practical exams will be given a
certificate and a technician card as proof of
recognition.
To register, please call Michael Neo or email
him at michael.neo@blum.com.
Blum has opened a store counter located at
the warehouse for customers who wish to
purchase or collect Blum products.
The store counter comes in the wake of a
very positive response of customers coming
to the Blum office to place an order.
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