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Marketing qualified leads can be<br />
one of the most valuable stages of<br />
the funnel if managed correctly.<br />
By benchmarking results,<br />
aligning with sales and understanding<br />
the true significance of lead<br />
characteristics and behavior,<br />
you can enrich the quality of<br />
your pipeline. It’s an effort that pays<br />
dividends up and down the funnel.<br />
23 CHAPTER 03 Interest.Pain.Timing. Who Qualifies MARKETING QUALIFIED LEADS<br />
monstersoffunnel.com