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OPINI<strong>ON</strong><br />

237 NE Broadway #101 equity group<br />

FUN IN A BOX: FOOD CART CHEESE & CRACK<br />

BRINGS CHARCUTERIE TO THE PEOPLE<br />

By Nick Mattos<br />

PQ Monthly<br />

“I love surprises,” explains William Frederick Steuernagel<br />

V, owner of Cheese & Crack. Currently in its fourth<br />

month of operation, the acclaimed food cart succeeds in<br />

providing a tactile, sensory dining experience that is as high<br />

in surprise as it is on fun.<br />

Photos by William Steuernagel<br />

Cheese & Crack serves up a sophisticated take on Lunchables.<br />

“I used to cater back in college,” Steuernagel, a native<br />

of Oklahoma, explains of his inspiration for the cart.<br />

“Making a good cheese spread was one of my favorite<br />

things — a plethora of different cheeses and meats,<br />

the accoutrements, the sweet things and the spice. The<br />

whole flavor spectrum.”<br />

Upon moving to Oregon, he was impressed by Portland’s<br />

food cart culture, but didn’t see it as a sustainable<br />

business model.<br />

“People go into business and then immediately go out,”<br />

Steuernagel says.<br />

However, after revisiting his childhood-favorite Lunchables<br />

— and discovering just how ghastly their modern<br />

iteration is — he was inspired to create a food cart based<br />

on individual boxed portions of meats, cheeses, crackers,<br />

spreads, and sides that Steuernagel likens to “a deconstructed<br />

sandwich.”<br />

After gathering a small business loan and drumming<br />

up $4,300 with a Kickstarter campaign, Cheese & Crack<br />

was born.<br />

While Cheese & Crack is currently located in a quaint<br />

and quiet alley space off SE Hawthorne Blvd. at 33rd Ave.,<br />

nestled between cafés and vintage clothing stores, Steuernagel<br />

views this location as both “sketchy” and temporary.<br />

“This [location] is my ‘training wheels’,” he explains,<br />

“although I love that I’m in a sketchy alleyway. Where else<br />

do you expect to find cheese and crack?”<br />

He is currently on the waiting list for a space in a<br />

cart pod near Powell’s in downtown Portland, where<br />

he hopes that his “adult Lunchables” can bring some<br />

fun to office workers’ meal breaks.<br />

“Fun” is a good summation of what Steuernagel endeavors<br />

to bring to Portland’s palates with Cheese & Crack — a niche<br />

he sees underrepresented in our gastronomic culture.<br />

“Food can be taken so seriously in Portland,” he explains,<br />

“and especially on the higher end of things can result in a<br />

very serious, non-playful plate — a sliver of<br />

carrot and a sliver of rutabaga topped with<br />

one grain of salt. I need a handful of salt, and<br />

I need some cheese with it!”<br />

To accomplish this, Steuernagel focuses<br />

on providing the highest-quality components<br />

for his customers, allowing diners to organize<br />

them into a meal any way they see fit.<br />

“The menu is based on extremes,” he says,<br />

“really salty options, really sweet jams, really<br />

sour fruits — unexpected things. It’s a full<br />

range of flavor within a box. “About half of<br />

my menu is locally-made products, and the<br />

other half is purchased<br />

from local importer Classic<br />

Foods.”<br />

As part of his commitment<br />

to the Portland sensibility,<br />

the cart provides<br />

its customers with compostable<br />

flatware and<br />

boxes, keeping landfill<br />

waste to a minimum.<br />

To accommodate seasonality<br />

and variety, each<br />

day’s boxes vary; however,<br />

the offerings consistently<br />

include exotic<br />

cured meats, housemade<br />

savory cookies, and unique home-cured pickles —<br />

a sort of high-end ploughman’s lunch. In addition to the<br />

charcuterie boxes, Cheese & Crack also offers a full sodaand-bitters<br />

bar, allowing customers to compliment their<br />

meal with such refreshing and exotic flavors as rhubarb<br />

and cherry.<br />

“The flavors are meant to quench thirst and compliment<br />

the cheese,” Steuernagel says, “but it’s also fun to see how<br />

each person customizes their drink experience.”<br />

On Cheese & Crack’s refrigerator hangs a postcard with<br />

the admonishment, “Stay Hungry, Stay Foolish.” While Steurnagel’s<br />

endeavor certainly engages with hunger in many<br />

ways, the cart succeeds in being one of the most fun, refreshing,<br />

and innovative dining options in a diverse and challenging<br />

gastronomic scene — so, perhaps the only foolish part is<br />

that nobody beat the young entrepreneur to the punch.<br />

Cheese & Crack is located in the alley of SE Hawthorne<br />

and 33rd Ave. in Portland. For more information, call 918-<br />

798-5605 or check out cheeseandcrack.com.<br />

PQ Monthly is published<br />

the 3rd Thursday of every month.<br />

Please contact us for advertising opportunities.<br />

503.228.3139 •PQM<strong>ON</strong>THLY.COM<br />

14 • October/November 2012<br />

Dog & Planet’s Best Friend<br />

All-Natural Pet Foods Earth-Friendly Pet Supplies<br />

Local, Hand-Crafted Goods<br />

<br />

2148 N Killingsworth St. 503-477-8381<br />

<br />

pqmonthly.com

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