MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper/snaptutorial
For more classes visits www.snaptutorial.com Advertising, Creative, and Media Strategies Paper Resources: Advertising Plan and Creative Brief assignment from Week Two, Internet, and University Library. Select the advertising objectives developed in the Advertising Plan and Creative Brief assignment. Write a 1,400- to 1,750-word paper in which you develop a plan for your advertising, creative, and media strategies. At a minimum, your paper must include an advertising plan consisting of the following: • A short analysis of Baderman Island, including its unique selling points and its marketing situation • An analysis of your target audience, including demographics, psychographics, and lifestyle • Creative strategies that you might adopt to develop your campaign • A positioning statement for the campaign • Your message platform—Is it a call for action, for example, or is it brand building? • At least two of the following media objectives and strategies you will adopt to execute your campaign: TV, radio, magazine, newspaper, Internet, out-of-home • A rationale for all strategies including creative and media choices • Define and defend your choice of resources including in-house, freelance, agencies, and so forth. Format your paper consistent with APA guidelines.
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Advertising, Creative, and Media Strategies Paper
Resources: Advertising Plan and Creative Brief assignment from Week Two, Internet, and University Library.
Select the advertising objectives developed in the Advertising Plan and Creative Brief assignment.
Write a 1,400- to 1,750-word paper in which you develop a plan for your advertising, creative, and media strategies. At a minimum, your paper must include an advertising plan consisting of the following:
• A short analysis of Baderman Island, including its unique selling points and its marketing situation
• An analysis of your target audience, including demographics, psychographics, and lifestyle
• Creative strategies that you might adopt to develop your campaign
• A positioning statement for the campaign
• Your message platform—Is it a call for action, for example, or is it brand building?
• At least two of the following media objectives and strategies you will adopt to execute your campaign: TV, radio, magazine, newspaper, Internet, out-of-home
• A rationale for all strategies including creative and media choices
• Define and defend your choice of resources including in-house, freelance, agencies, and so forth.
Format your paper consistent with APA guidelines.
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<strong>MKT</strong> <strong>447</strong> <strong>Week</strong> 4 <strong>Learning</strong> <strong>Team</strong> <strong>Advertising</strong>, <strong>Creative</strong>, <strong>and</strong> <strong>Media</strong> <strong>Strategies</strong><br />
<strong>Paper</strong><br />
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http://www.<strong>snaptutorial</strong>.com/<strong>MKT</strong>-<strong>447</strong>/<strong>MKT</strong>-<strong>447</strong>-<strong>Week</strong>-4-<strong>Learning</strong>-<strong>Team</strong>-<br />
<strong>Advertising</strong>,-<strong>Creative</strong>,-<strong>and</strong>-<strong>Media</strong>-<strong>Strategies</strong>-<strong>Paper</strong><br />
For more classes visits<br />
www.<strong>snaptutorial</strong>.com<br />
<strong>Advertising</strong>, <strong>Creative</strong>, <strong>and</strong> <strong>Media</strong> <strong>Strategies</strong> <strong>Paper</strong><br />
Resources: <strong>Advertising</strong> Plan <strong>and</strong> <strong>Creative</strong> Brief assignment from <strong>Week</strong> Two, Internet, <strong>and</strong><br />
University Library.<br />
Select the advertising objectives developed in the <strong>Advertising</strong> Plan <strong>and</strong> <strong>Creative</strong> Brief<br />
assignment.
Write a 1,400- to 1,750-word paper in which you develop a plan for your advertising,<br />
creative, <strong>and</strong> media strategies. At a minimum, your paper must include an advertising plan<br />
consisting of the following:<br />
· A short analysis of Baderman Isl<strong>and</strong>, including its unique selling points <strong>and</strong> its marketing<br />
situation<br />
· An analysis of your target audience, including demographics, psychographics, <strong>and</strong> lifestyle<br />
· <strong>Creative</strong> strategies that you might adopt to develop your campaign<br />
· A positioning statement for the campaign<br />
· Your message platform—Is it a call for action, for example, or is it br<strong>and</strong> building?<br />
· At least two of the following media objectives <strong>and</strong> strategies you will adopt to execute your<br />
campaign: TV, radio, magazine, newspaper, Internet, out-of-home<br />
· A rationale for all strategies including creative <strong>and</strong> media choices<br />
· Define <strong>and</strong> defend your choice of resources including in-house, freelance, agencies, <strong>and</strong> so<br />
forth.<br />
Format your paper consistent with APA guidelines.
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