TOIFA

The Vision The Times of India Film Awards is a global IPR envisioned to be the definitive awards
platform felicitating the Bollywood fraternity.
The Mission The Times of India Film Awards will be held at international destinations, thus taking
the charm of Bollywood to global destinations and engaging with the global Indian, south Asian
communities and fans of Bollywood across the world.
The Objective The Times of India Film Awards will serve to connect with the global film
communities and further popularize Bollywood in international destinations and communities.
The Process The Times of India Film Awards is envisioned to be popular choice awards where
Bollywood fans across the world vote on the nomination categories to determine the winners of the
popular choice categories.
The nominations for popular choice categories would be derived from popular films during the
calendar year, the process would be driven by audit partners in conjunction with TOIFA Honorary
Advisory Board Members (comprising of Bollywood industry veterans and other eminent
personalities).
The Times of India Film Awards will be an all encompassing awards function, where technical
awards are also awarded. The technical awards would be determined by the TOIFA Honorary
Advisory Board Members in conjunction with audit partners.
The Event The Times of India Film Awards will be held over 3-4 days (typically a weekend), where
there are certain engaging activities preceding the main awards ceremony. There would also be other
activities/events taking place prior to the awards weekend to promote the awards in India and at the
destination/host country.
4th Apr 2013 Day 1 - Press Conference, Media Briefings & Musical Extravaganza Vancouver
5th Apr 2013 Day 2 - Film Screening / Nominations Gala & Technical Awards Vancouver
6th Apr 2013 Day 3 - Red Carpet & Awards Presentation Ceremony
Vancouver
The Promotion The Times of India Film Awards will be promoted extensively using The Times
Group media platforms which include:
Print: The Times of India, The Times of India metro supplements (Bombay Times, Delhi Times,
Bangalore Times etc.), ET Travel, Filmfare, special supplements and other print publications
Television: Zoom TV, Times Now & ET Now
Radio: Radio Mirchi
Online/Digital: Timesofindia.indiatimes.com, Indiatimes.com, TOIF
A website, TOIFA social networking pages, other digital/online properties with The Times of
India.
In addition, other promotional avenues with media houses in the host destination country, global
media and other Indian media would be utilised to promote the event.