How to Plan You Christmas Marketing Campaign!

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2. What’s Your Christmas Story? Christmas is a time when we all revisit childhood notions of how Christmas ‘should’ be. We know deep in our hearts that it’s unlikely to snow here in the UK, that Santa may have to be ‘helped’ by mum and dad and that the same old 1970’s songs will be played over and over and over again to encourage us to spend, spend, spend. But even in this cynical age, we still get a huge emotional hug from seeing lovely stories played out for us.
Who among was not enchanted by John Lewis’s Little Boy and his Penguin waiting for the big day last year? So what is going to be your theme this year? It doesn't have to be lavish or expensive, but it does need to chime with the season and be relevant to your business. Invest in a seasonal theme to place wherever you can – on the web, social media, emails and print. It needn’t cost much and can really impact on your audience. ©Mewsli is part of ©Teather and Morrison Online www.teatherandmorrisononline.com
Page 2 and 3: Mewsli’s Christmas Marketing Tips
Page 4 and 5: 1. Decide what you want to achieve
Page 8 and 9: 3. Give your customers what they re
Page 10 and 11: 4. Don’t offer deals - offer gift
Page 12 and 13: Make sure they understand that once
Page 14 and 15: 6. Promote early and often People s
Page 16 and 17: For us in the UK, Black Friday is a
Page 18 and 19: 9. Hold an Event - or not… If you
Page 20 and 21: 11. Pester Power! Children have a h
Page 22: Want to get your hands on all twent

How to Plan You Christmas Marketing Campaign!

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