Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers.
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Market Research Store’s 'Insight Report: Banking the Mass Affluent' provides top-level market analysis, information and insights into mass affluent consumers in the retail banking industry. It covers:
An in-depth analysis of mass affluent consumers and trends they exhibit across the world.
Extensive analysis of mass affluent consumer sub-groups, and their diversified needs and requirements.
Detailed analysis of banking strategies to target mass affluent consumers.
Businesses are constantly changing to keep up with the onset of new products, new technologies and new practices. But now there’s a new B2B buyer to add to the mix, Millennials, and they’re forcing companies to transform the way they do business in order to attract and retain these rising decision makers.
It’s no secret that traditional Spanish broadcast networks have been experiencing a steady loss of viewers in the U.S. year over year. Many factors are contributing to this decline including a slowing in immigration from Mexico. But, perhaps even more impactful is the fact that growth in the U.S. Hispanic market is primarily coming from U.S. born. However, our latest report, which focuses on the media habits of the Total Market, shows a significant increase in the number of Hispanic millennials streaming Spanish language content via OTT (over the top) services.
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