loveFMD Magazine issue4

SPOTLIGHT |THE NEXT BIG THING
Part of IFDAQ’s secret sauce is the way it aggregates prognostic
patterns and scientific trend calculations from a wide
variety of sources around the globe— from social media, to
a models booking signal and then makes it accessible in real
time. It also needs to be easy for a layperson to grasp. ‚People
shouldn’t have to be data scientists to understand the insights,‘
de Jori adds.
The prospect of using big data to benchmarking the value of a
fashion model excites De Jori. He sees it not only as an advantage
to the fashion industry but also as an important new tool
that provides an unprecedented diversity: a sort of inspiration
for the fashion world to find new marketing opportunities.
Perhaps the most exotic development is its inventors and cooperating
market leaders making the systems accessible at the
start of this year to the entire fashion world, to offer all professionals
and involved parties the maximum level of fairness,
security, and above all boundless transparency.
When we began our reporting for this story, we were worried
that model analytics would only widen the divergent arcs of
the professional lives of the fashion fraternity, but we now believe
the opposite is likely to happen. In a boundary-blurring
business like fashion, we will look back on these endeavors in a
decade as a quantum leap that led us towards a fashion market
that’s fairer to people at every stage of their careers.
To further illustrate the capabilities of IFDAQ’s actionable
insights for professional models, de Jori shares with us five
new models: Yulia Ermakova, Alice Vanessa Metza, Avery
Blanchard, Isabella Emmack and Sofia Mechetner. Based on
the IFDAQ‘s ‘Models to Watch‘ list, it serves as a cheat sheet
for supermodel historians out there. These refreshingly eclectic
mix of models mean business. Not only have they made an
impression, but are anticipated to define the upcoming seasons
in fashion. So take a look at these five beauties in our
exclusive interviews with them as they prove why they‘re the
to watch.
„ones
„
The prevailing system of singling out talent in
the fashion industry involves a level of dysfunction
that should be inconceivable in times as
sophisticated as ours
BOOKING SIGNAL
27 JAN 2013
BOOKING SIGNAL
3 SEP 2013
ANNA EWERS
TOP10
GIGI HADID
TOP25
BOOKING SIGNAL
4 MAY 2011
BOOKING SIGNAL
2 NOV 2012
EDIE CAMPBELL
TOP10
SASHA LUSS
TOP30
© Stefano Brunesci
6 | loveFMD.com