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closing the set<br />
The funnel as<br />
a revenue engine<br />
by Justin Gray | Founder and CEO | LeadMD<br />
So... how effective is your funnel?<br />
As I hope this ebook has proven, the funnel has undergone many<br />
changes. Marketers who want to maximize their marketing<br />
performance need to optimize their funnel management.<br />
We’ve all heard people pronounce the funnel dead in the last few years.<br />
But it’s not the funnel that needs to be discarded. It’s our strategies and<br />
plays that need to evolve. In fact, the proposed replacement models for<br />
the funnel haven’t found a toehold because they don’t help marketers<br />
map their strategies to the buyer’s mindset the way the funnel does. By<br />
understanding how to prioritize the leads that matter and target them<br />
with greater relevance and efficiency, we can turn our funnels into a<br />
strong and successful revenue engine.<br />
41 CLOSING THE SET THE FUNNEL AS A REVENUE ENGINE<br />
monstersoffunnel.com
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