Plastic Surgeon Digital Marketing 101

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Plastic Surgeon Digital Marketing 101 24 // 25 “YOU ARE ALLOWED TO SHOW PEOPLE YOU ARE A FUN PRACTICE TO WORK WITH.” When it comes to the medical field, creating an online personality can be quite difficult. After all, you do not want to focus your entire website on humor, but you don’t want to depress people, either. Here are some tips for creating the perfect personality that will make you seem relatable. This can help generate more action on the user’s part and help you add more patients to your practice. What’s Your Concept? By the time someone decides to click the link to visit your website, they already know you’re a plastic surgeon. Adding personality is all about deciding what kind of plastic surgeon you are. Decide on a concept – something that is important to you – and make this your overall theme. For instance, if your practice is all about making your patients feel at home, then create that sort of personal online atmosphere. Rather, if you want to focus on the fact that you constantly search for the latest and greatest innovations, give your site a futuristic feel. Remember that fonts, images, text, and even layout can all create emotions in your patients, so be sure that you link those emotions to your chosen concept. Prove Your Social Responsibility feel that it is best to spend their money with you because you will use that money to help others in the end. Associate Your Face with Your Website All too often, people feel as if they are interacting with technology or paid representatives of a company rather than that company itself. To help alleviate some of this anxiety, make sure you make it personal. One idea is to take a snapshot of your smiling face wearing your surgical garb and put it on your homepage along with a powerful quote that can help people relate to you. “Changing lives one patient at a time” is a great example since it summarizes your goals and what you hope to accomplish. Then, give users the ability to read a short autobiography if they choose. It’ll make you more relatable, and that’s always a good thing. Plastic surgery does not have to be a dry and boring subject. There are times to incorporate some humor, such as in your blog posts, and there are times to incorporate a little bit of shock value, such as when celebrities take their surgeries a little too far. Deciding on your personality and incorporating it into your website makes your practice seem more human, which generates more traffic – and more patients. In today’s world, health is a big deal. People are more concerned than ever with what they eat and how they look. You need to show your visitors that you are socially responsible, and your website is a great way to do it. If you prove that your practice is ethical, then visitors are more likely to seek your services both now and in the future. If you support charities or community projects, or if your staff takes on several “pro bono” cases each year for those who are born with certain medical conditions such as a cleft lip or palate, be sure to highlight these things. Your patients will
THANK YOU FOR READING! If you have any questions regarding what you read or you would like to learn a bit more about our services please don’t hesitate to contact us below. Thanks again! CONTACT Address Phone & Fax Online Brandignity PO Box 8036 Naples, FL 34101 United States Free Toll: 866-250-4541 Direct: 617-959-3144 Fax: Nope Email: Website: mfita@brandignity.com www.brandignity.com
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Plastic Surgeon Digital Marketing 101

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