Inglewood Business Magazine January 2017

ALSO IN THIS ISSUE... 

ENTREPRENEUR 

Ti Chang 

of ATKA 

Enterprises 

BUSINESS MARKETING 

Facebook 

Marketing 

For Business 

REAL ESTATE 

Turning Trouble 

Tenants Into 

Dream Tenants 

Inglewood Business Magazine January - March 2017 

1

CONTENTS 

JANUARY - MARCH 2017 VOL II ISSUE 3 

6 

BUSINESS MARKETING 

Facebook Your Business- 

Unlock The Power Of Facebook 

20 

NFL Stadium 

Ground Breaking 

Ceremony 

9 

10 

14 

16 

18 

25 

31 

ROTARIANS IN THE COMMUNITY 

AMAN, Inc Takes Historical 

STEM Program Global 

ROTARIAN SPOTLIGHT 

Fred Jefferson Memorial Foster 

Family Agency 

ENTREPRENEUR 

Franchisee McDonalds Owner: 

Ti Chang of ATKA Enterprises 

REAL ESTATE 

Turning Trouble Tenants Into 

Dream Tenants 

SMART BUSINESS 

5 Steps To Creating A Loyalty 

Building Strategy 

EMPLOYEES ON THE RISE 

Shameka Moten: Hard Work & 

Dedication Equals Success 

RESTAURANTS & RECIPIES 

New Orleans Seafood Gumbo & 

Mr. Bistro’s BBQ Shrimp 


5

From The Editor... 

Inglewood is the future home of the now “Los Angeles” Los 

Angeles Rams and will play in the biggest, one of the most 

expensive NFL stadium in the world — an edifice that will be 

less an NFL stadium and more a gargantuan complex of football, 

special events, retail, office space, housing and God knows 

what else. The new sport complex will be built on the previous 

home of the Hollywood Park track at a cost of more than $2 

billion dollars. The project is scheduled to be completed in 

2019 and has set off a frenzy of speculation about what this 

means for the future of Inglewood. What does this mean to our 

business community. According to most studies, a sport team/ 

stadium only raises local business and property values only by a 

small pecentage. In fact, some studies also include that neighborhood 

are transferred and residences are forced to move. 

However, Inglewood has long been tipped as a city to watch, a 

year ago, Curbed L.A. named it the neighborhood of the year. 

On its merits, the city seems ripe for some kind of renewal: it’s 

really close to LAX, multiple freeway access, has a plethora of 

hotels, no shortage of restaurants and lastly......The Fabulous 

Forum. 

Between now and 2019, new business chains and real estate 

developers will definitaly change the business landscape of 

Inglewood. Local businesses can (and should) get ready for the 

influx of new opportunities. But some businesses will need to 

change. Some may only need cosmetic upgrades to their location 

or a small increase to their marketing budget to reach new 

clients. Others may have to really invest in their infrastructure 

(technology, administration, marketing, etc) in order to compete 

with the existing businesses and the new ones coming into the 

area. 

I personally am looking forward to what will happen in the next 

few years. This is an exciting time to be a business owner or 

entreprenuer. 

Norman Boseman Jr 

Publisher 

6 Inglewood Business Magazine January - March 2017


7

IBM 

Business Marketing 

A Facebook page has many 

potential benefits for your 

business. While some of these 

benefits are similar to having a 

website, a number are unique 

to Facebook. Combined, the 

benefits listed in this article 

can lead to increased sales and 

profits for your business. 

FACEBOOK IS A LOW-COST 

MARKETING STRATEGY 

Marketing activities that would cost 

thousands of dollars through other channels 

can be used on Facebook for a fraction 

of the cost. This makes it ideal for small 

to medium businesses with a limited 

marketing budget. Larger businesses can 

also trial marketing concepts and themes 

through Facebook before committing to 

bigger campaigns. 

SHARE BASIC INFORMATION ABOUT 

YOUR BUSINESS 

As well as allowing you to post text, 

Facebook lets you upload pictures and 

videos from your business. This can be 

a powerful way to communicate with 

customers and potential customers, 

allowing them to see your product or 

service without having to visit your 

premises. Facebook also allows users to 

‘tag’ photos to indicate if a Facebook friend 

appears in them. This function can be used 


IBM 


related to your business that is actually 

useful or interesting to other users. This 

increases your credibility and promotes 

your business by building long-term 

relationships with other users. For 

example, a veterinarian could post tips for 

looking after pets, timing them according 

to when particular health issues arise (e.g. 

ticks in summer). 

You should also listen as much as you 

talk. Paying attention to what the market 

thinks about your business, your industry, 

a product or a marketing campaign can 

provide valuable insights. 

to promote your business. For example, a 

tour operator could post a photo on their 

page of a group going whitewater rafting, 

then invite each participant to tag their 

image in the photo. Each tagged image will 

show up as an update on the participant’s 

Facebook account, where their friends will 

see it too. This increases the level of interest 

in the picture, and your business. If you 

do decide to use tagging, be careful. It can 

be a privacy issue, and some Facebook 

users are sensitive about being tagged in 

photographs. For this reason, it is better to 

ask participants to do the tagging, rather 

than doing it on their behalf. 

TALK TO EXISTING AND POTENTIAL 

CUSTOMERS 

You can use Facebook to ‘talk’ to existing 

and potential customers by posting 

and receiving messages. But don’t use 

Facebook to aggressively promote your 

products or services. You’ll have much 

greater success if you share information 

PROVIDE CUSTOMER SUPPORT 

Customers can post after-sales questions 

on your Facebook wall, and your staff 

can answer them there. This is often 

more efficient than staff answering phone 

calls, and allows other customers to read 

common questions and answers without 

having to approach you individually. 

RAISE BRAND AWARENESS AND 

PROMOTE POSITIVE WORD-OF- 

MOUTH 

You can increase your business’s profile 

on Facebook by encouraging existing 

and potential customers to click the ‘Like’ 

button on your Facebook page. Once they 

like your page, your customers will receive 

your updates on their wall, where their 

friends will also see them. This helps to 

build awareness of your business, and to 

associate your friends with your brand. 

Customers can also post positive messages 

about your products or services, shared on 

their walls for all their friends to see. 

continued on page 24... 


9

Rotarians In The Community... 

A-MAN, Inc. Takes Historical STEM 

Blended Learning Educational 

Program GLOBAL 

Rotarians: Prof. Hal & Dr. Bettye Walker 

Founders: A-MAN, Inc. STEM International 

Science Center 

The A-MAN, Inc. and its STEM (Science, Technology, Engineering, Mathematics) 

national and International partners are set to launch a unique educational concept as 

part of the Global Learning XPRIZE Competition that addresses perhaps the Grandest 

challenge facing humanity today: “The Need to educate all children.” To meet this need 

the A-MAN, Inc. team has set a clear vision and course for what we believe is the best 

way to face this Grand Challenge of educating the hundreds of millions of Children 

around the world who cannot read, write, or do basic arithmetic. 

The A-MAN/GALE (Global Access Learning Educator) program is the new 21st 

Century educational method which will be an innovative breakthrough for use 

across the world starting in 2017. The Ed-App is based on K-12 Blended Learning 

Modules developed and implemented over the past 25 years at the A-MAN,Inc. STEM 

International Science Center in Inglewood and globally in South Africa. The Program 

will utilize space sciences and technology and blended STEM methodologies. 

EXPANSION AND GROWTH AREAS 

To meet critical growing local educational needs, A-MAN, Inc. and LASW College have recently announced and launched a partnership 

that will focus on bringing together a broad collaborative including the aerospace industry and other highly recognized organizations 

such as IEEE. In addition, Business and technology volunteers along with technology professional engineers will patriciate in community 

involved campus educational STEM activities and Career Technical Education workshopsthrough the recently announced Hal and Bettye 

Walker GEO STEM Center for Sustainability and Lifelong Learning. 

A-MAN, INC. CO-FOUNDERS 

Prof. Hildreth “Hal” Walker Jr. is a pioneer of aerospace science & engineering. He was the field operations manager for the Apollo 11 Lunar 

Laser Ranging Experiment (LURE), and the very man who in 1969 fired a Ruby Red Laser from the earth to the moon during that mission 

to accurately measure the earth-to-moon distance for the first time. This was the only interactive experiment that took 


A-MAN Global continued 

place when Neil Armstrong and Buzz Aldrin landed on the Moon. Hal was 

honored with a permanent exhibit in the National Smithsonian Museum of 

American History. 

Dr. Bettye Walker is a pioneer of STEM education for at-risk student populations, 

and a former assistant professor at Howard University, primary and secondary 

school educator and administrator. She instructed College teacher training courses 

in Arkansas, Montana and California. Dr. Walker also studied at the Orff Institut 

de Mozarteum in Salzburg, Austria. She was the recipient of the prestigious 

Woman of the Year award in 1995 from the California state Senate and the 

International STEM Alliance Educator award for 2014-2015. 

Over 10,000 A-MAN, Inc. students have graduated from colleges and universities 

around the country. A-MAN, Inc. is an outgrowth of a pilot educational research 

project directed by Dr. Walker and funded by the University of California at Los 

Angeles. For more information, visit us at www.aman.org 

SERVICE ABOVE SELF! 

The Inglewood Rotary Club, Salvation Army , the LA Lakers, and Inglewood 

Chamber of Commerce along with numerous volunteer’s distributed free 

thanksgiving baskets today to over 300 people across LA County. 

Rotarian 

Spotlight 

FRED JEFFERSON 

MEMORIAL FOSTER 

FAMILY AGENCY 

Fred Jefferson Memorial 

Homes is a non-profit 

organization serving Los 

Angeles, Riverside, San 

Bernardino, Sacramento 

and San Francisco 

counties. It is a unique agency that has 

provided foster care services since 1989. 

Fred Jefferson Memorial Homes provides 

support to children in the foster care system 

in need of housing and support in all 

areas of life. A full-time therapeutic staff 

is available to assist children and young 

adults in developing a successful future and 

maintaining optimal emotional health. The 

interactive structure, as well as the staff’s 

expertise and pool of knowledge make this 

agency top-quality. 

Group therapy sessions are offered to 

increase and build self-esteem, develop 

socialization skills as well as provide sex 

education. 

Emancipation activities are offered 

throughout the year to teach and encourage 

employment skills, creation of social 

support and promote positive contributions 

to the community. 

Left- right Ronnie Tomsick, President of the Inglewood Rotary Club, and Dexter Hall 

Inglewood Rotary Club Public Relations Chair standing with Jordan Clarkson of the LA 

Lakers and the Laker girls at the Salvation Army in Inglewood, California 

We are dedicated to offer support systems, 

quality homes, promote empowerment and 

provide consistent services that are crucial 

in meeting the emotional and physical 

needs of children and young adults in our 

care. 

If you would like to become a resource 

parent and foster youth please feel free 

to call us at 310-763-1660. Financial 

assistance is available. 

Inglewood 

Rotary 

Club

IBM 

Entrepreneur 

McDonalds Franchisee Knows About Hard Work 

In 1971, Ti Chang of ATKA Enterprises started his relationship with McDonalds as an employee and 

shows no signs of slowing down 

BUSINESSPROFILE 

ATKA ENTERPRISES 

Location: Gardena, California 

Owner: Ti Chang 

Founded: 1998 

Industry: McDonalds Restaurant Franchisee 

Stores: 6 

Website: http://www.atkaent.com/ 

Contact: (888) 813-1828 

BRIEF HISTORY 

Ti Chang started as a crew person in 1971 

at a corporate McDonald’s restaurant in 

Hollywood. He was promoted to Swing 

Manager in 1972. After graduating 

from Cal State LA, Ti worked as a Store 

manager from 1976 to 1982, and then as 

Area Supervisor in the Hollywood Area. 

From 1985 to 1989 Ti went through the 

positions of Field Consultant, Operations 

Manager and Field Service Manager in 

the LA Region working his way up the 

ladder and through the McDonald’s ranks. 

He then went to work for McDonald’s 

Asia Pacific in 1989 as a Staff Director 

and spent 3 years in South Korea, Hong 

Kong, Taiwan and China, and even helped 

open the first ever McDonald’s restaurant 

in China. Following his international 

stint across the Pacific, he went back to 

the LA Region as a corporate operator 

in the South Bay Area, before finally, in 

1998, Ti Bought three stores in Gardena 

and became a McDonald’s Owner- 

Operator. Since becoming a franchisee, 

Ti has purchased six other McDonald’s 

restaurants and is now an Owner-Operator 

in Gardena, Torrance, Los Angeles, Bell 

Gardens, and Cudahy. 

WHAT DOES THE AMERICAN DREAM 

MEAN TO YOU? 

It means to be able to start with nothing 

and owning a business. It was a process 

that provides learning and advancement, 

payoff for hard work, there were 

milestones to celebrate and results to 

cherish. I have had the satisfaction of 

achieving financial results, be able to help 

my employees achieve their goals, be able 

to help some community organizations 

accomplish what they would like to 

accomplish. In the process I have also built 

a home, married a wonderful wife and we 

have two great children. 

WHAT OBSTACLES, ADVERSITIES AND/OR 

CHALLENGES HAVE YOU HAD TO OVERCOME IN 

ORDER TO ACHIEVE THE AMERICAN DREAM? 

LANGUAGE - As a foreign student I had 

to learn English. I was fortunate enough to 

be able to pay for my college tuition with 

my job at McDonald’s. In addition to the 

classes I was taking at Cal State LA, just 

being around my coworkers and customers 

provided ample time to practice speaking 

English. 

FINANCIAL - To start a business there are 

capital requirements. I build my net worth 

through a combination of McDonald’s 

Profit Sharing Plan and stock options, so 

when the opportunity was there I was able 

to come up with the down payment to 

purchase my own restaurants and the bank 

was willing to loan me the balance. 

JOB SKILLS - As an employee and as an 

independent businessperson there were 

many new things to learn, I had plenty of 

mentors in my life to help me through both 

on the company side and on the franchisee 

side of the business. 

IN WHAT WAYS ARE YOU A MENTOR TO YOUR 

EMPLOYEES AND HELPING THE COMMUNITY? 

Most of my employees were promoted 

from within, I have been in business for 

18 years and I have 3 supervisors and 9 

restaurant managers that started as crew 

people with me. I have over 20 employees 

who started with me in 1998 that are still 

here. My Director of Operations was 

approved to be a McDonald’s franchisee 

and he recently bought several of his 

own restaurants in Phoenix, Arizona. 

We are involved with the schools in 

our community, we raise money for the 

schools through McTeacher’s Nights, 

where the teachers work in the restaurants 

for one night and serve the students 

and parents. We donate a portion of the 

proceeds to the schools. We also work 

with the YMCA and Police Departments 

to do community outreach. We give to 

local charities, and we support the Ronald 

McDonald Houses in our neighborhood. 


IBM 

Real Estate 

Turning 

Trouble 

Tenants Into 

DREAM 

Tenants 

Got problem tenants? Try an approach that keeps your vacancy 

filled, your tenants happy, and your sanity intact. 

If you’re renting out real estate, part of your job as a landlord is to 

trust your property to complete strangers. But there are concrete 

steps you can take to identify and solve common issues and protect 

your investment. 

WHERE’S YOUR TROUBLE? 

Start with identifying the issues. How are your tenants causing 

you stress? If you know what needs fixing, you can better apply 

solutions to the problems that plague your business. 

Almost every landlord deals with the issue of late or missing rent 

payments at some point.But being a landlord means you’re an 

entrepreneur, which means you’re running a business. If you find 

yourself constantly hunting down rent checks from your tenants or 

if they consistently pay late or ask for leniency month-to-month, 

your business will suffer. 

Similarly, when a renter decides to break or bend the terms 

you’ve agreed upon, this is a clear indication that your tenant has 

little regard for the requests and restrictions that protect your 

investment. For example, housing pets when the lease states 

that there can be no pets on the premises is breaking the lease 

agreement. The fact is that a rental lease is a legal agreement 

between the landlord and the tenant and letting these issues slide 

can turn into even bigger problems down the road. 

16 Inglewood Business Magazine January - March 2017 

Finally, phone calls at all hours of the night for every little leak 

or crack is a hallmark of an unsustainable tenant-landlord 

relationship. If you have a needy tenant with irrational complaints, 

trying to keep up with their demands can lead to burnout and 

frustration. Over time, the tension will build that could lead to a 

complete breakdown in communication. 

Thankfully, there are solutions to the problems of late payments, 

property damage, disregard for the lease terms, and boundary 

issues. Your initial reaction might be to lash out and become the 

angry landlord with the wagging finger and the eviction threats. 

But that can easily make a big problem even worse. Instead, try 

these approaches, which will help keep your vacancy filled, your 

tenants happy, and your sanity intact. 

BE PROACTIVE 

One of the best precautions you can take as a landlord is to pick 

your tenants carefully. Institute a thorough screening process at the 

outset, and you’ll avoid a fair share of headaches on the other side 

of the transaction. 

The problem is, no matter how qualified tenants might seem during 

their screening, there is no guarantee they won’t end up causing 

you trouble down the road. To head this off, set clear expectations 

continued on page 28...

IBM 

Real Estate 

Inglewood Long Beach Los Angeles 

Compton Los Alamitos Belmont 

Heights Torrance Carson Gardena 

Hawthorne Naples Bixby Knolls 

Downtown Long Beach Signal 

Hill Inglewood Long Beach 

Los Angeles Compton Los 

Alamitos Belmont Heights 

Torrance Carson Gardena 

Hawthorne Naples Bixby 

Knolls Downtown 

Long Beach Signal 

Hill Inglewood Long 

Beach Los Angeles 

Compton Los Alamitos 

Belmont Heights 

Torrance Carson 

Gardena Hawthorne 

Naples Bixby Knolls 

Downtown Long 

Beach Signal Hill 

Inglewood Long 


Compton Los 

Alamitos Belmont 

Heights Torrance 

Carson Gardena 

Hawthorne Naples 

Bixby Knolls 

Downtown Long 

Beach Signal Hill 

Inglewood Long 


Compton 


17

5 

Steps To Creating 

A Loyalty Building 

Strategy For Your 

Business 

IBM 

Smart Business 

Building loyalty takes lots of time and patience, 

but these tips could help streamline the process. 

1. PUT EMPLOYEES TO WORK ON SOCIAL NETWORKS. 

All of your employees should be speaking about your brand. Set 

one or two of them as community leaders who put in more effort. 

But otherwise encourage your workforce to post about products, 

share giveaways and news and take part in popular trends that 

could bring focus back to your brand. 

It doesn’t have to be an official campaign (save that for the experts), 

but it can really boost online visibility. Those companies that give 

their workforce a real stake in the company can find this especially 

beneficial. 

The more connected your employees are, the further they will 

be able to bring your message. Educate your team on basic, yet 

effective ways to build their social media following: 

Encourage them to participate in the industry Tweet chats (besides 

building their following, that will also keep them updated on 

industry trends) 

Let them connect to your company on LinkedIn 

Educate them on how to use hashtags on Twitter and Instagram 

Try Drumup employee advocacy program in order to give your 

team easy tools to share your company updates on multiple social 

media accounts. 

2. GET VISUAL. 

The best way to get people create content around your brand is to 

set a perfect example: Have your brand create and spread awesome 

content of its own. 

Building customer loyalty is the most efficient way of creating 

consistent source of traffic and sales no one can take from you. 

There are a lot of benefits of having loyal community to back your 

business. 

Building loyalty takes lots of time and patience. It will not happen 

overnight and it will require a serious strategy behind it. Here are a 

few ways to build customer loyalty that should work for almost any 

type of business. 

One of my favorite all time corporate social media pages on any 

network is the Starbucks Instagram page. They have more than 8 

million followers at the time of this writing, and it isn’t because 

people love their coffee that much. It is because they have created 

a visual image online that is chic, trendy, and people want to take 

part in. 

They have crushed the visual game so hard that people will post 

their OWN Starbucks pics, share them, and they will get thousands 

of likes. That wouldn’t have been possible if they hadn’t created a 

very specific visual style that is repeated all over the Web. 




IBM 

Feature 

Ground 

Breaking 

NFL Commissioner Roger Godell, 

Team Owner Stan Kreonke, 

Los Angeles Rams Royalty and 

Inglewood City Leaders celebrate 

the ground breaking ceremony for 

the new NFL Stadium in Inglewood, 

California 

Dump trucks and skip-loaders around huge dirt mounds as NFL officials 

and Inglewood leaders gathered for the Los Angeles Rams Stadium 

groundbreaking ceremony. Rams owner Stan Kroenke and National 

Football League Commissioner Roger Goodell joined Mayor James Butts 

and Hall-of-Famers Jack Youngblood and Eric Dickerson to ceremonially 

shovel some soil for above-ground construction at what is billed as much 

more than a $2.6 billion stadium. Current Rams Aaron Donald and Johnny 

Hekker also attended. 

“We, as the NFL, couldn’t be more excited,” Goodell said. “We are confident 

this is going to be the place to be in 2019 and beyond — not just for 

football but for entertainment, for events, for eating, for living, for working. 

“We spent so much time in this market, knowing how great the fans were, 

how successful the franchise would be, but we had to get it right,” Goodell 

said the efforts to return an NFL franchise to Los Angeles. “And, this is 

right. “It’s going be a great project.” 

The Rams stadium and its accompanying developments are slated to debut 

in August 2019, followed by lakes and public walking trails, retail, dining, 

offices and homes. When it’s all finished, the 70,000-seat open-air stadium 

will be surrounded by 2 million square feet of retail stores, a 6,000-seat 

performance venue, a theater, 2,500 homes, and 25 acres of public parks. 

The team will continue to play at the Los Angeles Memorial Coliseum 

until its new home is done. Unable to get a new stadium built in San 

Diego, it also looks like the Chargers will take the opportunity to move to 

Los Angeles and share the new Inglewood stadium with the Rams. The 

Chargers have until January 15th 2017 to make a final decision. 

Kroenke said he envisioned the world-class complex years ago while 

driving the streets one pre-dawn morning perusing available lots. 



21


IBM 

Feature 

Ground Breaking Ceremony continued... 

“Honestly, I couldn’t believe this lot existed,” Kroenke told the 

media before turning the soil. “I thought to myself, this shouldn’t 

exist.’ 

The economically depressed region, abandoned by the Los Angeles 

Lakers and Kings in 1999, has been on an upswing since Madison 

Square Garden Co. purchased and renovated the aging Forum 

music and entertainment venue across the street from Hollywood 

Park, which closed its racetrack in December 2013. Since the 

Forum reopened in 2014, it has become California’s most popular 

music venue. 

everybody said that was impossible. I got ridiculed.” 

Two previous developers that had hoped to turn the former 

Hollywood Park Racetrack into a mix of retail and housing failed 

after the recession hit, Butts said. 

“We had other developers that didn’t do their projects, thank 

goodness,” he said. “Then, along comes Stan Kroenke. And we 

had 22,000 Inglewood residents in less than three weeks sign an 

initiative that describes this entire project. The council voted it into 

law, and we’re off to the races.” 

The resident-signed petition allowed development to begin without 

a state-mandated environmental review of the site. Butts and others 

argued that the review wasn’t needed because it had already been 

done for a similar development proposals years before. 

According to contractors, the stadium construction will provide 

more than 3,500 on-site construction jobs in Inglewood and more 

than 10,000 jobs by the time it is completed. 

The increased traffic and anticipation of coming developments has 

spurred a buzz around town as property values surge, said Mayor 

Butts, who was repeatedly described Thursday as “tireless” advocate 

for the development. 

“We had already brought the Forum back even though people said 

nobody will come to the Forum in Inglewood again,” Butts said. 

“That was unlikely. But, when we started talking about the Rams 

might come back to the region through Inglewood, 


23

IBM 


Facebook Marketing... 

FACEBOOK CAN STEER TRAFFIC TO 

YOUR WEBSITE 

You can include a link to your website on 

your Facebook page. Indeed, many businesses 

report that the greatest benefit of Facebook 

is the extra traffic that it steers to their site. 

Visitors who come to the website can be 

exposed to stronger marketing messages and, 

often, the option of buying goods and services. 

Customers who come to your website from 

Facebook are likely to be more receptive than 

the average visitor, because they already know 

something about your business and were 

motivated to click the website link. 

TARGETED ADVERTISING 

Facebook can analyse all the information that 

millions of users enter into their profiles. As 

the owner of a business page, you can pay 

to use this information to deliver targeted 

advertising to a specific group. For example, an outdoor store could use Facebook to calculate how many men over a certain age in a 

certain city have listed ‘fishing’ as an interest. Then they could develop an ad for new fishing lures, and pay for it to appear only on the 

pages of those people. (Ads appear on the right-hand side pages in Facebook.) 

OFFER DEALS THROUGH FACEBOOK PLACES 

Facebook Places allows users to ‘check in’ on mobile devices at a particular place, so that their friends can see their location on 

Facebook. Facebook Places also identifies popular places close to where a user checks in. 


Facebook Marketing... 

Businesses can use Facebook Places so that 

when a user checks in to a neighbourhood, 

street or business, they receive a list of nearby 

businesses offering deals (e.g. discounts, 

freebies, loyalty rewards). 

Only pages that have been listed as a Company 

and Organisation or a Local Business in the 

category set up can add a location. 

IBM 

Shameka Moten is an intricate part of the 

internal operations for the Inglewood Airport 

Area Chamber of Commerce. The 31-year-old, 

single mother was a DPSS Gain Participant, 

who qualified to be a part of the Transitional 

Subsidized Employment (TSE) program. She 

found it challenging to find gainful employment 

in the bookkeeping industry in which she 

was trained for and interested in. She went to 

the Inglewood One-Stop Business & Career 

Center to participate in the TSE Program and 

was amazed at the amount of resources and 

opportunities that were available to her. 

Employees On The Rise 

Hard Work and Dedication 

Equals Success For 

Shameka Moten 

Originally placed as a clerical intern at the Inglewood One-Stop Business & Career 

Center, but after showing great improvement and diligence, Ms. Moten was placed 

at the Chamber of Commerce where she completed her commitment to the TSE 

Program. The Chamber of Commerce decided to hire her permanently as a 

Bookkeeping Assistant. 

At her current position, she has become proficient in QuickBooks, Microsoft 

Office, customer service and Chamber operations. These additional skills makes 

her very competitive in today’s workforce. Through her hard work and dedication, 

she has been promoted to the Chambers’ Office Manager with an increase in her 

salary. With supportive services like clothing and transportation she was able to 

attain the job training and experience that would enable her to compete in today’s 

workforce. She continues to excel in her position and has collaborated on many 

projects in partnership with the South Bay Workforce Investment Board and the 

Inglewood One-Stop Business & Career Center. Congratulations Shameka! 


25


330 E. Queen St 

Inglewood, Calif 90301 

310 677-1121 F 310 677-1001 

info@inglewoodchamber.org 

www.inglewoodchamber.org 

Creating Customer Loyalty continued... 

3. CREATE DIGITAL ASSETS. 

Create downloadable assets, something that your customers can 

take home, for free. These could be well-branded white papers, 

checklists, cheat sheets, ebooks, audio books, etc. 

As more and more people are accessing your website from 

mobiles, consider building a smartphone-friendly version of your 

content assets to get more people. For example, you can turn your 

audiobook into an iTunes podcast. Here’s how to do it. 

You can also turn your PDF guides, checklists, ebooks, catalogs 

and whitepapers into flipbooks that are a pleasure to use on on 

tablet computers and smart phones. Flipsnack is the easiest way to 

do it. It’s also free for 15-page books. 

4. GIVE REAL GIFTS. 

There will never be a cooler campaign than when Kotex created 

custom gift boxes 

for influencers on Pinterest. It shows how effective having a 

physical item can be, and how it spreads online. 

Consider creating some gifts and sending them to influencers who 

can share them socially with their many followers. Sweatshirts 

with logos, fun gag gifts, whatever you can think of. It is worth the 

investment for the rewards. 

5. ENCOURAGE FEEDBACK FROM CUSTOMERS. 

People love sharing negative experience but they need to be 

asked to share a positive one. On the other hand, seeing your 

previous customers’ raving genuine reviews more visitors feel like 

subscribing and sticking around. Open experience sharing breeds 

community and builds loyalty. 

Encourage your customers to share their feedback and upload 

their visual reviews. In case you are running a SaaS company, 

educate your customers to create detailed case studies and do 

your best to promote everything they create. Here’s a good guide 

on writing a genuine case study for you to use when inviting your 

clients to create one. 

Loyalty building is a long process but if you make it part of your 

overall marketing strategy, you’ll notice its long-lasting positive 

effect on your business in form of better customer retention, 

higher direct traffic and better conversions. 


27

Turning Troubled Tenants continued... 

in the beginning. Be firm in your approach from day one and you’ll see a world of difference. Don’t excuse a late check here and 

there too quickly. Try not to bend the rules in one occasion or for one tenant because before you know it, you’ll be bending them 

for everyone. 

MAKE IT EASY TO PAY RENT 

If the problem is the collection of rent, there are ways to streamline the process and avoid the awkward hunt. Options can include 

ACH debit, where the tenant authorizes automatic withdrawals from their account on each rent payment day. 

Or perhaps suggest online bill payment, where the tenant can add you to their list of recipients and pay you directly from their 

bank account. Many banks now offer this service for free. Another option is collecting post-dated checks. Everyone can relax and 

know rent is taken care of without the awkwardness of asking or forgetting. 

KNOW YOUR AGREEMENTS 

Your lease is a legally binding document. Hopefully, most issues should never escalate to the courts. But when you’re trying to get 

your tenant to pay attention, refer to the terms in your lease. Leave your emotions out of it, maintain professionalism, and clearly 

highlight what part of the agreement the tenant is breaking. Give a firm warning that you will defend any action taken as recourse 

with the terms in the signed lease. 

Not only does this send a clear message to your tenant that you are serious, but it also makes you less liable if things escalate. You 

have chosen to stick to the formalities rather than fly off the handle, so there’s no ambiguity to argue about. 

SET BOUNDARIES 

When it comes to your time as a landlord or property owner, every minute is valuable. Especially if property management is not 

your full-time job, having tenants who believe you are at their beck and call can make you want to pull out your hair every time 

your phone rings. 


Turning Troubled Tenants continued... 

Provide your tenants with a schedule that includes 

your availability. Set up auto-response e-mails that 

acknowledge or confirm you have received their message 

and indicate when they can expect a response (say, 

during regular business hours or within the next 24 

hours). Most of the time, your tenants just want to know 

you’re on the case, not that you will come rushing over 

immediately. 

LET TRUST FLOW BOTH WAYS 

Be sure to always follow through with what you say 

you’re going to do. Do things when you say you’re going 

to do them. Remember that the better you are as a 

trusted landlord, the more your tenants will want to treat 

you and your rental property with the utmost respect. 

Play by the rules, stay professional, create processes, 

and use technology to tend to your tenants’ needs. Be 

honest and upfront, and your tenants will return the 

favor. If they see you as a dream landlord, you’ll soon 

see dividends. At the end of the day, turning trouble 

tenants into dream renters comes down to you and your 

approach to being a landlord. 


29


IBMagFavorite 

Recipies 

New Orleans Seafood 

Gumbo 

New Orleans Gumbo has been called the greatest contribution of 

Louisiana kitchens to American cuisine. It is the quintessential dish of 

New Orleans with many versions of it. It is one of the representative 

dishes of the people who settled in New Orleans and one that can by 

found at restaurant, special events. homes through all the state of 

Louisiana. 

INGREDIENTS 

Roux (see recipe and directions below) 

1 pound okra, sliced 

2 tablespoons vegetable shortening 

3 tablespoons butter 

1 onion, chopped 

1/2 cup chopped celery 

1 pound fresh shrimp, peeled and deveined* 

1 jar fresh oysters (check for shells) 

2 cloves garlic, chopped fine 

1 tablespoon chopped green bell pepper 

1 can (10 1/2 ounces) tomatoes 

2 sprigs parsley, chopped 

1 bay leaf (remove before serving) 

2 quarts water or fish stock 

1 bunch green onion, chopped 

1/2 pound crabmeat or 1 dozen whole crabs*** 

Salt and pepper 

Hot cooked long-grain white rice 

1 teaspoon File Powder, optional**** 

8 minutes - just until the shrimp turn pink and are done. 

Serve with hot rice, crackers, and file on the side. 

Makes 6 servings. 

Roux 

IBM 

Restaurants & Recipes 

2 tablespoons vegetable shortening or vegetable oil (your choice) 

2 tablespoons all-purpose flour 

In a heavy skillet (I like to use my Cast-Iron Skillet) over medium 

heat, heat vegetable shortening or oil until hot. 

Add flour gradually, stirring or whisking to combine with the 

shortening or oil. 

After adding all the flour, reduce heat to low and cook, stirring 

frequently, about 45 to 60 minutes or until roux is dark brown 

(the color of peanut butter) and has a nutlike odor (it will be very 

thick and pasty). 

Carefully transfer it into your stockpot and start making gumbo. 

***NOTE***Always use equal amounts of oil and flour when making roux. 

Remember this simple rule when increasing the amount of roux made. A large 

gumbo would benefit from a full cup of oil combined with a full cup of flour. 

DIRECTIONS 

Start making the Roux (see below recipes). 

In a large frying pan, fry okra in 2 tablespoons shortening 

approximately 30 to 40 minutes or until it ceases to “rope” 

(slimy strings connecting the okra); remove from heat and set 

aside. NOTE: Take your time and do not burn it. It is worth 

the trouble. 

In a Gumbo Pot or a large Dutch Oven over medium-high 

heat, melt the butter and fry the onions and celery about 5 

minutes or until soft. 

Add the garlic, and bell pepper; simmer 2 minutes. Add 

tomatoes, parsley, bay leaf, Cavender’s Seasoning, water or fish 

stock, green onion, fried okra, prepared Roux, and crab meat 

or crabs. Add salt and pepper to taste. Let gumbo simmer for 

approximately 30 minutes. Just before you are ready to serve, 

add the shrimp and oysters. Cook approximately another 6 to 


31

IBM 



IBM 


Mr. Bistro’s 

New Orleans BBQ Shrimp 

Don’t break out your grill for this dish. Here in New Orleans, barbecued 

shrimp means sautéed shrimp in Worcestershire-spiked butter sauce. We 

serve these shrimp with heads and tails on, so you need to dig in to enjoy. 

We highly recommend a bib. 

The biggest trick to making this taste like ours is to not hold back on the 

butter. The three sticks called for are enough to scare you into cholesterol 

shock, but are key to the flavor and consistency of the sauce. Another tip to 

keep in mind: to emulsify the sauce, be sure to add a little butter at a time 

while stirring rapidly. And don’t overcook the shrimp or they’ll become 

tough and hard to peel. 

INGREDIENTS 

16 jumbo shrimp (12 per pound, about 1 1/2 pounds), with 

heads and unpeeled 

1/2 cup Worcestershire sauce 

2 tablespoons fresh lemon juice (about 2 lemons) 

2 teaspoons ground black pepper 

2 teaspoons cracked black pepper 

2 teaspoons Creole seasoning 

1 teaspoon minced garlic 

1 1/2 cups (3 sticks) cold unsalted butter, cubed 

French bread as accompaniment 

DIRECTIONS 

In a large skillet combine shrimp, Worcestershire, lemon juice, 

black peppers, Creole seasoning, and garlic and cook over moderately 

high heat until shrimp turn pink, about 1 minute on each 

side. Reduce heat to moderate and stir in butter, a few cubes at 

a time, stirring constantly and adding more only when butter is 

melted. Remove skillet from heat. Place shrimp in a bowl and 

pour sauce over top. Serve with French bread for dipping. 

For more recipies, go to our website at www.mrbsbistro.com 


33



37

ADVERTISERS INDEX 

Aero Collective, p. 19 

Billy Campbell Insurance, p. 2, 37 

Boardwalk Properties, p. 17 

Ch1 Media, p. 36 

Dream Inn, p. 26 

ETNB Communications, p. 29 

House of Tacos, p. 33 

Hollywood Park Casino, p. 32 

Habitat For Humanity, p. 25 

ICHI Ban Roofing, p. 28 

Inglewood Chamber of Commerce p. 27 

Inglewood Rotary, p. 9, 10 

JNR2 Construction, p. 36 

La Bella Chauffeurs, Back Cover 

Lavender Blue, p. 24 

LA Leather, p. 26 

Marty Bogoratt, p. 26 

McKissack & McKissack, p. 23 

Miracle Theater, p. 3 

Quality Equipment Rental, p. 7 

Roosevelt Mortuary, p. 29 

Serving Spoon, p. 30 

Yogurtland, p. 32 

INGLEWOOD BUSINESS MAGAZINE 

CONTACT INFORMATION 

PUBLISHER 

Norman I. Boseman Jr. 

P. (213) 915-7014 

E. nboseman@hotmail.com 

SALES MANAGER 

Marty Bogoratt 

P. (818) 262-3554 

E. mbogoratt@yahoo.com 

IBM PHOTOGRAPHER 

Emery Boseman 

emeryboseman@gmail.com 

MAILING ADDRESS: 

Norman Boseman Jr 

PO Box 2817 Inglewood, Calif 90303 


Our magazine reaches thousands in the in Inglewood area. Let Inglewood 

Business Magazine help your customers find your business. 

CALL OR EMAIL US AT: 

(213) 915-7014 

nboseman@hotmail.com

Inglewood Business Magazine January 2017

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