And Engage Your Team

Leadership & Management Academy
H E R R M A N N I N T E R N A T I O N A L
The WHOLE BRAIN® THINKING SOLUTION
C e r t i f i c a t e P r o g r a m
March 04 – 05 – 06, 2016 | Le ROYAL Hotel – Dbayeh - Lebanon
Increase Your Leadership
And Engage Your Team
Using Herrmann Brain Dominance Instrument (HBDI®)
www.theleadership-academy.com | www.eduliban.org
LEB +961 3 39 31 35 | JD +962 79 9536821 | UAE +971 50 5388466 | Fax +9611880301

Increase Your
Leadership &
Engage Your Team
Using HBDI®
March 04-05-06, 2016 | Le ROYAL Hotel - Dbayeh
A C e r t i f i c a t e P r o g r a m
Based on:
The WHOLE BRAIN® THINKING
Designed for:
Managers & School Leaders,
HR Managers, Consultants & Recruiters
Conducted by:
Organized by:
Partners:

It doesn’t matter what type of business you are in,
Being successful in business requires
Whole Brain Thinking.
Book Your
Seat Today
training@eduliban.org
REGISTER before
February 15 and BENEFIT
from a reduced rate
WHAT IS WHOLE BRAIN THINKING?
If you want to improve your team performance,
reduce team conflict and create productive
project teams, you have to pay attention to what
drives the team’s interactions: THINKING.
The HBDI® is a powerful psycho-Neurometric
assessment that defines and describes the way
you think and process information. It gives you
insight into why you value certain types of
information over others.
With that valuable knowledge about yourself,
you can learn how to “FLEX” into other ways of
thinking to adapt to others – how they think,
what they value, how they communicate – so you
can bridge any gap, quickly.
© Herrmann International
The Whole Brain Thinking focuses on showing people how to use their whole brain, not just the parts
with which they feel most comfortable. It also helps you as Manager, Team Leader or HR to assign the
right people in the right positions, and make the most of their brain power.
The highly validated Herrmann Brain Dominance Instrument® (HBDI®) will raise your partners
and employees engagement, and optimize their productivity, based on the fact that better thinking leads
to better results, and helps your team put their whole brain to work.
The Whole Brain Thinking shows leaders how to use their whole brain, and engage the team’s whole
brain. It acknowledges that while different tasks require different mental processes, and different people
prefer different kinds of thinking, organizations will get better results when they can strategically
leverage the full spectrum of thinking available.

The HBDI® psycho-neurometric Assessment:
The HBDI® identifies and measures
the strength of preference for each of
the four distinct thinking styles. These
correspond to the cerebral
hemispheres and the limbic system of
the brain.
The two left side structures combine
to represent what is popularly called
left brain thinking. The two right side
structures combine to represent right
brain thinking. The two cerebral
structures combine to represent
cerebral thinking and the two limbic
structures combine to represent
limbic thinking.
The HBDI®, through its series of 120 items, is capable of measuring the degree of preference
between each of the four individual thinking structures (quadrants) and each of the four paired
structures (modes). This results in a four quadrant profile, which displays the degree of preference
for each of the four quadrants - your HBDI® Profile.
Your personal HBDI® Profile will give you a new perspective on how you think, communicate,
collaborate, solve problems and all other aspects of performance.
During the workshop, the participant receives a comprehensive HBDI® Profile report that includes
in-depth interpretation of the results, reference material about the Whole Brain Model®,
comparison data and activities for further exploration and development.
Register NOW and get Your HBDI® personal access code

Increase Your Leadership & Engage Your Team Using Herrmann Brain Dominance Instrument®
March 04-05-06, 2016 | Le ROYAL Hotel – Dbayeh – Lebanon
training@eduliban.org | info@theleadership-academy.com |
LEB +961 3 39 31 35 | JD +962 79 9536821 | UAE +971 50 5388466 | Fax +9611880301
Training Format:
Three-Day Course : From 9h00 am till 5h00 pm
Target People : Managers & Team Leaders; HR Managers, Consultants & Recruiters
Dates : March 04-05-06, 2016
Location : Le ROYAL Hotel - Dbayeh - Lebanon
Training Features:
A. HBDI® Psycho-Neurometric pre- training assessment,
B. Simultaneous interpretation during the training from French into
Arabic
C. A PERSONAL & CONFIDENTIAL printed HBDI® package with
personal profile detailed interpretation, transparent overlay
sheet, explanation pages and application exercises.
D. Comprehensive Training Manual
E. Training material and gadgets
F. One-on-one coaching sessions with Mr. Raymond El Khoury - HBDI® Certified, after the three training
days
G. One year continuous business coaching in order to fix the new Herrmann’s management habits
H. Membership in “Middle East Whole Brain® Team”
I. One free maintenance session 6 months later
J. Certificate of attendance from Herrmann International Europe
K. Certificate from Leadership & Management Academy accredited by the Ministry of Education and the
Ministry of Foreign Affairs
Course Objectives:
By the end of the seminar you should be able to:
Define the principles and understand the foundation of of the Whole Brain Technology®,
Understand your individual Thinking Preference profile, its consequences and define development
leads,
Adapt your leadership style to your staff for a maximum efficiency,
Identify the possible applications for the Whole Brain approach, within companies and position the
HBDI® in a process of Engaging People,
Understand your and others’ profiles, and discover the different Whole Brain applications: recruiting,
interviewing, problem solving, decision making, delegating and empowering, workflow alignment and other
key management functions,
Manage projects more effectively and come up with more unique ideas,
66% increase in
team Productivity
and 50% reduction
on attrition
Intel
In 7 Years, half of your
workforce will be
elsewhere
Deloitte. Human Capital Trends 2013
Make smarter decisions and solve problems faster,
Eliminate the frustrations and miscommunications that slow down
progress,
Better understand others and the way they think,
Better collaborate and facilitate team work,
Use the Whole Brain Technology® to lead, develop and coach diverse
work groups and work effectively with internal and external customers.

L e a d e r s h i p & M a n a g e m e n t A c a d e m y - Beirut
Because Adapting Your Thinking is Better Thinking …
A Certificate Program with Herrmann International - Europe
Increase Your Leadership & Engage Your Team Using HBDI®
March 04-05-06, 2016 | Le ROYAL Hotel – Dbayeh - Lebanon
Training Outline
1. Understanding The Whole Brain Technology®
a. The brain seen by Mac Lean, Sperry and
Herrmann
b. History of the Whole Brain approach
Types of profiles
c. The HBDI® Profile: reading of the results
d. Consequences of the profile (HBDI®)
behaviors and attitudes
2. Who are you? Your Personal HBDI® Profile
a. Are you analytical, organizational,
emotional or conceptual?
b. Are you Single Dominant profile, Double
Dominant profile, Triple Dominant profile or
Quadruple Dominant profile?
c. Learn about your personal thinking style
© Herrmann International
preferences and how to leverage “Whole
Brain Thinking”
d. Reading your HBDI® profile step by step
e. How does your HBDI® profile impact your life?
f. Become fluent in the four languages of the Whole Brain Model® and learn how to
identify different HBDI® thinking style preferences
3. Boosting Your Leadership through HBDI®
a. How does your HBDI® profile impact your Leadership and Management actions?
b. Establishing a better understanding and cooperation with different profiles of
colleagues, customers, employees and managers
c. Expand your range of behaviors and learn to work effectively outside of your
preferred style
d. Dealing with people with different profile and how to constructively deal with these
differences
e. Decrease turnover and job dissatisfaction
f. How to adapt your profile to that of your
subordinates
g. Learn how to work with «Whole Brain®»
h. Create a new way to solve problems
i. Use collaborators preferences to build Team
Effectiveness
j. Dealing with Multi Dominant profiles
In 10 Years, 50% of the
500 fortune companies
won’t be there
anymore
Manual H. Johnson Center 2014

L e a d e r s h i p & M a n a g e m e n t A c a d e m y - Beirut
Because Adapting Your Thinking is Better Thinking …
A Certificate Program with Herrmann International - Europe
Increase Your Leadership & Engage Your Team Using HBDI®
March 04-05-06, 2016 | Le ROYAL Hotel – Dbayeh - Lebanon
4. Recruiting, interviewing and scanning for potential best-fit
collaborators
a. Recruiting using HBDI® technique
b. Scan for high-potential Collaborators / Leaders
c. Improve your overall employee selection approach
5. Communicate and engage my team
a. Adapt my communication to have more impact on
others
b. Establishing a better understanding and cooperation
with different profiles of colleagues, customers,
employees and managers
c. Analyze your messages and their match to the thinking
styles of your internal/external target audiences
d. Diversify and balance your communications to reach all
audience segments
e. Reduce conflicts stemming from contrasting communication styles.
f. Ensure effective communication with anyone, about anything, at any time
g. Develop an action plan to improve your effectiveness as a communicator and a team
player
6. As Leader, what you will leave behind? How the can HBDI® help you?
a. 3 steps to create you legacy
b. Choose the legacy you want to live & live the legacy you want to leave
c. Invest in the next generation
Modalities:
- After registration, the participants will have access to the official HBDI® assessment,
which evaluates and describes the degree of preference individuals have for thinking
in each of the four brain quadrants.
- During the workshop, each participant will receive a comprehensive Profile Package
containing his personal HBDI® Profile results along with in-depth interpretation of the
results and activities for further exploration and development.
- The training will be based on active learning techniques including: group work, tests,
videos, simulation, role play, case study and games.
Simultaneous interpretation during the training from
French into Arabic

Trainers:
Head Trainer
LIONEL MARC VUILLEMIN – FRANCE
Herrmann International – Europe
lionel.vuillemin@herrmann-france.com
Lionel Marc Vuillemin is the author of many publications:
- CEO of Herrmann International Europe, one of the three
worldwide centers of Herrmann International’s network
- International trainer and consultant,
- HBDI® trainer and mentor for many reputed companies
like: AIG, Air France, Nestlé …
- He has a sociologist and an architect background
- Expert in Management, Communication, Team Building,
Conception, Innovation, Creativity and Assessment
- He expands the applications of the Whole Brain Model®
into several innovative products and services
- He leads the creation of Pair and Team Profiles, now used
worldwide by the Herrmann Group
- Article : «Une enquête sur les préférences mentales de 99 managers français », dans
le n° 91 de la revue Communication et langage.
- Preface of « Manager avec l’approche Herrmann », from Stéphane Demilly.
- Preface of « Les dominances cérébrales et la créativité », from Ned Herrmann.
Publication director of : Herrmann International Europe' Customer Relation Newspaper "Preferences"
- Issue n°: L’utilisation des préférences cérébrales dans le management d’équipes.
- Issue n° : De la gestion des ressources humaines au développement des richesses
humaines.
- Issue n°: Innover ou se laisser distancer
- Issue n°: La technologie des préférences cérébrales® appliquée à la pédagogie.
- Issue n°: Faites fonctionner votre entreprise à cerveau total®.
- Issue n°: Synthèse des outils et méthodes selon l’approche des préférences
cérébrales.
- Issue n°: L’utilisation du HBDI® et du modèle des préférences cérébrales dans les
grandes écoles.

RAYMOND EL KHOURY – LEBANON
Leadership & Management Academy
info@eduliban.org
- HBDI® Certified – Herrmann international Europe
- Founder and CEO of the Leadership & Management
Academy, a training academy authorized by a presidential
decree and certified by the Lebanese Ministry of Education
and Higher Studies.
- Consultant, Coach and Senior Trainer
- Certified in Innovative Leadership from Boston College
- Consultant providing consultancy and training services for
public institutions, corporations, schools, universities,
hotels, restaurants as well as local and international NGOs
in Lebanon, Jordan, Syria, Iraq, KSA, UAE, Australia,
Germany and Cameroun
- Coach for business executives.
- TV presenter and writer - The Coach
- Setter of new concepts and principles on leadership and business management,
self-development and education,
- Author of publications on Communication, Management and Education
YOUR MANAGEMENT STYLE
SHOULD BE CONSISTENT WITH THE
PROFILE
OF YOUR TEAM
HBDI® is Your Solution

10 reasons, why you should attend the program:
1- YOU will Adapt your leadership style and get maximum effect,
2- YOU will Engage, Motivate and Shape team members to enhance their vitality, energy and
innovative skills
3- YOU will Identify the potentials of your people,
4- YOU will Make smarter decisions and Solve problems faster,
5- YOU will Eliminate the frustrations and miscommunications and better Understand others
and how they think,
6- YOU will Choose/assign the right people for the right position/task,
7- YOU will delegate and empower effectively,
8- YOU will Create and manage an innovative organizational cultural,
9- YOU will be Coached and followed-up for one year by The HBDI® certified practitioner
Mr. Raymond El Khoury, as complementary to the training program,
10- YOU will be a Member of “Middle East Whole Brain® Team”
FEES FOR THE PROGRAM
Number of Participants 1-3 4-7 8 & more
Fees per participant: if
registered and paid
By Monday February 15, 2016
1,120$ TTC 1,050$ TTC 985$ TTC
Standard Fees per Participant
After February 16, 2016
1,600$ TTC 1450$ TTC 1,300$ TTC
Register NOW and BENEFIT from a reduced rate

Increase Your Leadership & Engage Your Team Using Herrmann Brain Dominance Instrument®
March 04-05-06, 2016 | Le ROYAL Hotel – Dbayeh – Lebanon
training@eduliban.org | info@theleadership-academy.com |
LEB +961 3 39 31 35 | JD +962 79 9536821 | UAE +971 50 5388466 | Fax +9611880301
REGISTRATION FORM
1st Participant
Title First Name Surname Job Title Mobile # Email
2nd Participant
3rd Participant
4th Participant
5th Participant
6th Participant
7th Participant
8th Participant
Organization:
Country:
City:
Address:
Tel: Fax: Email Address:
Reference (if available):
Payment
A letter and invoice with all details will be sent upon receipt of your registration. Please note that full payment
must be received within 10 days following the registration.
Only participants whose fees have been paid in full will be admitted to the event and get the HBDI® code. You
can pay in LBP or USD
Once completed, the registration form shall be submitted by email: (training@eduliban.org | info@theleadershipacademy.com)
or fax (+9611880301), or you can fill it through our website: www.theleadership-academy.com
Cancellation
If you are unable to attend, a substitute participant will be very welcome in your place.
Registration cancelled less than seven days before the event must be paid in full.
Company Seal

H E R R M A N N I N T E R N A T I O N A L
The WHOLE BRAIN THINKING SOLUTION
C e r t i f i c a t e P r o g r a m
March 04-05-06, 2016 | Le ROYAL Hotel – Dbayeh - LEBANON
Leadership & Management Academy – Beirut
Corporate & Educational Training Services – Consulting and Coaching
Gemmayzeh, Gouraud St. | Beirut - Lebanon
Jdeieh, Anwar St. | Metn - Lebanon
www.theleadership-academy.com | www.eduliban.org
e-mail: training@eduliban.org | info@theleadership-academy.com
LEB +961 3 39 31 35 – JD +962 79 9536821 – UAE +971 50 5388466
Fax : +9611880301