Inglewood Business Magazine January 2017
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330 E. Queen St<br />
<strong>Inglewood</strong>, Calif 90301<br />
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Creating Customer Loyalty continued...<br />
3. CREATE DIGITAL ASSETS.<br />
Create downloadable assets, something that your customers can<br />
take home, for free. These could be well-branded white papers,<br />
checklists, cheat sheets, ebooks, audio books, etc.<br />
As more and more people are accessing your website from<br />
mobiles, consider building a smartphone-friendly version of your<br />
content assets to get more people. For example, you can turn your<br />
audiobook into an iTunes podcast. Here’s how to do it.<br />
You can also turn your PDF guides, checklists, ebooks, catalogs<br />
and whitepapers into flipbooks that are a pleasure to use on on<br />
tablet computers and smart phones. Flipsnack is the easiest way to<br />
do it. It’s also free for 15-page books.<br />
4. GIVE REAL GIFTS.<br />
There will never be a cooler campaign than when Kotex created<br />
custom gift boxes<br />
for influencers on Pinterest. It shows how effective having a<br />
physical item can be, and how it spreads online.<br />
Consider creating some gifts and sending them to influencers who<br />
can share them socially with their many followers. Sweatshirts<br />
with logos, fun gag gifts, whatever you can think of. It is worth the<br />
investment for the rewards.<br />
5. ENCOURAGE FEEDBACK FROM CUSTOMERS.<br />
People love sharing negative experience but they need to be<br />
asked to share a positive one. On the other hand, seeing your<br />
previous customers’ raving genuine reviews more visitors feel like<br />
subscribing and sticking around. Open experience sharing breeds<br />
community and builds loyalty.<br />
Encourage your customers to share their feedback and upload<br />
their visual reviews. In case you are running a SaaS company,<br />
educate your customers to create detailed case studies and do<br />
your best to promote everything they create. Here’s a good guide<br />
on writing a genuine case study for you to use when inviting your<br />
clients to create one.<br />
Loyalty building is a long process but if you make it part of your<br />
overall marketing strategy, you’ll notice its long-lasting positive<br />
effect on your business in form of better customer retention,<br />
higher direct traffic and better conversions.<br />
<strong>Inglewood</strong> <strong>Business</strong> <strong>Magazine</strong> <strong>January</strong> - March <strong>2017</strong><br />
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