Growth, Pro tability, and New Opportunities for LED Lighting in a ...

Conference & Exhibition 

18 - 20 September 2012 

M.O.C. Event Center 

Munich, Germany 

Growth, Pro� tability, and New Opportunities 

for LED Lighting in a Challenging Economy 

PRE-SHOW GUIDE 

www.sileurope.com 

Owned and Produced by: 

Presented by: 

Strategies Unlimited 

MARKET INTELLIGENCE 

PHOTONICS • LEDS • LIGHTING 

Supported by: 

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Events: 

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STRATEGIES IN LIGHT EUROPE | 2012 1

cONTENTS 

Welcome from PennWell 4 

Event Schedule 5 

Conference Grid 6 

Advisory Board 7 

Workshops & SSL Investor Forum 8-9 

Keynote Session / Conference Programme 10 - 15 

Social Networks 16 

Welcome and Networking Reception 17 

Floor Plan 18 

Exhibitor List 19 

Why Exhibit? 20-21 

DirectEventConnect 22 

Thank you to our sponsors 23 

Contacts 24 

Venue Information 25 

Hotel Booking Form 26 

Registration Form 27-28 

REGISTER NOW FOR STRATEGIES IN LIGHT EUROPE 

4 WAyS TO REGISTER 

1. ONLINE: www.sileurope.com 

2. EMAIL: Registration@pennwell.com 

3. FAX: +1-918-831-9161 | Toll-free: +1-888-299-8057 

4. MAIL: PennWell 

Strategies in Light Europe 2012 

PO Box 973059 

Dallas, TX 75397-3059 

REGISTER EARLY AND SAVE! 

Register before 20 July, 2012 and save up to €75 

2 WWW.SILEUROPE.COM

ABOUT STRATEGIES IN LIGHT EUROPE 

The worldwide market for LED lighting products grew by 79% in 2011 to $10.0 billion. Keeping pace with the 

rapid changes taking place in this dynamic industry is the purpose of Strategies in Light Europe, now in its third 

year of providing Europe’s most comprehensive conference and exhibition on LED lighting. This event offers 

a platform for the best networking opportunities and a forum for sharing ideas and experiences in the latest 

industry developments. 

With a sold-out exhibit floor at both the 2010 and 2011 events, and a 54% increase in registered attendees in 

2011, Strategies in Light Europe has become Europe’s premier event for the LED lighting industry. 

Attendees will gain valuable insights into future directions and strategies of the European and broader worldwide 

LED lighting markets from one of the largest and fastest-growing LED lighting events. 

2011 HIGHLIGHTS 

• 54% increase in registered attendees 

• Sold out exhibition floor 

• 950+ Attendees from 52 Countries 

• 300+ Keynote Attendees 

• 74% of exhibition space rebooked at the event 

BENEFITS OF ATTENDING 

• Hear the latest LED lighting global market overview and 5-year forecast 

• Learn about the latest trends in LED-based illumination from leading manufacturers 

• Receive up-to-date information on the latest EU programs and regulations 

• Explore emerging LED lighting applications with the foremost industry experts 

• Discover how LED lighting is being used in real-world projects 

• Understand the latest developments in LED lighting technology 

• Hear the results of the latest market study on LED replacement lamps 

• Get insights into the use of dimming and controls 

• Understand what quality of light means for LEDs 

• See the latest generation of LED lighting products and interact with luminaire manufacturers 

• Network with leaders in the European LED lighting community 

TESTIMONIALS 

“The SiL Conference Europe was really interesting and rewarding for us this year in Milan, we could gain a lot of 

information and were able to establish some good quality contacts within the LED community.” 

EVONIK Industries 

“The benefits of attending Strategies in Light are access to a log of customers in a short amount of time as well 

as getting a lot of good market information” 

Texas Instruments 

“A great occasion to meet new customers or new contacts” 

GE Lighting 


WELcOME FROM PENNWELL 

Dear Colleagues, 

We are pleased to invite you to attend the third annual Strategies in Light Europe conference to be held at the M.O.C. 

Event Center in Munich from September 18-20, 2012. For the past two years, the conference has been chaired by Tim 

Whitaker, Editor of LEDs Magazine. However, this year Tim has decided to devote full time to his journalistic duties, 

and we will be the conference co-chairs for 2012. By way of introduction, Strategies Unlimited (a PennWell company) 

originated the fi rst Strategies in Light conference in the US in 2000 and recently completed the 13th annual US 

conference. In addition Strategies Unlimited inaugurated Strategies in Light conferences in Japan and China in 2008 

and 2010, respectively. 

The focus of SIL Europe is to address the pressing issues that affect the LED industry in Europe, and in particular LED 

lighting. As the recent Light + Building trade show in Frankfurt amply demonstrated, the adoption of LEDs by the 

European lighting industry is well underway. Hundreds of companies throughout Europe are offering thousands of 

lighting products that incorporate LEDs as a light source, ranging from spotlights to recessed luminaires to outdoor 

area lights. In terms of effi cacy, lumen output and reliability, LEDs have proven themselves to be optimal light sources 

for multiple applications. Modules and components are widely available that dramatically reduce the barrier to entry of 

any lighting company that wishes to develop LED lighting products. 

In spite of these developments, there remain many issues and concerns that affect the European solid-state lighting 

industry. High cost remains a barrier to more rapid market adoption. Technologies for dimming and control are 

widely available, but implementation can be challenging. Color quality, and uniform standards for measuring it, is 

a widespread subject of discussion in the industry. The development and implementation of a uniform set of LED 

lighting standards throughout the EU community remains a pressing issue. Standards for quality and reliability of LED 

lighting products have not yet been widely adopted. All of these topics and more will be addressed at Strategies in 

Light Europe. 

In addition to the main conference tracks, two pre-conference workshops and the Solid-State Lighting Investor Forum 

will be offered on the day preceding the main conference sessions. Moreover, the exhibit area will feature over 80 

companies showing the latest products from throughout the LED lighting vertical supply chain, from components to 

luminaires. 

We look forward to seeing you in Munich in September. 

Bob Steele and Katya Evstratyeva 

Strategies Unlimited 

Conference Co-Chairs 

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ScHEDULE OF EVENTS 

TUESDAy, 18 SEPTEMBER 2012 

Registration 08:30 – 19:00 

Exhibitor Move in 09:00 – 14:00 

SSL Investor Forum 09:00 – 15:00 

Workshop 1: Lighting Beyond Vision 

- Biological Aspects of Light 09:00 – 12:00 

Delegate Lunch 12:00 – 13:00 

Workshop 2: European Standards for LED Lighting 12:30 – 15:00 

Delegate Coffee Break 15:00 – 15:30 

Opening Remarks and Keynote Session 15:30 – 17:00 

Welcome Reception/ Exhibition Floor Opens 17:00 – 19:00 

WEDNESDAy, 19 SEPTEMBER 2012 


Exhibition Floor Open 08:30 – 19:00 

Plenary Session 08:30 – 10:30 


Conference Sessions 1 11:00 – 12:00 





Networking Reception 17:00 – 19:00 

THURSDAy, 20 SEPTEMBER 2012 



Exhibition Floor Open 08:30 – 15:00 




Conference Sessions 6 13:00 –15.00 

Conference Adjourns & Exhibits Close 15:00 

*Times are tentative and subject to change 


cONFERENcE-AT-A-GLANcE 

09:00 - 12:00 Workshop1: Lighting Beyond Vision – 

Biological Aspects of Light 

DAy 1 - TUESDAy 18, SEPTEMBER 2012 

12:00 - 13:00 Delegate Lunch 

12:30 - 15:00 Workshop 2: European Standards for LED 

Lighting 

15:00 - 15:30 Delegate Coffee Break 

15:30 - 17:00 Opening Keynote Session 

17:00 - 19:00 Welcome Reception 

SSL Investor Forum 

SSL Investor Forum 

DAy 2 - WEDNESDAy 19, SEPTEMBER 2012 

08:30 - 10:30 PLENARY SESSION 


Market Track Technology Track 

11:00 - 12:00 SESSION 1 - European Initiatives SESSION 1 - Luminare/System Design 


13:30 - 15:00 SESSION 2 - New Directions for LED 

in Lighting 


SESSION 2 - Networks and Controls 

15:30 - 17:00 SESSION 3 - Standards SESSION 3 - Drivers and Dimming 

17:00 - 19:00 Network Reception 

DAy 3 - THURSDAy 20, SEPTEMBER 2012 

08:30 - 10:00 SESSION 4 - Market Development SESSION 4 - Color Quality 


10:30 - 12:00 SESSION 5 - Lighting Applications #1: 

Project Case Studies 


13:00 - 15:00 SESSION 6 - Lighting Applications #2: 

Replacement Lamps 

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SESSION 5 - Test, Measurement 

and Reliability 

SESSION 6 - Phosphors, Packaging 

and Optics

ADVISORy BOARD 

PennWell extends its thanks and appreciation to all members of the Strategies in Light 

Europe Advisory Board for their hard work and dedication. 

Mr. Andrew Davies 

Commercial Director EMEA, LED Modules and Light Engines 


UK 

Mr. Richard Distl 

Chief Executive Of� cer 

Instrument Systems GmbH 

Germany 

Mr. christian Hochfi lzer 

Technical Director 

Regent Lighting 

Switzerland 

Mr. Markus Klein 

Vice President & General Manager, Business Segment Solid State Lighting 

OSRAM Opto Semiconductors GmbH 

Germany 

Mr. Michael Kramer 

General Manager 

LED Linear GmbH 

Germany 

Mr. Michel Quicheron 

Policy Analyst for Energy Ef� ciency, Joint Research Centre 

European Commission 

Italy 

Mr. Bernd Schulte 

Chief Operating Of� cer 

AIXTRON SE 

Germany 

Mr. Jüergen Sturm 

Secretary General 

European Lamp Companies Federation 

Belgium 

Mr. Bruno Smets 

Director Public Private Partnerships 

Philips Lighting 

The Netherlands 


WORKSHOPS & SSL INVESTOR FORUM 

Day 1 - Tuesday 18, September 

09:00 – 12:00 | Workshop 1: Lighting Beyond Vision – Biological Aspects of Light 

This workshop will address the emerging and important body of research of the relationship between 

lighting and human health and well-being. Much of this research centers on the non-visual response to 

light, and its impact on circadian rhythm, metabolism, alertness, and many other aspects of human biology. 

Increasingly, this research is becoming available to the lighting industry, and on a beginning level to a 

lesser extent the general public. So far, the research has been incorporated to a limited degree in specific 

settings, such as hospitals or nursing homes. Other areas where research results might be applied in the 

future include schools, offices, industrial sites (including shift workers), and homes for the elderly (including 

ambient assisted living and residential areas). 

Much has been discovered in recent years about the effects of lighting on human biology, but clearly 

much remains to be investigated further. The purpose of this workshop will be two-fold: 1.) to learn about 

the status of research in this field; and 2.) to understand how this research might be applied in the future, 

especially with the advent of LED lighting, to provide lighting that will benefit human health, productivity, 

performance, and overall well-being. 

09:00 – 09:10 | Opening and Welcome 

09:10 – 09:40 | The Importance of Light for Health in a changing Society 

Prof. Till Roenneberg, Medical Faculty, University of Munich 

09:40 – 10:05 | Biological Effect of Light - The Role of Light Sources, Luminaires and Light 

Management Systems 

Andreas Wojtysiak, OSRAM 

10:05 – 10:30 | School and Office - How can Lighting contribute to Well-being? 

George Kok, Philips 

10:30 – 10:45 | Delegate coffee Break 

10:45 – 11:10 | Effect of Lighting on Humans at Workplaces and Industry: 

for Well-being, Efficiency, Health and Productivity 

Carina Buchholz, Zummtobel 

11:10 – 11:35 | Effect of Lighting on Humans in Healthcare, Including Patients and Staff 

Lars Trettin, Trilux 

11:35 – 12:00 | Practical Lighting Application in care Homes for the Elderly 

Annett Schenkenbach, Waldmann 

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WORKSHOPS & SSL INVESTOR FORUM 


09:00 – 15:00 | SSL Investor Forum 

For many years, the industrial landscape of lighting has been stable, dominated by the leaders such as 

Philips, Osram and GE. However, the recent advancements in LED lighting technology, coupled with 

declining LED prices, are accelerating the adoption of solid-state lighting (SSL) in many segments of the 

lighting industry, causing disruption to traditional industrial structures. This change is creating both risks 

and opportunities for companies and investors involved in the lighting industry. 

The SSL Investor Forum, being held for the second year, aims to address some of the principal questions 

being asked by investors. The Forum will discuss issues such as the pace of adoption of LEDs in lighting, 

the longer-term growth potential of the market, profitability analysis, and opportunities to invest in 

different levels of the lighting value-chain. Other factors for discussion include the effects of regulations 

and government subsidies, and the penetration of consumer electronics manufacturers into the lighting 

space. Speakers from publicly-quoted companies as well as successful European start-ups and venture 

capital firms that have brought successful LED lighting products to European and international markets will 

share their expertise and insight. LED and module manufacturers will be represented, as well as luminaire 

and lighting system manufacturers. Speakers will discuss investment opportunities and the influence of 

energy-efficiency initiatives in Europe, as well as opportunities for growth of LED lighting start-ups. 

The SSL Investor Forum is specifically designed for current and potential investors, as well as LED and 

LED lighting companies seeking financing opportunities. The Forum will provide valuable information and 

excellent networking opportunities. 

12:00 – 13:00 | Delegate Lunch 

12:30 – 15:00 | Workshop 2: European Standards for LED Lighting 

The importance of standardtization of the LED ligting industry across all European nations has been in 

discussion for a long time. The advancement of LED technology in a wide variety of applications creates a 

need for industry to come up with the set of standards in order to provide a well-defined technology solutions 

for consumers as well as to protect them from low quality products. 

The purpose of this workshop is to cover the most essential topics related to LED lighting standards and to 

provide the opportunities for attendees to engage in a discussion of the following subjects: 

12:30 - 13:00 | Zhaga Interoperability Standards Update 

Andrew Davies, Sales Development Director, LED Modules, Europe and MEA, UK 

13:00 - 13:30 | Performance Testing Standards 

Walter Parmiani, Laboratory Operations Manager Europe, UL Verification Services, Italy 

13:30 – 14:00 | Ecodesign and Energy Labeling 

Andras Toth, Policy Officer, Directorate-General for Energy, Directorate C - New and Renewable Sources of 

Energy, Energy Efficiency & Innovation, European Commission, Belgium 

14:00 – 14:30 | Ecolable criteria for Lighting Sources 

Chiara Briatore, Policy Advisor, European Lamp Companies Federation (ELC), Belgium 

14:30 – 15:00 Overview of the Low Voltage Directive 

Speaker to be announced 

15:00-15:30 | Refreshment Break 


PROGRAMME 


15:30 – 17:00 | OPENING KEyNOTE SESSION 

15:30 – 16:00 | LED Lighting Evolution and Global Market Opportunities 

Vrinda Bhandarkar, Director of Research, LED Lighting, Strategies Unlimited, USA 

Vrinda Bhandarkar joined Strategies Unlimited in 2006 to track the emerging LED lighting markets. Since 

then, she has written authoritative industry reports on HB LEDs in Lighting, LED Lighting Luminaires/Fixtures 

and LED Replacement Lamps, LED Outdoor Area and Street Lighting, and LED Driver ICs. 

In addition to writing reports, Vrinda is a valued participant in custom research projects for major players 

in the LED lighting industry. She is a respected authority in the LED Industry and has presented the results 

of her research in the LED industry at many events, including the DOE Solid State Lighting Workshops 

on Market Transformation and Manufacturing; conferences organized by SEMI, Semicon West, SID and 

EETimes; LEDs Magazine Webcast on “Opportunities and Challenges for LED Lighting Fixture Market in 

2009”; and the U.s. National Research Council. She has authored several articles that have appeared in LED 

industry magazines. 

16:00 – 16:30 | The Global Lighting Industry – Tradition, Transition, Transformation 

Christrian Schraft, Senior Vice President - Head of Corporate Strategy & Marketing, Osram, Germany 

Responsibilities Senior Vice President Corporate Strategy and Corporate Marketing Responsible for 

developing and leading OSRAM’s strategy, M&A, brand management, advertising, internet strategy and 

sales processes Current challenges: shape the transition of the Lighting Industry Member of the Advisory 

Board European Lamp Companies Federation - ELC Professional experience SVP & CEO Consumer Lighting, 

OSRAM (Halogen, Incandescent, Compact Fluorescent and LED Lamps; Consumer Luminaires), 2008 - 2011 

SVP & CEO Ballasts & Luminaires, OSRAM, 2005 - 2008 VP & GM Halogen Lamps, OSRAM, 2002 - 2005 Senior 

Director & GM Flat Lamps, OSRAM, 2000 - 2004 Senior Director Strategy and Business Development, OSRAM, 

1999 – 2000 Laser Scientist McKinsey Associate Education MBA, Henley Management College, 1999 Physics, 

University of Bayreuth, Diplom, 1994 Physics, Université Paris VII Denis Diderot, Maîtrise, 1992 

16:30 – 17:30 | The Outlook for LED Lighting: challenges and Opportunities 

Guido van Tartwijk, General Manager Category LED Systems, Philips Lighting, The Netherlands 

Guido van Tartwijk (MSc in Applied Physics (Eindhoven), PhD in Theoretical Physics (Amsterdam)) worked in 

the field of semiconductor optoelectronics from 1994 through 2002 in Product & Process Development, with 

Philips, JDS Uniphase, and with several start-up companies in USA and The Netherlands, and co-founded 

GenOA Netherlands. Since 2003 he has been with Philips Lighting focusing on LED Lighting, and founded 

its LED Lighting development center in Shanghai in 2005, now one of Philips’ global “LED” hubs. He was 

responsible for the world-wide Marketing of Philips LED Retrofit Lamps from 2008 through 2011, growing that 

category from inception to the first 60W LED replacement bulb, and after a Sales Management role at Philips 

Lumileds, is currently General Manager of Philips Lighting LED SystemsEuropean Lamp Companies Federation 

- ELC Professional experience SVP & CEO Consumer Lighting, OSRAM (Halogen, Incandescent, Compact 

Fluorescent and LED Lamps; Consumer Luminaires), 2008 - 2011 SVP & CEO Ballasts & Luminaires, OSRAM, 

2005 - 2008 VP & GM Halogen Lamps, OSRAM, 2002 - 2005 Senior Director & GM Flat Lamps, OSRAM, 2000 - 2 

Co-Authors: 

Edwin Duijnisveld, Regional & Marketing Manager EMEA, Philips Lighting, The Netherlands 

Frank van Lookeren, General Manager Market OEM LS&E EMEA, Philips Lighting, The Netherlands 

Annetta Kelso, Segment Marketing Manager O&I, Philips Lighting, The Netherlands 

17:00 – 19:00 | Welcome Reception 

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PROGRAMME 

Day 2 - Wednesday 19, September 

08:30 – 10:30 | PLENARy SESSION 

08:30 – 09:00 | The Globalization of Lighting and SSL 

Jan Denneman, Chariman, Global Lighting Association 

09:00 – 09:30 | Samsung’s Perspective on the LED Lighting Market 

Jaap Schlejen, Executive Vice President, Sales & Marketing LED Lighting, Samsung, Germany 

Before joining Samsung Electronics LED in October 2011 as EVP sales and marketing LED lighting, J. Schlejen 

has worked for 24 years in Philips Lighting (Lamps and Luminaires). He has worked in senior innovation 

positions (CMO & CTO) in R&D and sales & marketing (USA, Europe and Asia), the past 10 years focusing 

on LED. He holds a PhD in Physics from the Royal Leiden University and throughout his career, has been 

schooled in marketing (oa at Kellogg School of management, NW University). 

09:30 – 10:00 | Lighting Designer’s View of LED Lighting 

Alan Mitchell, Managing Director, Neolight, UK 

10:00 – 10:30 | An American Venture capitalist’s View of the SSL Start-up Scene in Europe 

Paul Thurk, Managing Director, Arch Venture Partners Europe, Ireland 

10:30 – 11:00 | Delegate coffee Break 


PROGRAMME 


MARKET TRAcK TEcHNOLOGy TRAcK 

11:00 – 12:00 

SESSION 1 - European Initiatives 

11:00 – 11:30 | Results of the EU Green Paper on 

LED Lighting and Future Policy Measures 

Representative from the European Commission, 

Information Society and Media DG, Photonics Unit 

11:30 – 12:00 | Status of EU Programs on 


Paolo Bertoldi, Action Leader, Energy Effi ciency, 

Renewable Energy Unit, European Commission, 

Joint Research Centre, Italy 

12:00 – 13:30 DELEGATE LUNcH 

13:30 – 15:00 

SESSION 2 - New Directions for 

LEDs in Lighting 

13:00 – 14:00 | The Need for a Level Playing 

Field in Europe – Market Surveillance 

Otmar Franz, Chair of ELC Market Surveillance 

Project, Osram AG, Germany 

14:00 – 14:30 | The Biological Dimension of 

Lighting: Enhancing People’s Lives 

Andreas Wojtysiak, Innovation Manager, Light and 

Health, Osram AG, Germany 

14:30 – 15:00 | color Quality and color 

Tunability 

Fenella Frost, Marketing Communications Director, 

PhotonStar, UK 

15:00 – 15:30 DELEGATE cOFFEE BREAK 


11:00 – 12:00 

SESSION 1 - Luminaire/System Design 

11:00 – 11:30 | Innovation in LED Luminaire 

Design: Process and Results 

Ruedi Hug, Chief Executive Offi cer and Co- 

Founder, LEDSTEIN AG, Liechtenstein 

11:30 – 12:00 | Different LED Interconnection 

Methods and their Effects on LED Modules 

and Luminaires: case Study 

Ville Moilanen, Research Scientist, VTT, Finland 

Co-Authors: 

Eveliina Juntunen, Research Scientist, VTT, Finland 

Kimmo Jokelainen, Research Scientist, VTT, Finland 

Olli Tapaninen, Research Scientist, VTT, Finland 

Veli Heikkinen, Senior Scientist, VTT, Finland 

13:30 – 15:00 

SESSION 2 - Networks and controls 

13:30 – 14:00 | Wired and Wireless Smart 

Lighting Networks 

Jacob van der Pol, Program Manager Smart 

Lighting Solutions, NXP Semiconductors, The 

Netherlands 

14:00 – 14:30 | Remote control for LED 

Lighting – Networks, Trends and Ideas 

Yariv Oren, Chief Executive Offi cer, Virtual 

Extension Ltd., Israel 

Co-Author: 

Marius Gafen, Marketing, Virtual Extension Ltd., 

Israel 

14:30 – 15:00 | Decentralised Intelligence for 


David Whitfi eld, Chief Executive Offi cer, 

enLighten Australia, Australia

PROGRAMME 



15:30 – 17:00 

SESSION 3 - Standards 

15:30 – 16:00 | Overview of Standards for LED 


Speaker to be confi rmed 

16:00 – 16:30 | Interaction of certifi cations 

Jacob Neusink, Global Account Manager, DEKRA 

Certifi cation B.V., The Netherlands 

16:30 – 17:00 | Standards and Norms for LED 

Modules 

Dirk Puettjer, Manager R&D, LED Linear GmbH, 

Germany 

17:00 – 19:00 NETWORKING REcEPTION (EXHIBIT FLOOR) 

15:30 – 17:00 

SESSION 3 - Drivers and Dimming 

15:30 – 16:00 | Flicker-Free Dimming: Quality 

of Light for Quality of Life 

Scott Brown, Senior Vice President of Marketing, 

iWatt, USA 

16:00 – 16:30 | Improving the Life and 

Reliability of LED Drivers 

Marshall Miles, Vice President, Inventronics, USA 

16:30 – 17:00 | Ac LEDs - The Growing Trend 

Towards Driverles Light Engines 

Bob Kottrisch, Vice President, Lynk Labs Inc., USA 

A great occasion to 

meet new customers 

or new contacts 



PROGRAMME 

Day 3 - Thursday 20, September 


08:30 – 10:00 

SESSION 4 - Market Development 

08:30 – 09:00 | The Truth About the SSL Market 

Markus Klein, Marketing Communication Manager, 

Osram Opto Semiconductors, Germany 

09:00 – 09:30 | Market Transformation of LEDs in 

General Lighting: A Vision of 2015 

Annetta Kelso, Senior Marketing Manager LEDs, 

Philips Lighting, The Netherlands 

09:30 – 10:00 | current Trends in the LED Market 

Manuel Zarauza, Managing Director, Seoul 

Semiconductor, Germany 

10:00 – 10:30 DELEGATE cOFFEE BREAK 

10:30 – 12:00 

SESSION 5 - Lighting Applications #1: 

Project case Studies 

10:30 – 11:00 | Lighting the Schiphol Airport, 

Amsterdam 

Alexander Hanrath, Nualight, Ireland 

11:00 – 11:30 | Efficient and Adaptive Public 

Lighting Integrated in Evora Smart Grid 

Janick Ihringer, Application Engineering, OSRAM 

Opto Semiconductors GmbH, Germany 

Co-Authors: 

Pedro Carreira, I&D Project Manager, EDP 

Distribuição, Portugal 

Pedro Esteves, Researcher, Institute of Systems and 

Robotics of University of Coimbra (ISR-UC), Portugal 

Carlos Samora, Board Member/CTO, Arquiled, 

Projectos de Iluminação, SA, Portugal 

11:30 – 12:00 | All LED Office Lighting vs. 

conventional Sources 

Andreas Cereghetti, Product Developer, Regent 

Beleuchtungskörper AG, Switzerland 


08:30 – 10:00 

SESSION 4 - color Quality 

08:30 – 09:00 | color Quality of White LEDs - 

The Interaction between LED-Spectra and 

Reflectance Spectra of Surface Objects 

Peter Bodrogi, Senior Research Fellow, Technical 

University Darmstadt, Germany 

Co-Author: 

Tran Quoc Khanh, Professor of Lighting 

Technology, Technical University Darmstadt, Germany 

09:00 – 09:30 | Separated Phosphor LED 

Modules: Getting color Right 

Patrick van der Meulen, Application Support 

Manger Europe, Xicato Inc. – Europe, The Netherlands 

Co-Author: 

Roger Sexton, Application Support Manager 

Europe, Xicato Inc. - Europe, UK 

09:30 – 10:00 | Green-Red color contrast 

Improvement: Feasibility, Effects and Interpretation 

Katalin Toth, Global Lighting Technology Six 

Sigma & Training LeaderGE Hungary Kft, Hungary 

10:30 – 12:00 

SESSION 5 - Test, Measurement and 

Reliability 

10:30 – 11:00 | Environmental Durability of LED 

Products - A Model for LED Testing 

Florian Fell, Weathering Technology Consultant, 

Atlas Material Testing Technology GmbH, Germany 

Co-Author: 

Olivier Haillant, Technical Consultant - Material 

Durability Testing,Gold Coast, QLD 4214 

11:00 – 11:30 | Best Practice in Optical 

Measurement and Assessment of Solid-State 

Lighting Products 

Gareth Jones, Chief Executive Officer, LUX-TSI 

Limited, UK 

Co-Authors: 

Paul Miller, Scientist, NPL, UK 

David Chan, Chief Technical Officer, LUX-TSI 

Limited, UK 

11:30 – 12:00 | Standards and Guidelines to 

Qualify LED Fixtures 

Zoltan Vamos, Technology Global General 

Manager, GE Lighting

PROGRAMME 

Day 3 - Thursday 20, September 


12:00 – 13:00 DELEGATE LUNcH 

13:00 – 15:00 

SESSION 6 - Lighting Applications #2: 

Replacement Lamps 

13:00 – 14:00 | Outlook for the Global LED 

Replacement Lamp Market 

Katya Evstratyeva, Market Research Analyst, 

Strategies Unlimited, USA 

13:30 – 14:00 | LED Replacements for Linear 

Fluorescent 

Systems: Technical, cost and Market Analysis 

Fang Zhou, Director, Ginkgo Group PTE Ltd., 

Singapore 

Co-Authors: 

Ran Cheng. Research Engineer, 

National University of Singapore, Singapore 

Stephan Gassner, General Manager, Lichtline 

GmbH, Germany 

14:00 – 14:30 | Tailored Multi-chip LEDs for 

Spotlight and Downlight Applications 

Uwe Hock, Manager Lighting Business, Sharp, 

Germany 

14:30 – 15:00 | LED Replacement Lamps as a 

Designer Solution 

Norbert Harken, Managing Shareholder, LEDO LED 

Technologie GmbH, Germany 

15:00 cONFERENcE ADJOURNS 

13:00 – 15:00 

SESSION 6 - Phosphors, Packaging and 

Optics 

13:00 – 13:30 | critical Role of Thermal Interface 

Materials in LED Platform Development 

Sanjay Misra, Director of Research and 

Development, The Bergquist Company, USA 

Co-Authors: 

Justin Kolbe, Sr. R&D Engineer, 

The Bergquist Company, USA 

Michael Stoll, Product Engineer, The Bergquist 

Company, Germany 

13:30 – 14:00 | Developments in Phosphors 

and Remote Phosphors Enabling the Future of 

Solid-State Lighting 

Dominic Sacher, Director of Sales, Intematix 

Corp., USA 

14:00 – 14:30 | continuous Data chain for 

Design, Manufacturing and Tolerancing of 

Freeform Optics 

Julia Unterhinninghofen, Optics Designer, OEC 

AG, Germany 

Co-Author: 

Simon Junginger, Optical Designer, OEC AG, 

Germany 

14:30 – 15:00 | Reliability of Phosphors for 

LED-Based Light Sources 

Matteo Dal Lago, PhD Student, Department of 

Information Engineering - University of Padova, 

Italy 

Co-Author: 

Nicola Trivellin, PhD, LightCube SRL, Italy 


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WELcOME REcEPTION 

Time: 17:00 – 19:00 

Date: Tuesday 18 September 2012 

Location: Exhibit Floor 

Help open Strategies in Light Europe 2012 by joining us on the exhibit � oor at the Welcome Reception. Enjoy 

hors d’oeuvres and drinks while networking with colleagues and meeting the exhibitors. Take the opportunity 

to network with highly in� uential decision makers from the LED and Lighting industry while enjoying our 

complimentary drinks and appetizers. 

NETWORKING REcEPTION 

Time: 17:00 – 19:00 

Date: Wednesday 19 September 2012 

Location: Exhibit Floor 

Join us for the 2012 Strategies in Light Europe Networking Reception with complimentary appetizers and drinks 

provided. Don’t miss this important networking event that will attract all attendees and provide an excellent 

opportunity to engage face-to-face with potential customers 

The Strategies in Light Conference 

Europe was really interesting and 

rewarding for us this year in Milan, 

we could gain a lot of information 

and were able to establish some 

good quality contacts within the 

LED community 

EVONIK Industries 


FLOORPLAN *Correct as of 1 June, 2012 

Exhibition Hours 

Tuesday, 18 September 2012 17:00 - 19:00 

Wednesday, 19 September 2012 08:30 -19:00 

Thursday, 20 September 2012 08:30 - 15:00 


EXHIBITOR LIST *Correct as of 1 June, 2012 

EXHIBITOR BOOTH 

AZZURRO SEMICONDUCTORS E6 

B&W TEK INC B30 

Bayer MaterialScience AG D21 

BAYER MATERIALSCIENCE GMBH D23 

CAMBRIDGE NANOTHERM LTD B35 

Carclo Technical Plastics B16 

CEZOS A8 

COOLIANCE EUROPE D20 

DEKRA Certification B.V. C30 

DOW CORNING EUROPE S.A D13 

DREYER SYSTEM GMBH D4 

DSM ENGINEERING PLASTICS BV C20 

DUPONT ELECTRONICS B15 

Everlight Electronics D25 

EVONIK INDUSTRIES B24 

Excelsys Technologies Limited D9 

GAMMA SCIENTIFIC C34 

GE Lighting E21 

GIGAHERTZ-OPTIK GMBH C41 

Harvard Engineering PLC B20 

HERAEUS PRECIOUS METALS GMBH & CO KG C13 

HOLDERS COMPONENTS B14 

INSTRUMENT SYSTEMS GMBH D22 

Intertek C25 

iWatt, Inc. D31 

JOSEF BARTHELME GMBH & CO. KG C7 

KHATOD OPTOELECTRONIC S.r.l. D35 

LABSPHERE EUROPE B31 

LASER 2000 GMBH C14 

LIGHTCUBE SRL A14 

LM-ELECTRONIC E.K. A40 

MEAN WELL EUROPE BV E25 

Molex Incorporated C15 

OEC AG C24 

OPTIS EUROPE B34 

OPTOGAN GMBH B23 

OSRAM OPTO SEMICONDUCTORS GMBH C16 

Philips OEM Lighting Solutions EMEA A20 

RADIANT ZEMAX EUROPE B9 

RECOM Electronic GmbH A13 

RENESAS ELECTRONICS EUROPE GMBH A31 

ROAL Electronics S.p.A. A16 

SABIC - INNOVATIVE PLASTICS B8 

SILICA (An Avnet Company) C9 

Sonoscan, Inc. C10 

SPHERE OPTICS GMBH B25 

STELLARNET, INC. B13 

The Bergquist Company GmbH B21 

UL INTERNATIONAL GERMANY GMBH A24 

UNIVERSAL SCIENCE LTD A10 


WHy EXHIBIT? 

Strategies in Light Europe 2012, combines a fi rst class conference programme and an exhibition that showcases the latest 

technological advances. The conference will address current LED & Lighting industry issues and provide a forum for debate, 

attracting key industry players and decision makers interested in learning about the latest developments in the industry. 

Book a space at Strategies in Light Europe to ensure you get to meet high level decision makers face to face and promote 

your company’s technology and solutions. 

Reasons to Exhibit: 

• Network with an international audience of high level decision makers 

• Meet existing customers face to face 

• Make contact with new customers 

• Increase product and services awareness 

• Launch new products and services 

• Raise brand awareness in the market place 

Professionals from all areas of the LED & Lighting Industry will attend including: 

• The LED manufacturing supply chain 

• Members of the lighting industry 

• The lighting design community 

• Policy makers 

• Standards organizations and other key stakeholders 

Exhibit Floor SOLD-OUT in 2010 & 2011 

2011 ATTENDEE PROFILE 

Company Type 

Distribution/Sales representation 15.68 

LED module/Sub-system manufacturer 13.65 

Lighting Fixture or display manufacturer 10.59 

Designer/Specifi er/Installer/End-User 9.98 

Drivers and Power supplies 8.15 

LED Material and Chemical Supplier 5.30 

LED Equipment and Instrument Supplier 4.89 

Equipment/Materials supply for chip manufacturing 3.87 

Academic or Government research 3.87 

LED chip manufacturer 3.67 

Financial and and Consulting Consulting 3.67 

Optics and Optical design 3.26 

Test & Measurement/Standards Measurement/Standards 2.85 

Media and PR 2.44 

LED packager 1.43 


% 

Job Function 

Engineering/ 

Product/Technical Manager 

Management (CEO, President, 

General Manager, VP) 

Distribution & Sales 16.7 

Corp R&D 5.7 

Design Engineer 5.1 

Investment/Financial 3.7 

Consulting 2.4 

Purchasing 1.4 

Architect Lighting Designer 1.0 

Product Eng & Manufacturing 1.0 

Other 9.2 

Application of Interest 

28.3 

25.5 

General Lighting 29.4 

Architect/Lighting Designer/Specifi er 13.3 

Entertainment and decorative Lighting 12.9 

Industry and medical 12.2 

Signs and Displays 9.9 

Vehicles 8.1 

Signals 7.3 

Mobile Mobile Appliances 5.4 

Other 1.4 

% 

%

cOST TO EXHIBIT 

Raw Space Only: €315 per sqm Includes raw exhibit space, one (1) Full Conference Registration and two (2) Exhibit Staff 

passes per each 9 sqm booth unit. 

Shell Scheme Package: €390 per sqm Includes raw exhibit space, basic furniture package (which includes standard 

carpet, walls, name board, 1 table, 2 chairs, and 1 waste bin), as well as one (1) Full Conference Registration and two (2) 

Exhibit Staff passes per each 9 sqm booth unit. (Note: Electrical connection and consumption are not included and must 

be ordered separately) 

Enhanced Exhibitor Listing: In addition to the exhibit space above, a compulsory enhanced listing on the Strategies in 

Light Europe 2012 interactive online community will be charged at a fl at rate of €195 per exhibitor. The listing includes:(1) 

Online – up to 5 product descriptions, a 35 word company description, company logo, and full contact details(2) Print – a 

35 word company description in the offi cial show guide. This fully searchable community will give your buyers access to 

your information and provide an opportunity for you to communicate with potential customers before, during, and after 

the event. 

TOP 3 REASONS 

TO UPGRADE TO A GOLD OR PLATINUM LISTING: 

1. Advertise NEW 

products and solutions! 

2. Showcase MORE of your 

products and services! 

3. STAND OUT from 

your competition! 

For more information, please contact: 

Karina Pharoah, Senior Exhibitor Services Manager | +44 1992 656 615 | karinap@pennwell.com 

SPONSORSHIP OPPORTUNITIES 

Make more of your attendance at Strategies in Light Europe. Sponsorship opportunities offer a great way to enhance 

the profi le and greater raise the awareness of your company - before, during and after the event. 

Sponsorship packages are exclusive to Strategies in Light exhibitors and are designed around your corporate goals and 

to maximize awareness and visibility of the sponsor’s participation at the event. Contact us to discuss your sponsorship 

requirements and we will design a package to suit your needs and budget. 

cONTAcTS 

To reserve one of the last remaining booths and to discuss sponsorship opportunities contact: 

Worldwide: 

Virginia Willis 

+44 1992 656 663 

virginiaw@pennwell.com 

Germany/Switzerland/Austria: 

Holger Gerisch 

+49-(0)8856-8020228 

holgerg@pennwell.com 

USA West Coast: 

Tim Carli 

+1 650 946 3163 

tcarli@pennwell.com 

USA East Coast: 

Mary Donnelly 

+1 (603) 891 9398 

maryd@pennwell.com 


HTTP://COMMUNITY.STRATEGIESINLIGHT.COM 

WANT TO MAKE STRATEGIES IN LIGHT EUROPE THE MOST VALUABLE EVENT 

OF THE YEAR?START PLANNING WITH MY EVENT PLANNER TODAY! 

HOW IT WORKS: 

1 


3 

2 

My Event Planner is a FREE exhibition organizer and scheduler that let’s you view, compare 

and bookmark exhibiting companies, products and services that interest you while you search 

the DirectEventConnect exhibitor directory. You can build, refi ne and add to your planner 

right from your desktop at http://community.strategiesinlight.com. After you bookmark 

exhibitors and products, they are automatically saved as favorites and are highlighted on your 

printable fl oor plan for you to follow on site. 

BENEFITS OF DIRECTEVENTCONNECT BEFORE ATTENDING THE EVENT: 

• Preview who and what will be at the event 

• Maximize your time at the event and set appointments to meet face-to-face with exhibitors 

BENEFITS OF DIRECTEVENTCONNECT WHILE AT THE EVENT: 

• Network with other registered users and exhibitors 

• Use your personalized fl oor plan to quickly direct you through the exhibition fl oor 

• Search for more companies, products and services onsite at the DirectEventConnect product locator kiosks 

throughout the event 

4 

5 

6 

8 

7 

9 

10 

11 

12 

13 

14 

15 

16 

18 

17 

19 

BENEFITS OF DIRECTEVENTCONNECT AFTER THE EVENT: 

• Reprint your customized fl oor plan from the onsite product locators or anywhere Internet is provided, if you 

need an updated copy 

• Follow-up with those exhibitors and fellow attendees that you met at the event 

• Connect with exhibitors and fellow attendees that you weren’t able to meet with onsite 

Build your pro� le today! | Visit http://community.strategiesinlight.com

SPONSORS & MEDIA PARTNERS 

Conference Bag Sponsor: Exhibition Bag & Exhibit Floor 

Conference Notebook 

Sponsor: 

Giveaway Sponsor: 

Owned & Produced By: 

Presented by: Support by: 

Conference Pen Sponsor: 

German Hightech 

Industry Association 

Sponsors: 

Exhibit Floor Giveaway Sponsor: Conference Badge & Conference 

Conference Event Pocket 

Guide Sponsor: 

Supporting Associations 

Media Partners: 

Luncheon Sponsor: 

Exhibit Floor Giveaway Sponsor: 


cONTAcTS 

EXHIBITION & SPONSORSHIP SALES 

Worldwide Sales: 

Virginia Willis 

T: +44 (0) 1992 656 663 

E: virginiaw@pennwell.com 

Germany/Switzerland/Austria: 

Holger Gerisch 

T: +49-(0)8856-8020228 

E: holgerg@pennwell.com 

USA East coast Sales: 

Mary Donnelly 

T: +1 603 891 9398 

E: maryd@pennwell.com 

USA West coast Sales: 

Tim Carli 

T: +1 650 946 3163 

E: tcarli@pennwell.com 

cONFERENcE MANAGEMENT 

Robert V. Steele, Ph.D. 

Conference Director 

T: +1-650-946-3164 

E: rsteele@strategies-u.com 

Katya Evstratyeva 

Conference Director 

T: +1 650-946-3171 

E: katyae@pennwell.com 

Emily Pryor 

Conference Manager 

T: +44 (0) 1992 656 614 

E: emilyp@pennwell.com 

OPERATIONS 

Melanie McGuire 

Senior Event Operations Manager 

T: +1 (918) 832 9180 

E: melaniem@pennwell.com 

EXHIBITOR SERVIcES 

Karina Pharoah 

Senior Exhibitor Services Manager 

T: +44 1992 656 615 

E: karinap@pennwell.com 

MARKETING 

Helen Lomas 

Marketing Manager 

T: +44 1992 656 654 

E: helenl@pennwell.com 


HOW TO GET TO THE VENUE 

The M.O.C. Event Center in the north of Munich is easy to reach for exhibitors and visitors. It is only a 20-minute drive 

by car from the airport as it is directly linked with the A9 motorway (Nuremberg-Salzburg). You will fi nd plenty of parking 

space there. You can also get there comfortably by public transport: It will take you about 12 minutes by underground 

from the city centre; from the underground station it is only a 5-minute walk to the M.O.C. 

Arriving by Public Transport 

Comfortable, fast, safe and environment-friendly: It only takes about 12 minutes to reach the M.O.C. from the city 

centre by underground. Take the underground U6 (Fröttmaning/Garching-Forschungszentrum) from Marienplatz to 

Kieferngarten. From there it is about a 5-minute walk to the M.O.C. 

You will fi nd timetable information for Munich’s Public Transport system (MVV) at www.mvv-muenchen.de. 

Arriving by car 

The M.O.C. is perfectly linked to the German motorway system and therefore easy to reach by car: From the A9 motorway 

take the exit München-Freimann, turn into Heidemannstrasse and, after about 500 m, turn left into Lilienthalallee. 

Via navigation system to the M.O.c.: 

Depending on the navigation system you are using, you´ll fi nd the M.O.C. in the category “Ausstellungsgelände” 

(show grounds) or under the keyword “MOC”. 

When coming from Munich, simply follow the road signs to M.O.C.–these will guide you to the M.O.C.. There is parking 

space for 1,500 cars in the underground garage at the M.O.C.. 

Stuttgart 

A8 

Eschenried 

Südwest 

A99/A96 

Lindau 

A96 

Autobahnring 

Nord A99 

West 


West A99 

Allach 

Garmisch- 

Partenkirchen 

A95 

HOTEL INFORMATION 

N 

Feldmoching 

Feldmoching 

MOC 

Kieferngarten 

Nürnberg 

A9 

CITY 

HauptMarienOstbahnhofplatzbahnhof Innsbrucker Ring 

Mittlerer Ring 

A995 

zur Autobahn 

Salzburg 

Flughafen München 

ICM Messe 

München 

Umweltzone 

If you are attending Strategies in Light Europe 2012 and require hotel accommodation in the Milan area please log on to 

the website: www.sileurope.com. 

Click the ‘Hotels’ button on the home page. This will take you to the Hotel Booking link which is a fast and user friendly 

online hotel booking system. You will fi nd a full list of available hotels & rates, a hotel map, as well as options for all your 

other travel needs. Alternatively please complete the hotel booking form enclosed in this pre-show guide. 

Events in Focus is a market leader in accommodation, travel and on-site management for worldwide events. Offering 

competitive rates at a wide range of hotels including transfers, meet and greet, organising private functions and dinners 

during this event. 

For reservations, questions or concerns please contact: 

Randy Wright | Director - International Events/Conferences 

T: +44 (0) 207 902 7761 

F: +44 (0) 207 633 9427 

E: rwright@eventsinfocus.net 

Neufahrn 

Nord 

Ausfahrt 

Freimann 

Mittlerer Ring 

Salzburg 

A8 

Süd 


Ost A99 

Messestadt 

West Ost 

Ost 

Deggendorf 

A92 

Flughafentangente 

Ost 

Passau 

A94 

COPYRIGHT: Messe Munchen GmbH 



2012 ConferenCe & expo registration form 

18-20 September 2012 

M.O.C. Event Centre, Munich, Germany 

1. WHAT BEST DESCRIBES YOUR JOB 

FUNCTION WITH REGARD TO LEDS? 

(SELECT ONE) 

01 � Corporate/General Management 

14 � Design Engineer 

05 � Engineering Management 

15 � Architect Lighting Designer 

16 � Lighting Specifier 

07 � Product Engineering & Manufacturing 

04 � End User of LED Products 

08 � Product System Design 

02 � Corporate R&D 

06 � Investment/Financial 

09 � Purchasing 

10 � Research (Academic, Government) 

12 � Test, Measurement, Quality Control 

98 � Other (please specify) 

_______________________________ 

4 WAYS TO REGISTER 

PLEASE COMPLETE THIS SECTION TO RECEIVE AN ADMISSION BADGE 

2. WHAT BEST DESCRIBES YOUR 

ORGANIZATIONS ACTIVITY WITH 

REGARDS TO LEDS? 

(SELECT ONE) 

01 � Architect/Lighting Designer/Specifier 

02 � Display Manufacturer 

03 � Distributer 

04 � Drivers & Power Supplies 

05 � Education 

06 � End User of LED Products 

07 � Government 

08 � LED Chip Manufacturer 

09 � LED Manufacture 

10 � Light Engineer/LED Module Supplie 

11 � Lighting Installer 

12 � Lighting Manufacturer 

14 � OEM that Integrates LED Products 

15 � Optical Design & Integration 

16 � Test Services, Equipment 

98 � Other (please specify) 

_______________________________ 

1. Online: Visit www.sileurope.com and register on the 

registration page of our website. 

2. By Fax: Fax your completed reg form to: +1 918 831 9161 or 

toll free (US only): +1 888 299 8057 

3. By Mail: Strategies in Light Europe Conference & Exhibition 

Registration, P.O. Box 973059, Dallas, TX 75397-3059 

4. By Email: Scan your completed registration form and email 

to: registration@pennwell.com 

Registrant’s Name _________________________________________________________________________________________________________ 

Title/Position _____________________________________________________________________________________________________________ 

Company ________________________________________________________________________________________________________________ 

Address _________________________________________________________________________________________________________________ 

Address 2 _______________________________________________________________________________________________________________ 

City ____________________________________________________________________ State ___________________________________________ 

Country __________________________________________________________Zip/Postal Code ___________________________________________ 

Telephone _________________________________________________________________Fax ___________________________________________ 

Email __________________________________________________________________________________________________________________ 

Registration confirmation will be sent via email, if a unique email address is provided above. 

3. WHAT APPLICATIONS ARE YOU INVOLVED IN? (CHECk ALL THAT APPLY) 

01 � General Lighting 

06 � Mobile Appliances 

02 � Entertainment & Decorative Lighting 07 � Signals 

03 � Architectural Lighting 

08 � Industrial and Medical 

04 � Signs & Displays 

05 � Vehicles 

09 � Backlighting & Projections 

4. WHAT PRODUCTS DO YOU PURCHASE 

OR SPECIFY? (CHECk ALL THAT APPLY) 

01 � LED Chips 

02 � LED Manufacturing Equipment 

03 � Materials & Chemicals for LED 

Manufacturing 

04 � LED Modules & Subsystems 

05 � Packaged LED 

06 � Chip-On Boards 

07 � Driver ICs 

08 � Drivers & Control Equipment 

09 � Optical Design Software & Services 

10 � Test & Measurement Equipment 

11 � Optics, Lenses, Diffusers, Etc. 

12 � Packing Materials, Heat Sinks 

13 � Displays 

14 � Lighting Fixtures 

15 � Other, Please Specify 

__________________________ 

promotion CoDe 

5. WHAT PUBLICATIONS DO YOU READ TO OBTAIN 

INFORmATION ON HB LEDS + LIGHTING? 

(CHECk ALL THAT APPLY) 

01 � LEDs Magazine 

02 � CompoundSemiOnline/ 

SolidStateLighting.net/LIGHTimes 

03 � Lighting Design+Application Magazine 

04 � LED Journal 

05 � LED Professional 

06 � LED Inside 

07 � Arch SSL 

08 � Other, Please Specify 

______________________________ 

6. PURCHASING ROLE: (CHECk ALL THAT APPLY) 

01 � Specify 

02 � Recommend 

03 � Approve 

04 � None 

Would you like to receive (or continue reveiving) FREE electronic issues of LEDS Magazine? 

� Yes � No __________________________ __________________ 

SIGNATURE DATE 

Would you like to receive (or continue receiving) FREE electronic newsletters? (PLEASE CHECk ALL THAT APPLY) 

� LEDs Magazine Weekly eNewsletter 

� LEDs Magazine Monthly Product Focus eNewsletter 

� LEDs Magazine Monthly Outdoor LED Lighting eNewsletter

2012 ConferenCe & expo registration form 

18-20 September 2012 

M.O.C. Event Centre, Munich, Germany 

REGISTRATION FEES 

Early Bird Registration Must Be Paid on or before July 20, 2012 

totaL aCCess pass - Best VaLUe: 

– Includes both Workshops or Investment Forum (18 September) Conference (19 & 20 September) Conference/Workshops/Investors Forum Proceedings, Keynote Presentation, Exhibition, 

Welcome Reception, Networking Reception, Coffee Breaks and Lunches 

� early Bird rate Paid On Or Before July 20, 2012 .................................................................................................€850 

� Paid After July 20, 2012 .......................................................................................................................€925 

inDiViDUaL fULL ConferenCe: 

Includes conference 19 & 20 September, Conference Proceedings, Keynote Presentation, Exhibition, Welcome Reception, Networking Reception, Coffee Breaks and Lunches 

(DOES NOT INCLUDE WORKSHOPS): 



singLe DaY ConferenCe: 

Includes Conference access only for the specific date registered for, Conference Proceedings, Exhibition, Coffee Breaks, Receptions and Lunch only for the specific date registered for: 

Wednesday September 19, 2012 



Thursday September 20 



WorKsHops 

Includes access to 1 workshop and the Exhibition 

Workshop 1: Lighting Beyond Vision - Biological Aspects of Light 


� Paid After July 20, 2012 ......................................................................................................................€125 

Workshop 2: Euopean Standards for LED Lighting 



inVestor forUm 

Includes access to Investor Forum and Exhibition only 

(DOES NOT INCLUDE WORKSHOPS): 

� Register before or at the event .................................................................................................................€105 

exHiBits onLY pass - Includes access to Exhibit Floor and Receptions. Does not include lunches. 

� Register before or at the event. .................................................................................................................FREE 

METHOD OF PAYMENT 

� CHeCK enCLoseD (in US funds only. Payable to PennWell) 

� Wire (Wire instructions will be provided on invoice) 

CreDit CarD: 

� MASTERCARD 

� VISA 

� AMERICAN EXPRESS 

� DISCOVER 

4 WAYS TO REGISTER 

1. Online: Visit www.sileurope.com and register on the 

registration page of our website. 

2. By Fax: Fax your completed reg form to: +1 918 831 9161 or 

toll free (US only): +1 888 299 8057 

3. By Mail: Strategies in Light Europe Conference & Exhibition 

Registration, P.O. Box 973059, Dallas, TX 75397-3059 

4. By Email: Scan your completed registration form and email 

to: registration@pennwell.com 

please add all selections and total here: €______________ 

add 19% german Vat: €______________ 

totaL DUe: €______________ 

CREDIT CARD NUMBER: __________________________________________________ 

EXPIRATION DATE: ______________________________________________________ 

FULL NAME: (as it appears on card) _________________________________________________ 

CARD HOLDER SIGNATURE ________________________________________________ 

Payments must be received by published date in order to receive early registration discounts. Cancellations must be received in writing before August 14, 2012 in order to receive a 

refund, minus $100 administrative charge. After August 14, 2012, refunds are not available. Substitutions may be made at anytime by contacting the registration office in writing.

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