Plastic Surgeon Digital Marketing 101

Plastic Surgeon Digital Marketing 101
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“YOUR BLOG IS THE VOICE OF YOUR PRACTICE. IT CAN
BE LEVERAGED FOR BRANDING AND ALSO SEO.”
The list of reasons why you need to maintain a blog
for your plastic surgery practice is endless. Not only
does a blog help to provide information to patients
on a regular basis, but it also provides you with new
opportunities to incorporate the latest keywords
for SEO. What’s more, a blog is one of the best ways
to incorporate backlinks to other parts of your site
that users might find valuable.
Blogs Generate Instant Traffic
Your website needs one thing above all else to
truly push your practice forward – traffic, and lots
of it. There is no better way to generate traffic to
your website than with a regularly updated and
maintained blog. Think about it like this: how often
are you going to update your actual website? Not
very often if your copy is well-written. Blogs give
you the perfect chance to add new information as it
comes. What’s more, Google absolutely loves blogs,
and it will index blogs much more quickly than
anything else. When you add the right keywords at
just the right density, and when you add just the
right number of links to your site and others, you
can literally improve your search engine ranking
overnight.
Create a Sense of Authority with
Your Visitors
The Perfect Marketing Platform
Today’s internet marketing is about much more
than a few delicately-placed keywords and
search engine rankings. In fact, if you want your
website to truly be successful, then you have to
cover all of your bases – including self-marketing.
Your blog is a great way to market your company
in a variety of ways. For example, you can
update your social media status each time you
put up a new blog. Simply create a post, link to
the blog, and let your followers like and share
to their hearts’ content. This gives you better
visibility, and over time, people will begin to
remember your name. When they want a breast
augmentation or even filler injections, they will
turn to you because they remember you.
Above all else, blogs show your visitors that you
are truly dedicated to your industry and the
overall well-being of your patients. These things
play vital roles in generating new patients, and
that is why your blog should always be a top
priority for your site.
In the medical industry, and particularly when
it comes to plastic surgery, people want to feel
as if they can relate to you before they go under
the knife. These people need to know that they
can trust you, that you know your stuff, and that
you utilize the latest and best techniques in your
practice. Your blog gives you the perfect place to
provide all of this information to your readers. For
instance, imagine someone who is interested in
a facelift. Perhaps he or she wants to gather and
learn as much as possible before scheduling the
surgery. If you can provide this patient with the
information he or she wants via a blog, and if you
can link to your practice within that blog, the odds
of generating patients are high.