sst-brochure_en_output_v4_print

... THAT´S NOT
HOW IT HAS TO BE!
WE WILL INCREASE YOUR OCCUPANCY RATES

YET AGAIN,
TOO LITTLE TO DO?
02

HOTEL VOUCHERS
BRING YOU MORE GUESTS –
IN EVERY CASE
Boredom at the reception desk, a gaping vacuum at
breakfast, a spooky silence at dinner ... and lots and lots
of empty beds!
Not a pretty picture for any hotelier! But the fact is: Average
occupancy at Austrian 4- and 5-star hotels in 2003
was just 67 %. And for 3-star hotels, that figure dropped
to 55 %. Frontrunners currently boast 82 % (4*) and 74
% (3*) . 1 In Germany, the average occupancy in 2014 (3-
to 5-star hotels) was 69 %. 2
1
Österreichische Hotel- und Tourismusbank Gesellschaft m.b.H., Balance Sheet 2013
2
PKF Hotelexperts, Hotel Market Germany 2014
HOW HAPPY ARE YOU WITH YOUR OCCUPANCY RATES?
I’m one of the frontrunners!
OUR CONGRATULATIONS! THOUGH,
SOMETIMES YOU’D PREFER EVEN
MORE, RIGHT?
I’m in the mid-range!
WE’LL GET YOU TO THE HEAD
OF THE PACK!
My occupancy is even lower than that!
NO PROBLEM! WE’LL DEFINITELY
BE ABLE TO HELP YOU!
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0 EXTRA BURDEN
0 W ORK
0 CANCELATIONS
0 PROBLEMS
0 CANCELATIONS
0 EMPTY ROOMS
0 EMPTY ROOMS
0 EXPENSE
NULL
0 CANCELATIONS
0 CANCELATIONS
0 CANCELATIONS
0 RISK
0 RISK
0 CANCELATIONS
0 RISK0 W ORK
0 PROBLEMS
0 RISK
0
0 W ORK
0 RISK
0 EFFORT0
0 COST
0 SNAGS
0 COST
0 0
0 PROBLEMS
0
0 RISK
0 COST
0 RISK
0 EMPTY ROOMS
0 COST
0 EXTRA BURDEN 0 EXPENSE
0 EFFORT
0 EFFORT
0 WORK 0 EXPENSE
0 COST
0
0 SNAGS
0 RISK
0 COST
0 EFFORT
0 RISK
0 EXPENSE
0 COST
0 W ORK
0 EFFORT
0 SNAGS
0 EXPENSE
0 EFFORT
0 EXTRA BURDEN
0 CANCELATIONS
0 EXPENSE
0 EFFORT 0 EXPENSE
0 EFFORT
0 MARKETING COSTS
0
0 EFFORT
0
0 EXPENSE
0
0
0 EFFORT
0 MARKETING COSTS
0
0
0 EXTRA BURDENTTTV
0 W ORK
0 PROBLEMS
0
0
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SIMPLY MORE
INCREASE OCCUPANCY RATES
You gain new guests for those weaker-occupancy
low- and between-season periods.
GREATER FLEXIBILITY AND PLANABILITY
You, alone, determine when guests can arrive, since they
don’t have a claim to a specific date.
INCREASED COVERAGE OF FIXED EXPENSES
Every gift certificate sold helps cover your fixed costs.
ADDED INCOME
Aside from actual overnight accommodations, you can increase
your earnings through F&B and sale of additional services.
IMPROVED LIQUIDITY
Gift certificates are paid for in advance and are valid, on average,
for one year. About 10% of gift certificate sold are never redeemed.
Nonetheless, we still pay you for these.
MORE VISITORS ON YOUR WEBSITE
You can look forward to tens of thousands of additional
visitors to your website annually.
05

06
THE WAY TO GREATER
OCCUPANCY RATES

for over
S
SMODEL FOR SUCCE
YEARS
1
Together with you, we develop
optimal lodging packages based
on gift certificates.
2
We put the right spotlight on your
offers with professional layouts and
texts. And all of it free of charge.
3
We sell your hotel vouchers
through online platforms best
suited for you.
4
We transfer sales receipts to you
monthly – generally, long before
the guest actually arrives.
5
The guest books directly with you.
You, alone, determine possible
arrival dates, supplemental sales
and upgrades.
6
On our partner site, you always
have a transparent overview of all
sales and vouchers.
07

HOTEL VOUCHERS
PAY OFF
Who hasn’t dealt with this: All sales channels are
exhausted yet you still have rooms vacant. With our
hotel vouchers, you now have a marketing instrument
available to you that will bring you additional guests
during low- and between seasons. Hotel vouchers are
a modern tool that “works” for you year-round, not
when it’s already too late.
We constantly sell lodging packages in the form of hotel
vouchers, without a pre-defined arrival date.
When it’s time to actually book the room, the
gift-certificate purchaser will get in touch with you directly.
You can then offer the guest a room at your discretion and
based on availability. After all, the guest has NO right to a
specific date.
You sell hotel rooms throughout the year, but only fill
them when you have actual capacity.
That’s what we call smart occupancy planning!
OCCUPANCY
Occupancy growth
YOUR ADDITIONAL OCCUPANCY RATE
WITH SST HOLIDAY GIFT CERTIFICATES
100
Low- and
Low- and
High Season Between Season
High Season Between Season High Season
YOUR PREVIOUS
OCCUPANCY RATE
platforms
TIME
08

EARNINGS
EARNINGS
EARNINGS
VARIABLE
COSTS
VARIABLE
COSTS
EARNINGS
VARIABLE
COSTS
VARIABLE
COSTS
FIXED
COSTS
FIXED
COSTS
FIXED
COSTS
FIXED
COSTS
without SST
with SST
without SST
with SST
HIGH SEASON
LOW SEASON
It has just turned high season. Your hotel
has very good occupancy. You only have
a few rooms vacant. Now fill your last
available rooms (due to cancelations etc.),
even at short notice, with the help of hotel
vouchers.
In times of lower occupancy rates, hotel
vouchers lead directly to increased earnings.
Even gift certificates that represent
exceptionally good bargains always result in
real additional income, since the sales prices
are always going to be higher than the very
low variable costs per guest. The result is
that you increase your profits.
INCREASE YOUR LIQUIDITY
Through on-going sales of hotel vouchers, you also
secure your liquidity position perfectly – even during lowoccupancy
periods! Enhanced by the fact you receive the
income long before the guest arrives.
09

AUCTION RAISE
OCCUPANCY
14 %
of global e-commerce
takes place on eBay
Over
155 M.
people buy on eBay
More than
20 M.
active users in the
German-speaking world
Every
30 Sec.
a trip is sold in
the German-speaking world
10

WELCOME TO THE WORLD’S
BIGGEST ONLINE SHOPPING MALL
Selling hotel vouchers
through eBay auctions
AUCTIONS FROM 1 EUR
Auctions start out at 1 EUR and, as a result, draw many
potential customers.
NO FIXED PRICE
The offers don’t compete with the price policies of
your own business, since there is no fixed price.
ADDITIONAL VISITORS
Auctions are seen by thousands of visitors, which
brings them to your website.
INTERNATIONALITY
The auctions are simultaneously visible in
German-speaking and international markets.
PLANNABLE ADDITIONAL EARNINGS
Hotel vouchers are certain to sell and this represents plannable
additional income.
GUARANTEED ADDITIONAL PROFITS
Auction earnings always lie far above your variable costs
and are guaranteed to bring additional profits.
FREE ADVERTISING
Auctions are free advertising for your hotel and
enhance your name recognition.
SST Touristik sales on eBay
11

YOU, TOO, SHOULD
MAKE THE DEAL
12

WE ONLY CHOOSE THE
BEST SALES CHANNELS FOR YOU
Hotel vouchers at we-are.travel
and partner platforms
LIMITED DEALS
Through offers available on a limited time basis, you sell a
large number of packages and achieve greater returns in a
short period of time.
THEME CAMPAIGNS
Deals are promoted and sold within the framework of
theme campaigns on national and international
partner platforms.
ADDITIONAL VISITORS
Deal offers bring additional visitors
to your website.
LONG-TERM ADDED EARNINGS
Shop offers running over a longer period bring in regular
additional income.
FREE MARKETING
Our service includes free e-mail, social media, affiliate
and search-engine marketing.
ON THE PULSE OF THE TIMES
We continuously investigate new and innovative
sales channels.
we-are.travel
a week as special deals
Hungary, Serbia, Croatia, Slovenia,
13

THE DIFFERENCE
IS WHAT MATTERS
14

WHAT MAKES US UNIQUE
OUR EXPERIENCE
More than 1,000 satisfied
top hotels across Europe
cooperate with us.
INNOVATIVE AND INDEPENDENT
We are an owner-run business and
one of the European market leaders
in hotel vouchers.
THE TARGET GROUP
High educational level,
primarily couples with a love
for travel and flexibility.
EFFECTIVE AND TRANSPARENT
Simple overview of
all sales via a personal
hotel login.
THE DESIGN
We create online offer presentations
true to your CI guidelines. We put you
center stage, not us.
THE TEAM
Experienced pros from
different fields are always
there for you.
10
YEARS
CLEARLY FOCUSED
We concentrate on your wishes
and requirements.
ONGOING SUPPORT
Also after the contract is signed, we are
always there for you.
CONSISTENCY
More than ten years of
successful E-commerce.
15

WE KNOW WHAT WE
ARE TALKING ABOUT
16

GOLFHOTEL
SALZKAMMERGUT
As part of our efforts to provide perfect services
and an ideal product to our hotel partners, there
came a point when we simply wanted to know for
ourselves.
That’s why we decided to assume the role of
hotelier.
was not exactly rosy: A small hotel that was focused
exclusively on business during the summer
season. An annual occupancy rate that was too
low resulted in an overall deficit situation.
The Golfhotel was transformed into a year-round
business, marketed from the outset exclusively
become an indispensable partner for the stylish
Bad Ischl Golf Club. Furthermore, the Golfhotel’s
new concept has invigorated the entire region,
even during traditional low seasons.
17

“We continually strive to use and/or develop
new and innovative online marketing channels
for the sale of idle capacity. This doesn’t
just bring paying guests, it also creates an
additional Internet presence, since your hotel
is presented to hundreds of thousands of
potential customers. And our services are
always tailored to your individual needs – from
design of your offers in line with your CI, to our
concierge service! After all, our focus is always
on value for our customers.”
Ing. Andreas Schabel
General Manager
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MORE THAN
1,000 HOTELS
COOPERATE
SUCCESSFULLY
WITH US
“Our business model is as simple as it is successful: You
make your empty rooms available to us in the form of gift
certificates and we market them on the Internet. In order
to set an optimal price-point, you should bear in mind
that overnights on a voucher basis need to be calculated
differently from traditional room sales. You should “only”
take the actually variable costs created by the guest as
the basis for your calculation. By taking this approach,
you effortlessly bring in additional earnings on rooms that
would otherwise only be standing empty. A true win-win
situation.”
Mag. Gerhard Sperrer
General Manager
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20

POWER
TEAM
for SST Touristik Vertrieb GmbH, since the
company’s main office is located right
here in the capital city of Upper Austria.
The make-up of our team is every bit as
colorful and diverse as life in this pulsating
and vibrant “Cultural Capital 2009”: tourism
professionals with many years of experience,
gifted visionaries, experienced hotel
purchasing agents, resourceful marketing
strategists, unflappable account managers
and ingenious software developers.
Your specialists for:
Hotel purchasing
Graphic & web design
Programing
Online marketing
Customer service
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“SST unites the competencies of
Internet marketing and tourism knowhow.
The result is truly a win-win
situation for hotels as well as guests.
We have partnered with them for a
long time and are highly satisfied.
Through gift-certificate sales, we were
able to reduce our vacancy rates by
10 %. Today, we place our trust in
eBay auctions and fixed-price offers
marketed on we-are.travel.com.”
Mag. (FH) Hermann Gruber
Sales & Marketing Director
Verkehrsbüro Hotellerie GmbH
(Austria Trend Hotels)
WHAT OUR
CUSTOMERS SAY
22

“Modern consumers of today are flexible and well-informed.
This is reflected in their booking behaviors: Whether at the travel
agency, directly through the hotel, or via one of our Internet
booking platforms – as a hotel, we want to exploit all channels
and possibilities. SST offers such a sales channel – without risk,
without costs.”
Barbara Krabath
Director AQUA DOME Tirol Therme Längenfeld
“For us, guests from Germany and
Austria are very important. When it
comes to these markets in particular,
SST offers an ideal marketing
platform for our unutilized capacity.”
Andreas Jäger
Genießerhotel Sunshine
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“The ‘all-inclusive service’ of SST is
extremely flexible and competent. The
free and professional design of our online
offers always conforms to our CI and
presents our hotel in the very best light;
one of many reasons for our successful
collaboration.”
Mag. Eva Kremslehner
General Manager, Kremslehner Hotels
“Our original concern, that we might not bring in enough revenue
through auctions, has proven itself unfounded. The professional
presentation and marketing of the hotel through SST is precisely
in keeping with our quality philosophy and is the basis for good
additional earnings.”
Dir. Harald Birngruber
Kurhotel Bad Leonfelden
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DON’T LOSE
ANY TIME!

BEGIN SUCCESSFULLY
MARKETING YOUR
VACANT ROOMS NOW!
Our expert marketing
consultants will be glad to
assist you.
27

SST TOURISTIK VERTRIEB GMBH
Blumauerstraße 7
Tel.: +43 / 732 / 94 76 65
info@touristik-vertrieb.com
www.touristik-vertrieb.com