Childcare provision for parents

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Background 4 This research was conducted to inspire new, engaging and innovative solutions that provide accurate information about childcare provision for parents. Nesta commissioned Uscreates to conduct user research with parents of children under 5, childcare providers, influencers and intermediaries. This research would help identify the needs of parents and providers, and highlight opportunities where digital innovation in provision was valuable. Uscreates reviewed some secondary data on formal childcare and the childcare decision process before interviewing a number of key stakeholders including the parents of children in formal childcare, nursery managers, childminders, national and local childcare organisations, mother and baby groups, libraries and GP surgeries (please see ‘Who We Spoke to’ page for a comprehensive list) opportunities for digital innovation. We then synthesised what we found out into these summary slides. The following report looks first at the parents’ journeys before considering the intermediaries, the service providers and then the potential opportunities for innovation. The aim of the research was to uncover detailed insights and create empathy with the target audience. The small number of people we spoke to means the research is not meant to be a comprehensive reflection of the rich variations and complexities of people’s experiences of the childcare decision process, but a lens to inspire and provoke new ideas and questions, which might otherwise have been overlooked. Within discussions, parents were asked to map the journeys they underwent in making decisions about their childcare provision and prioritise the influence of different features on that final decision. Service providers and intermediaries were asked to reflect on the key challenges they experienced and the potential
The key players 5 There are three key players in the decision process – the parents, the formal childcare services and the large group that act as intermediaries between the two Registered childcare providers that enable parents to work or undertake training leading to work. The childcare providers The intermediaries The parents Any service / website / individual / group that operates as a source of information, advice or matchmaking between parents and service providers. Any mothers or fathers of children under 5 looking to find formal care arrangements (not provided by friends of relatives) on a full or part-time basis.
Page 1 and 2: 1 Childcare provision for parents U
Page 3: 1 Introduction 3
Page 7 and 8: Who we spoke to 7 The INTERMEDIARIE
Page 9 and 10: The childcare decision process: an
Page 11 and 12: Key influences on final childcare d
Page 13 and 14: The parental decision process - ana
Page 15 and 16: Walk in my shoes: 1 The CONSCIENTOU
Page 17 and 18: Walk in my shoes: 3 THE IDEALIST PA
Page 19 and 20: Key challenges hindering the decisi
Page 21 and 22: 2 The childcare providers 21
Page 23 and 24: Perceived pros and cons of differen
Page 25 and 26: Case Study: 1 The Crèche 25 INNOVA
Page 27 and 28: Case Study: 2 The CHILDMINDER 27 Aw
Page 29 and 30: Case Study: 3 The Ex-Children’s C
Page 31 and 32: Case Study: 4 The Independent Nurse
Page 33 and 34: Defining intermediaries 33 1. Gener
Page 35 and 36: Importance of social network interm
Page 37 and 38: 5 Opportunities and innovation 37
Page 39 and 40: For parents: Visual innovation 39 1
Page 41 and 42: For intermediaries: Innovation arou
Page 43 and 44: For service providers: Admin and st

Childcare provision for parents

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