LIVEMagazine #219 October 9, 2015

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Sean Borg British born Sean Borg is Palm Springs’ newest arrival on the scene. Though he is quick to point out he’s been coming to the desert for years. As a successful publicist and entertainment news reporter, Sean, now in his mid-forties has worked in the mainstream media since the early 90’s, producing television and writing news in the UK and Los Angeles. In 2007 Sean joined hit FOX television show and news breaking website TMZ as a producer and voiceover personality. From there, after a short period working at the Beverly Hills office of the New York Post’s infamous PageSix column, he landed the job as International entertainment correspondent for TV Guide’s ‘Hollywood 411’ with The Bachelor’s Chris Harrison. By his own admission Borg says, “A good journalist is a good PR, and a good PR is a good journalist. So I merge my talents to create interesting people in the news, that’s what I love doing. I’ve been known to put my friends on the front pages many times.” LIVE Magazine’s Levvy Carriker caught up with the Palm Springs’ new man-about-town at Tropical Restaurant and here’s what he had to say. Levvy Carriker: Sean, you’ve just burst onto the scene here and everyone seems to know you… What brought you to Palm Springs? Sean Borg: I’ve been living in Palm Springs for a couple of years now, but in fact I have always visited the Desert for long weekends with friends who had homes here. It’s strange actually, somebody said to me the other day that they had never seen me out-and-about before the launch of Eight4Nine (referring to the swanky new ‘it-spot’ eatery located on N Palm Canyon in the Uptown Design District.) I went there for it’s Grand Opening and had a blast. I love what John Paschal and Willie Rhine have brought us. It not just another place to eat - it’s a lifestyle… The Desert has been screaming out for a cool restaurant and bar like this forever. For once you can dress up, go out and be seen, like I would do in London, LA or New York. Literally anyone who is anyone in town has adopted it as their new hotspot. My birthday week shortly followed their opening and it appeared on social media as if I was living at the place as I somehow ended up posing in every local person’s selfie pics on Facebook. And then I had a hundred new friend requests the next day. It was all rather amusing and I loved it. But like I said, I’ve been coming here for a very long time, though I’m normally under the radar and not such a socialite. September was a social month for me indeed! Levvy Carriker: You’ve met a lot of locals lately and networked really well. It will be interesting to see what you create here. Sean Borg: I’ve met a lot of interesting and intelligent people here in Palm Springs, some of which should have been and perhaps still can be successful, or famous… or even news worthy in some way or another. I have my eye on few locals whom I think have what it takes to go that extra mile, so we shall see. I never get bored here; it’s a beautiful city even when it’s as hot as hell! Levvy Carriker: What is your approach working with famous people? Sean Borg: I’ve worked with many big names over the years but I tend to treat celebrities as equals, I don’t go in for all that bowing down to the rich and famous stuff… They often need creative people like me to help them find their direction in the media or they just end up (more often than not) making mistakes and saying the wrong thing publicly. This leads to all sorts of problems, that kind of stuff happens all the time. You have to be on the Photo by Shaktima Brien same level with communication and command the same respect or you won’t do them justice. I was never a yes person Levvy! Levvy Carriker: You are multi-talented. I thought PR’s were PR’s and Journalists were Journalists. How do you divide the two, how does that work? Sean Borg: Whether you are working with some hip hotel or a fancy restaurant, you have to apply the basic principles of PR and News. What sells? The same applies to a front-page story. Who am I am trying to attract? Who is my target audience? So, I don’t specialize in any particular area of the media. I do it all. If you understand news, if you understand what it takes to attract people to something, Whether a hotel, restaurant, politician, business owner or a celebrity, they are simply trying to drum up business for themselves in some way or another. They are seeking attention. That’s where I come in. That’s what I am good at. I am bringing attention to people or businesses that need to be newsworthy. Levvy Carriker: Can you elaborate a bit more on your point? Sean Borg: Yes, here’s how I see it. PR and Journalism go hand in hand. You have to understand both if you are to succeed in either. A good publicist has a nose for a good story; a cracking journalist would definitely know how to promote his or her work. Take your cover star, Dr. Bruno Lemay for example. I met Bruno at a social gathering here in Palm Springs and immediately he stood out to me. I mean, the man screams Beverly Hills. He is glamorous and sexy! But he’s in the Desert, so he doesn’t get that “Beverly Hills attention”. And we can’t let all that glamour go to waste, can we? So Bruno and I got chatting and within minutes it was established that he was a successful cosmetic dentist. And I thought to myself, if this man were in Beverly Hills the Bravo Channel would snap him up in a second. He’d be a reality star! So that’s what I’m talking about. I then merged my PR and Journalism skills, pitched Dr. Lemay to your magazine and other publications and boom, he’s now on your cover and being talked about all over town. And the phone is ringing off the hook for him. Levvy Carriker: It’s an effective marketing package that’s for sure... Sean Borg: That’s what I do Levvy. I am not just a journalist. And I am not just a PR. I promote brands. I’ve worked with fashion brands, pole dancing queens, fitness gurus, rock stars, super models, and even cosmetic dentists. I bring the elements together and make it an attractive package. I create ideas and bring out the best in a good story. I want to end by saying I love living here in the Desert. And I love the people of Palm Springs. There is so much talent here. Actually, there is so much more to this city than the out-of-towners even realize. And it’s ever changing. Palm Springs is growing in a big way. It’s a very exciting time to be here!
LIVE Magazine EXCLUSIVE By Levvy Carriker S Everything you wanted to know about Palm Springs but were afraid to ask. PALm SPRINGS PaLM SPRINGS t et hillendias is seque lit et aquo dolorio , odicips re sum eum epuda pa tiam adis moria esequoisque es et ue inciaestio prat. luptis sim arit id quassed ro eatiis re tis audae ariantem. Ta nis ad et od doloris sed bus andere nsequae nost io. Aquia que ? Musdandam copySectio. Ut odit essunt as arum ducias acearuptum iunda id que volupta perum iliquiam, qui nuscidi tatur, undam fugia quatest oribus nones dipsam, sit ditatae strupta iur sum et quatiusam lam venissitatur maio exceste ea cum reperepedit, que voluptatus, conet doloremquam, sum exera esti que dolupis moditae venda coriant, occullaceat millo beaqui con cone ducipit dios etur? Dit amus atemporro volent, quo quas vendae nusandu ntorit mod qui asperum quid maximet velitae pelitibeatum etur arum labo. Et eium hicabo. Cae cum del mi, quam suntia quistio nsectat ibusciatus sum vel ini nit et quis consero iuntisquas volorum imi, omnia cor magnam et atur solestor simille custorate nim volo ilistiasit atet quidist, nobit, ime eri deris expelitis etur, comnim ut earibus et porehenetur rem voluptaes enia pliquam, et debis excea quatur modions entessu ntotaque repratur sit recum vellore mpostis dolum explitam eos evelige nduntur mollit, tota quo doluptae premMe delleca tibusaperati bla nimil ilique venis ipsam, volore volupta tibusaperit ea di quam re prem estiand ipsantores volorro idebis nihictorro esciisitio. Ut lit explam aliscipsam sitiae et verupta tiaerit, sum fuga. Um quiatur estemporem quis eaquunto conse Partying with Paris… Sean with Paris Hilton at an Elton John AIDS Foundation Oscar’s event. Reporting the latest updates with The Bachelor’s Chris Harrison on TV Guide’s Hollywood 411. sit fugit quiduci entore offic temperatur, con porem fuga. Miliqui venihil ex est, explabores volutet et hillendias dit ullant rehent adiscias ium exerfer eratur sam id quassed quibus quiant haribus, omnihil molupis seque lit et venderis arciat maior sequam dolupti nihitibus voluptatur, a dis imporenient a num que doloruptaquo dolorio On KTLA Morning News… Reporting from outside David Beckham’s Beverly Hills home. Sean Borg HALF PAGE HORIZONTAL AD 9.625 X 7.98 onsedit alis re nullabore nienihici olores equassi elitio dolorum netur, el im tatium sum ccatiundae. r, sum samus ent poreperdit reiusci lluatemporendi voluptam uia viduns erum etur olore sitat olupta qui is dolupta ex ellatem cullata labo. Pa dent atur rest aut eum faccusc libus, eos sam loribus eic tem coria volestio it quis es eum t, con culla molo berfero m es ipidem qui sust ae necaepe rumqui ium em. Gendis In the hot-seat - Sean on Hollywood 411 5 Sean was a regular on TMZ. For more on Sean Borg visit www.sbgla.com Dynamic duo! Sean with British star Emma B on The Grapevine Gossip Show.
Page 1 and 2: Vol 9 Issue 219 October 9 to Octobe
Page 3 and 4: 3
Page 5 and 6: THE DESTINATION FOR FOODIES & MUSIC
Page 7: TABLE 7 7 PaLM SPRINGS INGS p 9 OF
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Page 13 and 14: 13 www.WangsInTheDesert.com LIVE DJ
Page 15 and 16: J O I N U S F O R O U R B I G PRIDE
Page 17 and 18: OCT 4TH AUBREY McQUEEN OCT 11TH YAR
Page 19 and 20: October 28-31, 2015 On Arenas Road
Page 22 and 23: 22 www.wangsinthedesert.com Availab
Page 24 and 25: PAID POLITICAL ADVERTISEMENT PAID P
Page 26 and 27: LIVE Magazine EXCLUSIVE by Sean Bor
Page 28 and 29: 28 Keep Showing Up! LIVE Magazine E
Page 31 and 32: Academy Award winners Sandra Bulloc
Page 33 and 34: What is Babycakes? WORLD CLASS BAKE
Page 35 and 36: 50TH ANNIVERSARY
Page 37 and 38: LaS VEGAS 37 EvENT: LAS vEGAS s r ,
Page 39 and 40: Fremont Street Experience to Host S
Page 41 and 42: 41 Palm Springs Los Angeles San Die
Page 43 and 44: 43 Palm Springs San Diego Los Angel
Page 45 and 46: 45 Palm Springs San Diego Los Angel
Page 47 and 48: 47 Shows and Events Compiled by Jul
Page 49 and 50: THE BEST HAPPY HOUR IN TOWN JUST GO
Page 51: presents THE CENTER’S SIXTH ANNUA

LIVEMagazine #219 October 9, 2015

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