IB MAG FINAL MINA

INSURANCE
INGLEWOOD
BUSINESS MAGAZINE
When it’s all said
and done, there are
two types of
customers in the
world of auto
insurance – those
who pay a little for
necessary
insurance and
those who pay a lot. Guess which one
the insurance companies prefer?
If you’re simply dying to give the auto
insurance companies more of your
money, go ahead. Get a single quote
from a single company, trust it’s the best
you can do and sign up. Just like that
you’re paying more than you need to for
the same amount of insurance.
Of course insurance companies are great
at making you think that you are saving
1 5 percent or more or that you’re getting
the lowest price based on their own price
comparison software. But these are
marketing tactics designed to make you
buy their insurance – how likely is it that
they would ever find less expensive
insurance for you and send you on your
way to a competitor?
No, the responsibility for saving money
on your auto insurance is your own.
Fortunately, this is one area where
shouldering a bit of responsibility can pay
off in a big way.
Take some time to do your own research,
by using a broker you can save you a lot
of time and money. By doing so, you’ll
quickly discover that companies will offer
you quotes that differ by hundreds,
perhaps thousands of dollars. The beauty
of using a broker is that they have no
allegiance to
any one
company, and
want to place
you-the client
with the best
company and
price available.
It begs the question – why would you pay
more for the same level of coverage?
The quick answer is convenience. If you
are pressed for time, you may not want to
call up a broker to shop around. You
simply pick a company that spends the
most money advertising.
But you’re wasting potentially thousands
of dollars. And you don’t have to waste
hours doing research.
A competent insurance broker or
company should do all the leg work for
you. Give them a call and they will
quickly scan the quotes for best prices in
your area.
When you find a policy you like, you don’t
have to pay any extra fees or deal with
headaches transferring your policy. Car
insurance isn’t a locked contract, so you
can make a switch any time you want.
And when you see the incredible price
differences between what you’re paying
NOW and what you could be paying
NOW, you’ll see why switching NOW just
makes sense. IBM
Author: Tomas Johnson, Owner, S& R.
tjohnson@srinsurancegroup.com
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Inglewood Business Magazine July - September 2015