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platform, called Orange Collecte, in partnership with<br />

French charity-giving site HelloAsso.<br />

Tangled web of Technology partnerships<br />

There are four main technology partners used within<br />

the field of m-money. They are Mahindra Comviva,<br />

Tagiattitude, Pyro Mobile Money, and Verifone. These<br />

firms collectively account for 40 percent of the<br />

MFS partnership deals conducted in Northern and<br />

Western Africa.<br />

Originally launched as Bharti Telesoft in 1999,<br />

Mahindra Comviva 6 was a subsidiary of the Bharti<br />

Group, before Tech Mahindra acquired a controlling<br />

stake (51 percent) of the company in 2012. In April 2010,<br />

it worked with Maroc Telecom in Morocco to deliver<br />

MobiCash through its award winning mobiquity<br />

system. It deployed the same mobiquity financial<br />

solution in 2013, in its partnership with Gabon Telcoms<br />

(an affiliate of Marco Telecom).<br />

In contrast to Manhindra Comviva’s interconnected<br />

partnerships, Tagiattitude has worked predominately<br />

with smaller or less geographically spread firms. Many<br />

of its collaborations with: Afrimarket, Celpaid Cote<br />

d’Ivoire, Qash Mobile Banking, and Flooz, are not<br />

under the same corporate umbrella or connected by<br />

history, but from both major MNOs and independent<br />

payment service firms.<br />

Verifone Mobile Money is another large powerful<br />

technology provider similar to Manhindra Comviva,<br />

Verfione Terminals in Morocco<br />

80% of the 26,000 terminals<br />

and has fostered working partnerships with the MTN<br />

Group across its 16 countries of operation, enabling<br />

customer use of MTN Mobile Money, and retail use<br />

of its payment terminal solutions. More recently, it<br />

has jointly worked with Bharti Airtel in Ghana bringing<br />

contactless payment services to the latter’s 1.5 million<br />

customers. Its coverage in both Nigeria and Morocco<br />

is hugely impressive. In the former, Verifone claims<br />

to work with all 12 major banks, whilst in the latter<br />

provides 80 percent of the 26,000 terminals in use.<br />

Government initiatives and schemes<br />

More significantly is Verifone’s partnerships with<br />

national bodies. In May 2008, the firm came to an<br />

agreement with leading transaction switching and<br />

payment firms, Ferlo and Byte Tech from Senegal.<br />

The deal resulted in the distribution of Veriofone’s<br />

payment solutions throughout the Union Economique<br />

et Monetairy Ouest Africane (UEMOA) countries 7<br />

and Cameroon.<br />

Verifone has also worked with the Nigerian<br />

government, first in 2012 and later in 2014. The first<br />

deal was a systems solutions project costing $17.8<br />

million, whilst the second project involved the roll<br />

out of more than 100,000 devices as part of the<br />

government’s cash-lite initiative.<br />

MasterCard has so far worked with both the Nigerian<br />

and Egyptian governments in developing national<br />

identification cards for their respective citizens. In<br />

March <strong>2015</strong>, Egypt elected to work with MasterCard to<br />

create digital (mobile based) IDs linked to the national<br />

ID cards. The digital ID cards are intended to improve<br />

P2G services in the country.<br />

The pace of deals within the continent is fast and is<br />

unlikely to stop as other countries outside of Kenya,<br />

South Africa and Nigeria continue to embrace<br />

MFS. Many of these new products and services are<br />

moving beyond simple m-payments and transfers.<br />

They are branching into international remittances,<br />

investments options, savings products, and other<br />

aspects contributing to financial deepening.<br />

34

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