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bike_life_birmingham_2015
bike_life_birmingham_2015
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The spirit of the bike<br />
<strong>in</strong> Birm<strong>in</strong>gham<br />
We need look no further than the wonderful <strong>in</strong>dependent<br />
film ‘Bicycle’ by Birm<strong>in</strong>gham-based Blue Hippo Media to sum<br />
up all that the bicycle means to our city and the Midlands.<br />
Trac<strong>in</strong>g the determ<strong>in</strong>ation of the early, s<strong>in</strong>gle-m<strong>in</strong>ded British<br />
bike manufacturers and their first riders, to the freedom and<br />
boundless joy of cycl<strong>in</strong>g here and now, this beautiful reflection<br />
of the bike through 100 years of heritage mirrors the spirit of<br />
adventure and freedom that cycl<strong>in</strong>g embodies.<br />
The local cycle clubs boast friendship and competition <strong>in</strong> equal<br />
measure; youth members develop skills and race experience.<br />
The hipsters on s<strong>in</strong>gle speeds dabble with bike polo <strong>in</strong> the<br />
even<strong>in</strong>g light <strong>in</strong> empty car parks; families encourage children<br />
on their first bikes as their attention wanders and their wheels<br />
follow; the commuters, the couriers, the riders about town and<br />
universities, those rid<strong>in</strong>g together for comradery and fitness, the<br />
led rides gently encourag<strong>in</strong>g newcomers, disabled riders and<br />
returnees to two wheels.<br />
Birm<strong>in</strong>gham does all this and more. But it’s time to get serious.<br />
32% of our residents who do not currently ride a bike state<br />
that they want to ride. This is the highest proportion of any city<br />
surveyed as part of the Bike Life project, and is equivalent to<br />
quarter of a million adults.<br />
The demand is clear. We have the responsibility to build safe,<br />
<strong>in</strong>tuitive routes to fulfil this latent desire to cycle. We have the<br />
responsibility to give people the opportunity to make healthy,<br />
active journeys by connect<strong>in</strong>g communities. And we have<br />
the privilege of shap<strong>in</strong>g Birm<strong>in</strong>gham <strong>in</strong> its transition to an<br />
<strong>in</strong>clusive cycl<strong>in</strong>g city where hopp<strong>in</strong>g on your bike is as carefree<br />
and natural a choice as gett<strong>in</strong>g <strong>in</strong> your car has been. That<br />
automotive legacy means that we lag beh<strong>in</strong>d other cities <strong>in</strong><br />
our cycl<strong>in</strong>g provision. But the vision and the will to improve our<br />
urban streets and spaces is woven through our civic DNA.<br />
I welcome this report. It’s time to act. The aspiration and desire<br />
of residents for change is strong. Good cycl<strong>in</strong>g provision puts<br />
Birm<strong>in</strong>gham on the map as an active city with the ambition<br />
to encourage residents to be healthy. An active city offers a<br />
good quality of life and makes good economic sense. It’s about<br />
freedom, convenience, door-to-door journey<strong>in</strong>g, connect<strong>in</strong>g<br />
urban streets to w<strong>in</strong>d<strong>in</strong>g lanes, no fares or park<strong>in</strong>g fees. This<br />
is what we love about the ride. And there is always room for<br />
another bike.<br />
Tim Manson<br />
Policy & Development Director<br />
Market<strong>in</strong>g Birm<strong>in</strong>gham<br />
2 Bike Life Birm<strong>in</strong>gham 2015