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76<br />

Country starter pack<br />

Business practicalities in <strong>Korea</strong><br />

Industrial relations<br />

Labour market inflexibility and hostile labourmanagement<br />

relations have in the past been considered<br />

prime factors hindering the attraction of direct foreign<br />

investment in <strong>Korea</strong> and efficient utilisation of labour<br />

in the economy. The <strong>Korea</strong>n Government has in<br />

recent years strived to achieve stabilisation in labourmanagement<br />

relations, and this has been reflected in a<br />

more stable environment with a continuing decline in the<br />

number of illegal and other labour disputes.<br />

Labour management government partnership committees<br />

have been established in 16 cities and provinces with<br />

administrative and financial support from the central<br />

Government. Also, a government sponsored body has<br />

been in place to help foreign companies in <strong>Korea</strong> resolve<br />

labour issues as part of initiatives to promote foreign<br />

investment in the country. Domestic labour laws are fairly<br />

strict and specific as to rights of workers. <strong>Korea</strong> has been<br />

working to improve its labour relations laws and systems in<br />

line with international standards. In this context, a union<br />

pluralism and time-off system allowing full-time union<br />

officials was introduced in <strong>Korea</strong> for the first time in July<br />

2011.<br />

Unions and collective bargaining<br />

There are almost 4,500 company based unions in <strong>Korea</strong><br />

as well as several industry unions. Union and unioneligible<br />

<strong>Korea</strong>n employees are estimated to number<br />

around 15 million out of a total workforce of 23.5 million.<br />

There are also three national labour federations in <strong>Korea</strong>:<br />

• The Federation of <strong>Korea</strong>n Trade Unions (FKTU)<br />

• The <strong>Korea</strong>n Confederation of Trade Unions (KCTU)<br />

• The <strong>Korea</strong>n Labour Unions Confederation (KLUC).<br />

FKTU was the sole legal trade union centre in <strong>Korea</strong><br />

until KCTU was established in November 1995. KCTU is<br />

now the second-largest trade union federation in <strong>Korea</strong>,<br />

after FKTU. Both organisations are affiliated with the<br />

International Trade Union Confederation. KLUC was<br />

launched in November 2011 as the third and smallest<br />

union federation.<br />

Starting around June every year, trade unions gear up for<br />

industry-level collective bargaining, which is regarded as<br />

one of the most critical factors affecting the direction<br />

of labour relations. Key issues for collective bargaining<br />

are the rate of wage increases and non-wage issues such<br />

as discrimination between regular and “non-regular”<br />

workers.<br />

Recruitment<br />

Recruiting the right people is an essential element of<br />

a successful market entry in <strong>Korea</strong>. The best <strong>Korea</strong>n<br />

employees are unlikely to apply for work with an unknown<br />

foreign company lacking brand and credibility. Moreover,<br />

the business culture places a high priority on personal<br />

relationships, making it a difficult market unless the<br />

company has top-notch staff accustomed to the local<br />

business culture and with the right networks in place.<br />

Successful recruiting requires developing a strong<br />

company brand and word of mouth to compete with the<br />

better-known local players. The company’s vision for the<br />

future must be credible, and marketing messages have<br />

to be tailored to meet the unique characteristics of the<br />

<strong>Korea</strong>n business environment. Offering a better work-life<br />

balance can switch the recruiting advantage to the foreign<br />

company.<br />

<strong>Korea</strong>ns also tend to be attracted to foreign firms,<br />

particularly those from the US, due to salary rates,<br />

prestige, opportunities for travel, the ability to use

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