Childcare provision for parents

Childcare decision process – the segments
14
1 2
The Conscientious:
These parents have
expectations of childcare
providers that are minimal, simple
or rational in nature, however they
conduct a comprehensive search
to meet these expectations.
They may seek out the views
of numerous different people
and/or visit numerous different
organisations. They are also likely
to place significant importance on
the external affirmation of service
providers reputations and/or the
opinions of others.
The Idealistic:
3
These parents have
extensive or quite specific
expectations of childcare providers
that can be emotional in nature
(e.g. someone to love my child
like their own). They conduct a
very comprehensive search to
meet these expectations and may
seek out the views of numerous
different people and/or visit
numerous different organisations.
They are also likely to place
significant importance on the
external affirmation of service
providers reputations and/or the
opinions of others.
EXTERNAL
1
The
Conscientious
3
The
Idealistic
RATIONAL
EMOTIONAL
2
The
Efficient
4
The
Instinctive
INTERNAL
The Efficient:
These parents have
expectations of childcare
providers that are minimal,
simple or rational in nature.
They are likely to be more solitary
in their search for information and
are not likely to place significant
importance on the external
affirmation of service providers
reputations and the opinions of
others. Instead they rely more on
their own instincts and analyses.
4
The Instinctive:
These parents have
extensive or quite specific
expectations of childcare
providers that can be emotional
in nature (e.g. someone to love
my child like their own). They
are likely to be more solitary in
their search for information and
are not likely to place significant
importance on external
affirmation of service providers
reputations and the opinions of
others. Instead they rely on their
own instincts and analyses.