loveFMD Magazine issue4

INTRODUCING | NEW FACE - AVERY BLANCHARD
Avery Blanchard
The ADVENTUROUS & FUN Model but
WELL-BEHAVED
by Iva Mirbach
© Taylor Trupy
They say that beauty is in the eye of the beholder, but for a new
age of progeny’s it is clearly in the genes. In the 90s, the first
breed of supermodel took over the fashion industry but now
it is time for their daughters to take the reins. Moreover, who
has not heard about Kaia Gerber - Cindy Crawford’s daughter,
Lizzy & Georgia May Jagger daughter of Jerry Hall or Sailor
Brinkley daughter of Christie Brinkley? Therefore, while some
have it in their genes, fresh-faced Avery Blanchard decided to
swap her soccer shoes for high heels and thereby followed in
the footsteps of her mom, Candace Blanchard.
Avery has been modelling little less than a year and has already
placed herself as one of the most promising newcomers. After
her mother agency placed her with modelling powerhouse
IMG, Avery took the fashion world by storm. Her first ever
job was her runway debut at Coach’ Fall/Winter 2015 fashion
show in February last year. During the season, the 5’10” model
had an impressive breakthrough by walking for 33 major
houses including Fendi, Burberry Prorsum, Tommy Hilfiger,
Chanel and Giambattista Valli. Therefore, it was no surprise
that the fresh face had scored a major fall campaign and reprised
her role in Prada’s subversive-yet-sweet collection, shot
10 | loveFMD.com
by Steven Meisel, next to fellow models Lineisy Montero,
Greta Varlese and Ine Neefs.
The blonde blue-eyed has already racked up some impressive
editorial bookings with appearances in Vogue Japan, Vogue
Brazil, Numero France, Tokyo and China as well as in the
Teen Vogue where she stars next to teen superstar Lucky Blue
Smith. Avery’s doll-like-look has garnered the attention of
key casting directors and designers landing her on the Spring/
Summer 2016 shows list of 43 designers. During her remarkable
appearance at the fashion weeks Avery snatched two campaigns
for Coach and Etro.
Apart from that, as Avery knows how important social media
is to building up a professional portfolio as a model these days,
she built up her own social media following with her Twitter
account reaching up to more than 800 followers and an Instagram
profile with a fan base of more than 14.5k. By regularly
updating her social media with images of some selfies, her jobs
and of everyday situations she has as a model, she is on the best
way to gain a wide range of fans and followers from all around
the world.