EVENT TICKETING
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Short Term Potential<br />
The graph below shows the number of unique organic keywords each website has ranking on page 2 or 3 of Google<br />
(positions 11 to 30). This is one way of measuring a sites short-term potential, as such keywords are unlikely to be<br />
generating much traffic (if any) in these positions. With a little push, it is entirely realistic to push many of these terms<br />
from page 2 or 3 onto page 1.<br />
In order to make the most of the short-term potential each site has, it is essential to know which keywords are ranking<br />
just outside of the traffic generating positions. Once this is known, some simple onsite tweaks may be required to give<br />
these terms the push they need to begin attracting organic traffic. Alternatively, if all possible onsite tweaks have been<br />
exhausted, the primary focus should switch to increasing the overall authority of the domain.<br />
insideonline <strong>EVENT</strong> <strong>TICKETING</strong> Digital Insights Report - 7
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