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26 bgbb.PlotTransactionRateHeterogeneity<br />
Details<br />
The holdout period should immediately follow the calibration period. This function assume that<br />
all customers’ calibration periods end on the same date, rather than starting on the same date (thus<br />
customers’ birth periods are determined using max(n.cal) - n.cal rather than assuming that it is<br />
0).<br />
Value<br />
Matrix containing actual and expected incremental repeat transactions.<br />
References<br />
Fader, Peter S., Bruce G.S. Hardie, and Jen Shang. “Customer-Base Analysis in a Discrete-Time<br />
Noncontractual Setting.” Marketing Science 29(6), pp. 1086-1108. 2010. INFORMS. http:<br />
//www.brucehardie.com/papers/020/<br />
Examples<br />
data(donationsSummary)<br />
# donationsSummary$rf.matrix already has appropriate column names<br />
rf.matrix
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