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CONVENTA SPECIAL 2 SoolNua AOIFE MCCRUM Who am I? I’m Aoife McCrum and I am the Social Media & Digital Marketing Manager at SoolNua. What do we do? SoolNua is a boutique consultancy that works with destinations, venues and hotels on MICE-related projects in the areas of strategy, marketing and training. Who are we? SoolNua is owned and run by Patrick M Delaney and Pádraic Gilligan, two experienced #eventprofs who have worked across the full spectrum of the meetings industry as buyers and vendors as well as playing leadership roles in industry associations such as SITE, MPI and ICCA and on the advisory boards of FICP, The Special Event Magazine, Reed Exhibitions, EventAlley, InterContinental Hotel Group (IHG), Washington DC Convention & Visitors Bureau. SoolNua & Slovenia The SoolNua team is proud to be working with the Slovenia Convention Bureau on an exciting and extensive project to help grow business from the MICE sector. We have all fallen in love with this friendly, charming and picturesque emerging destination, with special thanks to Slovenianpassionate Miha Kovočič for showing us the local’s way. What’s my passion? I love all things digital and have a certain knack for video editing. I’ve produced and directed all the destination videos that you can find on our YouTube channel. I also love Yoga and attend classes 3 days per week. 3 things about me you wouldn’t believe … • I’ve competed at the highest level with the Discus. • I run an on-line business GreenMan Clothing which sells funky tee shirts. • I make amazing cupcakes. How did I get here? I studied Marketing & Advertising at College in my hometown, Dublin. Through the four years of study and projects, my love for all things digital grew rapidly. We ran large scale events and advertising campaigns for clients with that naive wackiness and freedom you are allowed as a student. I had ample opportunity to experiment with and integrate Social Media & Digital Marketing into these projects. Conventa Communication Platform powerd by KONGRES MAGAZINE since 2007 I also have extensive experience in the hospitality industry having worked throughout college at the Milano/Pizza Express franchise. After my college years, I interned at Ovation MCI, with their Global Sales & Marketing team in Dublin. It was there that I met Patrick & Pádraic for the first time before becoming SoolNua’s first employee in January 2014. CONVENTA DAILY Editor-in-Chief: Gorazd Čad Design: Premedia, Andrej Juvan Printing: Demat d.o.o. Circulation: 200 copies Publisher, Production and Marketing: Toleranca marketing d.o.o. Štihova ulica 4, SI- Ljubljana T:+386 (0)1 430 51 03, F:+386 (0)1 430 51 04 www.conventa.info Issue date: January 2016-01-21 Daily is free of charge for all participants of Coventa Conventa publications are printed on Xerox recycled paper, using environmentally friendly multifunctional printer Xerox ColorQube with revolutionary solid ink colours Solidink. Conventa publications thus reduce the adverse effect of waste on the environment by 90%, while cutting down on costs by 62%. As a sign of respect to the environment, we encourage you to recycle … and consider the ways in which it can be reused.
CONVENTA SPECIAL 2 Social Media & Digital Marketing USING IT AS A MARKETING TOOL Social Media is a marketing team’s dream – where else would you find your target market all in one place? Facebook has 1.55 billion registered users… the World’s population is 7.3billion. But, with such a large potential audience, it also lends itself to what can look like a very cluttered noticeboard. Your aim as a marketer is to make your piece of paper stand out more than everyone else’s. When developing your strategy to use Social Media as a marketing tool, keep the following in mind… Social Media shouldn’t be thought of as a place you need to be just because everyone else is there. Do you have the time and resources to maintain these channels daily? Until you are ready to invest extra personnel or outside agency services don’t start building a community online. If you can’t look after them with a level of customer service you believe in and respects that Social Media a global, online and a 24/7 responsibility, you need to wait. When you are ready to invest time and resources, the first thing you need to look at is your company’s Sales & Marketing goals and objectives for the year ahead. Your Social Media Marketing Strategy should be driven by the same overall aim. All of your campaigns, ideas and thought process for creating content to post on social media need to go through the overall aim filter first. Would you create a print or TV campaign with out going through this process? Probably not! While Social Media is a great sales tool asset, it is definitely a place that suits a soft sell rather than a hard sell approach. There are 500million tweets sent globally every day - people start to get a little choosy about what they invest their time in reading so don’t make all your content about you and your product. Think of platforms like Twitter, more as a place to exercise all those notes in your CRM system rather than free ad spot in a magazine to quote rates and deals. There is a real opportunity to develop relationships with clients, suppliers, competitors and your wider community to help raise an overall brand awareness. Social Media dares us all to be a little bit spontaneous with the possible reward of something going spectacularly viral – go on, live a little! 3 Quick Tips to becoming a MICE Tweeter: 1. Don’t use it as a reactive marketing tool – start the conversation first! 2. Tweet your opinions on a subject / article publication rather than just sharing the title + link – thought leadership status can help share your business’s ideas and culture. 3. Seek engagement from your fellow #meetingprofs #eventprofs by using tools like Twitter’s new Polling feature – ask questions as well as making statements. @aoifemccrum CONVENTA EXPERTS CORNER PROGRAMME Short (15 minutes) presentations hosted by convention bureaus, meeting providers and spcial guests are held throughout the two Conventa days. Participants have the possibility to in between meetings listen to some of the best presentations and catch a one-onone Q&A session with the presenters. Location: GR - Ljubljana Exhibition and Convention Centre, Marmorna Hall Thursday, 21 January 12.00 - 12.15 Making it possible Emir Haskić, Director of Sales, Austria Trend Hotel, Slovenia 12.20 - 12.35 Zagreb - Ssmart place to meet Zlatan Muftić, Director of Zagreb Convention Bureau 12.40 - 13.00 Presentation of Best Event Award short-listed entries: BMW GRAND TOURER WORLD PREMIER & Secret Destionations Daniel Marušić, CEO, Dubrovnik Travel DMC CurioCitySI@CurioCitySI We’re @Conventa2016 today. Wanna grab coffee & chat about experiencing #Ljubljana as a local? #conventaexperience ------------- Zev Edgar, MBA@ZevEdgar Day 1 #conventaexperience #Conventa2016, Lublijana an impressive destination both for MICE and Congresses Conventa Trade Show and IMEX ------------- SoolNua @SoolNua We visited the winning ICECREAM store again - we couldn’t get enough #Conventa2016 #ConventaExperience ------------- Patrick Delaney @supergreybeard If you haven’t got your hands on the @Conventa2016 daily yet - grab one! #Conventa2016 #conventaexperience 3
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Page 5 and 6: EVENT REPORT 2 KONGRES MAGAZINE’S
Page 7 and 8: CONVENTA AWARDS 2 CONVENTA HALL OF
Page 9 and 10: TOP 10 2 6. DUBROVNIK. Croatia Venu
Page 11 and 12: CONVENTA PARTNERS 2 CONVENTA FACTS
Page 13 and 14: ABOUT CONVENTA 2 2. Salt is Piran
Page 15 and 16: SECOND DAY 2 Tina Ramujkić 15
Page 17 and 18: UNIQUE INCENTIVE IDEAS 2 GLAMPING I
Page 19 and 20: TOP 10 2 Falkensteiner Punta Skala
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