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TOP 10 CAR LAUNCH DESTINATIONS IN SEE 2016
New cars premiers and other automotive
events are an exceptional
international promotion of a destination
and an excellent business opportunity for
everyone participating in it. Organisers
plan these events very carefully at least a
year in advance, as it is necessary to obtain
a number of permits, to carefully select
partners and to choose a scenic route for
the test runs. As an Editorial Board, we
analysed the most suitable locations in
South East Europe on the basis of the following
criteria:
• Overnight stay for min. 50 journalists
in a 4**** + hotel
• Parking for min. 50 cars
• min. 1,500 m2 of space in the
convention centre
• outdoor space for the presentation of
vehicles
• service space for vehicles (washing and
maintenance of vehicles, security)
• additional culinary and incentive offer
• picturesque locations (coastal,
mountain, urban roads, motorways)
• Good accessibility by air and proximity
of airports
2. TIVAT, Montenegro
Venue: REGENT PORTO MONTENEGRO,
Tivat, Montenegro
Regent Hotels & Resorts’ second property
in Europe, featuring 51 rooms and
35 suites, is said to be the first and the
only hotel to date in the Porto Montenegro
super-yacht marina resort.
+WE PRAISE: located in the town of Tivat,
guests can access the hotel through
the city’s airport as well as Dubrovnik’s
and Podgorica’s international gateways
-WE CRITICISE: the price in high season.
We recommend a visit outside the peak
season.
4. CARINTHIAN LAKES, Austria
Venue: SCHLOSS HOTEL VELDEN,
Velden, Austria
Ferraris, Porsches and other similar beasts
are a common sight on the roads around
the hotel. The history of the hotel has
included a series of press, sales and other
business conferences, as well as world premieres
of virtually all of the most prominent
automotive houses.
+WE PRAISE: fairytale-like surroundings
and a photogenic location on the lake.
-WE CRITICISE: worst airline accessibility.
1. CENTRAL DALMATIA, Croatia
Venue: HOTEL LAV MERIDIAN, Split,
Croatia
It is probably not a coincidence that Split’s
first class category has seen it selected for
quite a few world premieres, including this
year’s European sales conference of Skoda
Rapid, which drew 5,500 participants. Set
in the picturesque Dalmatian landscape
it offers excellent logistics and wonderful
roads for testing cars.
+ WE PRAISE: flexibility and experiential
value of the destination
– WE CRITICISE: average tourist offer of
Podstrana
3. NORTHERN DALMATIA, Croatia
Venue: FALKENSTEINER IADERA,
Zadar, Croatia
The overall score of this new resort is
extremely good. The hotel adheres to the
known standards of the Falkensteiner
group and is an excellent choice for incentive
and product launches and smaller
conferences.
+WE PRAISE: vicinity of Zadar, Nin and
the national parks, such as the Krka waterfalls,
the Plitvice Lakes, Paklenica, Velebit
and Kornati.
-WE CRITICISE: nothing - from what we
saw and experienced, we can only give it a
firm nod of approval.
5. SLOVENIAN COAST, Slovenia
Venue: HOTEL BERNARDIN,
Portorož, Slovenia
The venue for the largest number of local
and regional automotive events has
already proven itself through its hosting
of Toyota’s European Sales Conference. It
has one of the largest and best-equipped
congress centres and excellent logistic
facilities.
+WE PRAISE: the comprehensive meetings
offer concept, parking availability
and the possibility of creating very private
events.
-WE CRITICISE: compared to its competitors,
the hotel lacks some dynamics in its
details, but nevertheless it still remains as
interesting as the day it started.
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