07.12.2012 Views

ACS Egham Sports Logos - ACS International Schools

ACS Egham Sports Logos - ACS International Schools

ACS Egham Sports Logos - ACS International Schools

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

London, England<br />

<strong>ACS</strong> <strong>Egham</strong> <strong>Sports</strong> Brand Guidelines<br />

How to make the most of our identity<br />

Version 2.0<br />

Go Jaguars


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

<strong>Sports</strong> <strong>Logos</strong><br />

<strong>Sports</strong> <strong>Logos</strong> 1.1<br />

<strong>ACS</strong> <strong>International</strong> <strong>Schools</strong> have created a distinct family of logos to unify our individual campus sports<br />

programmes: <strong>ACS</strong> Cobham Cougars, <strong>ACS</strong> <strong>Egham</strong> Jaguars, <strong>ACS</strong> Hillingdon Hawks and <strong>ACS</strong> Doha Dolphins.<br />

The powerful combination and association of school-specific colours, team names, and mascot graphics<br />

draws from an <strong>ACS</strong> sporting tradition forged over many decades of international competition. Our team<br />

logos and individual kit designs are an integral part of who we are and how we are perceived, and are<br />

central to showcasing a strong school character both internally and externally.<br />

Each logo and logotype is available as composite elements either from the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1), directly off our website at www.acs-schools.com/brandguidelines, if you have the required<br />

password, or from Forum, if you are an <strong>ACS</strong> community member. Please do not modify any of these<br />

elements and logos, or design new ones. If an exceptional application should present itself, please contact<br />

the <strong>ACS</strong> <strong>Egham</strong> Athletic Director who in turn will liaise with the <strong>ACS</strong> Group Communications Manager<br />

(see page 3.1) to establish clarification.<br />

The following section outlines the technical specifications on how to apply the various elements that make<br />

up each sports logo, and how each logo is incorporated into specific sports kit designs. The specific sports<br />

kits illustrated are representative only, and are only used to facilitate precise logo element placement.<br />

The basic garment types remain fairly constant (rugby shirts, polo shirts etc), while the individual kit<br />

designs (including colour usage and pattern) evolve regularly. Any and all sports kit design modifications<br />

or introductions must be approved by the Athletic Director and the Group Communications Manager.<br />

A printable pdf version of the <strong>Sports</strong> Brand Guidelines can be downloaded from the <strong>ACS</strong> website at<br />

www.acs-schools.com or from Forum, if you are an <strong>ACS</strong> community member.<br />

Important note: Background colours for sports kit and sports merchandise must be either white, navy,<br />

<strong>ACS</strong> <strong>Egham</strong> Gold or <strong>ACS</strong> Gray (see pages 2.2 for details).


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

<strong>Sports</strong> <strong>Logos</strong><br />

Contents 1.1 <strong>Sports</strong> <strong>Logos</strong><br />

1.2 Contents<br />

1.3 <strong>Sports</strong> logos<br />

1.12 Baseball<br />

1.14 Softball<br />

1.15 Basketball, Track & Field and Cross Country<br />

1.16 Golf<br />

1.17 Rugby<br />

1.18 Soccer<br />

1.19 Tennis<br />

1.20 Volleyball<br />

1.21 Swimming<br />

1.22 Warm-Ups<br />

1.23 Coaches<br />

2.1 Colour<br />

2.2 Pantone references<br />

3.1 Contacts<br />

1.2


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

<strong>ACS</strong> <strong>Egham</strong><br />

<strong>Sports</strong> <strong>Logos</strong><br />

Elements<br />

A number of elements make up the<br />

complete school logo – the team<br />

name, team animal, school name,<br />

country and in some instances the<br />

sport type itself. All these elements<br />

do NOT have to be used together<br />

all the time but when they are, they<br />

must be used in the approved way,<br />

please see page 1.5.<br />

A: Team name<br />

The team name, Jaguars, is a<br />

graphic and the appropriate files<br />

must therefore be provided to your<br />

merchandise supplier. Under no<br />

circumstances should the team<br />

name be recreated. The team colour<br />

is the primary <strong>ACS</strong> <strong>Egham</strong> colour<br />

(see page 2.2), with Pantone 289<br />

as the shadow colour.<br />

B: Team animal<br />

Each school animal has been<br />

redesigned to bring consistency<br />

to the school sports teams, and<br />

only the animals shown within<br />

these guidelines may be used.<br />

<strong>Sports</strong> <strong>Logos</strong> 1.3<br />

A<br />

B<br />

C<br />

D<br />

E<br />

C: School name<br />

For sports kit and sports-related<br />

merchandise, the school name<br />

is treated as a graphic, and files are<br />

held by the <strong>ACS</strong> <strong>Egham</strong> Athletic<br />

Director (see page 3.1). This appears<br />

in blue on a white background and<br />

in white on a blue background.<br />

For reference only, the font used<br />

is Lucida Grande.<br />

D: Location<br />

London • England is also a graphic<br />

and files in white and blue are<br />

available in the library.<br />

E: Sport type<br />

The sport type, ie TENNIS is also<br />

a graphic, and files in white and<br />

navy are available in the library.<br />

For reference only, the font used<br />

is Helvetica Neue Bold.


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

<strong>ACS</strong> <strong>Egham</strong><br />

<strong>Sports</strong> <strong>Logos</strong><br />

The <strong>ACS</strong> <strong>Egham</strong> sports logo must<br />

follow the relationship between<br />

school name, team name and logo<br />

as shown on this page. For all<br />

other formats please contact the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

Minimum Sizes<br />

Minium sizes must be duly noted:<br />

A & B: For printing onto textiles<br />

When printing onto textiles the<br />

absolute minimum size for the<br />

Jaguar copy is 70mm from each side.<br />

If used without the word Jaguar,<br />

use the Jaguar logo at no less<br />

than 66mm.<br />

The minimum size shown may<br />

actually be too small for certain<br />

textiles. In these cases please seek<br />

advice directly from the<br />

manufacturer, and then discuss<br />

with the Group Communications<br />

Manager (see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.4<br />

A<br />

B<br />

70 mm<br />

88% of Team name<br />

Team name<br />

Team animal<br />

School name<br />

Location<br />

C<br />

D<br />

40 mm<br />

88% of Team name<br />

66 mm 38 mm<br />

C & D: For all other printing<br />

When printing onto all other collateral<br />

the absolute minimum size for the<br />

Jaguar copy is 40mm from each side.<br />

If used without the word Jaguar,<br />

use the Jaguar logo at no less than<br />

66mm. Please keep all logotype text<br />

anchored as supplied.


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

<strong>ACS</strong> <strong>Egham</strong><br />

<strong>Sports</strong> <strong>Logos</strong><br />

Elements for use on white or light<br />

colour clothing and merchandise<br />

A number of logos and graphics<br />

have been created (file names are<br />

listed below each graphic), and<br />

these can be found in the<br />

<strong>ACS</strong> <strong>Sports</strong> Logo library which is held<br />

by the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1). The <strong>ACS</strong> Jaguars<br />

“Extreme” logo should only be used<br />

in extreme cases, to replace the<br />

version with shadow, when the<br />

production is limited by the<br />

restrictions of the material<br />

(ie. Swimming caps).<br />

<strong>Logos</strong> are provided in jpeg and<br />

Illustrator EPS (both Illustrator CS<br />

and Illustrator 10) formats.<br />

If you require any other logos,<br />

please contact the Group<br />

Communications Manager<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.5<br />

<strong>ACS</strong>EghJag&School_Blu <strong>Egham</strong>Jaguar <strong>ACS</strong>Jaguars<br />

<strong>ACS</strong>EghIntSchoolJag_Blu<br />

<strong>ACS</strong>EghIntSchl_BluTxt <strong>ACS</strong>_EghIntSchLonEng_Blu London_England_BluTxt <strong>ACS</strong>EghIntSchCoac_Blu<br />

<strong>ACS</strong>EghIntSchGolf_Blu ACEghlIntSchTen_Blu <strong>ACS</strong>Jaguars_Extreme<br />

<strong>ACS</strong>Jaguars_J_Whi


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

<strong>ACS</strong> <strong>Egham</strong><br />

<strong>Sports</strong> <strong>Logos</strong><br />

Elements for use on white or light<br />

colour clothing and merchandise<br />

A number of logos and graphics<br />

have been created (file names are<br />

listed below each graphic), and<br />

these can be found in the<br />

<strong>ACS</strong> <strong>Sports</strong> Logo library which is held<br />

by the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1). The <strong>ACS</strong> Jaguars<br />

“Extreme” logo should only be used<br />

in extreme cases, to replace the<br />

version with shadow, when the<br />

production is limited by the<br />

restrictions of the material<br />

(ie. Swimming caps).<br />

<strong>Logos</strong> are provided in jpeg and<br />

Illustrator EPS (both Illustrator CS<br />

and Illustrator 10) formats.<br />

If you require any other logos,<br />

please contact the Group<br />

Communications Manager<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.6<br />

JaguarHead_CS JaguarHeadRev_CS JaguarHeadName_CS JaguarHeadRevName_CS<br />

JaguarHeadRHSName_CS JaguarsStraight_CS GoJaguarsStraight_CS


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

<strong>ACS</strong> <strong>Egham</strong><br />

<strong>Sports</strong> <strong>Logos</strong><br />

Elements for use on navy or dark<br />

colour clothing and merchandise<br />

A number of logos and graphics<br />

have been created (file names are<br />

listed below each graphic), and<br />

these can be found in the<br />

<strong>ACS</strong> <strong>Sports</strong> Logo library which is held<br />

by the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1). The <strong>ACS</strong> Jaguars<br />

“Extreme” logo should only be used<br />

in extreme cases, to replace the<br />

version with shadow, when the<br />

production is limited by the<br />

restrictions of the material<br />

(ie. Swimming caps).<br />

<strong>Logos</strong> are provided in jpeg and<br />

Illustrator EPS (both Illustrator CS<br />

and Illustrator 10) formats.<br />

If you require any other logos,<br />

please contact the Group<br />

Communications Manager<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.7<br />

<strong>ACS</strong>_EghJag&School_Whi <strong>ACS</strong>EghIntSchoolJag_Whi <strong>ACS</strong>EghIntSchl_WhiTxt <strong>ACS</strong>_EghIntSchLonEng_Whi<br />

<strong>ACS</strong>EghIntSchl_WhiTxt <strong>ACS</strong>_EghIntSchLonEng_Whi London•England_WhiTxt <strong>ACS</strong>EghIntSchCoac_Whi<br />

<strong>ACS</strong>EghIntSchGolf_Whi <strong>ACS</strong>EghIntSchTen_Whi <strong>ACS</strong>Jaguars_Extreme <strong>ACS</strong>Jaguars_J_CS


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

<strong>ACS</strong> <strong>Egham</strong><br />

<strong>Sports</strong> <strong>Logos</strong><br />

Elements for use on white or light<br />

colour clothing and merchandise<br />

A number of logos and graphics<br />

have been created (file names are<br />

listed below each graphic), and<br />

these can be found in the<br />

<strong>ACS</strong> <strong>Sports</strong> Logo library which is held<br />

by the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1). The <strong>ACS</strong> Jaguars<br />

“Extreme” logo should only be used<br />

in extreme cases, to replace the<br />

version with shadow, when the<br />

production is limited by the<br />

restrictions of the material<br />

(ie. Swimming caps).<br />

<strong>Logos</strong> are provided in jpeg and<br />

Illustrator EPS (both Illustrator CS<br />

and Illustrator 10) formats.<br />

If you require any other logos,<br />

please contact the Group<br />

Communications Manager<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.8<br />

JaguarHead_CS JaguarHeadRev_CS JaguarHeadName_CS JaguarHeadRevName_CS<br />

JaguarHeadRHSName_CS JaguarsStraight_CS GoJaguarsStraight_CS


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

<strong>ACS</strong> <strong>Egham</strong><br />

<strong>Sports</strong> <strong>Logos</strong><br />

The top four elements are for use<br />

on School specific colour clothing<br />

and merchandise. All other items<br />

here are applied in the same way<br />

as per white or light backgrounds.<br />

A number of logos and graphics<br />

have been created (file names are<br />

listed below each graphic), and<br />

these can be found in the<br />

<strong>ACS</strong> <strong>Sports</strong> Logo library which is held<br />

by the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1). The <strong>ACS</strong> Jaguars<br />

“Extreme” logo should only be used<br />

in extreme cases, to replace the<br />

version with shadow, when the<br />

production is limited by the<br />

restrictions of the material<br />

(ie. Swimming caps).<br />

<strong>Logos</strong> are provided in jpeg and<br />

Illustrator EPS (both Illustrator CS<br />

and Illustrator 10) formats.<br />

If you require any other logos,<br />

please contact the Group<br />

Communications Manager<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.9<br />

<strong>ACS</strong>EghJag&School_Gold <strong>Egham</strong>Jaguar_Gold <strong>ACS</strong>Jaguars_Gold <strong>ACS</strong>EghIntSchoolJag_Gold<br />

<strong>ACS</strong>EghIntSchl_BluTxt <strong>ACS</strong>_EghIntSchLonEng_Blu London_England_BluTxt <strong>ACS</strong>EghIntSchCoac_Blu<br />

<strong>ACS</strong>EghIntSchGolf_Blu ACEghlIntSchTen_Blu <strong>ACS</strong>Jaguars_Extreme_Gold <strong>ACS</strong>Jaguars_J_Gold


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

<strong>ACS</strong> <strong>Egham</strong><br />

<strong>Sports</strong> <strong>Logos</strong><br />

The top four elements are for use<br />

on School specific colour clothing<br />

and merchandise. All other items<br />

here are applied in the same way<br />

as per white or light backgrounds.<br />

A number of logos and graphics<br />

have been created (file names are<br />

listed below each graphic), and<br />

these can be found in the<br />

<strong>ACS</strong> <strong>Sports</strong> Logo library which is held<br />

by the <strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1). The <strong>ACS</strong> Jaguars<br />

“Extreme” logo should only be used<br />

in extreme cases, to replace the<br />

version with shadow, when the<br />

production is limited by the<br />

restrictions of the material<br />

(ie. Swimming caps).<br />

<strong>Logos</strong> are provided in jpeg and<br />

Illustrator EPS (both Illustrator CS<br />

and Illustrator 10) formats.<br />

If you require any other logos,<br />

please contact the Group<br />

Communications Manager<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.10<br />

JaguarHead_CS JaguarHeadRev_CS<br />

JaguarsStraight_Gold_CS GoJaguarsStraight_Gold_CS


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

School name<br />

minimum sizes<br />

Where copy only is used, ie. sleeve<br />

graphics, breast pocket etc, please<br />

use following minimum sizes:<br />

A: For printing onto textiles<br />

When printing onto textiles the<br />

absolute minimum size for the<br />

School name copy is 62mm.<br />

The minimum size shown may<br />

actually be too small for certain<br />

textiles. In these cases please seek<br />

advice directly from the manufacturer,<br />

and then discuss with the <strong>ACS</strong> Group<br />

Communications Manager (see<br />

page 3.1).<br />

B: For all other printing<br />

When printing onto all other collateral<br />

the absolute minimum size for the<br />

School name copy is 35mm.<br />

<strong>Sports</strong> <strong>Logos</strong> 1.11<br />

A<br />

62 mm<br />

B<br />

35 mm<br />

The colours for the school-specific sports team logos are the<br />

<strong>ACS</strong> <strong>Sports</strong> Colours (see page 2.2). In addition a Pantone Blue<br />

must be used on all logo copy, when the base textile colour is<br />

white. This does not apply to the team name, ie Jaguar, which is<br />

in the campus-specific <strong>Sports</strong> Colours.<br />

The Pantone Blue reference is: Pantone 289<br />

Embroidery thread - please consult your supplier to find the closest<br />

match to the Pantone colour<br />

Important note: Background colours for sports kit and sports merchandise<br />

must be either white, navy, or <strong>ACS</strong> <strong>Egham</strong> Gold. The exception is<br />

warm-up suits for <strong>ACS</strong> coaches which can be in <strong>ACS</strong> Gray (see page 2.2).<br />

Pantone<br />

289


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Baseball<br />

Varsity & Junior Varsity<br />

Shirt/pant/cap<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should be<br />

applied to the Baseball kit.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.12<br />

®<br />

Baseball shirt in silver– front Baseball shirt in silver – back<br />

Baseball pants in silver Baseball cap in navy – back/front


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Baseball & Softball<br />

Middle School<br />

Shirt/pant/cap<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should be<br />

applied to the Middle School<br />

Baseball/Softball kit<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.13<br />

®<br />

Baseball/Softball shirt in gold – front<br />

Baseball pants in silver Baseball cap in navy – back/front<br />

®<br />

LONDON • ENGLAND<br />

Baseball/Softball shirt in gold – back


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Softball<br />

Varsity & Junior Varsity<br />

Shirt/pant/cap<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should be<br />

applied to the Softball kit.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.14<br />

®<br />

Softball shirt in silver– front<br />

LONDON • ENGLAND<br />

Softball shirt in silver – back<br />

Softball pants in silver Softball cap in navy – back/front


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Basketball<br />

Track & Field<br />

Cross Country<br />

Varsity & Junior Varsity<br />

Vest/shorts<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should<br />

be applied to unisex Basketball kit<br />

and Track & Field/Cross Country<br />

vests and shorts.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.15<br />

LONDON • ENGLAND<br />

Basketball vest in navy – front and back Basketball shorts in navy, with white flash<br />

Track & Field/Cross Country vest in gold – front and back Track & Field/Cross Country Shorts – boys and girls


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Golf<br />

Varsity<br />

Polo shirt/warm-ups<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should be<br />

applied to unisex Golf polo-shirts<br />

and warm-ups.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> and Kit Designs 1.16<br />

���� ����<br />

Golf polo shirt in navy – front (with breast logo at 100%)<br />

���� ����<br />

���� ����<br />

���� ����<br />

Golf polo shirt in white – front (with breast logo at 100%)<br />

GOLF G O L F<br />

Golf warm-up in navy – front (with breast logo at 115%)<br />

GOLF G O L F


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Rugby<br />

Varsity, Junior Varsity<br />

& Middle School<br />

Shirt/short/socks<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should<br />

be applied to Rugby shirts, shorts<br />

and socks.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.17<br />

3/4 length sleeved rugby shirt in gold/navy – front<br />

(with breast logo at 100%)<br />

Rugby shorts in navy<br />

3/4 length sleeved rugby shirt in gold/navy – back<br />

Rugby socks in school sky blue/navy blue


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Soccer<br />

Varsity, Junior Varsity<br />

& Middle School<br />

Shirt/shorts/socks<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should be<br />

applied to Soccer shirts, shorts<br />

and socks.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.18<br />

Soccer short sleeve in navy – front (chest logo 100%)<br />

Goalkeeper longsleeve in grey – front (chest logo 100%)<br />

LONDON • ENGLAND<br />

Soccer short sleeve in navy – back<br />

LONDON • ENGLAND<br />

Goalkeeper longsleeve in grey – back<br />

Soccer shorts in navy<br />

Socks in navy/GK socks in grey<br />

Goalkeeper shorts in black


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Tennis<br />

Varsity, Junior Varsity<br />

& Middle School<br />

Polo/T-shirt<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should be<br />

applied to Tennis shirts.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.19<br />

������ ������<br />

Tennis polo shirt in navy – front<br />

������ ������<br />

Tennis polo shirt in white – front<br />

������ ������<br />

Tennis t-shirt in navy – front<br />

������ ������<br />

Tennis t-shirt in white – front<br />

������<br />

������ ������


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Volleyball<br />

Varsity, Junior Varsity<br />

& Middle School<br />

Shirts/Short<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should<br />

be applied to unisex Volleyball shirts<br />

and shorts. The positions and sizes<br />

of the numbers should be adhered<br />

to STRICTLY so they comply with the<br />

Federation of <strong>International</strong> Volleyball<br />

rules and regulations.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.20<br />

Volleyball shirt in navy – front<br />

(100% breast logo)<br />

LONDON • ENGLAND<br />

Volleyball shirt in navy – back<br />

SHIRT (FRONT)<br />

Placement MUST be in<br />

the centre.<br />

Minimum height: 15 cm<br />

Minimum Stroke width: 2cm<br />

SHIRT (BACK)<br />

Placed in the centre.<br />

Minimum height: 20 cm<br />

Minimum Stroke width: 2cm<br />

Volleyball shorts in navy with white trim Minimum/maximum size specifications for each number per garment


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Swimming<br />

Varsity, Junior Varsity<br />

& Middle School<br />

Shirts/short/all-in-one/cap<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should<br />

be applied to Swim shirts,<br />

shorts and cap.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

For the swimming kit, and girls kit in<br />

particular, it may not always be<br />

possible to print on materials, due to<br />

cost implications, but colour should<br />

always remain specific to each school<br />

on the body or trim of the kit.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.21<br />

Boys swim shirt in navy/gold– front (100% logo on sleeve)<br />

<strong>ACS</strong> E G HAM<br />

INT ERNATIONAL S C H O OL<br />

SWIM TEAM<br />

<strong>ACS</strong> EG HAM<br />

I NTERNA T I O NAL SCHOO L<br />

SWIM TEAM<br />

Boys swim shorts in navy<br />

Girls swim suit in school colours – front Swim hat in navy – back


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Warm-ups<br />

Varsity, Junior Varsity<br />

& Middle School<br />

Top/pants/jacket<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should<br />

be applied to Warm-up tops, pants<br />

and jacket.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> Cobham Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> and Kit Designs 1.22<br />

Warm-up longsleeve in navy – front<br />

115% logo on breast pocket<br />

����������<br />

��������������������<br />

����������<br />

��������������������<br />

�����������������<br />

LONDON • ENGLAND<br />

Warm-up jacket in navy – front Warm-up jacket in navy – back<br />

Warm-up longsleeve in navy – back Long pants in navy – front


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Coaches<br />

Polo/T-shirt<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should be<br />

applied to Coach shirts.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.23<br />

����� �����<br />

Coach polo shirt in navy – front<br />

����� �����<br />

Coach polo shirt in white – front<br />

�<br />

����� �����<br />

Coach t-shirt in navy – front<br />

����� �����<br />

Coach t-shirt in white – front<br />

����� �����<br />

�����


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Coaches<br />

Polo/T-shirt<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should be<br />

applied to Coach shirts.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.24<br />

COACH C O A C H<br />

Coach polo shirt in navy – front<br />

®<br />

COACH C O A C H<br />

Coach tshirt in navy – front<br />

COACH C O A C H


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Coaches<br />

Jacket/trousers<br />

The designs on this page<br />

demonstrate how the different<br />

sports logo elements should<br />

be applied to Warm-up suits<br />

for Coaches.<br />

The design and placement of the logo<br />

elements must not be changed but<br />

suppliers do have the flexibility to<br />

size the elements appropriately to<br />

make them suitable for the size of<br />

garments they are supplying.<br />

<strong>ACS</strong> has a preferred house style<br />

for numbers but we understand<br />

that this cannot always be followed<br />

as some sports require a particular<br />

typeface to be used.<br />

The logo elements are available,<br />

in various file formats, from the<br />

<strong>ACS</strong> <strong>Egham</strong> Athletic Director<br />

(see page 3.1).<br />

<strong>Sports</strong> <strong>Logos</strong> 1.25<br />

�����<br />

�����<br />

Coach warm-up jacket in navy – front Coach warm-up jacket in navy – back<br />

�����<br />

�����<br />

Coach warm-up jacket in gray – front Coach warm-up jacket in gray – back<br />

Long pants in navy – front<br />

Long pants in gray – front


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Colour 2.1<br />

Colour <strong>ACS</strong> <strong>International</strong> <strong>Schools</strong> use a specific range of colours to highlight<br />

the individuality of our campus sports programmes: Kelly Green<br />

for <strong>ACS</strong> Cobham, Gold for <strong>ACS</strong> <strong>Egham</strong>, and Sky Blue for<br />

<strong>ACS</strong> Hillingdon, and <strong>ACS</strong> Gray for the coaching staff with<br />

campus-specific colour highlights.<br />

This colour palette is designed to enhance the overall <strong>ACS</strong> visual<br />

impact, and further reinforces the quality and standards inherent in<br />

each campus.<br />

The following section outlines the technical details for correct colour<br />

usage on <strong>ACS</strong> <strong>Egham</strong> sports kit.


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Colour overview:<br />

sports team<br />

Please note that this document is<br />

not suitable for colour matching.<br />

Colour 2.2<br />

The colour for the <strong>ACS</strong> <strong>Egham</strong> sports team is <strong>ACS</strong> <strong>Egham</strong> Gold<br />

The Pantone reference is:<br />

<strong>ACS</strong> <strong>Egham</strong> Gold 123c<br />

On occasion, as with the warm-up suits for coaches, the <strong>ACS</strong> <strong>Egham</strong><br />

Gold will be used with the organisation's colour, <strong>ACS</strong> Gray.<br />

The Pantone reference is:<br />

<strong>ACS</strong> Gray 546<br />

Embroidery thread - please consult your supplier to find the closest<br />

match to the Pantone colour.<br />

Pantone<br />

123c<br />

Pantone<br />

546


<strong>ACS</strong> <strong>Egham</strong><br />

<strong>International</strong> School<br />

<strong>Sports</strong> brand guidelines<br />

Contact<br />

Contact 3.1<br />

For questions regarding the new <strong>ACS</strong> <strong>Egham</strong> sports logos and colour, please contact:<br />

Robert Bulloch<br />

Athletic Director<br />

<strong>ACS</strong> <strong>Egham</strong> <strong>International</strong> School<br />

Tel: +44 (0)1784 742092<br />

Email: rbulloch@acs-schools.com<br />

If you require additional information or guidance in the application of these guidelines for design<br />

and editorial purposes please contact:<br />

Carlo Jolly<br />

Group Communications Manager<br />

Tel: +44 (0)1932 869755<br />

Email: carlo_jolly@acs-schools.com

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!