IamRVASurveyResultsfinal (1)

More documents

Recommendations

Info

Executive Summary 1 The survey was specifically designed to gauge the state of the cycling community in Richmond. We sought to evaluate the cycling community on three major premises: safety, cycling infrastructure and public awareness of both I Am RVA and bike safety topics. The survey is best understood after first examining the demographics of our respondents. Respondents and Demographics • The majority of respondents are 21-26 years old, however a significant number are 15-20 years old. The low age distribution can be attributed to college-age respondents. • The majority of respondents have an annual household income of $12,000-$50,000 per year which can be linked also to the aforementioned low age distribution. • The majority of respondents have 1-2 people in their household, however 43% have 3-4 people in their household. Once again, we link this trend to college-aged respondents. • The majority of respondents live in The Fan, with a notable amount residing in Monroe Park. • Of the 26% of respondents that live in The Fan, 19% are involved with local nonprofits such as JDRF, Ram Pantry, Alpha Gamma Delta Foundation, HAND, The Sierra Club and HD Advisors. • Of respondents that live in The Fan, 46% own a bike, while only 39% of those living outside of The Fan do. Overall, it is apparent through an examination of the demographics that an overwhelming majority of respondents are either college students or young professionals. Our team suggests conducting research that focuses more heavily on the demographics of your audience. However, we believe that your organization should focus efforts on college aged people and those under 40. Respondents that are in the 45-50+ year old age range reside primarily in outlying areas including Atlee, Chesterfield, Hanover, Goochland, Short Pump and Bon Air. Based on your organization’s goals, we believe focusing on this age group should not be a priority due to their location.
Safety 2 If respondents answered that they did not own a bike, they resumed the survey at “Have you ever been in a bicycle accident?” which means they skipped the questions about helmet use and bike use. Additionally, those that said they were not cyclists were ushered to the same question, allowing them to skip helmet and bike use questions. Nine respondents both owned a bike and cycled, and were evenly distributed on their helmet use. Results showed that those who never or sometimes wear helmets either don’t own one or forget it. Outliers to the data also stated they “don’t want to carry [it] around,” “it is not the law,” and they are “only going a short distance.” Of those that do not wear helmets or sometimes wear helmets, half have been in a bike accident. Note, however, that those that do not wear helmets also do not read about bike safety, with 83% reporting they do not read cycling literature. We believe there is a connection between being educated about bike safety and wearing a helmet. Infrastructure Respondents aged 21-26 that are highly in favor of bike related infrastructure also show notable involvement with non-profits as 21% report involvement. Of respondents that are strongly in favor of the addition of a bike lane to Floyd Avenue, 21% are involved with nonprofits. JDRF appears twice on the list of nonprofits with which that subset are involved. The list also includes Planned Parenthood, Special Olympics VA, HAND, HD Advisors, The Sierra Club and Crossover Ministry. We believe your organization should focus on influencing the middle ground of respondents-- those that have a neutral opinion of bicycling infrastructure in Richmond. 23 respondents answered that they feel neutrally about the addition of a bike lane to Floyd Avenue. Of these respondents, 91% are on social media with the majority on Facebook, followed by Instagram and Twitter. A majority, 83%, of these respondents have never heard of I Am RVA. 52% of these respondents are 21-26 years old. To target this “middle of the road” demographic, your organization should focus efforts on social media and in downtown Richmond areas such as The Fan and Monroe Park. Public Awareness Of the 41% of respondents that own bikes, 76% have not heard of I Am RVA. Respondents that have not heard of I Am RVA primarily use Facebook and Instagram and get their news either on social media or online news sites. They are young, active on social media and living downtown. Another important factor to note is their income: 53% of respondents that have not heard of I Am RVA make $12,000-$50,000 a year.
Page 1: Survey Results Maggie Sellers Kiara
Page 5 and 6: 4 Method: We chose to distribute a
Page 7 and 8: Question 4: How many times a week d
Page 9 and 10: 40 35 30 25 20 15 10 5 0 5 4 3 2 1
Page 11 and 12: 10 Other, please specify Online new
Page 13 and 14: Other, please specify Friend Newspa
Page 15 and 16: Appendix 14 We are students at Virg
Page 17 and 18: (If yes to previous) With which loc
Page 19 and 20: If yes, with which communities are

IamRVASurveyResultsfinal (1)

Create successful ePaper yourself

Delete template?

Save as template?