Specialty Risks

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Measured Weather Insurance It’s not just for Christmas. Promotions around White Christmas are common enough, but there are countless other promotions and uses for measured weather insurance such as • record snowfall • record temperature • cash back offers for items such as winter tyres and air conditioning units
Measured Weather Insurance Measured weather insurance gives you the ability to run a promotion where the headline prize is enormous and yet the cost to you is relatively low. Due to the fact that the reward is only awarded if specific weather occurs, headline prizes can be enticing, for example, ‘if it snows on Christmas day you get your furniture for free’. This creates excitement around a product without costing you a substantial amount of money – this type of high value reward can be offered for a relatively low premium, and the cost of the promotion can be tailored to meet almost any budget. RKH Insurance Services has an in-depth knowledge of this type of risk, so we can offer advice on promotions to help you to stay within budget. Examples of ways to use measured weather insurance: • A car dealership in Canada offered first year payments for free if it snows more than three inches on a specific date, as measured at a designated weather station. • An air conditioners manufacturer offered cash back if temperatures during the summer didn’t reach a specific level. R K Harrison Insurance Services Limited One Whittington Avenue, London EC3V 1LE T +44 (0)20 7456 9300 F +44 (0)20 7456 9399 E specialtyrisks@rkhis.com www.rkhgroup.com An R K Harrison Group Company R K Harrison Insurance Services Limited (RKHIS) is an appointed representative of R K Harrison Group Limited, which is authorised and regulated by the Financial Conduct Authority in respect of general insurance business. RKHIS is registered in England No. 6719831. Registered Office: One Whittington Avenue, London EC3V 1LE. Calls may be monitored and recorded for quality assurance purposes.04/13 Ref: 1042
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Specialty Risks

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