ACS Egham Sports Logos - ACS International Schools
ACS Egham Sports Logos - ACS International Schools
ACS Egham Sports Logos - ACS International Schools
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London, England<br />
<strong>ACS</strong> <strong>Egham</strong> <strong>Sports</strong> Brand Guidelines<br />
How to make the most of our identity<br />
Version 2.0<br />
Go Jaguars
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
<strong>Sports</strong> <strong>Logos</strong><br />
<strong>Sports</strong> <strong>Logos</strong> 1.1<br />
<strong>ACS</strong> <strong>International</strong> <strong>Schools</strong> have created a distinct family of logos to unify our individual campus sports<br />
programmes: <strong>ACS</strong> Cobham Cougars, <strong>ACS</strong> <strong>Egham</strong> Jaguars, <strong>ACS</strong> Hillingdon Hawks and <strong>ACS</strong> Doha Dolphins.<br />
The powerful combination and association of school-specific colours, team names, and mascot graphics<br />
draws from an <strong>ACS</strong> sporting tradition forged over many decades of international competition. Our team<br />
logos and individual kit designs are an integral part of who we are and how we are perceived, and are<br />
central to showcasing a strong school character both internally and externally.<br />
Each logo and logotype is available as composite elements either from the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1), directly off our website at www.acs-schools.com/brandguidelines, if you have the required<br />
password, or from Forum, if you are an <strong>ACS</strong> community member. Please do not modify any of these<br />
elements and logos, or design new ones. If an exceptional application should present itself, please contact<br />
the <strong>ACS</strong> <strong>Egham</strong> Athletic Director who in turn will liaise with the <strong>ACS</strong> Group Communications Manager<br />
(see page 3.1) to establish clarification.<br />
The following section outlines the technical specifications on how to apply the various elements that make<br />
up each sports logo, and how each logo is incorporated into specific sports kit designs. The specific sports<br />
kits illustrated are representative only, and are only used to facilitate precise logo element placement.<br />
The basic garment types remain fairly constant (rugby shirts, polo shirts etc), while the individual kit<br />
designs (including colour usage and pattern) evolve regularly. Any and all sports kit design modifications<br />
or introductions must be approved by the Athletic Director and the Group Communications Manager.<br />
A printable pdf version of the <strong>Sports</strong> Brand Guidelines can be downloaded from the <strong>ACS</strong> website at<br />
www.acs-schools.com or from Forum, if you are an <strong>ACS</strong> community member.<br />
Important note: Background colours for sports kit and sports merchandise must be either white, navy,<br />
<strong>ACS</strong> <strong>Egham</strong> Gold or <strong>ACS</strong> Gray (see pages 2.2 for details).
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
<strong>Sports</strong> <strong>Logos</strong><br />
Contents 1.1 <strong>Sports</strong> <strong>Logos</strong><br />
1.2 Contents<br />
1.3 <strong>Sports</strong> logos<br />
1.12 Baseball<br />
1.14 Softball<br />
1.15 Basketball, Track & Field and Cross Country<br />
1.16 Golf<br />
1.17 Rugby<br />
1.18 Soccer<br />
1.19 Tennis<br />
1.20 Volleyball<br />
1.21 Swimming<br />
1.22 Warm-Ups<br />
1.23 Coaches<br />
2.1 Colour<br />
2.2 Pantone references<br />
3.1 Contacts<br />
1.2
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>Sports</strong> <strong>Logos</strong><br />
Elements<br />
A number of elements make up the<br />
complete school logo – the team<br />
name, team animal, school name,<br />
country and in some instances the<br />
sport type itself. All these elements<br />
do NOT have to be used together<br />
all the time but when they are, they<br />
must be used in the approved way,<br />
please see page 1.5.<br />
A: Team name<br />
The team name, Jaguars, is a<br />
graphic and the appropriate files<br />
must therefore be provided to your<br />
merchandise supplier. Under no<br />
circumstances should the team<br />
name be recreated. The team colour<br />
is the primary <strong>ACS</strong> <strong>Egham</strong> colour<br />
(see page 2.2), with Pantone 289<br />
as the shadow colour.<br />
B: Team animal<br />
Each school animal has been<br />
redesigned to bring consistency<br />
to the school sports teams, and<br />
only the animals shown within<br />
these guidelines may be used.<br />
<strong>Sports</strong> <strong>Logos</strong> 1.3<br />
A<br />
B<br />
C<br />
D<br />
E<br />
C: School name<br />
For sports kit and sports-related<br />
merchandise, the school name<br />
is treated as a graphic, and files are<br />
held by the <strong>ACS</strong> <strong>Egham</strong> Athletic<br />
Director (see page 3.1). This appears<br />
in blue on a white background and<br />
in white on a blue background.<br />
For reference only, the font used<br />
is Lucida Grande.<br />
D: Location<br />
London • England is also a graphic<br />
and files in white and blue are<br />
available in the library.<br />
E: Sport type<br />
The sport type, ie TENNIS is also<br />
a graphic, and files in white and<br />
navy are available in the library.<br />
For reference only, the font used<br />
is Helvetica Neue Bold.
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>Sports</strong> <strong>Logos</strong><br />
The <strong>ACS</strong> <strong>Egham</strong> sports logo must<br />
follow the relationship between<br />
school name, team name and logo<br />
as shown on this page. For all<br />
other formats please contact the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
Minimum Sizes<br />
Minium sizes must be duly noted:<br />
A & B: For printing onto textiles<br />
When printing onto textiles the<br />
absolute minimum size for the<br />
Jaguar copy is 70mm from each side.<br />
If used without the word Jaguar,<br />
use the Jaguar logo at no less<br />
than 66mm.<br />
The minimum size shown may<br />
actually be too small for certain<br />
textiles. In these cases please seek<br />
advice directly from the<br />
manufacturer, and then discuss<br />
with the Group Communications<br />
Manager (see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.4<br />
A<br />
B<br />
70 mm<br />
88% of Team name<br />
Team name<br />
Team animal<br />
School name<br />
Location<br />
C<br />
D<br />
40 mm<br />
88% of Team name<br />
66 mm 38 mm<br />
C & D: For all other printing<br />
When printing onto all other collateral<br />
the absolute minimum size for the<br />
Jaguar copy is 40mm from each side.<br />
If used without the word Jaguar,<br />
use the Jaguar logo at no less than<br />
66mm. Please keep all logotype text<br />
anchored as supplied.
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>Sports</strong> <strong>Logos</strong><br />
Elements for use on white or light<br />
colour clothing and merchandise<br />
A number of logos and graphics<br />
have been created (file names are<br />
listed below each graphic), and<br />
these can be found in the<br />
<strong>ACS</strong> <strong>Sports</strong> Logo library which is held<br />
by the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1). The <strong>ACS</strong> Jaguars<br />
“Extreme” logo should only be used<br />
in extreme cases, to replace the<br />
version with shadow, when the<br />
production is limited by the<br />
restrictions of the material<br />
(ie. Swimming caps).<br />
<strong>Logos</strong> are provided in jpeg and<br />
Illustrator EPS (both Illustrator CS<br />
and Illustrator 10) formats.<br />
If you require any other logos,<br />
please contact the Group<br />
Communications Manager<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.5<br />
<strong>ACS</strong>EghJag&School_Blu <strong>Egham</strong>Jaguar <strong>ACS</strong>Jaguars<br />
<strong>ACS</strong>EghIntSchoolJag_Blu<br />
<strong>ACS</strong>EghIntSchl_BluTxt <strong>ACS</strong>_EghIntSchLonEng_Blu London_England_BluTxt <strong>ACS</strong>EghIntSchCoac_Blu<br />
<strong>ACS</strong>EghIntSchGolf_Blu ACEghlIntSchTen_Blu <strong>ACS</strong>Jaguars_Extreme<br />
<strong>ACS</strong>Jaguars_J_Whi
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>Sports</strong> <strong>Logos</strong><br />
Elements for use on white or light<br />
colour clothing and merchandise<br />
A number of logos and graphics<br />
have been created (file names are<br />
listed below each graphic), and<br />
these can be found in the<br />
<strong>ACS</strong> <strong>Sports</strong> Logo library which is held<br />
by the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1). The <strong>ACS</strong> Jaguars<br />
“Extreme” logo should only be used<br />
in extreme cases, to replace the<br />
version with shadow, when the<br />
production is limited by the<br />
restrictions of the material<br />
(ie. Swimming caps).<br />
<strong>Logos</strong> are provided in jpeg and<br />
Illustrator EPS (both Illustrator CS<br />
and Illustrator 10) formats.<br />
If you require any other logos,<br />
please contact the Group<br />
Communications Manager<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.6<br />
JaguarHead_CS JaguarHeadRev_CS JaguarHeadName_CS JaguarHeadRevName_CS<br />
JaguarHeadRHSName_CS JaguarsStraight_CS GoJaguarsStraight_CS
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>Sports</strong> <strong>Logos</strong><br />
Elements for use on navy or dark<br />
colour clothing and merchandise<br />
A number of logos and graphics<br />
have been created (file names are<br />
listed below each graphic), and<br />
these can be found in the<br />
<strong>ACS</strong> <strong>Sports</strong> Logo library which is held<br />
by the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1). The <strong>ACS</strong> Jaguars<br />
“Extreme” logo should only be used<br />
in extreme cases, to replace the<br />
version with shadow, when the<br />
production is limited by the<br />
restrictions of the material<br />
(ie. Swimming caps).<br />
<strong>Logos</strong> are provided in jpeg and<br />
Illustrator EPS (both Illustrator CS<br />
and Illustrator 10) formats.<br />
If you require any other logos,<br />
please contact the Group<br />
Communications Manager<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.7<br />
<strong>ACS</strong>_EghJag&School_Whi <strong>ACS</strong>EghIntSchoolJag_Whi <strong>ACS</strong>EghIntSchl_WhiTxt <strong>ACS</strong>_EghIntSchLonEng_Whi<br />
<strong>ACS</strong>EghIntSchl_WhiTxt <strong>ACS</strong>_EghIntSchLonEng_Whi London•England_WhiTxt <strong>ACS</strong>EghIntSchCoac_Whi<br />
<strong>ACS</strong>EghIntSchGolf_Whi <strong>ACS</strong>EghIntSchTen_Whi <strong>ACS</strong>Jaguars_Extreme <strong>ACS</strong>Jaguars_J_CS
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>Sports</strong> <strong>Logos</strong><br />
Elements for use on white or light<br />
colour clothing and merchandise<br />
A number of logos and graphics<br />
have been created (file names are<br />
listed below each graphic), and<br />
these can be found in the<br />
<strong>ACS</strong> <strong>Sports</strong> Logo library which is held<br />
by the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1). The <strong>ACS</strong> Jaguars<br />
“Extreme” logo should only be used<br />
in extreme cases, to replace the<br />
version with shadow, when the<br />
production is limited by the<br />
restrictions of the material<br />
(ie. Swimming caps).<br />
<strong>Logos</strong> are provided in jpeg and<br />
Illustrator EPS (both Illustrator CS<br />
and Illustrator 10) formats.<br />
If you require any other logos,<br />
please contact the Group<br />
Communications Manager<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.8<br />
JaguarHead_CS JaguarHeadRev_CS JaguarHeadName_CS JaguarHeadRevName_CS<br />
JaguarHeadRHSName_CS JaguarsStraight_CS GoJaguarsStraight_CS
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>Sports</strong> <strong>Logos</strong><br />
The top four elements are for use<br />
on School specific colour clothing<br />
and merchandise. All other items<br />
here are applied in the same way<br />
as per white or light backgrounds.<br />
A number of logos and graphics<br />
have been created (file names are<br />
listed below each graphic), and<br />
these can be found in the<br />
<strong>ACS</strong> <strong>Sports</strong> Logo library which is held<br />
by the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1). The <strong>ACS</strong> Jaguars<br />
“Extreme” logo should only be used<br />
in extreme cases, to replace the<br />
version with shadow, when the<br />
production is limited by the<br />
restrictions of the material<br />
(ie. Swimming caps).<br />
<strong>Logos</strong> are provided in jpeg and<br />
Illustrator EPS (both Illustrator CS<br />
and Illustrator 10) formats.<br />
If you require any other logos,<br />
please contact the Group<br />
Communications Manager<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.9<br />
<strong>ACS</strong>EghJag&School_Gold <strong>Egham</strong>Jaguar_Gold <strong>ACS</strong>Jaguars_Gold <strong>ACS</strong>EghIntSchoolJag_Gold<br />
<strong>ACS</strong>EghIntSchl_BluTxt <strong>ACS</strong>_EghIntSchLonEng_Blu London_England_BluTxt <strong>ACS</strong>EghIntSchCoac_Blu<br />
<strong>ACS</strong>EghIntSchGolf_Blu ACEghlIntSchTen_Blu <strong>ACS</strong>Jaguars_Extreme_Gold <strong>ACS</strong>Jaguars_J_Gold
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>Sports</strong> <strong>Logos</strong><br />
The top four elements are for use<br />
on School specific colour clothing<br />
and merchandise. All other items<br />
here are applied in the same way<br />
as per white or light backgrounds.<br />
A number of logos and graphics<br />
have been created (file names are<br />
listed below each graphic), and<br />
these can be found in the<br />
<strong>ACS</strong> <strong>Sports</strong> Logo library which is held<br />
by the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1). The <strong>ACS</strong> Jaguars<br />
“Extreme” logo should only be used<br />
in extreme cases, to replace the<br />
version with shadow, when the<br />
production is limited by the<br />
restrictions of the material<br />
(ie. Swimming caps).<br />
<strong>Logos</strong> are provided in jpeg and<br />
Illustrator EPS (both Illustrator CS<br />
and Illustrator 10) formats.<br />
If you require any other logos,<br />
please contact the Group<br />
Communications Manager<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.10<br />
JaguarHead_CS JaguarHeadRev_CS<br />
JaguarsStraight_Gold_CS GoJaguarsStraight_Gold_CS
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
School name<br />
minimum sizes<br />
Where copy only is used, ie. sleeve<br />
graphics, breast pocket etc, please<br />
use following minimum sizes:<br />
A: For printing onto textiles<br />
When printing onto textiles the<br />
absolute minimum size for the<br />
School name copy is 62mm.<br />
The minimum size shown may<br />
actually be too small for certain<br />
textiles. In these cases please seek<br />
advice directly from the manufacturer,<br />
and then discuss with the <strong>ACS</strong> Group<br />
Communications Manager (see<br />
page 3.1).<br />
B: For all other printing<br />
When printing onto all other collateral<br />
the absolute minimum size for the<br />
School name copy is 35mm.<br />
<strong>Sports</strong> <strong>Logos</strong> 1.11<br />
A<br />
62 mm<br />
B<br />
35 mm<br />
The colours for the school-specific sports team logos are the<br />
<strong>ACS</strong> <strong>Sports</strong> Colours (see page 2.2). In addition a Pantone Blue<br />
must be used on all logo copy, when the base textile colour is<br />
white. This does not apply to the team name, ie Jaguar, which is<br />
in the campus-specific <strong>Sports</strong> Colours.<br />
The Pantone Blue reference is: Pantone 289<br />
Embroidery thread - please consult your supplier to find the closest<br />
match to the Pantone colour<br />
Important note: Background colours for sports kit and sports merchandise<br />
must be either white, navy, or <strong>ACS</strong> <strong>Egham</strong> Gold. The exception is<br />
warm-up suits for <strong>ACS</strong> coaches which can be in <strong>ACS</strong> Gray (see page 2.2).<br />
Pantone<br />
289
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Baseball<br />
Varsity & Junior Varsity<br />
Shirt/pant/cap<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should be<br />
applied to the Baseball kit.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.12<br />
®<br />
Baseball shirt in silver– front Baseball shirt in silver – back<br />
Baseball pants in silver Baseball cap in navy – back/front
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Baseball & Softball<br />
Middle School<br />
Shirt/pant/cap<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should be<br />
applied to the Middle School<br />
Baseball/Softball kit<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.13<br />
®<br />
Baseball/Softball shirt in gold – front<br />
Baseball pants in silver Baseball cap in navy – back/front<br />
®<br />
LONDON • ENGLAND<br />
Baseball/Softball shirt in gold – back
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Softball<br />
Varsity & Junior Varsity<br />
Shirt/pant/cap<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should be<br />
applied to the Softball kit.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.14<br />
®<br />
Softball shirt in silver– front<br />
LONDON • ENGLAND<br />
Softball shirt in silver – back<br />
Softball pants in silver Softball cap in navy – back/front
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Basketball<br />
Track & Field<br />
Cross Country<br />
Varsity & Junior Varsity<br />
Vest/shorts<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should<br />
be applied to unisex Basketball kit<br />
and Track & Field/Cross Country<br />
vests and shorts.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.15<br />
LONDON • ENGLAND<br />
Basketball vest in navy – front and back Basketball shorts in navy, with white flash<br />
Track & Field/Cross Country vest in gold – front and back Track & Field/Cross Country Shorts – boys and girls
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Golf<br />
Varsity<br />
Polo shirt/warm-ups<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should be<br />
applied to unisex Golf polo-shirts<br />
and warm-ups.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> and Kit Designs 1.16<br />
���� ����<br />
Golf polo shirt in navy – front (with breast logo at 100%)<br />
���� ����<br />
���� ����<br />
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Golf polo shirt in white – front (with breast logo at 100%)<br />
GOLF G O L F<br />
Golf warm-up in navy – front (with breast logo at 115%)<br />
GOLF G O L F
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Rugby<br />
Varsity, Junior Varsity<br />
& Middle School<br />
Shirt/short/socks<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should<br />
be applied to Rugby shirts, shorts<br />
and socks.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.17<br />
3/4 length sleeved rugby shirt in gold/navy – front<br />
(with breast logo at 100%)<br />
Rugby shorts in navy<br />
3/4 length sleeved rugby shirt in gold/navy – back<br />
Rugby socks in school sky blue/navy blue
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Soccer<br />
Varsity, Junior Varsity<br />
& Middle School<br />
Shirt/shorts/socks<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should be<br />
applied to Soccer shirts, shorts<br />
and socks.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.18<br />
Soccer short sleeve in navy – front (chest logo 100%)<br />
Goalkeeper longsleeve in grey – front (chest logo 100%)<br />
LONDON • ENGLAND<br />
Soccer short sleeve in navy – back<br />
LONDON • ENGLAND<br />
Goalkeeper longsleeve in grey – back<br />
Soccer shorts in navy<br />
Socks in navy/GK socks in grey<br />
Goalkeeper shorts in black
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Tennis<br />
Varsity, Junior Varsity<br />
& Middle School<br />
Polo/T-shirt<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should be<br />
applied to Tennis shirts.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.19<br />
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Tennis polo shirt in navy – front<br />
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Tennis polo shirt in white – front<br />
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Tennis t-shirt in navy – front<br />
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Tennis t-shirt in white – front<br />
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<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Volleyball<br />
Varsity, Junior Varsity<br />
& Middle School<br />
Shirts/Short<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should<br />
be applied to unisex Volleyball shirts<br />
and shorts. The positions and sizes<br />
of the numbers should be adhered<br />
to STRICTLY so they comply with the<br />
Federation of <strong>International</strong> Volleyball<br />
rules and regulations.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.20<br />
Volleyball shirt in navy – front<br />
(100% breast logo)<br />
LONDON • ENGLAND<br />
Volleyball shirt in navy – back<br />
SHIRT (FRONT)<br />
Placement MUST be in<br />
the centre.<br />
Minimum height: 15 cm<br />
Minimum Stroke width: 2cm<br />
SHIRT (BACK)<br />
Placed in the centre.<br />
Minimum height: 20 cm<br />
Minimum Stroke width: 2cm<br />
Volleyball shorts in navy with white trim Minimum/maximum size specifications for each number per garment
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Swimming<br />
Varsity, Junior Varsity<br />
& Middle School<br />
Shirts/short/all-in-one/cap<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should<br />
be applied to Swim shirts,<br />
shorts and cap.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
For the swimming kit, and girls kit in<br />
particular, it may not always be<br />
possible to print on materials, due to<br />
cost implications, but colour should<br />
always remain specific to each school<br />
on the body or trim of the kit.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.21<br />
Boys swim shirt in navy/gold– front (100% logo on sleeve)<br />
<strong>ACS</strong> E G HAM<br />
INT ERNATIONAL S C H O OL<br />
SWIM TEAM<br />
<strong>ACS</strong> EG HAM<br />
I NTERNA T I O NAL SCHOO L<br />
SWIM TEAM<br />
Boys swim shorts in navy<br />
Girls swim suit in school colours – front Swim hat in navy – back
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Warm-ups<br />
Varsity, Junior Varsity<br />
& Middle School<br />
Top/pants/jacket<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should<br />
be applied to Warm-up tops, pants<br />
and jacket.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> Cobham Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> and Kit Designs 1.22<br />
Warm-up longsleeve in navy – front<br />
115% logo on breast pocket<br />
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LONDON • ENGLAND<br />
Warm-up jacket in navy – front Warm-up jacket in navy – back<br />
Warm-up longsleeve in navy – back Long pants in navy – front
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Coaches<br />
Polo/T-shirt<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should be<br />
applied to Coach shirts.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.23<br />
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Coach polo shirt in navy – front<br />
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Coach polo shirt in white – front<br />
�<br />
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Coach t-shirt in navy – front<br />
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Coach t-shirt in white – front<br />
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<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Coaches<br />
Polo/T-shirt<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should be<br />
applied to Coach shirts.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.24<br />
COACH C O A C H<br />
Coach polo shirt in navy – front<br />
®<br />
COACH C O A C H<br />
Coach tshirt in navy – front<br />
COACH C O A C H
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Coaches<br />
Jacket/trousers<br />
The designs on this page<br />
demonstrate how the different<br />
sports logo elements should<br />
be applied to Warm-up suits<br />
for Coaches.<br />
The design and placement of the logo<br />
elements must not be changed but<br />
suppliers do have the flexibility to<br />
size the elements appropriately to<br />
make them suitable for the size of<br />
garments they are supplying.<br />
<strong>ACS</strong> has a preferred house style<br />
for numbers but we understand<br />
that this cannot always be followed<br />
as some sports require a particular<br />
typeface to be used.<br />
The logo elements are available,<br />
in various file formats, from the<br />
<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />
(see page 3.1).<br />
<strong>Sports</strong> <strong>Logos</strong> 1.25<br />
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Coach warm-up jacket in navy – front Coach warm-up jacket in navy – back<br />
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Coach warm-up jacket in gray – front Coach warm-up jacket in gray – back<br />
Long pants in navy – front<br />
Long pants in gray – front
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Colour 2.1<br />
Colour <strong>ACS</strong> <strong>International</strong> <strong>Schools</strong> use a specific range of colours to highlight<br />
the individuality of our campus sports programmes: Kelly Green<br />
for <strong>ACS</strong> Cobham, Gold for <strong>ACS</strong> <strong>Egham</strong>, and Sky Blue for<br />
<strong>ACS</strong> Hillingdon, and <strong>ACS</strong> Gray for the coaching staff with<br />
campus-specific colour highlights.<br />
This colour palette is designed to enhance the overall <strong>ACS</strong> visual<br />
impact, and further reinforces the quality and standards inherent in<br />
each campus.<br />
The following section outlines the technical details for correct colour<br />
usage on <strong>ACS</strong> <strong>Egham</strong> sports kit.
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Colour overview:<br />
sports team<br />
Please note that this document is<br />
not suitable for colour matching.<br />
Colour 2.2<br />
The colour for the <strong>ACS</strong> <strong>Egham</strong> sports team is <strong>ACS</strong> <strong>Egham</strong> Gold<br />
The Pantone reference is:<br />
<strong>ACS</strong> <strong>Egham</strong> Gold 123c<br />
On occasion, as with the warm-up suits for coaches, the <strong>ACS</strong> <strong>Egham</strong><br />
Gold will be used with the organisation's colour, <strong>ACS</strong> Gray.<br />
The Pantone reference is:<br />
<strong>ACS</strong> Gray 546<br />
Embroidery thread - please consult your supplier to find the closest<br />
match to the Pantone colour.<br />
Pantone<br />
123c<br />
Pantone<br />
546
<strong>ACS</strong> <strong>Egham</strong><br />
<strong>International</strong> School<br />
<strong>Sports</strong> brand guidelines<br />
Contact<br />
Contact 3.1<br />
For questions regarding the new <strong>ACS</strong> <strong>Egham</strong> sports logos and colour, please contact:<br />
Robert Bulloch<br />
Athletic Director<br />
<strong>ACS</strong> <strong>Egham</strong> <strong>International</strong> School<br />
Tel: +44 (0)1784 742092<br />
Email: rbulloch@acs-schools.com<br />
If you require additional information or guidance in the application of these guidelines for design<br />
and editorial purposes please contact:<br />
Carlo Jolly<br />
Group Communications Manager<br />
Tel: +44 (0)1932 869755<br />
Email: carlo_jolly@acs-schools.com